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The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. 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A Leader in G2Crowd&rsquo;s Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">The most powerful landing page builder on the market:</span></span></p>\r\n<ul>\r\n<li>Create and update post-click pages in minutes</li>\r\n<li>Streamline the review process with real-time Collaboration</li>\r\n<li>Ensure brand compliance with precision design features</li>\r\n<li>Convert more leads with customizable forms</li>\r\n<li>Seamlessly integrate with your entire marketing stack for accurate attribution and lead nurturing</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Deploy and convert faster</span></p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Empower your team</span></span></p>\r\n<p>With an intuitive drag &amp; drop builder, anyone on your team can create beautiful, high-converting pages.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Stay on brand</span></span></p>\r\n<p>Pixel-precision design features ensure that your landing pages are always on brand.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Scale with ease</span></span></p>\r\n<p>Create landing pages at scale using reusable page blocks that you can update globally with one click.</p>","shortDescription":"Build personalized, mobile-responsive, and conversion-optimized post-click landing pages in minutes — without a developer.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Instapage Landing Pages","keywords":"","description":"<p><span style=\"font-weight: bold;\">Instapage</span> is the world's most advanced landing page platform. 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Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). 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The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. 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With the drag-and-drop page editor, customizing your page&rsquo;s content, forms, layout, and branding is a snap.</p>\r\n<p>Preview how your page looks on different devices before publishing. Then watch the leads roll in.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Personalize landing page content for individual visitors.</span></span></p>\r\n<p>Display personalized content, CTAs, and forms for each and every visitor to improve the performance of your landing pages.</p>\r\n<p>Dynamically show different content based on a visitor&rsquo;s location, source, device, lifecycle stage, or any other contact detail stored in your CRM. 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And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":6526,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Leadpages_Logo.png","logo":true,"scheme":false,"title":"Leadpages Landing Pages","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"leadpages-landing-pages","companyTitle":"Leadpages","companyTypes":["vendor"],"companyId":9001,"companyAlias":"leadpages","description":"<p><span style=\"font-weight: bold;\">Leadpages&reg;</span> is a best-in-class digital lead generation platform that enables entrepreneurs and marketers to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. From landing pages to Facebook ads, Leadpages helps you get in the business and stay in business online.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Powerful features you&rsquo;ll only find at Leadpages</span></p>\r\n<p>As one of the first landing page builders, we pioneered the conversion conversation. And we&rsquo;re still leading the way.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Built-in conversion guidance</span></span></p>\r\n<p>Our exclusive technology predicts your page&rsquo;s performance before you publish it and tells you what to tweak&rsquo;so you can guess less and grow more.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unlimited lead collection &amp; traffic</span></span></p>\r\n<p>Unlike the other guys, we&rsquo;ll never charge you more for your success &mdash; that means no limits on web visitors or lead collection.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unlimited page publishing</span></span></p>\r\n<p>Create dedicated landing pages for each and every traffic source or campaign without fear of dreaded publishing limits or &ldquo;bandwidth exceeded&rdquo; error messages.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Unparalleled page load speed</span></span></p>\r\n<p>Our pages load 2.4 seconds faster and have a performance score of 30% higher than other leading page builders, which helps you win more conversions, customers, sales, and a higher PPC ad quality score.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Take control of your marketing with drag-and-drop landing pages you can easily DIY</span></p>\r\n<p>Forget the time and expense of hiring a web designer &mdash; our landing page creator is the only partner you need.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Code-free drag-and-drop customizations</span></span></p>\r\n<p>Quickly and easily craft professional-looking landing pages without the need to hire outside help.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Mobile-responsive, high-converting templates</span></span></p>\r\n<p>Get a head-start with a gallery of more than 200 professionally designed templates that take the guesswork out of the creative process.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Features &amp; functionality to fit any need</span></span></p>\r\n<p>Add a countdown timer, video player, Calendly schedule, OpenTable reservation widget, and more within the Drag &amp; Drop Builder.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Still sending traffic to your home page and hoping for the best?</span></p>\r\n<p>Stop it. Right now.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Make the most of your advertising budget</span></span></p>\r\n<p>Match any ad and every campaign to a relevant landing page that is uniquely designed for a specific target audience. Forget &lsquo;one-size-fits all&rsquo; and customize your content for each audience for maximum persuasive impact.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Grow your email list 2x faster</span></span></p>\r\n<p>Why use a landing page builder? Small businesses that publish at least 10 landing pages are able to grow their email subscriber leads twice as fast. Quickly customize and publish high-converting pages and give your audience an abundance of opt-in opportunities.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Easily test your pages to find out what works best for your audience (and do more of it!)</span></p>\r\n<p>Optimize your pages for conversions by running A/B split tests on any landing page.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Save time with Leadpages integrations</span></p>\r\n<p>Become a true marketing pro when you use our seamless integrations that connect your lead generation tools and marketing automation platforms. Create landing pages that capture email addresses inside segmented lists, and nurture your new leads with email marketing that works for you like a 24/7 sales team.</p>","shortDescription":"Confidently grow your business by turning clicks into customers with high-converting landing pages you can easily DIY.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Leadpages Landing Pages","keywords":"","description":"<p><span style=\"font-weight: bold;\">Leadpages&reg;</span> is a best-in-class digital lead generation platform that enables entrepreneurs and marketers to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. 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The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":6531,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Landingi_Logo.png","logo":true,"scheme":false,"title":"Landingi Landing Page Design","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"landingi-landing-page-design","companyTitle":"Landingi","companyTypes":["vendor"],"companyId":9002,"companyAlias":"landingi","description":"<p><span style=\"font-weight: bold;\">What is a landing page?</span></p>\r\n<p>Landing page definition is simple &ndash; it's a specific webpage designed to grab the visitor&rsquo;s attention, present them with a specific product or service, and then encourage them to take the desired action.</p>\r\n<p>Landing pages can be used to gather webinars audience, announce a new product launch or pre-sale, or offer a discount. Also, sometimes it is not about selling a product but getting a specific message across.</p>\r\n<p>A crucial element to every landing page is a call to action button navigating towards a particular activity.</p>\r\n<p><span style=\"font-weight: bold;\">How is it different from a homepage?</span></p>\r\n<p>While a homepage presents a visitor with a whole range of options and products, a landing page definition states it is far more efficient when it comes to collecting leads &ndash; visitors&rsquo; contact information. Of course, you can publish your website and a landing page under one domain to keep your brand image consistent.</p>\r\n<p>What's more, a landing page lacks a standard website navigation menu. It&rsquo;s all about simple layout, eye-catching design, and concise copy focusing on one, single message or goal.</p>\r\n<p><span style=\"font-weight: bold;\">When should I use landing pages?</span></p>\r\n<p>Landing pages are usually either built for marketing campaigns when you present your latest release, or they can serve as a lead magnet where you present your visitors with evergreen content they can download in exchange for their contact information.</p>\r\n<p>In both cases, it is all about lead generation.</p>\r\n<p><span style=\"font-weight: bold;\">How to build a landing page?</span></p>\r\n<p>Start with asking some basic questions: who will be the recipient of your landing page (and a whole campaign)? What is the purpose of the page you&rsquo;re going to create?</p>\r\n<p>Each element of a landing page should lead visitors to clicking a button or filling the form. Landing pages are bound to be simple, yet effective. Make sure to include only crucial content and construct the form so that it contains just enough fields to fill.</p>\r\n<p>To build a landing page, you can make use of a drag and drop visual builder. We offer a 14-day free trial in our platform so that you can catch a glimpse of what this is all about.</p>\r\n<p><span style=\"font-weight: bold;\">What goes after?</span></p>\r\n<p>Landing pages are still objects of testing for many marketers who raise conversion rates and apply the gained know-how in the next steps through constant testing. The Landingi platform allows you to compare created landing pages in two ways: by using A/B tests and multivariate tests.</p>\r\n<p>You can also integrate your landing page with 3rd party tools you use every day: email marketing tools, CRMs, payment systems, social media managers, and analytical tools.</p>","shortDescription":"Landingi makes it easy to create high-converting landing pages without coding skills.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Landingi Landing Page Design","keywords":"","description":"<p><span style=\"font-weight: bold;\">What is a landing page?</span></p>\r\n<p>Landing page definition is simple &ndash; it's a specific webpage designed to grab the visitor&rsquo;s attention, present them with a specific product or service, and then encourage the","og:title":"Landingi Landing Page Design","og:description":"<p><span style=\"font-weight: bold;\">What is a landing page?</span></p>\r\n<p>Landing page definition is simple &ndash; it's a specific webpage designed to grab the visitor&rsquo;s attention, present them with a specific product or service, and then encourage the","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Landingi_Logo.png"},"eventUrl":"","translationId":6531,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":6549,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Pagewiz_Logo.png","logo":true,"scheme":false,"title":"Pagewiz Landing Page Builder","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"pagewiz-landing-page-builder","companyTitle":"PageWiz","companyTypes":["vendor"],"companyId":9006,"companyAlias":"pagewiz","description":"<p>We are to landing pages what Google is to search. More than a landing page builder that makes it easy to design, publish and optimize killer landing pages, we provide powerful integration tools you can set up in no time. Plus we monitor your pages 24/7 to ensure everything runs smoothly. <span style=\"font-weight: bold;\">Pagewiz</span> reduces the overhead of maintaining the most important part of your funnel.</p>\r\n<p>Our mission is to help your business launch its next online campaign faster, smarter, and at a lower cost.</p>\r\n<p><span style=\"font-weight: bold;\">Build your entire marketing agency on Pagewiz</span></p>\r\n<p>Discover the power of Pagewiz to take your business &mdash; or that of your clients &mdash; to the next level.</p>\r\n<ul>\r\n<li>Manage multiple client accounts.</li>\r\n<li>Save tons of development time.</li>\r\n<li>Lean on us when things get hectic.</li>\r\n</ul>","shortDescription":"Scale up your paid campaigns with the ultimate landing page platform.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Pagewiz Landing Page Builder","keywords":"","description":"<p>We are to landing pages what Google is to search. 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A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). 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The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. 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Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). 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Create simple funnels that quickly capture your visitors&rsquo; contact information, so you can generate new leads to follow-up with again and again, even after they leave your page!</p>\r\n<p><span style=\"font-weight: bold;\">Sell Your Products</span></p>\r\n<p>Create beautiful pages and funnels that are pre-designed to walk your traffic through each step of the sales process, and convert them from &ldquo;visitors&rdquo; into actual paying customers who benefit from your products&hellip;</p>\r\n<p>Also, you can add &ldquo;1 click upsells&rdquo;, and dramatically increase your revenue per customer!</p>\r\n<p><span style=\"font-weight: bold;\">Follow-Up Funnels</span></p>\r\n<p>When you upgrade to ClickFunnels Platinum, you can also connect or reconnect with your audience anytime, anywhere using multi-dimensional marketing.</p>\r\n<p>You can send highly-targeted messages to your customers through email, social, text, and desktop notifications.</p>\r\n<p>(That means, your messages can get delivered straight to your customer, no matter where they&rsquo;re at, or what they&rsquo;re doing!)</p>","shortDescription":"ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.\r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ClickFunnels","keywords":"","description":"<p><span style=\"font-weight: bold;\">ClickFunnels</span> was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!</p>\r\n<ul>\r\n<li>​G","og:title":"ClickFunnels","og:description":"<p><span style=\"font-weight: bold;\">ClickFunnels</span> was created so that entrepreneurs like you, who aren't programmers and who don't know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!</p>\r\n<ul>\r\n<li>​G","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ClickFunnels_logo.png"},"eventUrl":"","translationId":6567,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. 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Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. 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Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). 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A little personal touch and you are all set.</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Track performance</span></span></p>\r\n<p>Analyze the traffic of your landing page with Google Analytics. Add the tracking ID and you are set.</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Connect your domain</span></span></p>\r\n<p>Add a unique name to your website or connect a domain name you already own for free.</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Generate leads</span></span></p>\r\n<p>Convert more leads into customers with a practical, mobile-friendly form/subscription element.</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Get free hosting</span></span></p>\r\n<p>Get your secure, reliable and free Ucraft hosting powered by Google Cloud. No setup required.</p>","shortDescription":"Build responsive landing pages to showcase your product, drive organic traffic and generate more leads.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Ucraft Free Landing Page Creator","keywords":"","description":"<p><span style=\"font-weight: bold;\">Free landing page builder by Ucraft</span></p>\r\n<p>Build responsive landing pages to showcase your product, drive organic traffic and generate more leads. A little personal touch and you are all set.</p>\r\n<p><span style=\"tex","og:title":"Ucraft Free Landing Page Creator","og:description":"<p><span style=\"font-weight: bold;\">Free landing page builder by Ucraft</span></p>\r\n<p>Build responsive landing pages to showcase your product, drive organic traffic and generate more leads. 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The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. 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Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn&rsquo;t always have front-end dev resources to spare. With Unbounce, you can build landing pages yourself in just an afternoon.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Everyone can drag and drop</span></span></p>\r\n<p>Now you can create stunning landing pages for desktop and mobile, without needing to code. Forget that extra degree in web design &mdash; we&rsquo;ve got you.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">100+ quick-to-use templates</span></span></p>\r\n<p>Get started on any campaign today by choosing one of our high-converting templates matching your conversion goal.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Publish fast, to your own domain</span></span></p>\r\n<p>Once you&rsquo;re happy with your layout, you can publish straight to your WordPress site, or to your business&rsquo;s custom domain.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Create Pages Exactly the Way You Want Them</span></span></p>\r\n<p>We&rsquo;re the most customizable builder out there. Need to move that logo six pixels to the right? You got it. How about a show-stopping image? We&rsquo;ve got those for you too.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Get the look you need</span></span></p>\r\n<p>Unlike other builders with snap-together grids and blocks, we don&rsquo;t set boundaries. You can match your brand right down to your signature typeface, and build anything you need with pixel-perfect precision.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Add custom functionality</span></span></p>\r\n<p>Need your form to work a certain way? Want to add a tracking pixel? You can supercharge any page with all the custom HTML, JavaScript, and CSS you like.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Pass leads into 1000+ marketing tools</span></span></p>\r\n<p>You can send your Unbounce leads to almost any marketing automation or CRM tool out there. You can even use Zapier right from inside the builder to connect to over 1000+ other tools.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Use free hi-res images from Unsplash</span></span></p>\r\n<p>Search the Unsplash gallery from right inside the Unbounce builder and choose from over 850,000 professional, copyright-free images to add to your page.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Optimize for the Best Results Every Time</span></span></p>\r\n<p>Once you&rsquo;ve made your first landing page, the heavy lifting&rsquo;s done. You can clone that masterpiece and repeat your key learnings for each new campaign. You&rsquo;ll boost conversion rates, lower cost-per-acquisition, and&mdash;dare we say it&mdash;snag that promotion.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Magically match visitors&rsquo; search intent</span></span></p>\r\n<p>With Dynamic Text Replacement (DTR), you can swap out pieces of text to match the search terms a visitor used to get to your page. This improves relevance and the chance you&rsquo;ll convert.</p>\r\n<p><span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">A/B Test to see what works</span></span></p>\r\n<p>Curious if a different headline might perform better? You can make a copy of your page, tweak it, and split traffic across your two variants to find the highest-converting champion.</p>","shortDescription":"With Unbounce pages, you’ll get better results without increasing your spend or headcount.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Unbounce Landing Pages","keywords":"","description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn","og:title":"Unbounce Landing Pages","og:description":"<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: bold;\">Building Pages Without a Developer? Total Power Move.</span></span></p>\r\n<p>Limited resources can delay campaign launches. And &mdash; let&rsquo;s face it &mdash; your business doesn","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Unbounce_Logo.png"},"eventUrl":"","translationId":5112,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":142,"title":"Landing Page Builders"}],"testingArea":"","categories":[{"id":814,"title":"Landing pages","alias":"landing-pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"jobRoles":[{"id":60,"title":"Chief Information Officer"},{"id":66,"title":"Chief Sales Officer"},{"id":68,"title":"Other CxO"},{"id":74,"title":"Sales Management"},{"id":78,"title":"R&D/Product Development"},{"id":80,"title":"IT Management"},{"id":82,"title":"Marketing Management"}],"organizationalFeatures":["Web-based customer portal","Internet access is available for employees"],"complementaryCategories":[],"solutions":["Shortage of inhouse software developers","High costs of IT personnel","Shortage of inhouse IT engineers","Failure to attract new customers","Customer attrition","Low quality of customer support","Lengthy production timelines","High costs"],"materials":[],"useCases":[],"best_practices":[],"values":["Reduce Costs","Reduce Production Timelines","Increase Customer Base","Expand Sales Geography","Support Customers"],"implementations":[],"presenterCodeLng":"","productImplementations":[]}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{"142":{"id":142,"title":"Landing Page Builders"}},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}