Description
Lithium Technologies is a San Francisco-based provider of software that allows businesses to connect with their customers on social media and digital channels. Lithium was founded in 2001 as a spin-out from GX Media, which created technologies for professional rankings and tournaments and now hosts a number of popular gaming sites. The company's founders include Lyle Fong, Michel Thouati, Kirk Yokomizo, John Joh, Nader Alizadeh, Michael Yang, and Matt Ayres.
The Lithium platform comprises a set of products for digital marketing and social customer support, including Lithium Communities, which act as the hub for a brand's digital conversations; Lithium Response, a social customer care tool; and Lithium Reach a social media management tool. Klout data powers the Lithium platform with its proprietary algorithms and volume of data with over 750M scored profiles."
Lithium's SaaS platform combines online customer community applications such as forums, blogs, innovation management, product reviews, and tribal knowledge bases with the broader social web and traditional CRM business processes, resulting in a wide range of online customer interaction methods. Stemming from its gaming roots, the platform incorporates elaborate rating systems for contributors, with ranks, badges, and "kudos counts".
Source: https://en.wikipedia.org/wiki/Lithium_Technologies
