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This way, you won’t have to worry about experiencing lengthy downtimes. \r\n<h4 class=\"align-center\"><span style=\"font-weight: bold;\">Overview of Qualtrics Research Core Benefits</span></h4>\r\nWhether you need intuitive survey design and sample sourcing or in-depth data analysis and progress reporting, Qualtrics Research Core can create bespoke research software solutions for your company. This is what makes this platform perfect for a multitude of uses such as customer satisfaction monitoring, research and development, segmentation and strategy, as well as marketing and brand research. To help you get a better grasp of what it has to offer, we have compiled some of the platform’s key features and benefits:\r\n<ul><li><span style=\"font-weight: bold;\">Simplified Market Research</span></li></ul>\r\nWhether you are a beginner or an expert analyst, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms, so you can put them into action right away.\r\nShould you encounter any issues with your research, worry not. They have dedicated project managers who will help you run your project from start to finish, making it easier to ensure the success of any business project or academic research you are handling.\r\n<ul><li><span style=\"font-weight: bold;\">Actionable Insights Made Accessible</span></li></ul>\r\nActionable insights are often overlooked if you look at open text responses at face value. To help you get to the root of the problem without hassle, Qualtrics Research Core offers a Text IQ capability. Equipped with artificial intelligence and natural language processing, this tool analyzes open texts for you. It will then suggest relevant topics and assigns sentiment scores to individual text comments.\r\n<ul><li><span style=\"font-weight: bold;\">Optimized Marketing Campaigns</span></li></ul>\r\nEnsuring the effectivity of your marketing strategies is not as complicated as it seems. Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.\r\n<ul><li><span style=\"font-weight: bold;\">Reliable Storage of Customer Information</span></li></ul>\r\nOther than providing you with in-depth statistics and reporting, Qualtrics Research Core can also serve as a repository of information that you may refer to in the future. It has an IQ directory that provides users with a live, organized chronicle of your audience’s emotions, sentiments, beliefs, and preferences. This feature will then store all this data to create a record system that you may use for business planning, customer management, or even academic research.\r\n<ul><li><span style=\"font-weight: bold;\">Faster Multi-Channel Distribution</span></li></ul>\r\nYou can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. This is a great option for receipts, posters, and other print media. In addition, they purchase a panel of respondents in bulk from variety of vendors so that their database can scale with your needs well as accommodate niche projects.","shortDescription":"Qualtrics CoreXM is the top rated online survey tool to capture, analyse and act on data. Leverage 100+ question types, embedded data, branching, and all the advanced features you'll ever need. 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However, when estimating the measurement quality (defined as product of reliability and validity) using a multitrait-mutlimethod approach (MTMM), some studies found a quite reasonable quality and even that the quality of a series of questions in an online opt-in panel (Netquest) was very similar to the measurement quality for the same questions asked in the European Social Survey (ESS), which is a face-to-face survey.\r\nSome studies have compared the quality of face-to-face surveys and/or telephone surveys with that of online surveys, for single questions, but also for more complex concepts measured with more than one question (also called Composite Scores or Index). Focusing only on probability-based surveys (also for the online ones), they found overall that the face-to-face (using show-cards) and web surveys have quite similar levels of measurement quality, whereas the telephone surveys were performing worse. Other studies comparing paper-and-pencil questionnaires with web-based questionnaires showed that employees preferred online survey approaches to the paper-and-pencil format. There are also concerns about what has been called &quot;ballot stuffing&quot; in which employees make repeated responses to the same survey. Some employees are also concerned about privacy. Even if they do not provide their names when responding to a company survey, can they be certain that their anonymity is protected? Such fears prevent some employees from expressing an opinion.","materialsDescription":" <span style=\"font-weight: bold;\">What does Online Survey mean?</span>\r\nAn online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize.\r\nCompanies often use online surveys to gain a deeper understanding of their customers’ tastes and opinions. Like traditional surveys, online surveys can be used in two basic ways: To provide more data on customers, including everything from basic demographic information (age, education level and so on) to social data (causes, clubs or activities the customer supports) To create a survey about a specific product, service or brand in order to find out how consumers are reacting to it. 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