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And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. 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That way, you can access the full universe of possible options available to you to find your match.</p>\r\n<p><span style=\"font-weight: bold;\">The right thing, not the easy thing</span></p>\r\n<p>In 2008, we became the first business software site to offer user reviews.</p>\r\n<p>Truth be told, we agonized over the decision. We received pushback from some business software vendors—our customers—who feared the prospect of exposing negative reviews about their products.</p>\r\n<p>At the risk of losing business (and at a time we were still hand to mouth), we went with our gut. We believe in doing right by our users, which means providing the most helpful information possible—the good, the bad, and anything else you need to know to make the most-informed decision for your business.</p>\r\n<p>With more than 500K verified reviews published to the site, and thousands more added each month, Capterra now offers the most robust, user-driven perspective on software in the world.</p>\r\n<p><span style=\"font-weight: bold;\">Always evolving as part of the Gartner family</span></p>\r\n<p>In 2015, we were acquired by Gartner, joining the Digital Markets family of brands.</p>\r\n<p>This division, made up of Capterra, Software Advice, and GetApp, shares our values and passion for helping all businesses grow—today, and always.</p>\r\n<p><span style=\"font-weight: bold;\">Wait, why is Capterra free?</span></p>\r\n<p>Capterra is free for users because vendors pay us when they receive web traffic and sales opportunities. Capterra directories list all vendors—not just those that pay us—so that you can make the best-informed purchase decision possible.</p>","shortDescription":"Capterra is a free service to help businesses find the right software. We offer the most comprehensive list of business software solutions on the web so that you're guaranteed to find your best match.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Capterra Review platform","keywords":"","description":"<p>Capterra is the leading online resource for business software buyers.</p>\r\n<p>At Capterra, we believe that software makes the world a better place. Why? Because software can help every organization become a more efficient, effective version of itself. 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At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). 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Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2208,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Crozdesk__logo_.png","logo":true,"scheme":false,"title":"Crozdesk Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"crozdesk-review-platform","companyTitle":"Crozdesk","companyTypes":["supplier"],"companyId":4575,"companyAlias":"crozdesk","description":"<p>Crozdesk.com is a discovery platform that makes the search for software simple. 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In addition to every FinancesOnline.com review our journalists publish extensive guides, market analyses and software comparisons to give our readers an insight into the SaaS market.\r\nBefore FinancesOnline became the fastest growing independent review platform for B2B, SaaS and financial solutions it was first an innovative idea of a directory that would help business owners find the best solution to fit their needs.\r\nIts CEO and founder Sebastian Lambert explains that it all started when he was looking for reliable software solutions that would allow him to improve the efficiency of his employees and let his company grow by automating sales and customer support processes.\r\nHe soon realized that there are literally hundreds of such solutions and there was no easy way to find the ones that would fit his company best. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2212,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/firecompass__logo_.png","logo":true,"scheme":false,"title":"FireCompass Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"firecompass-review-platform","companyTitle":"FireCompass","companyTypes":["supplier"],"companyId":4577,"companyAlias":"firecompass","description":"<p>FireCompass is an AI Assistant for CyberSecurity Decisions.</p>\r\n<p>Cybersecurity market has grown exponentially over the last decade. There are nearly 1,500 vendors, selling 5,000+ products, add versions and flavors for most of the products, and it becomes nearly impossible to make an optimal choice. Many organizations turn to “Magic” to solve this problem, but we don’t think that’s a great idea. A solution that works well for a large bank, may not be suitable for a midmarket financial services organization, as there are multiple factors that need to be considered (e.g.: Product Capabilities, Skills Required to Operate, Fitment with Existing Technology Stack etc.).</p>\r\n<p>At FireCompass we’re working on creating the world’s first AI-Assistant to help organizations discover and compare the right security solutions for their specific needs (in a completely vendor neutral manner).</p>\r\n<p>With FireCompass users can, Discover & Compare Cybersecurity products from 1,000+ vendors. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2214,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/G2_Crowd__logo_.jpg","logo":true,"scheme":false,"title":"G2 Crowd Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"g2-crowd-review-platform","companyTitle":"G2 Crowd","companyTypes":["supplier"],"companyId":4578,"companyAlias":"g2-crowd","description":"<p>G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois.</p>\r\n<p>Until recently, selecting business solutions was hard, risky and inherently biased. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 500,000 independent and authenticated user reviews read by more than 2 million buyers each month. Our model brings transparency to B2B buying—changing the way decisions are made.</p>\r\n<p>G2 Crowd’s mission is to provide the insights business professionals need to gain confidence in their buying decisions and become more successful in their jobs.</p>\r\n<p>G2 Crowd is backed by $100M in capital from IVP, Emergence Capital, Accel, Pritzker Group, its founders and many industry leaders.</p>\r\n<p>The current approach to buying business technology is broken. Buyers spend too much time sifting through spin, reading outdated analyst reports, and sitting through endless meetings. After all this, buyers still lack confidence in their choice of technology and most projects fail to meet their expectations. By capturing collective wisdom, G2 Crowd will make purchasing business technology as easy as buying consumer products.</p>\r\n<p>G2 Crowd Users:</p>\r\n<ul>\r\n<li>Get unfiltered reviews from peers who use similar solutions.</li>\r\n<li>Avoid hidden risks and get an accurate picture of the likelihood of success.</li>\r\n<li>Start the vendor selection process with product rankings aggregated from peer reviews and social data.</li>\r\n<li>Find relevant references and expertise on their own, rather than relying only on vendor-supplied references.</li>\r\n<li>Contribute to the community and become recognized as an expert.</li>\r\n</ul>","shortDescription":"G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":17,"sellingCount":6,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"G2 Crowd Review platform","keywords":"","description":"<p>G2 Crowd is a peer-to-peer, business solutions review platform headquartered in Chicago, Illinois.</p>\r\n<p>Until recently, selecting business solutions was hard, risky and inherently biased. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2216,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/GetApp__logo_.png","logo":true,"scheme":false,"title":"GetApp Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"getapp-review-platform","companyTitle":"Gartner","companyTypes":["supplier"],"companyId":4574,"companyAlias":"gartner","description":"GetApp is the premier online resource for businesses exploring software as a service (SaaS) products. Its comparison shopping platform and free interactive tools help buyers compare software products side-by-side and navigate the world of software purchasing. GetApp features software research, insights, trends, and validated user reviews, giving buyers the tools they need to make informed decisions for their organization. GetApp is a Gartner company.\r\nGetApp is a high growth company-- work with us and you’ll get to grow your career as part of a forward-thinking team dedicated to helping small businesses find the right technology to meet their needs.\r\nPopular Industries: Business Intelligence, Collaboration Tools, CRM, Finance & Accounting, HR & Employee Management, Integration Solutions, Marketing, Project Management.","shortDescription":"GetApp is an ecosystem of business app and software discovery platforms. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. 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Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. 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We have been called the \"Yelp of Enterprise Tech\" by the Wall Street Journal and an \"innovative social buying platform\" by IDC.</p>\r\n<p>Russell Rothstein and Naftali Marcus teamed up to build a crowdsourced knowledge platform that helps technology decision makers around the world to better connect with peers and other independent experts who provide advice without vendor bias.</p>\r\n<p>With their diverse experience working in enterprise IT as well as in startups, the founders designed an online site that now operates like a Yelp or TripAdvisor for enterprise technology. They built their first prototype on Wix within days and hit the road to do some deep market research. They spoke with senior technology decision makers, vendors, and corporate thought leaders. Technology professionals said they had challenges to discover, evaluate, and select the solutions that best met their needs. They found that most information online and in their inbox had a vendor bias, and it was highly difficult to find online information they could trust. Many end users of technology spoke of their desire to share their experiences with peers but lacked a trusted site in which to share their knowledge and expertise with other professionals.</p>\r\n<p>Russell Rothstein, IT Central Station’s Station Master and CEO, and co-founder Naftali Marcus, designed a dynamic community site with reviews, recommendations, and other expert advice for technology buyers. What began with a few diagrams and Powerpoint slides is now the fastest growing online platform designed for enterprise technology buyers. IT Central Station has grown into a dynamic, real-time platform that offers user information that is current, objective, and relevant. It protects privacy in that users can either post anonymously to freely express their views or use their real names to promote their expertise. 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ITQlick is 100% free for software buyers.</p>\r\n<p><span style=\"font-weight: bold;\">Software Analysis</span></p>\r\n<p>Our software experts reviewed and analyzed more than 4,000 software products.</p>\r\n<p><span style=\"font-weight: bold;\">In-Depth Research</span></p>\r\n<p>We have gathered relevant and comprehensive information about software features, business size & industries match, pricing, and much more.</p>\r\n<p><span style=\"font-weight: bold;\">Software Match</span></p>\r\n<p>Our smart matching algorithm browses a unique database containing thousands of data points.</p>\r\n<p><span style=\"font-weight: bold;\">Simple Process</span></p>\r\n<p>Few anonymous & simple questions, no email or phone required.</p>\r\n<p><span style=\"font-weight: bold;\">Get Recommendations!</span></p>\r\n<p>Receive YOUR TOP FIVE software recommendations that best match your business needs.</p>\r\n<p><span style=\"font-weight: bold;\">And It's FREE</span></p>\r\n<p>ITQlick.com is free for Software Buyers. 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Консультанты предоставляют бесплатные персональные рекомендации по программному обеспечению, помогая компаниям любого размера находить продукты, отвечающие их бизнес-потребностям. В Software Advice также представлены объективные исследования экспертов отрасли и отзывы проверенных пользователей, что экономит время и ресурсы покупателей. Software Advice является компанией Gartner.</p>\r\n<p><span style=\"font-weight: bold;\">Возможности покупателей программного обеспечения:</span></p>\r\n<ul>\r\n<li>Поиск подходящего программного обеспечения для ваших нужд</li>\r\n<li>Бесплатная консультация для выбора лучших систем</li>\r\n<li>Устранение недели исследований</li>\r\n<li>Избегание дорогостоящих ошибок программного обеспечения</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Возможности поставщиков программного обеспечения:</span></p>\r\n<ul>\r\n<li>Доступ к качественным лидам</li>\r\n<li>Все покупатели проверяются по телефону</li>\r\n<li>Общайтесь с покупателями на нишевых рынках</li>\r\n<li>Формирование спроса с оплатой за переход</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Владельцам сайтов:</span></p>\r\n<p>Заинтересованы в размещении наших отзывов и руководств для покупателей на вашем сайте? Монетизируйте свой трафик, став нашим партнером.</p>\r\n<p><span style=\"font-weight: bold;\">FrontRunners</span></p>\r\n<p>Квадрант FrontRunners предоставляет управляемую данными оценку продуктов в определенной категории программного обеспечения, чтобы определить, какие из них предлагают наилучшие возможности и ценность для малых предприятий.</p>\r\n<p><span style=\"font-weight: bold;\">Программные ресурсы</span></p>\r\n<p>Получите бесплатный доступ к оригинальным исследованиям и анализу тенденций в области программного обеспечения и технологий, сравнений продуктов, мнений экспертов и многого другого, что поможет вам научиться использовать программное обеспечение для улучшения и развития вашей организации.</p>\r\n<p><span style=\"font-weight: bold;\">Новости и пресса</span></p>\r\n<p>Ознакомьтесь с последними объявлениями в нашей пресс-комнате и узнайте, что говорят СМИ.</p>","shortDescription":"Software Advice - ведущий онлайн-сервис для предприятий, которые ориентируются в процессе выбора программного обеспечения.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":14,"sellingCount":5,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Software Advice Обзорная платформа","keywords":"","description":"<p>Software Advice является ведущим онлайн-сервисом для компаний, которые ориентируются в процессе выбора программного обеспечения. 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Advisors provide free, personalized software recommendations, helping companies of all sizes find products that meet their business needs. Software Advice also features objective research by industry experts and reviews from validated users, saving buyers time and resources. Software Advice is a Gartner company.</p>\r\n<p><span style=\"font-weight: bold;\">Software Buyers:</span></p>\r\n<ul>\r\n<li>Find the right software for your needs</li>\r\n<li>Free consultation to shortlist top systems</li>\r\n<li>Eliminate weeks of research</li>\r\n<li>Avoid costly software mistakes</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Software Vendors:</span></p>\r\n<ul>\r\n<li>Access to high-quality leads</li>\r\n<li>All buyers are verified by phone</li>\r\n<li>Connect with buyers in niche markets</li>\r\n<li>Pay-per-lead demand generation</li>\r\n</ul>\r\n<p><span style=\"font-weight: bold;\">Website Publishers:</span></p>\r\n<p>Interested in hosting our reviews and buyer’s guides on your website? Monetize your traffic by becoming an affiliate partner.</p>\r\n<p><span style=\"font-weight: bold;\">FrontRunners</span></p>\r\n<p>The FrontRunners quadrant provides a data-driven assessment of products in a particular software category to determine which ones offer the best capability and value for small businesses.</p>\r\n<p><span style=\"font-weight: bold;\">Software Resources</span></p>\r\n<p>Get free access to original research and analysis on software and technology trends, product comparisons, expert opinions and more to help you learn how to use software to improve and grow your organization.</p>\r\n<p><span style=\"font-weight: bold;\">News & Press</span></p>\r\n<p>Check out the latest announcements from our press room and see what the media has to say.</p>","shortDescription":"Software Advice is the leading online service for businesses navigating the software selection process.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":11,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Software Advice Review platform","keywords":"","description":"<p>Software Advice is the leading online service for businesses navigating the software selection process. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. 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Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. 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Software Suggest, India’s 1st online platform for A-to-Z business softwares, simplifies this process by listing, reviewing and comparing the business softwares meant for India. In the process, we also help software vendors discover and connect with verified and genuine prospects. With over 18,000 software product listings, you’re sure to find what you need at SoftwareSuggest!</p>\r\n<p>We simplify the process by</p>\r\n<ul>\r\n<li>Listing – We list the best software for business functionalities starting from Accounting to Warehouse management.</li>\r\n<li>Reviewing – We provide reviews of the best softwares, fine-tuned with the in-house research, on our blog.</li>\r\n<li>Comparing Business Software – We prepare in-depth comparison reports of the top software made for Indian businesses, in various business functionalities.</li>\r\n</ul>\r\n<p>We constantly aim to evolve by getting new software listed and serving more businesses with their software needs.</p>","shortDescription":"SoftwareSuggest is an online platform which helps Businesses, Organizations & Professionals, in selecting the best software solutions.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":10,"sellingCount":2,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Software Suggest Review platform","keywords":"","description":"<p>SoftwareSuggest.com is an online platform which helps businesses, organizations & professionals in selecting the best software solutions. 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Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":2230,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/technologyadvice_logo.png","logo":true,"scheme":false,"title":"TechnologyAdvice Review platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"technologyadvice-review-platform","companyTitle":"TechnologyAdvice","companyTypes":["supplier"],"companyId":4583,"companyAlias":"technologyadvice","description":"<p>TechnologyAdvice is a resource for both buyers and sellers of business technology. By educating and advising buyers on the best technology for their needs, we help them improve their business, and simplify their operations. For vendors, we help connect them with their ideal audience, and grow their customer base. Our site features hundreds of user reviews, original market research, product videos, and other unbiased resources to simplify the technology buying process.</p>\r\n<p>Our audience includes more than 40 million decision-makers and influencers in every role, from Finance to Human Resources, IT, Sales, Marketing, and Customer Service.</p>\r\n<p>We can reach U.S. and international audiences that cover North America, EMEA, and APAC. Standard targeting capabilities include job title/function, industry, number of employees/users, revenue, location, tech used, LATAM, and B2B technology vertical.</p>\r\n<p>We pride ourselves on delivering accurate, up-to-date information to our clients. To guarantee quality, every lead we generate speaks directly with one of our Technology Advisors and passes through a rigorous quality assurance process.</p>\r\n<p>1. Software Verification</p>\r\n<ul>\r\n<li>Email/Account Data sent to 3rd party verification tools</li>\r\n<li>Data sent back to TA</li>\r\n</ul>\r\n<p>2. Human Verification</p>\r\n<ul>\r\n<li>Filter matching verified</li>\r\n<li>Accurate contact info verified</li>\r\n<li>CQs answered knowledgably</li>\r\n</ul>\r\n<p>3. 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Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. 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The site is free for consumers and it offers freemium services to businesses. Trustpilot has offices in New York, Denver, London, Copenhagen, Vilnius, Berlin and Melbourne, and employs more than 700 people and nearly 1 million new reviews are posted each month. The firm relies on its users, software and compliance team to report and remove reviews from the platform that violate Trustpilot's content guidelines.</p>\r\n<p><span style=\"font-weight: bold;\">History of success:</span></p>\r\n<ul>\r\n<li>2007 Trustpilot launched</li>\r\n<li>7 global offices</li>\r\n<li>650+ employees</li>\r\n<li>40+ nationalities represented</li>\r\n<li>Extensive social activities, etc.</li>\r\n</ul>\r\n<p>We’re Trustpilot, one of the world’s most powerful review platforms. We’re independent, built on collaboration and open to all customers and companies. Our mission is to inspire ever-improving experiences for everyone. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. And for service providers, customer reviews are marketing gold: they contribute to your online reputation and generate a sense of trust and authenticity among potential customers.\r\n<span style=\"font-weight: bold;\">Customer review platform usage in the digital age</span>\r\nThanks to the Internet, our society and the ways in which we communicate have undergone massive changes over the course of the last 20 years. While product recommendations used to be limited in the past to simple word of mouth marketing among friends and acquaintances, reviews and impartial promotions are published online to customer review platforms for all to find and read today.\r\nStudies have shown than 88% of consumers today trust online reviews just as much as personal recommendations. Around 89% even seek second opinions on recommendations provided by friends and acquaintances by checking ratings and reviews on customer review websites. Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. 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We help buyers make better product decisions based on unbiased and insightful reviews. We also help vendors scale and harness the authentic voice of their customers across their sales and marketing channels. Unlike software directories, TrustRadius optimizes for content quality and data integrity. Our reviews average more than 400 words, nearly four times the industry average. Every reviewer on TrustRadius is authenticated and every review vetted by our Research Team before publication. We also ensure product scores represent true customer sentiment by correcting for selection bias.</p>\r\n<p><span style=\"font-weight: bold;\">Mission</span></p>\r\n<p>To bring transparency to the world of enterprise technology by helping technology users learn from their peers to find better solutions, implement them more effectively, and share best practices. In doing so, we aim to bring efficiencies to both the buying and selling process, thereby allowing vendors to increase their investments in product improvements and customer service based upon client feedback.</p>\r\n<p><span style=\"font-weight: bold;\">Opportunity</span></p>\r\n<p>Consumer purchasing behavior has been transformed by peer reviews on sites like Yelp, TripAdvisor, Angie’s List, and Amazon.com. However, no one has meaningfully applied the same principles to business purchasing to date. Each year, $3.8 Trillion is spent on enterprise technology and services, yet critical decisions are often made with insufficient or biased information. TrustRadius seeks to provide technology buyers with access to authentic and actionable advice from peers.</p>\r\n<p><span style=\"font-weight: bold;\">People</span></p>\r\n<p>Nothing is possible without great people to make it happen. You'll find our community to be honest, knowledgeable and outspoken. 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Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). 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Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. 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Online customer review platforms are now seen by most consumers as a source of trusted information when it comes to products and services.\r\nCiao.de was among the first platforms in Germany to offer customer recommendations, personal experience reports, and ratings on products and services. The company doesn’t exist anymore but other platforms have followed in their footsteps. Once a niche industry, it has taken on completely new dimensions, and the number of customer review websites and platforms is increasing all the time. Reviews were originally limited to products, but have branched out to include ratings of doctors, teachers, financial service providers, hair stylists, coaches, estate agents, restaurants, hotels, and more. Customer review websites now make customer feedback on just about any product or service available to online consumers. Most of these platforms specialize in products or services for specific industries or e-commerce, whereas websites provide aggregated reviews and ratings from different platforms to make it easier for consumers to compare vendors and service providers based on the experience of other customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-review-platform.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":3313,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg","logo":true,"scheme":false,"title":"ROI4CIO GDPR Wizzard (En)","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"roi4cio-gdprwizzard","companyTitle":"ROI4CIO","companyTypes":["supplier","vendor"],"companyId":4231,"companyAlias":"roi4cio","description":null,"shortDescription":null,"type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":10,"sellingCount":11,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ROI4CIO GDPR Wizzard (En)","keywords":"","description":"","og:title":"ROI4CIO GDPR Wizzard (En)","og:description":"","og:image":"https://old.roi4cio.com/fileadmin/user_upload/roi4cio__logo_.jpg"},"eventUrl":"","translationId":3506,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":828,"title":"Review Platform","alias":"review-platform","description":"Review Platform, Review as Service, Technology Research Services - these are all the different names of IT review solutions platforms that collect software, services, and hardware on the pages of their catalogs, just like the reviews on them, prices, and even discounts and ROI. At what reviews acquire special value both for manufacturers of these products, and for buyers. Manufacturers use testimonials for sales, and buyers use analytics and product comparisons before purchasing. Such platforms are an independent and proven source for CIO when choosing a company for new software, services, etc.\r\nSurvey platforms are research independent companies, a kind of "IT Yelp", which already numbers dozens. For manufacturers, such platforms are often the battery of brand ambassadors, success stories, user needs, and even Sales Enablement and Leads Generation. Some products use Artificial Intellect technology to collect and analyze feedback and integrate with CRM to place feedback and query management (Leads Management) into commercial proposals.\r\nFor users/buyers of software and other IT solutions, the Review Platform provides analytics of product market position by function and niche (Technology Research Services). Some platform analysts rank products in a category, identify leaders and award them with rewards that manufacturers use to market their products.\r\nReview Platform sift through fake or “custom-made” reviews and identify users by various methods: request an account for an account, make a phone call, send screenshots of the screens of products used, etc. Often the platform, living reviews, even willing to pay for them for about 10 USD.\r\nMonetization of these projects is usually built on payment by manufacturers of additional options for the representation of products on the platform, conducting surveys, receiving requests from potential users (leads), and checking the quality of a lead phone call. Sometimes the Pay Per Click (PPC) click pay model is used. Converting PCC from such systems is much better than the average in the industry.","materialsDescription":" Customer review platforms have become increasingly important in recent years.\r\n<span style=\"font-weight: bold;\">Why are customer review platforms so important?</span>\r\nThe average person is bombarded with up to 5,000 advertising messages per day. For consumers, this makes it difficult to form an opinion about a given product or service and make the right purchase, especially when all the alternatives promise to deliver the same results. This is why many people are turning to online customer reviews to find information about the quality, level of service, cost-performance ratio, and other details about a host of products and services. If other customers think it's good, then it probably is. Consumers are using the opinions, ratings, feedback, and reviews posted online by impartial customers to make informed purchase decisions.\r\nBut customer review platforms don't just exist to help customers find out if a product or service is up to their standards. They also allow companies and service providers to leverage customer reviews to generate trust and gain insight into the quality of what they do and how satisfied their customers are. Qualitative feedback from customers sheds light on the strengths and weakness of a business and reveals opportunities to optimize, increase customer satisfaction, and bring in new business. 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