Infusionsoft is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona.
The company is now based in a 90,000 square foot facility with a small football field in the facility’s center and a cereal bar for employees. Infusionsoft has a customer base of 25,000 and 87,000 software users. The company operates an additional office in Lehi, Utah that it opened in June 2014.
Infusionsoft offers a subscription based all-in-one sales and marketing SaaS product for small businesses with fewer than 25 employees. The integrated platform lets users manage their small business by pulling together data points related to sales, marketing, leads, payments, customers, and more.
The platform can create and host Web forms and links, execute automated campaigns and track ROIs, provides real-time customer updates for sales, lets users manage customer databases, and includes e-commerce functionality letting users manage shopping carts, product pages, dynamic discounts and coupon codes.
Infusionsoft also offers contact management apps for mobile devices. In April 2012, Infusionsoft opened a marketplace that includes more than 70 apps compatible with its software suites that incorporate tools such as SMB text messaging. The GroSocial system that Infusionsoft acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base.