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With solutions tailored to more than 20 industries, Siebel CRM delivers comprehensive on-premise and on-demand CRM solutions that are tailored to industry requirements and offer role-based customer intelligence and prebuilt integrations.\r\n\r\nSiebel CRM plays an important role within the Oracle Customer Experience (CX) portfolio, delivering customer experience across mobile, in-store, and field service, and leveraging a wide range of Oracle foundation tools.\r\n\r\nSiebel Sales Application\r\nSales\r\nOracle's Siebel Sales applications maximize sales effectiveness in real time by accelerating the quote-to-cash process, aligning sales channels, increasing pipeline and win rates, and raising average transaction values.\r\n\r\nSiebel Sales\r\nMobile and Handheld\r\nSales Analytics\r\nMicrosoft Exchange Server\r\nPartner and Channel Management\r\nSiebel Partner Analytics\r\nSiebel Partner Portal\r\nSiebel Partner Manager\r\nSiebel Enterprise Marketing\r\nMarketing\r\nOracle's Siebel Enterprise Marketing is a comprehensive closed-loop solution that empowers B2B and B2C organizations across industries to achieve excellence in marketing. Tailored to the needs of business and consumer marketers across more than 20 industries, the Siebel Enterprise Marketing delivers actionable insight to all members of the marketing organization.\r\n\r\nSiebel eMail Marketing\r\nOracle Marketing Analytics\r\nSiebel Web Marketing\r\nSiebel Events Management\r\nSiebel Loyalty Management\r\nSiebel Campaign/Dialogue Management\r\nSiebel Marketing Resource Management\r\nQuote & Order Capture\r\nCommerce\r\nOracle's Siebel Customer Order Management solutions simplify the complex and often frustrating process of tracking thousands of products across multiple catalogs and systems. They deliver deep customer insight that enables businesses to dynamically present targeted product bundles, offer intelligent cross-sell and up-sell opportunities, and achieve optimal prices for products and customer segments. At the same time, they give employees the information they need to take decisive action and conduct intelligent interactions with customers. As a result, companies see greater revenues, reduced operating costs, and higher customer loyalty.\r\n\r\nSiebel Dynamic Catalog\r\nSiebel Product and Pricing Analytics\r\nSiebel Dynamic Pricer\r\nSiebel Product and Catalog Management\r\nSiebel Quote and Order Lifecycle Management\r\nSiebel Contact Center and Service\r\nService\r\nOracle's Siebel Contact Center and Service product family helps businesses deliver quicker, better, and more-efficient customer service. Whether a company needs hosted, mobile, or on-premise solutions, these applications provide optimal resource deployment, speedy issue resolution, one-and-done request handling, and powerful tracking and analytics capabilities. As a result, businesses can increase customer satisfaction while cutting costs at all touch points around the globe.\r\n\r\nSiebel Contact Center\r\nSiebel Contact Center and Service Analytics\r\nSiebel Field Service\r\nSiebel Help Desk\r\nSiebel Mobile Solutions\r\nSiebel Warranty Management\r\nSiebel Partner Relationship Management\r\nSocial\r\nSiebel CRM provides an open integrated framework for Social Media giving customers the ability to use Oracle Social Relationship Management (SRM) cloud services with their Siebel CRM implementation.\r\n\r\nSocial\r\nSiebel CRM Technology\r\nSiebel CRM Technology\r\nOracle's Siebel CRM Technology provides the server framework to support Siebel Applications. It delivers solutions for: Development, Deployment, Diagnostic, Integration, Productivity, and Mobile services.\r\n\r\nSiebel Application Deployment Manager\r\nSiebel Application Response Measurement\r\nSiebel CRM Desktop\r\nOracle Fusion Middleware Siebel Best Practice Center\r\nSiebel Handheld\r\nSiebel Remote and Mobile Web Client\r\nSiebel Server Sync\r\nSiebel Task-Based UI","shortDescription":"Oracle's Siebel Customer Relationship Management (CRM), the world's most complete CRM solution, helps organizations achieve maximum top- and bottom-line growth and deliver great customer experiences across all channels, touchpoints, and devices.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Oracle Siebel CRM","keywords":"Siebel, Oracle, Management, customer, Marketing, solutions, Sales, Service","description":"Only Oracle can deliver complete, end-to-end customer lifecycle solutions. 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The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":551,"logo":false,"scheme":false,"title":"Oracle Business Intelligence","vendorVerified":0,"rating":"2.00","implementationsCount":1,"suppliersCount":0,"alias":"oracle-business-intelligence","companyTypes":[],"description":"Scale Insights with Ease\r\n\r\nGain a comprehensive view of your business—in one place\r\nDeliver instant clarity through stunning visual analytics\r\nAdopt the cloud your own way, with in the cloud, hybrid, or on-premises deployment\r\n\r\n","shortDescription":"Oracle Business Intelligence. 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Visualization of query results can be presented to the user in various forms - flat or multidimensional tables, graphs, charts, various specialized interfaces.\r\nEnd-user tools for querying and building reports are delivered in two ways:\r\n<ul><li>as part of OLAP-systems</li><li>in the form of specialized Query & Reporting</li></ul>\r\nVirtually every OLAP class system is equipped with Query & Reporting. These funds can be either embedded in the main product or separated into a separate product.\r\nThere are also specialized systems for generating and distributing reports. At the same time, these systems incorporate their own OLAP-means. Therefore, to draw a clear line between OLAP-systems and systems of class Query & Reporting is almost impossible.","materialsDescription":" <span style=\"font-weight: bold; \">What are the reporting tools?</span>\r\nReporting tools are widely used to support decision making and to measure organizational and team performance. Companies use them for financial consolidation, for evaluation of strategies and policies and often just for plain reporting. Today most of these tools are integrated with Business Intelligence tools.\r\n<span style=\"font-weight: bold; \">What are the advantages of these tools for your organization?</span>\r\nReporting tools allow companies to create attractive reports easily. In tabular or graphical format. With data from Excel, a data warehouse or the organization’s ERP system. With the reports containing the right information, people are able to manage and improve the business processes more easily.\r\n<span style=\"font-weight: bold; \">Which reporting tools are available in the market?</span>\r\nThere are many Business Intelligence Reporting tools in the market available. This list of reporting tools shows you a complete overview of all the major tools currently available and thoroughly studied by our industry analysts. To name a few: Cognos Query and reporting, Oracle Enterprise Reporting, Crystal Reports, Microsoft Reporting Services (SSRS), etc.\r\n<span style=\"font-weight: bold; \">Is there a difference between reporting tools and BI tools?</span>\r\nAlmost every company, large or small, needs a reporting tool or they have already one in place. But, what is the difference between reporting software and Business Intelligence tools? They are not the same. In general reporting tools tell us where we have been but are not very good at analyzing data (at real time) and telling us where we are going (predictive).\r\n<span style=\"font-weight: bold;\">What is the difference between a query and a report?</span>\r\nA query is a way to create a list of accounts or journal entries that match your criteria. Requests serve as an advanced search engine that finds and groups accounts or journal entries and can only create a list.\r\nA report is a detailed report of a group of accounts or journal entries. Reports analyze data and are designed to calculate and present data in a more formal form.\r\nTypically, a query finds information in the database for you, and a report is a more powerful way to display and analyze information about the accounts or log entries you want to view.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/End-User_Query__Reporting__and_Analysis.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[{"id":180,"title":"Russia","name":"RUS"}],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"},{"id":8,"title":"Reduce Production Timelines"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":177,"title":"Decentralized IT systems"},{"id":393,"title":"Complex and non-transparent business processes"},{"id":388,"title":"Failure to attract new customers"},{"id":389,"title":"Customer attrition"},{"id":340,"title":"Low quality of customer service"},{"id":390,"title":"Low quality of customer support"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":225,"title":"End-User Query, Reporting, and Analysis","alias":"end-user-query-reporting-and-analysis","description":" Class systems of Query & Reporting are designed to form queries to information systems in user terms, as well as their execution, integration of data from different sources, viewing data with the possibilities of detailing and summarizing and building full-fledged reports, both on-screen and printed. Visualization of query results can be presented to the user in various forms - flat or multidimensional tables, graphs, charts, various specialized interfaces.\r\nEnd-user tools for querying and building reports are delivered in two ways:\r\n<ul><li>as part of OLAP-systems</li><li>in the form of specialized Query & Reporting</li></ul>\r\nVirtually every OLAP class system is equipped with Query & Reporting. These funds can be either embedded in the main product or separated into a separate product.\r\nThere are also specialized systems for generating and distributing reports. At the same time, these systems incorporate their own OLAP-means. Therefore, to draw a clear line between OLAP-systems and systems of class Query & Reporting is almost impossible.","materialsDescription":" <span style=\"font-weight: bold; \">What are the reporting tools?</span>\r\nReporting tools are widely used to support decision making and to measure organizational and team performance. Companies use them for financial consolidation, for evaluation of strategies and policies and often just for plain reporting. Today most of these tools are integrated with Business Intelligence tools.\r\n<span style=\"font-weight: bold; \">What are the advantages of these tools for your organization?</span>\r\nReporting tools allow companies to create attractive reports easily. In tabular or graphical format. With data from Excel, a data warehouse or the organization’s ERP system. With the reports containing the right information, people are able to manage and improve the business processes more easily.\r\n<span style=\"font-weight: bold; \">Which reporting tools are available in the market?</span>\r\nThere are many Business Intelligence Reporting tools in the market available. This list of reporting tools shows you a complete overview of all the major tools currently available and thoroughly studied by our industry analysts. To name a few: Cognos Query and reporting, Oracle Enterprise Reporting, Crystal Reports, Microsoft Reporting Services (SSRS), etc.\r\n<span style=\"font-weight: bold; \">Is there a difference between reporting tools and BI tools?</span>\r\nAlmost every company, large or small, needs a reporting tool or they have already one in place. But, what is the difference between reporting software and Business Intelligence tools? They are not the same. In general reporting tools tell us where we have been but are not very good at analyzing data (at real time) and telling us where we are going (predictive).\r\n<span style=\"font-weight: bold;\">What is the difference between a query and a report?</span>\r\nA query is a way to create a list of accounts or journal entries that match your criteria. Requests serve as an advanced search engine that finds and groups accounts or journal entries and can only create a list.\r\nA report is a detailed report of a group of accounts or journal entries. Reports analyze data and are designed to calculate and present data in a more formal form.\r\nTypically, a query finds information in the database for you, and a report is a more powerful way to display and analyze information about the accounts or log entries you want to view.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/End-User_Query__Reporting__and_Analysis.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://www.jet.msk.su/about/news/18880/","title":"Supplier's web site"}},"comments":[],"referencesCount":0},"oracle-siebel-crm-for-bank":{"id":101,"title":"Oracle Siebel CRM for bank","description":"Description is not ready yet","alias":"oracle-siebel-crm-for-bank","roi":0,"seo":{"title":"Oracle Siebel CRM for bank","keywords":"","description":"Description is not ready yet","og:title":"Oracle Siebel CRM for bank","og:description":"Description is not ready yet"},"deal_info":"","user":{"id":1187,"title":"Sberbank of Russia","logoURL":"https://old.roi4cio.com/uploads/roi/company/Sberbank_01.png","alias":"sberbank-rossii","address":"","roles":[],"description":"The history of the Subsidiary Bank of Sberbank of Russia Joint Stock Company in Kazakhstan begins at the end of 2006, when Sberbank of Russia, the flagship of the Russian financial system, the largest financial institution in Central and Eastern Europe, acquires 99.99% of TexakBank, recognized as the bank with the best level of customer service according to the National Business magazine.\r\nIn 2007, the Bank obtained a license to conduct banking and other operations carried out by banks in national and foreign currencies. In the same year, the Bank’s authorized capital was increased almost 15 times and amounted to 29 billion tenges (more than $ 240 million), which allowed SB Sberbank JSC to become one of the 10 largest banks in the Republic of Kazakhstan in terms of authorized capital. SB Sberbank JSC has extensive connections with the largest banks in the world, as well as vast experience working with clients and partners engaged in various areas of the economy.\r\nTo date, SB Sberbank JSC has a branch network consisting of 91 structural units, 16 of which are branches.\r\nThe central office of the Bank is located in Almaty.\r\nThe main shareholder of SB Sberbank JSC is Sberbank PJSC.","companyTypes":[],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":3,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{},"companyUrl":"https://www.sberbank.kz/","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Sberbank of Russia","keywords":"Sberbank, Russia, financial, when, institution, largest, flagship, system","description":"The history of the Subsidiary Bank of Sberbank of Russia Joint Stock Company in Kazakhstan begins at the end of 2006, when Sberbank of Russia, the flagship of the Russian financial system, the largest financial institution in Central and Eastern Europe, acquir","og:title":"Sberbank of Russia","og:description":"The history of the Subsidiary Bank of Sberbank of Russia Joint Stock Company in Kazakhstan begins at the end of 2006, when Sberbank of Russia, the flagship of the Russian financial system, the largest financial institution in Central and Eastern Europe, acquir","og:image":"https://old.roi4cio.com/uploads/roi/company/Sberbank_01.png"},"eventUrl":""},"supplier":{},"vendors":[{"id":164,"title":"Oracle","logoURL":"https://old.roi4cio.com/uploads/roi/company/oracle_logo.png","alias":"oracle","address":"","roles":[],"description":"Oracle Corporation is an american multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterprise software products — particularly its own brands of database management systems. In 2018, Oracle was the third-largest software maker by revenue, after Microsoft and Alphabet.\r\nThe company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, and supply chain management (SCM) software.\r\nSource: https://en.wikipedia.org/wiki/Oracle_Corporation","companyTypes":[],"products":{},"vendoredProductsCount":27,"suppliedProductsCount":27,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":6,"vendorImplementationsCount":19,"vendorPartnersCount":0,"supplierPartnersCount":150,"b4r":0,"categories":{},"companyUrl":"www.oracle.com","countryCodes":[],"certifications":[],"isSeller":false,"isSupplier":false,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Oracle","keywords":"Oracle, specializes, company, primarily, developing, software, database, marketing","description":"Oracle Corporation is an american multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterpris","og:title":"Oracle","og:description":"Oracle Corporation is an american multinational computer technology corporation headquartered in Redwood Shores, California. The company specializes primarily in developing and marketing database software and technology, cloud engineered systems, and enterpris","og:image":"https://old.roi4cio.com/uploads/roi/company/oracle_logo.png"},"eventUrl":""}],"products":[{"id":475,"logo":false,"scheme":false,"title":"Oracle Siebel CRM","vendorVerified":0,"rating":"2.40","implementationsCount":2,"suppliersCount":0,"alias":"oracle-siebel-crm","companyTypes":[],"description":"Only Oracle can deliver complete, end-to-end customer lifecycle solutions. Siebel CRM delivers transactional, analytical, and engagement features to manage all customer-facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers comprehensive on-premise and on-demand CRM solutions that are tailored to industry requirements and offer role-based customer intelligence and prebuilt integrations.\r\n\r\nSiebel CRM plays an important role within the Oracle Customer Experience (CX) portfolio, delivering customer experience across mobile, in-store, and field service, and leveraging a wide range of Oracle foundation tools.\r\n\r\nSiebel Sales Application\r\nSales\r\nOracle's Siebel Sales applications maximize sales effectiveness in real time by accelerating the quote-to-cash process, aligning sales channels, increasing pipeline and win rates, and raising average transaction values.\r\n\r\nSiebel Sales\r\nMobile and Handheld\r\nSales Analytics\r\nMicrosoft Exchange Server\r\nPartner and Channel Management\r\nSiebel Partner Analytics\r\nSiebel Partner Portal\r\nSiebel Partner Manager\r\nSiebel Enterprise Marketing\r\nMarketing\r\nOracle's Siebel Enterprise Marketing is a comprehensive closed-loop solution that empowers B2B and B2C organizations across industries to achieve excellence in marketing. Tailored to the needs of business and consumer marketers across more than 20 industries, the Siebel Enterprise Marketing delivers actionable insight to all members of the marketing organization.\r\n\r\nSiebel eMail Marketing\r\nOracle Marketing Analytics\r\nSiebel Web Marketing\r\nSiebel Events Management\r\nSiebel Loyalty Management\r\nSiebel Campaign/Dialogue Management\r\nSiebel Marketing Resource Management\r\nQuote & Order Capture\r\nCommerce\r\nOracle's Siebel Customer Order Management solutions simplify the complex and often frustrating process of tracking thousands of products across multiple catalogs and systems. They deliver deep customer insight that enables businesses to dynamically present targeted product bundles, offer intelligent cross-sell and up-sell opportunities, and achieve optimal prices for products and customer segments. At the same time, they give employees the information they need to take decisive action and conduct intelligent interactions with customers. As a result, companies see greater revenues, reduced operating costs, and higher customer loyalty.\r\n\r\nSiebel Dynamic Catalog\r\nSiebel Product and Pricing Analytics\r\nSiebel Dynamic Pricer\r\nSiebel Product and Catalog Management\r\nSiebel Quote and Order Lifecycle Management\r\nSiebel Contact Center and Service\r\nService\r\nOracle's Siebel Contact Center and Service product family helps businesses deliver quicker, better, and more-efficient customer service. Whether a company needs hosted, mobile, or on-premise solutions, these applications provide optimal resource deployment, speedy issue resolution, one-and-done request handling, and powerful tracking and analytics capabilities. As a result, businesses can increase customer satisfaction while cutting costs at all touch points around the globe.\r\n\r\nSiebel Contact Center\r\nSiebel Contact Center and Service Analytics\r\nSiebel Field Service\r\nSiebel Help Desk\r\nSiebel Mobile Solutions\r\nSiebel Warranty Management\r\nSiebel Partner Relationship Management\r\nSocial\r\nSiebel CRM provides an open integrated framework for Social Media giving customers the ability to use Oracle Social Relationship Management (SRM) cloud services with their Siebel CRM implementation.\r\n\r\nSocial\r\nSiebel CRM Technology\r\nSiebel CRM Technology\r\nOracle's Siebel CRM Technology provides the server framework to support Siebel Applications. It delivers solutions for: Development, Deployment, Diagnostic, Integration, Productivity, and Mobile services.\r\n\r\nSiebel Application Deployment Manager\r\nSiebel Application Response Measurement\r\nSiebel CRM Desktop\r\nOracle Fusion Middleware Siebel Best Practice Center\r\nSiebel Handheld\r\nSiebel Remote and Mobile Web Client\r\nSiebel Server Sync\r\nSiebel Task-Based UI","shortDescription":"Oracle's Siebel Customer Relationship Management (CRM), the world's most complete CRM solution, helps organizations achieve maximum top- and bottom-line growth and deliver great customer experiences across all channels, touchpoints, and devices.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Oracle Siebel CRM","keywords":"Siebel, Oracle, Management, customer, Marketing, solutions, Sales, Service","description":"Only Oracle can deliver complete, end-to-end customer lifecycle solutions. Siebel CRM delivers transactional, analytical, and engagement features to manage all customer-facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers ","og:title":"Oracle Siebel CRM","og:description":"Only Oracle can deliver complete, end-to-end customer lifecycle solutions. Siebel CRM delivers transactional, analytical, and engagement features to manage all customer-facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers "},"eventUrl":"","translationId":476,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"countries":[{"id":180,"title":"Russia","name":"RUS"}],"startDate":"0000-00-00","endDate":"0000-00-00","dealDate":"0000-00-00","price":0,"status":"finished","statusLabel":"Finished","isImplementation":true,"isAgreement":false,"confirmed":1,"implementationDetails":{"businessObjectives":{"id":14,"title":"Business objectives","translationKey":"businessObjectives","options":[{"id":4,"title":"Reduce Costs"},{"id":5,"title":"Enhance Staff Productivity"},{"id":6,"title":"Ensure Security and Business Continuity"},{"id":7,"title":"Improve Customer Service"},{"id":252,"title":"Increase Customer Base"}]},"businessProcesses":{"id":11,"title":"Business process","translationKey":"businessProcesses","options":[{"id":393,"title":"Complex and non-transparent business processes"}]}},"categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called "at home customer services" or "at home customer support."\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed. </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"additionalInfo":{"budgetNotExceeded":"","functionallyTaskAssignment":"","projectWasPut":"","price":0,"source":{"url":"http://www.nvg.ru/projects/crm-sberbank/","title":"Supplier's web site"}},"comments":[],"referencesCount":0}},"aliases":{"1":["oracle-business-intelligence-and-oracle-siebel-crm-for-bank","oracle-siebel-crm-for-bank"]},"links":{"first":"http://apis.roi4cio.com/api/implementations?page=1","last":"http://apis.roi4cio.com/api/implementations?page=1","prev":null,"next":null},"meta":{"current_page":1,"from":1,"last_page":1,"path":"http://apis.roi4cio.com/api/implementations","per_page":20,"to":2,"total":2},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}
