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In return, the Web server returns dynamic Web pages according to the user's requests and profile.","materialsDescription":" <span style=\"font-weight: bold;\">On what classification is based integration middleware?</span>\r\nConventionally, integration middleware is classified based on domains, which are defined by the types of resources that are incorporated:\r\n<ul><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Cloud Integration:</span></span> Integrates with and also between the cloud services, cloud-based applications (SaaS), private clouds, trade hubs, and other typical cloud resources through Web services and standard B2B communication strategies (FTP, AS2, etc.)</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">B2B Integration:</span></span> Integrates customer, provider and various alternative partner interfaces with various data resources and company-managed applications</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Application Integration (A2A):</span></span> Integrates various company-managed applications together, including cloud-based and remote systems</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Data Integration:</span></span> Integrates business data resources, such as databases and files, over the business and operational intelligence systems</li></ul>\r\n<span style=\"font-weight: bold;\">What categories include integration middleware?</span>\r\nMiddleware is often described as plumbing because it links both sides of an application and also transfers data between them. Some standard middleware categories include:\r\n<ul><li>Enterprise service buses (ESBs);</li><li>Transaction processing (TP) monitors;</li><li>The distributed computing environment (DCE);</li><li>Remote procedure call (RPC) systems;</li><li>Object request brokers (ORBs);</li><li>Message passing;</li><li>Database access systems.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Integration_Middleware1.png"}],"characteristics":[],"concurentProducts":[{"id":1071,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Omilia.png","logo":true,"scheme":false,"title":"deepNLU®","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"deepnlur","companyTitle":"Omilia","companyTypes":["supplier","vendor"],"companyId":3998,"companyAlias":"omilia-conversational-intelligence","description":"Функции deepNLU®:\r\n<ul> <li><b><i>Контекст с сохранением памяти&nbsp;</i></b>Делает заключение из речи на основе сказанного ранее</li> <li><b><i>Динамическое выделение&nbsp;</i></b>Многоуровневые концептуальные аннотации позволяют извлекать значения низкого и высокого уровня</li> <li><i><b>Интуитивные разногласия&nbsp;</b></i>Автоматически запрашивает дополнительную информацию, если намерения не ясны</li> </ul>\r\nПоскольку движок DeepNLU® понимает контекст и сохраняет память, он способен запускать целые сквозные разговоры с клиентами.","shortDescription":"Движок Omilia's deepNLU® позволяет понимать запросы клиентов и намерения с подобной человеческой точностью. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":3,"sellingCount":10,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"deepNLU®","keywords":"ясны, Поскольку, движок, намерения, дополнительную, разногласияАвтоматически, запрашивает, DeepNLU","description":"Функции deepNLU®:\r\n<ul> <li><b><i>Контекст с сохранением памяти&nbsp;</i></b>Делает заключение из речи на основе сказанного ранее</li> <li><b><i>Динамическое выделение&nbsp;</i></b>Многоуровневые концептуальные аннотации позволяют извлекать значения низкого и ","og:title":"deepNLU®","og:description":"Функции deepNLU®:\r\n<ul> <li><b><i>Контекст с сохранением памяти&nbsp;</i></b>Делает заключение из речи на основе сказанного ранее</li> <li><b><i>Динамическое выделение&nbsp;</i></b>Многоуровневые концептуальные аннотации позволяют извлекать значения низкого и ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Omilia.png"},"eventUrl":"","translationId":7043,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":213,"title":"​Integration Middleware","alias":"integration-middleware","description":" Integration middleware is the alternate term used for middleware as the purpose of middleware is mainly integration. Integration middleware represents software systems that offer runtime services for communications, integration application execution, monitoring, and operations.\r\nThe key function of middleware is to help make application development simpler. This is done by offering common programming abstractions, covering up heterogeneity, delivering fundamental operating systems and hardware, and masking low-level programming details.\r\nMiddleware is a software that links two separate applications or is commonly used to illustrate different products that function as a glue between two separate applications. For instance, there are various middleware products that establish a connection between a Web server and a database system. This lets users request data from the database by means of forms shown on a Web browser. In return, the Web server returns dynamic Web pages according to the user's requests and profile.","materialsDescription":" <span style=\"font-weight: bold;\">On what classification is based integration middleware?</span>\r\nConventionally, integration middleware is classified based on domains, which are defined by the types of resources that are incorporated:\r\n<ul><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Cloud Integration:</span></span> Integrates with and also between the cloud services, cloud-based applications (SaaS), private clouds, trade hubs, and other typical cloud resources through Web services and standard B2B communication strategies (FTP, AS2, etc.)</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">B2B Integration:</span></span> Integrates customer, provider and various alternative partner interfaces with various data resources and company-managed applications</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Application Integration (A2A):</span></span> Integrates various company-managed applications together, including cloud-based and remote systems</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Data Integration:</span></span> Integrates business data resources, such as databases and files, over the business and operational intelligence systems</li></ul>\r\n<span style=\"font-weight: bold;\">What categories include integration middleware?</span>\r\nMiddleware is often described as plumbing because it links both sides of an application and also transfers data between them. Some standard middleware categories include:\r\n<ul><li>Enterprise service buses (ESBs);</li><li>Transaction processing (TP) monitors;</li><li>The distributed computing environment (DCE);</li><li>Remote procedure call (RPC) systems;</li><li>Object request brokers (ORBs);</li><li>Message passing;</li><li>Database access systems.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Integration_Middleware1.png"},{"id":492,"title":"Enterprise Service Bus Middleware","alias":"enterprise-service-bus-middleware","description":" An enterprise service bus (ESB) implements a communication system between mutually interacting software applications in a service-oriented architecture (SOA). It represents a software architecture for distributed computing, and is a special variant of the more general client-server model, wherein any application may behave as server or client. ESB promotes agility and flexibility with regard to high-level protocol communication between applications. Its primary use is in enterprise application integration (EAI) of heterogeneous and complex service landscapes.\r\nThe concept of the enterprise service bus is analogous to the bus concept found in computer hardware architecture combined with the modular and concurrent design of high-performance computer operating systems. The motivation for the development of the architecture was to find a standard, structured, and general purpose concept for describing implementation of loosely coupled software components (called services) that are expected to be independently deployed, running, heterogeneous, and disparate within a network. ESB is also a common implementation pattern for service-oriented architecture, including the intrinsically adopted network design of the World Wide Web.\r\nNo global standards exist for enterprise service bus concepts or implementations. Most providers of message-oriented middleware have adopted the enterprise service bus concept as de facto standard for a service-oriented architecture. The implementations of ESB use event-driven and standards-based message-oriented middleware in combination with message queues as technology frameworks. However, some software manufacturers relabel existing middleware and communication solutions as ESB without adopting the crucial aspect of a bus concept.\r\nThe ESB is implemented in software that operates between the business applications, and enables communication among them. Ideally, the ESB should be able to replace all direct contact with the applications on the bus, so that all communication takes place via the ESB. To achieve this objective, the ESB must encapsulate the functionality offered by its component applications in a meaningful way. This typically occurs through the use of an enterprise message model. The message model defines a standard set of messages that the ESB transmits and receives. When the ESB receives a message, it routes the message to the appropriate application. Often, because that application evolved without the same message model, the ESB has to transform the message into a format that the application can interpret. A software adapter fulfills the task of effecting these transformations, analogously to a physical adapter.\r\nESBs rely on accurately constructing the enterprise message model and properly designing the functionality offered by applications. If the message model does not completely encapsulate the application functionality, then other applications that desire that functionality may have to bypass the bus, and invoke the mismatched applications directly. Doing so violates the principles of the ESB model, and negates many of the advantages of using this architecture.\r\nThe beauty of the ESB lies in its platform-agnostic nature and the ability to integrate with anything at any condition. It is important that Application Lifecycle Management vendors truly apply all the ESB capabilities in their integration products while adopting SOA. Therefore, the challenges and opportunities for EAI vendors are to provide an integration solution that is low-cost, easily configurable, intuitive, user-friendly, and open to any tools customers choose.","materialsDescription":" <span style=\"font-weight: bold;\">What is an Enterprise Service Bus (ESB)?</span>\r\nAn Enterprise Service Bus (ESB) is a type of software platform known as middleware, which works behind the scenes to aid application-to-application communication. Think of an ESB as a “bus” that picks up information from one system and delivers it to another.\r\nThe term ESB first appeared in 2002, but the technology continues to evolve, driven by the need for ever-emerging internet applications to communicate and interact with one another.\r\n<span style=\"font-weight: bold;\">Why would I want an ESB?</span>\r\nImagine that there are two systems in an organization that needs to exchange data. The technical teams that represent each system plan and implement a solution that allows these systems to communicate. A year or two later, the organization deploys several more systems that need to interact with each other as well as the existing two systems. How can all teams develop and reach an agreement on the best solution?\r\nIt becomes very complicated to manage and maintain one solution as an organization’s IT systems expand. With just 10 systems, there could be 100 different interfaces and scores of disparate technical requirements.\r\nAn ESB provides a secure, scalable and cost-effective infrastructure that enables real-time data exchange among many systems. Data from one system, known as a service provider, can be put on the enterprise service bus as a message, which is sent immediately to a service consumer of the data. If a new system wants to consume this same data, all it has to do is plug into the bus in the same manner.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Enterprise_Service_Bus_Middleware.png"},{"id":82,"title":"Unified Communications","alias":"unified-communications","description":"Unified communications (UC) is a framework for integrating various asynchronous and real-time communication tools. The goal of UC is to enhance business communication, collaboration and productivity. Unified communications do not represent a singular technology; rather, it describes a strategy for integrating interconnected systems of enterprise communication devices and applications that can be used in concert or successively.\r\nSome business communication tools - like Internet Protocol (IP) telephony and video conferencing - facilitate real-time communication, also called synchronous communication. Other enterprise communication tools, like email, facilitate asynchronous communication, which takes place at a person's convenience.\r\nIncreasingly, team collaboration tools have emerged to offer messaging-centric workflows and near-real-time communication. These tools also offer voice and video capabilities, API integrations and, ultimately, expound on instant messaging services by providing better UC features.\r\nThe goal of unified communications is to integrate the software that supports synchronous and asynchronous communication, so the end user has easy access to all tools from whatever device is in use.\r\nA unified communications environment is typically supported by one or more back-end systems, often referred to as UC platforms, that facilitate integration among services, as well as the front-end clients that provide access. For example, a web conferencing system would make use of an audio conferencing system - which, in turn, would be built on an underlying IP telephony platform - and a unified messaging client would allow click-to-talk (CTC), click-to-chat or click-to-video functionality.\r\nUC also supports users moving from one mode of communication to another within the same session. For example, a user may start communicating via email but then decide to escalate the interaction to real-time communication, transitioning the session to a voice call with one click and then to a video conference with another click without any disruption.\r\nUnified communications systems and their components can be deployed on premises, in a public or private cloud, or a combination of all three. Cloud-based unified communications is also called UC as a service (UCaaS). An open source project called WebRTC, for example, enables real-time communications to be embedded into web browsers.\r\nHistorically, single-vendor UC environments have demonstrated the tightest integration and compatibility. Interoperability among vendors remains an ongoing challenge in UC, but it has also been mitigated, in part, by partnerships, common protocols and open APIs.","materialsDescription":" <span style=\"font-weight: bold;\">What technology do unified communications have?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Contrasting unified messaging</span></span>\r\nUnified communications are sometimes confused with unified messaging, but it is distinct. Unified communications refer to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allow for an individual to check and retrieve an e-mail or voice mail from any communication device at any time. It expands beyond voice mail services to data communications and video services.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Components</span></span>\r\nWith unified communications, multiple modes of business communications are integrated. Unified communications is not a single product but a collection of elements that include:\r\n<ul><li>Call control and multimodal communications</li><li>Presence</li><li>Instant messaging</li><li>Unified messaging</li><li>Speech access and personal assistant</li><li>Conferencing (audio, Web and video)</li><li>Collaboration tools</li><li>Mobility</li><li>Business process integration (BPI)</li><li>Software to enable business process integration</li></ul>\r\nPresence — knowing where intended recipients are, and if they are available, in real-time — is a key component of unified communications. Unified communications integrate all systems a user might already use, and helps those systems work together in real-time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call or even a video call.\r\nIn another example, an employee receives a call from a customer who wants answers. Unified communications enable that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.\r\nThe examples in the previous paragraph primarily describe &quot;personal productivity&quot; enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.\r\nWhen used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM &quot;buddy lists&quot;) the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.\r\nThis &quot;business process&quot; approach to integrating UC functionality can result in bottom-line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.\r\n<span style=\"font-weight: bold;\">Related concepts</span>\r\nUnified communications &amp; collaboration (UCC) is the integration of various communications methods with collaboration tools such as virtual white boards, real-time audio and video conferencing, and enhanced call control capabilities. Before this fusion of communications and collaboration tools into a single platform, enterprise collaboration service vendors and enterprise communications service vendors offered distinctly different solutions. Now, collaboration service vendors also offer communications services, and communications service providers have developed collaboration tools.\r\nUnified communications &amp; collaboration as a service (UCCaaS) is cloud-based UCC platforms. Compared to premises-based UCC solutions, UCCaaS platforms offer enhanced flexibility and scalability due to the SaaS subscription model.\r\nUnified communications provisioning is the act of entering and configuring the settings for users of phone systems, instant messaging, telepresence, and other collaboration channels. Provisioners refer to this process as making moves, adds, changes, and deletes or MAC-Ds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Unified_Communications.png"},{"id":186,"title":"VoIP - Voice over Internet Protocol","alias":"voip-voice-over-internet-protocol","description":"<span style=\"font-weight: bold;\">Voice over Internet Protocol </span>(Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP solutions are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding.\r\nInstead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> What are the benefits of VoIP?</h1>\r\n VoIP technology can facilitate tasks and deliver services that might be cumbersome or costly to implement when using traditional PSTN: \r\n<ul><li>More than one phone call can be transmitted on the same broadband phone line. This way, VoIP system can facilitate the addition of telephone lines to businesses without the need for additional physical lines.</li><li>Features that are usually charged extra by telecommunication companies, such as call forwarding, caller ID or automatic redialing, are simple with voice over internet technology.</li><li>Unified Communications are secured with VoIP technology, as it allows integration with other services available on the internet such as video conversation, messaging, etc. </li></ul>\r\n<h1 class=\"align-center\">VoIP programs </h1>\r\nThere are four main types of VoIP technology. Each option has varying levels of complexity which can impact ease of implementation and maintenance.\r\n <span style=\"font-weight: bold;\">Integrated Access</span>\r\nIntegrated access is the VoIP service that most mimics the traditional phone line. With integrated access VoIP, businesses integrate VoIP software and existing, legacy phone systems. This approach lets the business keep its old number and equipment while also gaining access to advanced telecommunications features. \r\n<span style=\"font-weight: bold;\">SIP Trunks</span>\r\n Session Initial Protocol (SIP) transmits voice and video information across a data network, letting VoIP users take advantage of shared lines and increase their communications flexibility. Because all data is sent over a network, businesses can use SIP trunks to replace traditional analog phone networks or use a VoIP gateway to integrate SIP trunking with legacy phone systems. \r\n<span style=\"font-weight: bold;\">Hosted IP PBX</span>\r\n What most people envision when they think of VoIP, this VoIP solution sees a vendor host and operate the private branch exchange, offering unified communications solutions. The business connects to a hosted cloud-based PBX network via its IP network. Phone system hardware is maintained off-site by the hosted IP PBX vendor, and all responsibility for the hardware, software, maintenance, security and upgrades all falls on the hosted PBX provider. \r\n <span style=\"font-weight: bold;\">Managed IP PBX </span>\r\nSimilar to Hosted IP PBX, this version of the unified communication solution is outsourced to a third party that takes care of all management requirements, but instead of phone hardware being off-site, the equipment is housed on-premise by the business. \r\nUnderstanding these different services of VoIP communication can help a business determine the system that best suits its needs. SIP Trunks, for instance, are more attractive to those who want to install their own technology and manage it themselves, while still connecting to VoIP features.\r\n On the other hand, managed IP PBX is a good option for those who don’t have the resources to buy and operate their own VoIP systems. The Hosted IP PBX solution frees the business to select the VoIP management software that works for them and liberates them from the cost and administrative headache of maintaining both voice and data lines and the related carrier partnerships. 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DiaManT&reg; позволяет выполнять истинные сквозные разговоры на естественном языке. По сравнению с другими поставщиками, которые обеспечивают только управление вызовами с помощью жестко структурированного ПРЯМОГО ДИАЛОГА, клиенты DiaManT&reg; могут свободно разговаривать и нет заранее определенного потока или структуры, за которыми они должны следовать. С DiaManT&reg; существует одно приложение, которое определяет как цель вызывающего, так и доставку самообслуживания, поэтому общение с клиентом полностью неструктурировано, а это означает, что ваши клиенты никогда не будут слышать такие вещи, как &laquo;сказать, что главное меню вернуться&raquo;, - они просто говорят, и DiaManT&reg; слушает, понимает и заботится.</p>","shortDescription":"Платформа, которая обеспечивает инфраструктуру и основные возможности, позволяющие использовать многоканальный диалог","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":2,"sellingCount":15,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"DiaManT®","keywords":"DiaManT®, клиенты, обеспечивает, цель, определяет, которое, приложение, вызывающего","description":"<p>Платформа обеспечивает инфраструктуру и основные возможности, позволяющие использовать многоканальный разговорный процесс, выступая в качестве единой точки интеграции с корпоративными системами для ведения разговорных диалогов по всем каналам. 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This is done by offering common programming abstractions, covering up heterogeneity, delivering fundamental operating systems and hardware, and masking low-level programming details.\r\nMiddleware is a software that links two separate applications or is commonly used to illustrate different products that function as a glue between two separate applications. For instance, there are various middleware products that establish a connection between a Web server and a database system. This lets users request data from the database by means of forms shown on a Web browser. In return, the Web server returns dynamic Web pages according to the user's requests and profile.","materialsDescription":" <span style=\"font-weight: bold;\">On what classification is based integration middleware?</span>\r\nConventionally, integration middleware is classified based on domains, which are defined by the types of resources that are incorporated:\r\n<ul><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Cloud Integration:</span></span> Integrates with and also between the cloud services, cloud-based applications (SaaS), private clouds, trade hubs, and other typical cloud resources through Web services and standard B2B communication strategies (FTP, AS2, etc.)</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">B2B Integration:</span></span> Integrates customer, provider and various alternative partner interfaces with various data resources and company-managed applications</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Application Integration (A2A):</span></span> Integrates various company-managed applications together, including cloud-based and remote systems</li><li><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Data Integration:</span></span> Integrates business data resources, such as databases and files, over the business and operational intelligence systems</li></ul>\r\n<span style=\"font-weight: bold;\">What categories include integration middleware?</span>\r\nMiddleware is often described as plumbing because it links both sides of an application and also transfers data between them. Some standard middleware categories include:\r\n<ul><li>Enterprise service buses (ESBs);</li><li>Transaction processing (TP) monitors;</li><li>The distributed computing environment (DCE);</li><li>Remote procedure call (RPC) systems;</li><li>Object request brokers (ORBs);</li><li>Message passing;</li><li>Database access systems.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Integration_Middleware1.png"},{"id":492,"title":"Enterprise Service Bus Middleware","alias":"enterprise-service-bus-middleware","description":" An enterprise service bus (ESB) implements a communication system between mutually interacting software applications in a service-oriented architecture (SOA). It represents a software architecture for distributed computing, and is a special variant of the more general client-server model, wherein any application may behave as server or client. ESB promotes agility and flexibility with regard to high-level protocol communication between applications. Its primary use is in enterprise application integration (EAI) of heterogeneous and complex service landscapes.\r\nThe concept of the enterprise service bus is analogous to the bus concept found in computer hardware architecture combined with the modular and concurrent design of high-performance computer operating systems. The motivation for the development of the architecture was to find a standard, structured, and general purpose concept for describing implementation of loosely coupled software components (called services) that are expected to be independently deployed, running, heterogeneous, and disparate within a network. ESB is also a common implementation pattern for service-oriented architecture, including the intrinsically adopted network design of the World Wide Web.\r\nNo global standards exist for enterprise service bus concepts or implementations. Most providers of message-oriented middleware have adopted the enterprise service bus concept as de facto standard for a service-oriented architecture. The implementations of ESB use event-driven and standards-based message-oriented middleware in combination with message queues as technology frameworks. However, some software manufacturers relabel existing middleware and communication solutions as ESB without adopting the crucial aspect of a bus concept.\r\nThe ESB is implemented in software that operates between the business applications, and enables communication among them. Ideally, the ESB should be able to replace all direct contact with the applications on the bus, so that all communication takes place via the ESB. To achieve this objective, the ESB must encapsulate the functionality offered by its component applications in a meaningful way. This typically occurs through the use of an enterprise message model. The message model defines a standard set of messages that the ESB transmits and receives. When the ESB receives a message, it routes the message to the appropriate application. Often, because that application evolved without the same message model, the ESB has to transform the message into a format that the application can interpret. A software adapter fulfills the task of effecting these transformations, analogously to a physical adapter.\r\nESBs rely on accurately constructing the enterprise message model and properly designing the functionality offered by applications. If the message model does not completely encapsulate the application functionality, then other applications that desire that functionality may have to bypass the bus, and invoke the mismatched applications directly. Doing so violates the principles of the ESB model, and negates many of the advantages of using this architecture.\r\nThe beauty of the ESB lies in its platform-agnostic nature and the ability to integrate with anything at any condition. It is important that Application Lifecycle Management vendors truly apply all the ESB capabilities in their integration products while adopting SOA. Therefore, the challenges and opportunities for EAI vendors are to provide an integration solution that is low-cost, easily configurable, intuitive, user-friendly, and open to any tools customers choose.","materialsDescription":" <span style=\"font-weight: bold;\">What is an Enterprise Service Bus (ESB)?</span>\r\nAn Enterprise Service Bus (ESB) is a type of software platform known as middleware, which works behind the scenes to aid application-to-application communication. Think of an ESB as a “bus” that picks up information from one system and delivers it to another.\r\nThe term ESB first appeared in 2002, but the technology continues to evolve, driven by the need for ever-emerging internet applications to communicate and interact with one another.\r\n<span style=\"font-weight: bold;\">Why would I want an ESB?</span>\r\nImagine that there are two systems in an organization that needs to exchange data. The technical teams that represent each system plan and implement a solution that allows these systems to communicate. A year or two later, the organization deploys several more systems that need to interact with each other as well as the existing two systems. How can all teams develop and reach an agreement on the best solution?\r\nIt becomes very complicated to manage and maintain one solution as an organization’s IT systems expand. With just 10 systems, there could be 100 different interfaces and scores of disparate technical requirements.\r\nAn ESB provides a secure, scalable and cost-effective infrastructure that enables real-time data exchange among many systems. Data from one system, known as a service provider, can be put on the enterprise service bus as a message, which is sent immediately to a service consumer of the data. If a new system wants to consume this same data, all it has to do is plug into the bus in the same manner.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Enterprise_Service_Bus_Middleware.png"},{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"},{"id":152,"title":"Contact Center","alias":"contact-center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term &quot;contact center&quot; (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png"},{"id":82,"title":"Unified Communications","alias":"unified-communications","description":"Unified communications (UC) is a framework for integrating various asynchronous and real-time communication tools. The goal of UC is to enhance business communication, collaboration and productivity. Unified communications do not represent a singular technology; rather, it describes a strategy for integrating interconnected systems of enterprise communication devices and applications that can be used in concert or successively.\r\nSome business communication tools - like Internet Protocol (IP) telephony and video conferencing - facilitate real-time communication, also called synchronous communication. Other enterprise communication tools, like email, facilitate asynchronous communication, which takes place at a person's convenience.\r\nIncreasingly, team collaboration tools have emerged to offer messaging-centric workflows and near-real-time communication. These tools also offer voice and video capabilities, API integrations and, ultimately, expound on instant messaging services by providing better UC features.\r\nThe goal of unified communications is to integrate the software that supports synchronous and asynchronous communication, so the end user has easy access to all tools from whatever device is in use.\r\nA unified communications environment is typically supported by one or more back-end systems, often referred to as UC platforms, that facilitate integration among services, as well as the front-end clients that provide access. For example, a web conferencing system would make use of an audio conferencing system - which, in turn, would be built on an underlying IP telephony platform - and a unified messaging client would allow click-to-talk (CTC), click-to-chat or click-to-video functionality.\r\nUC also supports users moving from one mode of communication to another within the same session. For example, a user may start communicating via email but then decide to escalate the interaction to real-time communication, transitioning the session to a voice call with one click and then to a video conference with another click without any disruption.\r\nUnified communications systems and their components can be deployed on premises, in a public or private cloud, or a combination of all three. Cloud-based unified communications is also called UC as a service (UCaaS). An open source project called WebRTC, for example, enables real-time communications to be embedded into web browsers.\r\nHistorically, single-vendor UC environments have demonstrated the tightest integration and compatibility. Interoperability among vendors remains an ongoing challenge in UC, but it has also been mitigated, in part, by partnerships, common protocols and open APIs.","materialsDescription":" <span style=\"font-weight: bold;\">What technology do unified communications have?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Contrasting unified messaging</span></span>\r\nUnified communications are sometimes confused with unified messaging, but it is distinct. Unified communications refer to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allow for an individual to check and retrieve an e-mail or voice mail from any communication device at any time. It expands beyond voice mail services to data communications and video services.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Components</span></span>\r\nWith unified communications, multiple modes of business communications are integrated. Unified communications is not a single product but a collection of elements that include:\r\n<ul><li>Call control and multimodal communications</li><li>Presence</li><li>Instant messaging</li><li>Unified messaging</li><li>Speech access and personal assistant</li><li>Conferencing (audio, Web and video)</li><li>Collaboration tools</li><li>Mobility</li><li>Business process integration (BPI)</li><li>Software to enable business process integration</li></ul>\r\nPresence — knowing where intended recipients are, and if they are available, in real-time — is a key component of unified communications. Unified communications integrate all systems a user might already use, and helps those systems work together in real-time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call or even a video call.\r\nIn another example, an employee receives a call from a customer who wants answers. Unified communications enable that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.\r\nThe examples in the previous paragraph primarily describe &quot;personal productivity&quot; enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.\r\nWhen used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM &quot;buddy lists&quot;) the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.\r\nThis &quot;business process&quot; approach to integrating UC functionality can result in bottom-line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.\r\n<span style=\"font-weight: bold;\">Related concepts</span>\r\nUnified communications &amp; collaboration (UCC) is the integration of various communications methods with collaboration tools such as virtual white boards, real-time audio and video conferencing, and enhanced call control capabilities. Before this fusion of communications and collaboration tools into a single platform, enterprise collaboration service vendors and enterprise communications service vendors offered distinctly different solutions. Now, collaboration service vendors also offer communications services, and communications service providers have developed collaboration tools.\r\nUnified communications &amp; collaboration as a service (UCCaaS) is cloud-based UCC platforms. Compared to premises-based UCC solutions, UCCaaS platforms offer enhanced flexibility and scalability due to the SaaS subscription model.\r\nUnified communications provisioning is the act of entering and configuring the settings for users of phone systems, instant messaging, telepresence, and other collaboration channels. Provisioners refer to this process as making moves, adds, changes, and deletes or MAC-Ds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Unified_Communications.png"},{"id":186,"title":"VoIP - Voice over Internet Protocol","alias":"voip-voice-over-internet-protocol","description":"<span style=\"font-weight: bold;\">Voice over Internet Protocol </span>(Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP solutions are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding.\r\nInstead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> What are the benefits of VoIP?</h1>\r\n VoIP technology can facilitate tasks and deliver services that might be cumbersome or costly to implement when using traditional PSTN: \r\n<ul><li>More than one phone call can be transmitted on the same broadband phone line. This way, VoIP system can facilitate the addition of telephone lines to businesses without the need for additional physical lines.</li><li>Features that are usually charged extra by telecommunication companies, such as call forwarding, caller ID or automatic redialing, are simple with voice over internet technology.</li><li>Unified Communications are secured with VoIP technology, as it allows integration with other services available on the internet such as video conversation, messaging, etc. </li></ul>\r\n<h1 class=\"align-center\">VoIP programs </h1>\r\nThere are four main types of VoIP technology. Each option has varying levels of complexity which can impact ease of implementation and maintenance.\r\n <span style=\"font-weight: bold;\">Integrated Access</span>\r\nIntegrated access is the VoIP service that most mimics the traditional phone line. With integrated access VoIP, businesses integrate VoIP software and existing, legacy phone systems. This approach lets the business keep its old number and equipment while also gaining access to advanced telecommunications features. \r\n<span style=\"font-weight: bold;\">SIP Trunks</span>\r\n Session Initial Protocol (SIP) transmits voice and video information across a data network, letting VoIP users take advantage of shared lines and increase their communications flexibility. Because all data is sent over a network, businesses can use SIP trunks to replace traditional analog phone networks or use a VoIP gateway to integrate SIP trunking with legacy phone systems. \r\n<span style=\"font-weight: bold;\">Hosted IP PBX</span>\r\n What most people envision when they think of VoIP, this VoIP solution sees a vendor host and operate the private branch exchange, offering unified communications solutions. The business connects to a hosted cloud-based PBX network via its IP network. Phone system hardware is maintained off-site by the hosted IP PBX vendor, and all responsibility for the hardware, software, maintenance, security and upgrades all falls on the hosted PBX provider. \r\n <span style=\"font-weight: bold;\">Managed IP PBX </span>\r\nSimilar to Hosted IP PBX, this version of the unified communication solution is outsourced to a third party that takes care of all management requirements, but instead of phone hardware being off-site, the equipment is housed on-premise by the business. \r\nUnderstanding these different services of VoIP communication can help a business determine the system that best suits its needs. SIP Trunks, for instance, are more attractive to those who want to install their own technology and manage it themselves, while still connecting to VoIP features.\r\n On the other hand, managed IP PBX is a good option for those who don’t have the resources to buy and operate their own VoIP systems. The Hosted IP PBX solution frees the business to select the VoIP management software that works for them and liberates them from the cost and administrative headache of maintaining both voice and data lines and the related carrier partnerships. 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