“Amidst the continuously growing data flow, it is important for PwC to always keep its finger on the pulse, and process available information in a most efficient way. During an audit - every detail matters, every document, and every number therein contained. This opportunity to automate and enhance the accuracy of primary documents handling through ABBYY technologies enabled our team to complete routine tasks much easier and quicker, and, what is most important, to focus on moretop-priority and complex business processes and client communication.” — Sergey Shaleniy, PwC Regional Printing and Digitalization Service Leader How to Speed up Document Processing Auditing requires processing large troves of supporting documents and verifying that their content correctly correlates with the information in the PwC customer’s accounting system. Previously, PwC employees manually keyed in data from source financial documents into systems. This required them to analyze every document for vital information, and hand-key these data fields into the registry. To increase the processing efficiency of primary financial documents and to automatically transfer data into working documents, PwC management decided to implement ABBYY® FlexiCapture® intelligent solution for automated data capture and document processing. It enables much faster data transfer from contracts, invoices, payment orders, and other types of structured and unstructured documents, increasing the overall efficiency of document-driven business processes across an enterprise. How It Works When a PwC employee uploads batches of scanned documents to ABBYY server, ABBYY FlexiCapture automatically: 1. enhances document images and identifies document types 2. identifies which of these documents are to be processed (OCRed), and extracts only required data (according to the user-defined rules) 3. transfers the extracted information into a master spreadsheet. Thus, the employee obtains the information needed for auditing and supporting records in a quick and convenient manner. Document Processing Is Easier and Faster In one of the pilot projects at the early implementation stage with PwC, FlexiCapture extracted data from more than 1,000 primary financial documents and verified it against post-transaction data in the PwC client’s accounting system. In addition, dynamic templates for identifying and extracting data from consignment notes and payment orders were developed and tested. The processing speed varies depending on the type of document, its complexity and the quality of a scanned copy. With the ABBYY FlexiCapture solution, the PwC auditors invest their time more efficiently and perform high-priority tasks, while significantly enhancing data entry from clients’ source documents into the registry. Now the PwC specialists spend more time with their clients as they increase customer satisfaction, instead of wasting time inputting data by hand.

Challenge • Make payment of bills more convenient and faster for business customers • Increase customer loyalty Solution ABBYY Mobile Imaging SDK and ABBYY Mobile OCR Engine developer toolkits with advanced optical text recognition technologies. Results • Reduced time on payment order creation • Decreased errors during data entry Today the Bank serves more than 1 million businesses and more than 35% of them are small and medium-sized companies. The mobile application for the self-service Sberbank Business Online (SBO) web portal has about 90,000 active users. The bank’s corporate customers often receive bills in paper form. Manually transferring data from bills into the mobile app or the remote banking website is both long and labor intensive. So Sberbank decided to automate this process. “One of the important technological trends today in the financial sector is mobile banking. The main advantage of such solutions is that a client spends a minimum of time on routine tasks, which means they are satisfied working with the bank and return for new services. We will continue to develop this mobile channel of Sberbank Business Online website to ensure the maximum convenience of use, by taking into account specific needs of business owners.” - Mikhail Malakhov, Director of Remote Service ChannelsDevelopment at Sberbank Recognition in a smartphone ABBYY Mobile Imaging SDK and ABBYY Mobile OCR Engine were chosen as the main tools for automating the creation of new payment orders. These developer tools enable the implementation of powerful algorithms for image processing and text recognition into mobile devices, combining high performance with low-level device resource utilization. ABBYY technologies allow the device to determine the quality of images — and can even improve it — before proceeding to recognize the text and extract the necessary data from snapshots. Making payments by photo In the mobile SBO app, a business person takes a picture of a bill, and the payment order is generated automatically. The only thing left is to verify the correctness of the data. This feature is available in the full version of the bank’s application for iPhone and Android, which helps entrepreneurs and accountants save considerable time while working with bills. The entire process takes place directly in the application, without connecting to the internet. Such an algorithm prevents overloading the server capacity of Sberbank, which is especially important for over 1 million corporate clients who process their bills monthly. Only registered users can leverage all the features of the SBO bill recognition mobile app. In demo mode, data recognition capabilities are not fully available

Microsoft Corp. (Nasdaq: MSFT) and Adobe (Nasdaq: ADBE) on Wednesday announced an agreement with 24 Hour Fitness, one of the nation’s largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and Adobe Experience Cloud, 24 Hour Fitness is investing in a combined cloud platform to engage its members and prospects with highly personalized experiences.
“We have an opportunity to establish a new bar across the industry by delivering personalized digital interactions to our members that are available 24 hours a day, at home, on the road or in the gym,” said Frank Napolitano, president, 24 Hour Fitness. “It’s not an easy feat to achieve this with nearly 4 million members. Adobe is empowering us to create mass consumer personalization that scales, all utilizing the Microsoft Dynamics 365 platform. In doing so, we are better positioned to serve our members the workouts and health and fitness guidance they truly want and need.”
24 Hour Fitness is undertaking a journey to digitally transform its operations by combining functional departments to provide a single view of members and guests, messaging, and performance. Integrated cloud solutions from Adobe and Microsoft will help 24 Hour Fitness with scale, security and outreach along with AI and machine learnings to streamline its business and connect more deliberately to its members.
“Adobe and Microsoft are at the center of how we bring in relevant data, draw intelligent insights, and then how we act upon those insights across all our channels holistically,” said Tom Lapcevic, executive vice president and chief marketing officer, 24 Hour Fitness. “Our mission is to help people improve their lives every day through fitness, both inside and outside our clubs. So, whether it be email communications with a member, a mobile push notification or an SMS communication, we make sure that all our channels are in sync with what the needs of that individual are. It’s about giving every one of our members and guests a better and more personalized experience — and ultimately the results they desire.”
24 Hour Fitness already leverages Adobe Campaign for email, SMS and mobile push messaging, and Adobe Target for personalization across channels. Integration with Microsoft Dynamics 365 for Sales will enable 24 Hour Fitness to leverage sales data for member and guest insights, providing a single view of the customer that can be used to personalize experiences. For example, 24 Hour Fitness can customize offers, such as personal training recommendations based on loyalty, interests and geography. In addition, the 24 Hour Fitness 24GO custom coaching platform, powered by Adobe Experience Manager for content management and delivery, combined with Microsoft Dynamics 365 provides custom workouts, at-home programming, progress and goal tracking, and class schedules — all within a single dashboard. As well, the monthly digital magazine 24Life offers experts to help you think, eat, move and recover better. 
“24 Hour Fitness is at the forefront of delivering exceptional personalized customer experiences across new customer acquisition all the way through delivering ongoing member services,” said Alysa Taylor, general manager, Microsoft Business Applications & Industry Group. “Together with Adobe, we’re dedicated to empowering digital transformation with 24 Hour Fitness and are proud to join them in their efforts to develop amazing experiences that can revolutionize their industry and further engage their members.”
“Delivering personalization at scale is the holy grail when it comes to how fitness companies engage with members,” said Dave Welch, vice president, Microsoft Solutions, Adobe. “24 Hour Fitness is able to achieve precisely this by harnessing the unique advantages of Adobe and Microsoft’s joint solutions. This can be a game-changer that truly transforms the member experience.”

At Adobe Summit 2018 last month, Microsoft and Adobe outlined new native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. The companies together serve more than 60 global brands today, empowering enterprises to compile customer insights, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints. More information on these joint solutions can be found here.

SHoP Architects uses Autodesk BIM solutions to design a hub for innovation in Africa. LOCATION New York, NY SOFTWARE Autodesk® Building Design Suite Ultimate Autodesk® Revit® Architecture Autodesk® Revit® Structure Autodesk® 3ds Max® Design Autodesk® Ecotect® Analysis Project Summary New York-based SHoP Architects has made a name for itself—and its designs—since its founding in 1996. Winner of numerous awards, including the 2009 National Design Award for Architecture from the National Design Museum, the firm seeks to design buildings that are exciting, evocative, and highly functional. A longtime user of Building Information Modeling (BIM), SHoP explores its ideas in 3D with the BIM solutions in the Autodesk® Building Design Suite Ultimate edition. The Botswana Innovation Hub provides an excellent example of both SHoP’s approach to design and the use of BIM to further innovative projects. Located in Gabarone, Botswana, the Botswana Innovation Hub will serve as a 350,000-square-foot office and research center. “The Hub is part of the government of Botswana’s effort to support that nation’s increasingly diverse economy,” says William Sharples, a principal with SHoP. “The building is designed to attract the attention of potential tenants and provide the things innovators need from office and research spaces. Using Autodesk BIM solutions, we were able to explore ideas in the form of 3D models with the client and engineers. BIM helped us use the power of visualization to bridge time and distance.” The Challenge A landlocked country in southern Africa, Botswana gained its independence in 1966. Over the country’s short history, it has gone from being one of the poorest countries in the world to one of the most prosperous countries in sub-Saharan Africa, with diamond and other mineral mining helping to drive the economy. Not wanting to rely solely on those industries for growth, Botswana is encouraging entrepreneurship in other sectors such as technology, green industry, and pharmaceutical research. To help support the country’s growth goals, the Botswana Innovation Hub will offer the most upto-date facilities for research and technology work. Because Botswana’s leaders felt the Hub needed an exceptional design to help attract attention and symbolize the country’s commitment to innovation, they decided to hold an international contest to choose the project architect competitively. “This is a significant investment for the people of Botswana,” says David Tsheboeng, executive director of property development for the Botswana Innovation Hub. “Our leaders wanted to see the best ideas from the world’s architects, but we were not just looking for a striking design. The selection criteria also included sustainability and the use of the latest architectural tools.” The Solution The contest entry from SHoP stood out for a number of reasons. Designed to blend in with its surroundings, the building model’s organic forms evoked dune and delta landscapes, which are culturally and environmentally important in Botswana. SHoP’s entry also included a number of sustainability options—such as a living roof and shaded courtyards—that harmonized well with the overall goals of the building. SHoP created 3D renderings of its design concepts to help communicate their design ideas using Autodesk® 3ds Max® Design software, which is part of the Autodesk® Building Design Suite Ultimate. Kevin Fennell, project manager for SHoP, explains, “It’s quite typical to include 3D renderings in proposals, of course. But 3ds Max Design made it easier to incorporate details of the surrounding areas into ours. Being able to visualize the design helped the client to see how lightly the design touched the ground and how organically it engages with the landscape.” “We were honored that Botswana’s leaders chose us to design the Botswana Innovation Hub,” says Sharples. “We relied on BIM and the software in the Building Design Suite to help us model our ideas. Autodesk® Revit® software was our primary design tool. It helped us explore ideas and engage with the design team—and the architectural community in Botswana—in ways that advanced the vision of the project.” Sharing the Benefits of BIM Early in the project, SHoP hosted a meeting with client representatives in New York, and showed them some Revit models with various options. By reviewing the model in 3D, the client was able to see the intent of the design more clearly and provide feedback more quickly. The clients were able to better visualize not just how the building would look, but also how the design team from SHoP envisioned many of the materials coming together. “Our clients were clear from the beginning that they wanted us to use the latest design tools, but they did not have much firsthand experience with BIM,” says Fennell. “After seeing what BIM can do, our clients suggested we introduce BIM to architects in Botswana. When it came time to select a local architect to help with the detailed design, we got them started with BIM with Revit. We also demonstrated our BIM-based workflow at a meeting of Botswana’s architects’ association.” Fast Changes—More Insight Several team members from SHoP went to Africa to meet with the local structural engineer, who was using Autodesk® Revit® Structure software, on the project. During the meeting, the structural engineers suggested some spacing changes in the parking structure that they believed could reduce the amount of structural steel required. “Looking at the structural model, we saw that their changes would work, and at the end of the day in Africa, we asked our New York office to apply the changes to our Revit model,” reports Steven Garcia, Revit model manager for SHoP. “You can modify a model-based design very quickly. The changes were ready when we met with the client the next morning. We even knew that the changes could reduce the structural cost by as much as 5 percent.” Designing for Sustainability The midday sun in Botswana is brutal, and shade provides a welcome respite—even for buildings. SHoP designed the Botswana Innovation Hub with ample overhangs to help shade the building’s many windows. While designing in Autodesk Revit, the team was able to conduct preliminary shading studies as they designed. They then used Autodesk® Ecotect® Analysis software to perform additional analyses, exploring how the shading and building mass affected thermal load. “Shading is one of the most important sustainability features a building can have,” says Fennell. “Being able to design for sustainability before bringing in a sustainability consultant saves tremendous time. We understood more clearly how the overhangs would perform early in the process. Now, we are using Revit to help us understand the best materials to use for the panels.” The Result As the Botswana Innovation Hub project advances towards the construction phase, Sharples reflects on the role BIM played on the project—and will continue to play. He says, “SHoP has always embraced 3D design, and BIM takes 3D to the next level. On the Hub, BIM is helping everyone on the project understand the design and contribute more easily.” The clients in Botswana also recognize the contribution made by Autodesk BIM solutions. “We appreciate the visualizations SHoP is providing on the project,” says Tsheboeng. “Being able to share 3D models of the building with leaders in Botswana has helped keep enthusiasm high for the project. However, the value is not just about seeing what the building may look like. We are impressed by how much intelligence about the project SHoP can glean from the models. For instance, they can tell us how design choices might affect the amount of materials required to complete the project. So, we know more, sooner, about how choices may impact the final result.”

In Portland, Oregon, the team at Grovemade has spent the past seven years perfecting designs for phone cases and desk objects like keyboard trays, pencil cups, and monitor stands. The woodwork that has become their trademark is finicky, difficult, and endlessly detailed. During the design process, the Grovemade team typically goes back and forth between CAD and physical models. That process starts with sketches, cardboard models, and mockups made from blocks of foam or wood, then iterates back into the software as they add details. The team loves how Fusion 360 combines CAD with CAM. That seamless integration makes it incredibly easy — and fast — to make changes in the design and then machine another prototype immediately using their in-house CNC equipment. “We need to be able to make changes quickly and try it again,” the owner Tomita explains. He adds that they routinely go from CAD to CAM to machining to holding it in their hands all in the same day — “which is absolutely incredible.” Grovemade used to work with a combination of different 3D design and CNC packages, Tomita says, “but the software was so time-consuming that we wouldn’t do [prototyping] a lot of times.” Fusion 360 gave them an all-in-one application that, besides being far less expensive, allowed them to avoid that friction and go straight to machining anytime they want. And because it’s all integrated, they don’t have to worry about migrating design changes across multiple pieces of software. “If we change one thing, we don’t have to redo it on the other,” Tomita says. “It’s pretty massive.” All in all, he adds, Fusion 360 “fits right in with the scale of our business”.

The iterative design approach followed by the Scriba team has dovetailed with their use of Fusion 360. It started when Craig (the owner) discovered an early version of the software a few years ago, and continued over time as the fledgling company received technical support — and encouragement — from Autodesk staff in San Francisco. Now the larger team counts on Fusion 360’s collaboration features to maintain the master model of the product and coordinate inputs received from team members and outside experts spread across Ireland and beyond. The software has also enabled the team to test out alternative components before completing final designs. This has extended to such fine details as identifying and visualizing overhangs and areas of low draft angles needing special attention, as well as simulating applied loads to identify high-stress areas where the product’s bendability called for precise changes in the geometry of the materials. Integrated cloud rendering has given Scriba’s designers the ability to validate many aesthetic design changes rapidly, which was particularly important when they were finalizing the material finishes on the product. They also used Fusion 360 to prepare drawings for tooling that they then shared with their fabrication partners.

Up in Alberta, Canada, motorcycle designer Dale Yamada and machinist Phil Butterworth are taking aftermarket parts for Harley-Davidsons to a new level. After they noticed that “there’s nothing cool on the market,” Butterworth says, their MJK Performance machine shop began making “cool, weird, technical, mechanical-looking parts” for Harley enthusiasts. Using Fusion 360 for CAD and CAM When Butterworth lies in bed and has more ideas pop into his head, he gets back up and works on designs. This is made much easier because he and Yamada use Fusion 360 on their computers both at home and in the shop, so the designs can be shared instantly. “It so easy, so user friendly,” Butterworth says, describing Fusion 360 as “hands-down” better than other CAD and CAM programs he’s used over the years. “The design side is so easy, and then to have the CAM side right there—and 5-axis.” The last part is especially important to him, given that 5-axis milling software alone can cost tens of thousands of dollars. “If we had to do this any other way,” he adds, “we just couldn’t afford it.” The two partners iterate quickly through designs, and Butterworth says he often likes using the branch feature to make five or six designs to try out different concepts before weeding them down. He also relies heavily on the rendering features, which makes it easy for him to “see exactly what something will look like before it’s made.” In the bigger picture, the software “definitely speeds up the process on our end” by saving them many hours across the steps of design, rendering, and machining. “I can have something from design stage to off the machine in one hour, if I’m working hard,” Butterworth says. “Having everything in one software is perfect.”

Orange County Choppers (OCC), the focus of Discovery Channel’s long-running American Chopper, is known for its Easy Rider-style motorcycles — complete with loud V-twin gas engines. The design emerged from the mind of OCC designer Jason Pohl as he riffed on the concept of “fusion” as part of OCC’s collaboration with the Autodesk Fusion 360 team. OCC has been making motorcycles since 1999, when company founder Paul Teutul Sr. started building custom bikes in the basement of his house. He started it for fun, but soon his unique designs attracted lots of attention. Discovery Channel took notice, and Teutul built a fabrication shop attached to his iron and steel business in upstate New York to keep up with demand. Pohl first encountered OCC in 2004, not long after he had graduated from art school in his native Illinois. Paul was creating animations for a video game that featured OCC bikes. Teutul liked his work, and figured that the kind of 3D modeling used in the game could be translated into designs for real motorcycles. “I’m way more of an artist than I am a geek,” Paul says, but even when he was in school he knew that he needed to learn software for the sake of his career. “I wanted to be a designer,” he says, “so I forcedmyself, kicking and screaming, to learn how to use the computer to my advantage.” Earlier Paul met a member of the Autodesk staff who encouraged him to try Fusion 360 for a design. “I was a SolidWorks guy,” he admits. “I was terrified to switch. It’s like jumping into the deep end of the pool.” Once he started using it, though, he thought “Wow, this is incredible. It is really a magic show.” In comparison to everything he had used before, it was “cleaner” and “snappier.” As he puts it, “You don’t really wait on anything — it just happens.” He uses the example of designing the new bike’s headlight assembly using T-splines in Fusion 360. In SolidWorks, he says, “I would probably need a solid day just to get the lofts going and the surfaces going.” The process would have involved using three different features in SolidWorks to rotate, move, and scale the surface model, then laboriously exporting everything into Mastercam to prepare the design for manufacture. With T-splines, by contrast, you just click and drag to alter position, shape, or size. “It’s like a digital version of clay,” Paul says. He laughs when he adds, “except when you’re pushing it around it doesn’t leave thumbprints.” Paul has found that the integrated CAM is much easier in Fusion 360. “I use it every day now,” he says. “It’s a game changer for me. I just have more power to take a concept, model it up, and then take it to a CNC machine.” He and the OCC machinist have also used Fusion 360 to export DXF files for use on their water jet machine to make some of the metal parts. The very first thing Paul tackled in Fusion 360 was the entire body assembly for the electric bike. He laughs at his own ambition when he adds, “I didn’t start off and make a kickstand, know what I mean?” Wanting to create a bike that would be totally different, he lit upon the idea of making the new design a true “fusion” in every sense. Unlike the long-forked choppers OCC usually makes, this bike is an urban“hopper” — lightweight and with lots of ground clearance. Using an electric motor allowed Paul to eliminate the exhaust system and V-twin engine of other OCC designs, which “opened up a whole new world of possibilities. In line with the “fusion” idea, the bike incorporates components inspired by other types of vehicles: the aluminum front end of a sport bike, the gas shocks of a snowmobile, and the rear sprocket of a motocross racer, along with high-durability plastic elements and a few key parts in titanium. “It was something new, fresh for us to do,” Pohl says, adding that every part of the new design came out of Fusion 360. Given the success of the project, Teutul wants the team to use Fusion 360 to design a new line of aftermarket parts for Harleys. Pohl describes Fusion 360 as “a new weapon in my arsenal here.”

Here’s the problem: You want to hit the water in a kayak — but where are you going to store the thing when you’re not using it? And how are you going to transport such a long boat from home to the water? Oru Kayak has solved that challenge with a line of tough, cleverly designed boats that fold up into a package the size of a small suitcase — one you can stow in the trunk of your car or sling over your shoulder. It’s all part of their vision “to make paddling more convenient, fun, and freeing for everyone.” Their focus has shifted from early-stage design toward the specific challenges of engineering and manufacturing. The point is to optimize both the user experience and the efficiency of production. “It starts with design philosophy,” Willis says. “You have to be willing to make guesses, not get too attached to ideas, and change on a dime based on user feedback.” Fusion 360 has been integral to streamlining that process. “We began by using Fusion 360 to roughly model the kayak and parts, to visualize how pieces came together,” the company adds, “but we were still using CNC and other technologies to make the parts. Now, we’re revising many of thekayak parts with new injection molds” using Fusion 360. “We are making the individual parts more efficient to manufacture, stronger, and more consistent with the overall aesthetic of the product — fluid, clean, and simple,”Willis says. “For combining these elements, it’s been crucial to have software that’s rigorous but allows for flexible and intuitive sculpting in three dimensions.” The level of detail required can seem exhausting, but the company believes the payoff is worth it.

In the town of Trollhättan in southwestern Sweden, engineer Johan Sandflo spends his days managing his precision machining business. At night, he perfects designs for SandFlo Golf‘s custom putters. He’s come to rely on Fusion 360 to help him follow both of those passions. Sandflo started using Fusion 360 in the shop late in 2014 after he stumbled across it on YouTube. Once he downloaded a trial version, it didn’t take him long to get hooked, especially considering the responsiveness of the Autodesk team and user community online. “I tried it for a few weeks,” he says, “and haven’t looked back.” In the job shop, CAM reigns supreme, especially for setting toolpaths. Sandflo particularly likes Fusion 360’s “awesome” adaptive clearing functionality for roughing out machined parts. In the past he’s used about ten different CAM applications, most recently a combination of Mastercam and OneCNC, but found that none of them worked as well: “Nothing compares to Fusion 360 for the kind of jobs that I do.” When getting started with Fusion 360, Sandflo explains, “I went down the CAM side first,then kind of discovered the CAD side.” The CAD features make it simple for him to streamline his machining work, for example by taking a customer drawing and turning it into a proper CAD model. Sandflo says he believes that “I have an advantage over other companies my size when I use Fusion 360.” In part that comes from the software’s functionality and cloud-based approach. But he also says that the thinking and interactions around the software are a refreshing departure from the rigid enterprise model that typically prevails. “It’s a modern take on it,” he says. “It’s not like anything else in the industry.” And then there are the costs. Not only is Fusion 360 much cheaper than comparable programs, but you don’t have to pay extra for training. “It’s amazingly affordable,” Sandflo says, adding, “Why would you use something that’s ten or twenty times more expensive? I can invest that money elsewhere to make the business grow.” Even better, the software has allowed Sandflo to extend his passion for golf. It makes him happy “to get a few hours in with friends, have a good laugh,” he says. “Being a golf nerd,” he adds, “it’s always fun [tinkering] with equipment.” He began to look online for clubs that were “exotic, more personalized,” and then realized he could make his own. As he puts it, “I have the knowledge to do something like this myself. I have the machines. Why not start modeling something, see what happens?” Before he discovered Fusion 360, it was slow going. He didn’t have enough CAD skills to do what he wanted to, and found the combination of SolidWorks and Mastercam unwieldy. Then everything changed. “When I found Fusion 360, that was the turning point,” he says. “To make the changes — the small iterations, the small tweaks — it is so easy,” he adds. Fusion 360’s cloud-based approach is especially useful for him because it lets him squeeze in design work whenever he has time. “For me as a small business owner,” he says, “the ability to work at home at night when the kids are asleep is second to none. It’s so easy and convenient, and you have all the files available at a mouse click. . . . When I get to work the next day, it’s all done. So I can keep the machines turning.” Using Fusion 360, he’s able to share putter designs with customers via a simple URL. Even if they’ve never used the software, it’s easy for the customer to view and rotate a 3D model of the latest design in any browser. “My customers have enjoyed that very much,” he says.

Project summary A striking new addition to the Shanghai skyline is currently rising in the heart of the city’s financial district. The super high-rise Shanghai Tower will soon stand as the world’s second tallest building, and adjacent to two other iconic structures, the Jin Mao Tower and the Shanghai World Financial Center. The 121-story transparent glass tower will twist and taper as it rises, conveying a unique feeling of movement and growth, while reflecting the reemergence of Shanghai’s economic andcultural influences amid the rise of an increasingly modern China. The massive mixed-use facility will include commercial and retail space; entertainment and cultural venues; a conference center; a luxury hotel; and public gardens, all evoking the sense of a self-contained city within Shanghai. Once complete, the 632-meter Shanghai Tower will be the largest skyscraper in China as well as one of the most sustainable. The towering skyscraper comprises nine cylindrical buildings stacked on top of one another, all enclosed by a circular inner curtain wall and a triangular facade enveloping the entire structure. Each vertical neighborhood has its own atrium, featuring a public sky garden, together with cafes, restaurants, and retail space. The double-skinned facade creates a thermal buffer zone to minimize heat gain, and the spiraling nature of the outer facade maximizes daylighting and views while reducing wind loads and conserving construction materials. To save energy, the facility includes its own wind farm and geothermal system. In addition, rainwater recovery and gray water recycling systems reduce water usage. The owner and design team are targeting a LEED® Gold rating and a China 3 Star rating, ambitious goals for a project the size of the Shanghai Tower. The challenge The sheer size of the Shanghai Tower presents complex design and construction management challenges. “The Shanghai Tower is a massive project with over 575,000 square meters of building space,” says Jianping Gu, director and general manager for Shanghai Tower Construction & Development Co., Ltd., the tower’s owner/ developer. “We knew that if we tried to work in a traditional way, using traditional tools and delivery systems, it would be extremely difficult to carry out this project successfully.” Reducing building materials by 32 percent.
The project involves the collaboration of a global team, including: • Shanghai Tower Construction & Development— owner/developer • Gensler—design architect • Architectural Design and Research Institute of Tongji University—local design institute • Thornton Tomasetti—structural engineer • Cosentini Associates—MEP engineer • Shanghai Construction Group—general contractor • Shanghai Installation Engineering—mechanical and electrical general contractor • Shanghai Xiandai Engineering Consultants— design management consultant • Autodesk Consulting—BIM strategy, training, and implementation consultant “Because Shanghai Tower is such a complex building, it could not be represented accurately with typical software or design methods,” says Jiliang Chen, deputy chief architect and deputy director of the project operations department at the Architectural Design and Research Institute of Tongji University. “One of the most challenging issues is the coordination of the extended design team,” adds Yi Zhu, senior principal and general manager at Thornton Tomasetti. The solution To help meet the ambitious goals set for the building, the Shanghai Tower owner required the implementation of a Building Information Modeling (BIM) process using Autodesk BIM solutions for the design and construction of the Shanghai Tower. The project team relies on a combination of Autodesk® Revit® Architecture, Autodesk® Revit® Structure, and Autodesk® Revit® MEP software for the tower’s design and documentation. The team is also using Autodesk® Navisworks® Manage software for coordination and collaboration, Autodesk® Ecotect® Analysis software for sustainable design analysis, and traditional AutoCAD® software for drawing production. “From a property owner’s perspective, BIM provides an excellent tool for the design, construction, management, and investment control of the entire project,” says Gu. Transforming work processes Early on, the owner engaged Autodesk Consulting to provide BIM strategy and implementation consulting services, as well as application training. Autodesk Consulting began its effort by helping the owner develop a BIM strategy and deployment plan for the project, and retooling design and construction workflows to support BIM-based processes. The team created detailed plans for project collaboration and document management, as well as defining the BIM deliverables for the entire project lifecycle. Autodesk Consulting also helped the owner implement an on-site BIM application environment for a local project team of over 50 members, including owner personnel and key project participants from the extended global project team. In addition, Autodesk Consulting provided software training and ongoing technical and BIM coaching support. “By combining Autodesk’s BIM technology and the deep expertise of Autodesk Consulting, we have been able to successfully transition to BIM much faster. As a result, this project has set new standards for the information management of construction projects in China,” says Gu. Integrating the design The extended architectural and structural teams—with designers in offices around the world—shared their design models, enabling them to collaborate and contribute insights about the design in the context of the project. In the construction phase, the local project team, working from temporary offices near the construction site, routinely shared its models for project coordination and collaboration. This communication of design data resulted in a natural coordination of the project as it unfolded. In addition, the team used both Revit and Navisworks Manage software for formal clash detection. “We used Revit Architecture software to design and model the tower and then shared those models with our mechanical, electrical, and structural consultants,” explains Michael Peng, associate senior designer at Gensler. “Autodesk Revit provided a common platform for our design partners, giving the team a more accurate representation and deeper understanding of the project,” adds Jun Xia, principal and regional design director at Gensler. “BIM accelerated our whole design process, enabling our engineers to access design data and geometric sizes directly from the building models, and to use thatinformation for calculation and analysis,” says Zhu.
Improving design communication The tower’s iconic twisting shape and dualskinned facade were extremely difficult to convey using traditional 2D approaches, making modelbased design vital for the project’s success. “BIM helped us visualize the tower in 3D and analyze the design for improved decision making,” says Xia. “For example, we used the Revit design model with the reflection analysis features of Ecotect software to analyze the glare from the tower throughout the city. This helped the design team optimize the outer curtain wall—even down to the position and angle of individual pieces of glass—to minimizelight pollution.” “During design, BIM was indispensable for coordinating the major design disciplines and producing construction documentation,” reports Chen. Model-based visualizations will also aid in the construction process. “By visualizing a 3D virtual building, we can better monitor construction and gauge our progress against the schedule,” says Xiaoming Yu, deputy chief engineer and design supervision department manager for Shanghai Installation Engineering. “In fact, we require BIM deliverables from all the subcontractors and equipment suppliers. And during construction, it will be much easier for the workers to understand construction drawings that contain a combination of traditional views such as plans and sections, as well as 3D views and visualizations of complicated areas.” Enhancing coordination The project team used the Revit platform for early coordination of the major design disciplines. In the construction phase, the team is combining the Revit design models and the fabrication models in Navisworks for whole project coordination. “As construction proceeds, BIM is helping us coordinate the subcontractors’ fabrication models, leading to a better quality design and the avoidance of rework costs,” says Chen. “For example, the tower’s basement has already been built, and comprises five stories and 170,000 square meters of space,” says Gu. “During design development, we found only seven clashes. During construction, there were no clashes at all. It would be very difficult if not impossible to get results like that without BIM.” Conserving more energy A central and attractive feature of the tower’s design is its transparent skin, which creates ventilated atriums that naturally conserve energy by moderating the atrium’s air temperature. “Green building and sustainable design were a common goal for the designers, as well as the property owner,” says Xia. “Model-based design was essential, as many aspects of our performance-based design were realized through simulations and analyses,” adds Peng. For example, during the design phase the project team used the Revit Architecture model for whole-building energy analysis, giving the designers quantitative feedback on building energy performance. “We shared this information with our owners and consultants to better inform our design decisions and trade-offs,” says Peng. Saving building materials The building shape itself will produce the largest energy savings in the form of an efficient, costeffective structural frame. “Using Revit Structure, we produced more than 20 design options before settling on a structural system of super-columns, with outrigger trusses supported by an inner concrete tower,” says Zhu. The team kept iterating the design, including the rotation angle of the building’s cam-shaped outer skin, to analyze the structure’s resistance to wind and seismic loads. The result was well worth the effort. Gensler estimates that the building uses 32 percent less material than a conventional tower—saving material costs as well as the energy required to manufacture more steel and concrete. Extending the value of BIM for building lifecycle management. Improving construction efficiency Both the tower’s owner and its construction partners are requiring BIM models from all the project’s subcontractors to aid in construction coordination, planning, and digital fabrication. As an additional service, Autodesk Consulting also developed BIM submittal requirements for the owne —including the level of model detail required for coordination and construction planning—which were incorporated into requests for proposals for the Shanghai Tower. “By repurposing the design team’s digital building models for fabrication, and in turn using the subcontractors’ fabrication models for coordination, we are improving construction efficiency and reducing on-site rework and materials waste,” says Yu. “All the materials we use on-site are semifinished and ready for installation. The fabrication has already been done in the factories, which greatly improves our efficiency.”
Extending BIM to lifecycle management Even after construction is complete, BIM will still play a vital role for the Shanghai Tower. Shanghai Tower Construction & Development plans on using BIM for the facility’s ongoing operations and maintenance, as well as for emergency and property management. At the onset of its engagement, Autodesk Consulting created plans that detailed the as-built information and models that the owner will require for the tower’s lifecycle management. “We plan to extend the value of BIM to help our facility management staff plan efficiently and manage the building scientifically,” reports Gu. The result With approximately 48 floors of the building’s core completed in 2011, the Shanghai Tower is on schedule for occupancy in 2014. “BIM helped our team produce a high-quality project and avoid many on-site changes, which would waste time, materials, and manpower,” says Gu. “Autodesk BIM solutions enable the different design disciplines to work together in a seamless fashion on a single information platform—boosting work efficiency, reducing errors, and improving both project and building performance.”

Summary Drew MarineHeadquarters in Whippany, NJ with20 offices around the world and600+ employees Challenges: • Data not protected • Lacked file restoration • Information spread across multipleoffices around the globe • Tape solution not feasible • Ability for non-technicalemployees to use solution Solutions: • Five Barracuda Backup 190s • Four Barracuda Backup 390s • One Barracuda Backup 490 • One Barracuda Backup 690 Results: • Data is safely backed up • Files can easily and quickly be restored • Non-technical employeesare able to administer it • Central management Tape Backups Labor-Intensive and Inefficient When Drew Marine was sold, it was left with offices scattered around the globe and no IT team. There were no longer systems in place to protect or preserve vital company data. Griffith needed a fast solution and turned to tapes for a quick fix because on paper, that seemed to meet the company’s needs. Testing tape backups and restores between six different locations showed that it would be quite challenging and inefficient to use a tape solution. “Tapes don’t work when your offices are spread across the world,” said Griffith. Drew Marine does not have staff solely dedicated to IT in most locations, so sending tapes back and forth through the mail and having to explain what to do with them wasn’t working with its fast paced schedule. Immediately, Griffith saw that tape rotation and shipping time was going to impede his company’s ability to have secure, reliable, and efficient backups. Griffith was familiar with Symantec’s Backup Exec and CommVault backup solutions and knew they would not be able to meet Drew Marine’s needs. He decided to get demos and compare pricing for Iron Mountain, EVault, and Barracuda. “I had always used expensive solutions in the past, but this time I was focused on something that was easy-to-use and affordable,” explained Griffith. Describing his demo experience, Griffith said, “I thought if the actual backup product was even half as good as what Barracuda had depicted, we would never need to use anything else. ” Deployment and Implementation Drew Marine has deployed eight Barracuda Backup appliances in three years: four Barracuda Backup 190s and four Barracuda Backup 490s. Griffith is happy that he does not have to hire an IT specialist for every Drew Marine location to handle Backups. Even the installation can be done without IT expertise. He says that it only requires plugging in hardware and typing in the IP address, and that he has successfully walked non-technical employees through set-up in the past, saving IT resources. Fast File Restoration from Anywhere A much appreciated perk is fast, easy file restoration. Griffith explains, “It’s so easy. I get a call from Japan, roll out of bed, connect to the Internet, log in to the portal, restore the file, and go back to bed. The entire process takes less than five minutes, and the employee in Japan has his file back right away. You can’t do that with tape! Everyone’s happy.” Conclusion When Drew Marine’s data was left unprotected, Allwyn Griffith stepped in to rectify the problem. After trying a tape backup solution and finding it was inefficient, he tried more advanced solutions and chose Barracuda Networks. He has purchased four Barracuda Backup appliances and is thrilled with how easy they are to deploy, manage, and use to restore files. In addition, he’s happy that it doesn’t require any special training to deploy and use it.

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Challenges

• Stakeholders emails were being bombarded with spam
• Account compromise led to employees receiving targeted phishing emails

Results

• Protected from spam, malware, and targeted spearphishing attacks
• Brand and reputation defended against account compromise and domain spoofing
• Rapid, easy deployment

Cape Air not only serves consumers, but also has partnerships with major airlines that it corresponds with on a regular basis. So, it would not be unusual for those organizations to receive emails from Cape Air—as well as emails from attackers who use domain spoofing to hijack Cape Air’s brand identity.

Gifford explains, “If an account gets compromised and then that compromised account goes on to attack one of our partners, that’s not acceptable to me.”

Therefore, DMARC was also something that needed to be implemented immediately. Gifford started looking for an email security solution that would address the gaps in Office 365, secure his users against targeted attacks, and protect Cape Air’s brand and reputation. He had heard about Barracuda and its security solutions, and when he watched a Barracuda Essentials and Sentinel demo, he liked what he saw.  Cape Air was one of the earliest Barracuda Sentinel customers. Barracuda Sentinel has helped reduce incidents of account compromise by blocking web impersonation emails (e.g., emails that pretend to come from Office 365), which lead to the theft of employee credentials. Barracuda Sentinel also provides domain fraud visibility protection using DMARC authentication, which ensures that no one can hijack Cape Air’s brand.

Gifford says, “I think Sentinel is a ground-breaking program. The thing about AI is that it just gets better.”

Barracuda Sentinel does an excellent job of catching phishing and spear phishing attempts, and Gifford couldn’t be happier. He describes Barracuda Sentinel as being “the best thing since sliced bread.”  Before implementing Barracuda’s email protection, Cape Air faced a lot of spam and their users were flooded with phishing and spear phishing attacks. Cape Air has seen an enormous drop in the number of email attacks since it adopted Barracuda’s email solutions. Phishing and spear-phishing attempts to trap unaware and innocent users are a thing of the past, and almost 100% of all virus and malware traffic is blocked.

“My complaints from end users have dropped significantly,” Gifford says.

Cape Air has had no further incidents since it started using Barracuda’s email protection. Gifford says he’s been happy ever since.

Challenges

• Suffered Cryptolocker ransomware attack
• Business-critical data encrypted
• Risk of significant cost, lost business, and damaged corporate reputation

Results

• Encrypted files identified and deleted
• Affected files restored from backup
• No ransom paid
• Up and running again in one hour

The company’s three Barracuda Backup appliances are themselves backed up with Barracuda Cloud subscriptions, replicating local backups to Barracuda’s enterprise-grade datacenters for disaster recovery.

“The Barracuda Cloud subscriptions give us extra peace of mind. Even if our on-site backups are somehow compromised or destroyed, our data will be completely secure and easy to restore,” says Murray.

Murray’s appreciation for Barracuda products goes beyond Backup. He and his team also use Barracuda Web Security Gateway to secure web traffic and monitor web usage by Hayward Tyler’s users.

“We had a SonicWall UTM product that we felt wasn’t performing as we had hoped. Since replacing it with the Barracuda Web Security Gateway, we’ve seen a marked improvement. It’s very powerful, but it’s also very easy to configure and manage.”

Hayward Tyler Group PLC has built its reputation over 200 years by delivering products and solutions that fulfill critical functions reliably and effectively in demanding, dynamic environments. Allowing that reputation to be put at risk by a ransomware attack is simply unacceptable. To protect the company’s reputation, data, business, and personnel, A.J. Murray relies on Barracuda Backup and Barracuda Web Security Gateway.

Our company started working with Cofense several years ago. We began to launch phishing simulations and also deployed the Reporter button. We saw our phishing susceptibility rate drop steadily and user reporting go up. Today, our reporting rate in simulations is around 60%.
Even better, team members are reporting real phishing emails that got past tools like secure email gateways (SEGs). With such good results, we went straightaway into using Cofense Triage and Intelligence as well. We don’t want team members to spend a moment thinking, okay, this email I got — is it really a phish? Even if it’s an internal email, we tell them to report it and Triage will take care of it. Cofense Reporter sends our SOC analysts a clean set of emails, properly formatted, with all the information they need. Then Triage handles noise reduction, so analysts spend time only on genuine phishing threats.
When they look at an email, they can easily see which other team members received it and, if necessary, pull it from their inboxes. We also sometimes see clients whose emails have been compromised and used in phishing attacks. Our team members are familiar with the email addresses but they don’t click, because they know the language is odd or something else is off. In one instance, when we notified the client they were able to alert their entire customer base within a day. Normally, when we reach out to compromised clients they aren’t aware of the problem. This has happened often enough that our clients, along with our internal teams, see the benefit of what we’re doing. Our security team likes the Intelligence product because it’s based on emails that bypassed security rules. The team also says the intel correlates with what they see. Some intelligence products flag these same threats, but not as quickly. The team’s overall opinion is they love the product—it’s really useful. My team in security awareness feels the same about Cofense PhishMe. We had used products from other vendors with not much success. We weren’t able to do monthly phishing simulations, so we had to settle for periodic simulations. As soon as we got on board with Cofense, we could easily run monthly exercises. That dropped our susceptibility rates pretty rapidly. Why is it important to do monthly exercises? Well, not doing it every month wasn’t working. We used to have susceptibility rates around 25%. While our rates have dropped, we also realized we would never get to zero clicks, so reporting is the key metric. Working with Cofense, we show value by helping to stop phishing attacks technology missed. It’s hard to get a dedicated budget for security awareness. But teams across the company understand what we’re doing. People talk about it, including the board of directors. They know that data protection is our number one risk.
Our program has received a lot of visibility and that’s been awesome. It’s really driven security awareness and made our company much more secure. By: Information Security Analyst, Global Financial Services Company