Lithium Online Communities for telecommunication company
Categories
Description
"The mission of AT&T is to connect people with their world, everywhere they live and work, and do it better than anyone else. We believe our community is a growing contributor in fulfilling that mission." - Molly DeMaagd, Social Media Customer Service Director, AT&T
The AT&T story
AT&T’s mission is to connect people with their world, everywhere they live and work. This leading global telecom is engaging millions of customers socially through its community, to ensure they get the answers they need, often times without ever needing to pick up the phone.
Real results
AT&T's social platform resolved 21,000 customer issues in one year and saw a 16% lift in call deflections month over month.
Details
Business tasks
Reduce Costs
Improve Customer Service
Increase Customer Base
Problems
Decentralized IT systems
Low quality of customer service
No automated business processes
High costs of routine operations
Failure to attract new customers
Customer attrition
Low quality of customer support