{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"},{"id":"ru","name":"Русский"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"ru":"Производитель","_type":"localeString","en":"Vendor"},"role-supplier":{"ru":"Поставщик","_type":"localeString","en":"Supplier"},"products-popover":{"_type":"localeString","en":"Products","de":"die produkte","ru":"Продукты"},"introduction-popover":{"_type":"localeString","en":"introduction","ru":"внедрения"},"partners-popover":{"ru":"партнеры","_type":"localeString","en":"partners"},"update-profile-button":{"_type":"localeString","en":"Update profile","ru":"Обновить профиль"},"read-more-button":{"en":"Show more","ru":"Показать ещё","_type":"localeString"},"hide-button":{"_type":"localeString","en":"Hide","ru":"Скрыть"},"user-implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"_type":"localeString","en":"Description","ru":"Описание"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"_type":"localeString","en":"Partnership with vendors","ru":"Партнерство с производителями"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus 4 reference"},"partner-status":{"ru":"Статус партнёра","_type":"localeString","en":"Partner status"},"country":{"ru":"Страна","_type":"localeString","en":"Country"},"partner-types":{"ru":"Типы партнеров","_type":"localeString","en":"Partner types"},"branch-popover":{"ru":"область деятельности","_type":"localeString","en":"branch"},"employees-popover":{"ru":"количество сотрудников","_type":"localeString","en":"number of employees"},"partnership-programme":{"ru":"Партнерская программа","_type":"localeString","en":"Partnership program"},"partner-discounts":{"ru":"Партнерские скидки","_type":"localeString","en":"Partner discounts"},"registered-discounts":{"en":"Additional benefits for registering a deal","ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString"},"additional-advantages":{"_type":"localeString","en":"Additional Benefits","ru":"Дополнительные преимущества"},"additional-requirements":{"en":"Partner level requirements","ru":"Требования к уровню партнера","_type":"localeString"},"certifications":{"_type":"localeString","en":"Certification of technical specialists","ru":"Сертификация технических специалистов"},"sales-plan":{"_type":"localeString","en":"Annual Sales Plan","ru":"Годовой план продаж"},"partners-vendors":{"_type":"localeString","en":"Partners-vendors","ru":"Партнеры-производители"},"partners-suppliers":{"ru":"Партнеры-поставщики","_type":"localeString","en":"Partners-suppliers"},"all-countries":{"ru":"Все страны","_type":"localeString","en":"All countries"},"supplied-products":{"ru":"Поставляемые продукты","_type":"localeString","en":"Supplied products"},"vendored-products":{"_type":"localeString","en":"Produced products","ru":"Производимые продукты"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"en":"Show all","ru":"Показать все","_type":"localeString"},"not-yet-converted":{"ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString","en":"Data is moderated and will be published soon. Please, try again later."},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"register":{"ru":"Регистрация ","_type":"localeString","en":"Register"},"login":{"en":"Login","ru":"Вход","_type":"localeString"},"auth-message":{"en":"To view company events please log in or register on the sit.","ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт.","_type":"localeString"},"company-presentation":{"_type":"localeString","en":"Company presentation","ru":"Презентация компании"}},"header":{"help":{"de":"Hilfe","ru":"Помощь","_type":"localeString","en":"Help"},"how":{"de":"Wie funktioniert es","ru":"Как это работает","_type":"localeString","en":"How does it works"},"login":{"de":"Einloggen","ru":"Вход","_type":"localeString","en":"Log in"},"logout":{"ru":"Выйти","_type":"localeString","en":"logout"},"faq":{"de":"FAQ","ru":"FAQ","_type":"localeString","en":"FAQ"},"references":{"en":"Requests","de":"References","ru":"Мои запросы","_type":"localeString"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find-it-product":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"autoconfigurator":{"_type":"localeString","en":" Price calculator","ru":"Калькулятор цены"},"comparison-matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison Matrix"},"roi-calculators":{"en":"ROI calculators","ru":"ROI калькуляторы","_type":"localeString"},"b4r":{"ru":"Бонус за референс","_type":"localeString","en":"Bonus for reference"},"business-booster":{"en":"Business boosting","ru":"Развитие бизнеса","_type":"localeString"},"catalogs":{"ru":"Каталоги","_type":"localeString","en":"Catalogs"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"categories":{"_type":"localeString","en":"Categories","ru":"Категории"},"for-suppliers":{"_type":"localeString","en":"For suppliers","ru":"Поставщикам"},"blog":{"_type":"localeString","en":"Blog","ru":"Блог"},"agreements":{"ru":"Сделки","_type":"localeString","en":"Deals"},"my-account":{"en":"My account","ru":"Мой кабинет","_type":"localeString"},"register":{"ru":"Зарегистрироваться","_type":"localeString","en":"Register"},"comparison-deletion":{"en":"Deletion","ru":"Удаление","_type":"localeString"},"comparison-confirm":{"en":"Are you sure you want to delete","ru":"Подтвердите удаление","_type":"localeString"},"search-placeholder":{"_type":"localeString","en":"Enter your search term","ru":"Введите поисковый запрос"},"my-profile":{"ru":"Мои Данные","_type":"localeString","en":"My Profile"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"en":"Roi4Presenter","_type":"localeString"},"roi4webinar":{"_type":"localeString","en":"Roi4Webinar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"en":"Make online presentations","_type":"localeString"},"sub_roi4webinar":{"en":"Create an avatar for the event","_type":"localeString"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"_type":"localeString","en":"Learn implementation reviews"},"it_companies":{"en":"Find vendor and company-supplier","_type":"localeString"},"it_categories":{"_type":"localeString","en":"Calculate ROI and price"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"ru":"Все права защищены","_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten"},"company":{"de":"Über die Firma","ru":"О компании","_type":"localeString","en":"My Company"},"about":{"_type":"localeString","en":"About us","de":"Über uns","ru":"О нас"},"infocenter":{"ru":"Инфоцентр","_type":"localeString","en":"Infocenter","de":"Infocenter"},"tariffs":{"ru":"Тарифы","_type":"localeString","en":"Subscriptions","de":"Tarife"},"contact":{"de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString","en":"Contact us"},"marketplace":{"_type":"localeString","en":"Marketplace","de":"Marketplace","ru":"Marketplace"},"products":{"de":"Produkte","ru":"Продукты","_type":"localeString","en":"Products"},"compare":{"en":"Pick and compare","de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString"},"calculate":{"en":"Calculate the cost","de":"Kosten berechnen","ru":"Расчитать стоимость","_type":"localeString"},"get_bonus":{"en":"Bonus for reference","de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс","_type":"localeString"},"salestools":{"ru":"Salestools","_type":"localeString","en":"Salestools","de":"Salestools"},"automatization":{"de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов","_type":"localeString","en":"Settlement Automation"},"roi_calcs":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators","de":"ROI-Rechner"},"matrix":{"de":"Vergleichsmatrix","ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix"},"b4r":{"en":"Rebate 4 Reference","de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString","en":"Subscribe to newsletter"},"subscribe_info":{"_type":"localeString","en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта"},"policy":{"en":"Privacy Policy","ru":"Политика конфиденциальности","_type":"localeString"},"user_agreement":{"ru":"Пользовательское соглашение ","_type":"localeString","en":"Agreement"},"solutions":{"_type":"localeString","en":"Solutions","ru":"Возможности"},"find":{"_type":"localeString","en":"Selection and comparison of IT product","ru":"Подбор и сравнение ИТ продукта"},"quote":{"_type":"localeString","en":"Price calculator","ru":"Калькулятор цены"},"boosting":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"4vendors":{"_type":"localeString","en":"4 vendors","ru":"поставщикам"},"blog":{"_type":"localeString","en":"blog","ru":"блог"},"pay4content":{"en":"we pay for content","ru":"платим за контент","_type":"localeString"},"categories":{"ru":"категории","_type":"localeString","en":"categories"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString"},"subscribe__email-label":{"ru":"Email","_type":"localeString","en":"Email"},"subscribe__name-label":{"en":"Name","ru":"Имя","_type":"localeString"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях","_type":"localeString","en":"Yes, please, notify me about news, events and propositions"},"subscribe__agree-label":{"ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data"},"subscribe__submit-label":{"_type":"localeString","en":"Subscribe","ru":"Подписаться"},"subscribe__email-message":{"en":"Please, enter the valid email","ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString"},"subscribe__email-placeholder":{"_type":"localeString","en":"username@gmail.com","ru":"username@gmail.com"},"subscribe__name-placeholder":{"_type":"localeString","en":"Last, first name","ru":"Имя Фамилия"},"subscribe__success":{"ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString","en":"You are successfully subscribed! Check you mailbox."},"subscribe__error":{"en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее.","_type":"localeString"},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"en":"IT catalogs","_type":"localeString"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"_type":"localeString","en":"Home","ru":"Главная"},"companies":{"ru":"Компании","_type":"localeString","en":"Companies"},"products":{"ru":"Продукты","_type":"localeString","en":"Products"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"registration":{"en":"Registration","ru":"Регистрация","_type":"localeString"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"ru":"Оставить комментарий","_type":"localeString","en":"Leave comment"},"firstname":{"en":"First name","ru":"Имя","_type":"localeString"},"lastname":{"_type":"localeString","en":"Last name","ru":"Фамилия"},"company":{"en":"Company name","ru":"Компания","_type":"localeString"},"position":{"en":"Position","ru":"Должность","_type":"localeString"},"actual-cost":{"_type":"localeString","en":"Actual cost","ru":"Фактическая стоимость"},"received-roi":{"en":"Received ROI","ru":"Полученный ROI","_type":"localeString"},"saving-type":{"ru":"Тип экономии","_type":"localeString","en":"Saving type"},"comment":{"en":"Comment","ru":"Комментарий","_type":"localeString"},"your-rate":{"_type":"localeString","en":"Your rate","ru":"Ваша оценка"},"i-agree":{"ru":"Я согласен","_type":"localeString","en":"I agree"},"terms-of-use":{"en":"With user agreement and privacy policy","ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"_type":"localeString","en":"Site under maintenance","ru":"На сайте проводятся технические работы"},"message":{"_type":"localeString","en":"Thank you for your understanding","ru":"Спасибо за ваше понимание"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"translatable_meta":[{"name":"title","translations":{"ru":"Компания","_type":"localeString","en":"Company"}},{"name":"description","translations":{"ru":"Описание компании","_type":"localeString","en":"Company description"}},{"name":"keywords","translations":{"ru":"Ключевые слова для компании","_type":"localeString","en":"Company keywords"}}],"title":{"_type":"localeString","en":"ROI4CIO: Company","ru":"ROI4CIO: Компания"},"meta":[{"content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg","name":"og:image"},{"content":"website","name":"og:type"}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"serpstat":{"id":4344,"title":"Serpstat","logoURL":"https://roi4cio.com/uploads/roi/company/Serpstat.png","alias":"serpstat","address":"","roles":[{"id":2,"type":"supplier"},{"id":3,"type":"vendor"}],"description":"Serpstat is All-in-One SEO platform\r\nWe work hard to make your job easier","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":1,"categories":{"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"}},"branches":"Information Technology","companyUrl":"https://serpstat.com/","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Serpstat","keywords":"Serpstat, All-in-One, platform, work, hard, make, your, easier","description":"<div><div>Serpstat is All-in-One SEO platform</div>\r\n<div>We work hard to make your job easier</div></div>","og:title":"Serpstat","og:description":"<div><div>Serpstat is All-in-One SEO platform</div>\r\n<div>We work hard to make your job easier</div></div>","og:image":"https://roi4cio.com/uploads/roi/company/Serpstat.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":1711,"logoURL":"https://roi4cio.com/fileadmin/user_upload/Serpstat.png","logo":true,"scheme":false,"title":"Serpstat","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"serpstat","companyTitle":"Serpstat","companyTypes":["supplier","vendor"],"companyId":4344,"companyAlias":"serpstat","description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluctuations 6. Local Search <span style=\"font-weight: bold;\">Backlink Analysis</span> 1. Backlink data in one click 2. Full backlinks data collected over the last 2 years 3. Keep a track of your competitors' backlink strategies 4. Get the quality scores of referring domains 5. Find pages that attract the most links <span style=\"font-weight: bold;\">Keywords Research</span> 1. In-depth URL Analysis 2. Insights on Search Questions 3. \"Tree-view\" Keywords Distribution 4. Related Keywords 5. Adaptable Filters <span style=\"font-weight: bold;\">Site Audit</span> 1. Serpstat Domain Optimization Score 2. Clean up your website 3. Don't miss new errors 4. Plan your SEM strategy and budget properly <span style=\"font-weight: bold;\">Competitor Research</span> 1. Analyze all of your competitors online 2. Niche Leaders Identification 3. Follow the visibility and keyword trends 4. Monitor the progress of your competitors 5. Get the keyword map of your competitor's website","shortDescription":"Serpstat is All-in-One SEO platform for professionals","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Serpstat","keywords":"","description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluc","og:title":"Serpstat","og:description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluc","og:image":"https://roi4cio.com/fileadmin/user_upload/Serpstat.png"},"eventUrl":"","translationId":1712,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1711,"logoURL":"https://roi4cio.com/fileadmin/user_upload/Serpstat.png","logo":true,"scheme":false,"title":"Serpstat","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"serpstat","companyTitle":"Serpstat","companyTypes":["supplier","vendor"],"companyId":4344,"companyAlias":"serpstat","description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluctuations 6. Local Search <span style=\"font-weight: bold;\">Backlink Analysis</span> 1. Backlink data in one click 2. Full backlinks data collected over the last 2 years 3. Keep a track of your competitors' backlink strategies 4. Get the quality scores of referring domains 5. Find pages that attract the most links <span style=\"font-weight: bold;\">Keywords Research</span> 1. In-depth URL Analysis 2. Insights on Search Questions 3. \"Tree-view\" Keywords Distribution 4. Related Keywords 5. Adaptable Filters <span style=\"font-weight: bold;\">Site Audit</span> 1. Serpstat Domain Optimization Score 2. Clean up your website 3. Don't miss new errors 4. Plan your SEM strategy and budget properly <span style=\"font-weight: bold;\">Competitor Research</span> 1. Analyze all of your competitors online 2. Niche Leaders Identification 3. Follow the visibility and keyword trends 4. Monitor the progress of your competitors 5. Get the keyword map of your competitor's website","shortDescription":"Serpstat is All-in-One SEO platform for professionals","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Serpstat","keywords":"","description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluc","og:title":"Serpstat","og:description":"<span style=\"font-weight: bold;\">Positions Tracking</span> 1. The complete research of SERP with advanced analytics 2. SERP Historical Data 3. Keywords Grouping by tags 4. Insights into traffic distribution among domains 5. Serpstat shows the market share fluc","og:image":"https://roi4cio.com/fileadmin/user_upload/Serpstat.png"},"eventUrl":"","translationId":1712,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":34,"title":"SEO Software"}],"testingArea":"","categories":[{"id":705,"title":"SEO & SEM","alias":"seo-sem","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}