Content is central to your ability to find, attract and convert customers. According to Forrester Research, buyers spend two-thirds (or more) of the decision-making process gathering information online before engaging a vendor. As a result, marketers must reach buyers as early in the sales process as possible. In addition, marketers need to ensure that prospective customers can easily find key information and insights. The tracking, aggregation, and analysis of this behavior will allow a company to personalize each visitors’ experience based on their unique user profiles. It’s a fact: your website is imperative to the success of your organization. It attracts prospective buyers, customers, members, and partners. An effective website gives visitors the information they need when they need it. A Web CMS (Content Management System) provides essential elements that enable organizations to build and manage effective websites. Some of these elements include:

• Scaling website management across the entire organization: content managers can update particular pages (or sections of pages), while content editors can use workflow features to review and approve updates before they’re published.
• Creating engaging website experiences on any device (e.g. desktop, tablet, smartphone) using mobile responsive design.
• Structured content capabilities that separate content from layout, making it available for re-use across your site, and for multichannel publishing beyond your site.
• A library of 100+ built-in visualizers to format and render your structured content on pages. Our mobile-responsive visualizers save you the cost and time of having page designs and templates created.
• Providing personalized experiences, with content and features tailored to the profile of individual visitors.
• Seamless connection to third-party services, such as marketing automation (Marketo) and cloud storage services (e.g. Dropbox, Box).