Built to help users drive better business decisions, this is the first software solution to use AI in analyzing survey data for predicting market trends. It consists of a set of advanced intelligent features called Qualtrics IQ. Powered by machine learning and artificial intelligence, these tools aim to make sophisticated research simpler.

Qualtrics Research Core can be used for any type of qualitative research: customer insights, R&D and product research, strategy and planning, and marketing and brand research. Thanks to its drag-and-drop interface, building surveys is accomplished with ease without coding. It even has pre-made templates and over 100 question types prepared by Ph.D. survey scientists at your disposal. This platform offers a plethora of state-of-the-art tools that can let you create, test, and modify surveys in an instant, so you can get actionable business insights as quickly as possible. To top it all off, Qualtrics Research Core has a highly skilled professionals who are available 24/7 by phone, email, and chat to help you. This way, you won’t have to worry about experiencing lengthy downtimes.

Overview of Qualtrics Research Core Benefits

Whether you need intuitive survey design and sample sourcing or in-depth data analysis and progress reporting, Qualtrics Research Core can create bespoke research software solutions for your company. This is what makes this platform perfect for a multitude of uses such as customer satisfaction monitoring, research and development, segmentation and strategy, as well as marketing and brand research. To help you get a better grasp of what it has to offer, we have compiled some of the platform’s key features and benefits:

• Simplified Market Research

Whether you are a beginner or an expert analyst, market research is never an easy task. With Qualtrics Research Core’s Stats IQ, you can decipher data, identify trends, and produce predictive models without the need to spend time in SPSS or Excel. This feature will guide you in identifying the strongest statistical relationships and translate the results in layman’s terms, so you can put them into action right away. Should you encounter any issues with your research, worry not. They have dedicated project managers who will help you run your project from start to finish, making it easier to ensure the success of any business project or academic research you are handling.

• Actionable Insights Made Accessible

Actionable insights are often overlooked if you look at open text responses at face value. To help you get to the root of the problem without hassle, Qualtrics Research Core offers a Text IQ capability. Equipped with artificial intelligence and natural language processing, this tool analyzes open texts for you. It will then suggest relevant topics and assigns sentiment scores to individual text comments.

• Optimized Marketing Campaigns

Ensuring the effectivity of your marketing strategies is not as complicated as it seems. Qualtrics Research Core eliminates the guesswork from the planning process using its Driver IQ function. Providing you with real-time data on your customers’ experiences, this tool will automatically correlate this information to prioritize the key drivers of your business. It can also predict the actions that will reap the best possible business impact to help you optimize your campaigns.

• Reliable Storage of Customer Information

Other than providing you with in-depth statistics and reporting, Qualtrics Research Core can also serve as a repository of information that you may refer to in the future. It has an IQ directory that provides users with a live, organized chronicle of your audience’s emotions, sentiments, beliefs, and preferences. This feature will then store all this data to create a record system that you may use for business planning, customer management, or even academic research.

• Faster Multi-Channel Distribution

You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. This is a great option for receipts, posters, and other print media. In addition, they purchase a panel of respondents in bulk from variety of vendors so that their database can scale with your needs well as accommodate niche projects.