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IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png","alias":"it-outsourcing"},"182":{"id":182,"title":"CMS - Content management system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for &quot;Content Management System&quot;. You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png","alias":"cms-content-management-system"},"601":{"id":601,"title":"Custom Software Development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png","alias":"custom-software-development"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"623":{"id":623,"title":"Magento Development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS &amp; CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png","alias":"magento-development"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example &lt;table&gt;, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: &quot;To view a page, you need to use browser XXX.&quot;\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"637":{"id":637,"title":"eCommerce development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is.&nbsp; Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png","alias":"ecommerce-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as &lt;img /&gt; and &lt;input /&gt; directly introduce content into the page. Other tags such as &lt;p&gt; surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as &lt;video&gt; or &lt;input&gt;. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n&quot;JavaScript&quot; is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"},"669":{"id":669,"title":"MySQL Development","description":" MySQL is an open-source relational database management system (RDBMS). Its name is a combination of &quot;My&quot;, the name of co-founder Michael Widenius's daughter, and &quot;SQL&quot;, the abbreviation for Structured Query Language.\r\nMySQL is free and open-source software under the terms of the GNU General Public License, and is also available under a variety of proprietary licenses. MySQL was owned and sponsored by the Swedish company MySQL AB, which was bought by Sun Microsystems (now Oracle Corporation). In 2010, when Oracle acquired Sun, Widenius forked the open-source MySQL project to create MariaDB.\r\nMySQL is a component of the LAMP web application software stack (and others), which is an acronym for Linux, Apache, MySQL, Perl/PHP/Python. MySQL is used by many database-driven web applications, including Drupal, Joomla, phpBB, and WordPress. MySQL is also used by many popular websites, including Facebook, Flickr, MediaWiki, Twitter, and YouTube.\r\nMySQL is written in C and C++. Its SQL parser is written in yacc, but it uses a home-brewed lexical analyzer. MySQL works on many system platforms, including AIX, BSDi, FreeBSD, HP-UX, eComStation, i5/OS, IRIX, Linux, macOS, Microsoft Windows, NetBSD, Novell NetWare, OpenBSD, OpenSolaris, OS/2 Warp, QNX, Oracle Solaris, Symbian, SunOS, SCO OpenServer, SCO UnixWare, Sanos and Tru64. A port of MySQL to OpenVMS also exists.\r\nThe MySQL server software itself and the client libraries use dual-licensing distribution. They are offered under GPL version 2, or a proprietary license.\r\nSupport can be obtained from the official manual. Free support additionally is available in different IRC channels and forums. Oracle offers paid support via its MySQL Enterprise products. They differ in the scope of services and in price. Additionally, a number of third party organisations exist to provide support and services, including MariaDB and Percona.\r\nMySQL has received positive reviews, and reviewers noticed it &quot;performs extremely well in the average case&quot; and that the &quot;developer interfaces are there, and the documentation (not to mention feedback in the real world via Web sites and the like) is very, very good&quot;. It has also been tested to be a &quot;fast, stable and true multi-user, multi-threaded sql database server&quot;.","materialsDescription":" <span style=\"font-weight: bold; \">What is MySQL?</span>\r\n<span style=\"font-style: italic; \">MySQL is a database management system.</span>\r\nA database is a structured collection of data. It may be anything from a simple shopping list or a picture gallery or the vast amounts of information in a corporate network. To add, access, and process data stored in a computer database, you need a database management system such as MySQL Server. Since computers are very good at handling large amounts of data, database management plays a central role in computing, as stand-alone utilities, or as parts of other applications.\r\n<span style=\"font-style: italic; \">MySQL is a relational database management system.</span>\r\nA relational database stores data in separate tables rather than putting all the data in one big storeroom. This adds speed and flexibility. The tables are linked by defined relations making it possible to combine data from several tables on request. The SQL part of &quot;MySQL&quot; stands for &quot;Structured Query Language&quot; the most common standardised language used to access databases.\r\nMySQL, the most popular Open Source SQL database, is developed and provided by MySQL AB. The MySQL web site ( http://www.mysql.com ) provides the latest information about MySQL software and MySQL AB.\r\n<span style=\"font-weight: bold;\">Why do I need MySQL?</span>\r\nIf you have any information such as products, dates, customers, pictures, or any data that is not static, a database is an efficient way to manage that information. Sites that contain message boards, guest books, dynamic galleries, contact lists, or online product information can greatly benefit by storing their information on our fast, reliable and secure database server.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MySQL_Development.png","alias":"mysql-development"},"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"},"725":{"id":725,"title":"IT Audit","description":"An information technology audit, or information systems audit, is an examination of the management controls within an Information technology (IT) infrastructure. The evaluation of obtained evidence determines if the information systems are safeguarding assets, maintaining data integrity, and operating effectively to achieve the organization's goals or objectives. These reviews may be performed in conjunction with a financial statement audit, internal audit, or other form of attestation engagement.\r\nIT audits are also known as automated data processing audits (ADP audits) and computer audits. They were formerly called electronic data processing audits (EDP audits).\r\nAn IT audit is different from a financial statement audit. While a financial audit's purpose is to evaluate whether the financial statements present fairly, in all material respects, an entity's financial position, results of operations, and cash flows in conformity to standard accounting practices, the purposes of an IT audit is to evaluate the system's internal control design and effectiveness. This includes, but is not limited to, efficiency and security protocols, development processes, and IT governance or oversight. Installing controls are necessary but not sufficient to provide adequate security. People responsible for security must consider if the controls are installed as intended, if they are effective, or if any breach in security has occurred and if so, what actions can be done to prevent future breaches. These inquiries must be answered by independent and unbiased observers. These observers are performing the task of information systems auditing. In an Information Systems (IS) environment, an audit is an examination of information systems, their inputs, outputs, and processing.\r\nThe primary functions of an IT audit are to evaluate the systems that are in place to guard an organization's information. Specifically, information technology audits are used to evaluate the organization's ability to protect its information assets and to properly dispense information to authorized parties. The IT audit aims to evaluate the following:\r\nWill the organization's computer systems be available for the business at all times when required? (known as availability) Will the information in the systems be disclosed only to authorized users? (known as security and confidentiality) Will the information provided by the system always be accurate, reliable, and timely? (measures the integrity) In this way, the audit hopes to assess the risk to the company's valuable asset (its information) and establish methods of minimizing those risks. ","materialsDescription":" <span style=\"font-weight: bold;\">What Is an IT Audit?</span>\r\nIn the typical software audit, your system administrators will be asked to show that software is not illegally loaded onto machines it shouldn’t be on, that the number of licenses matches up with the number of users or, if you purchased a bulk license, that you don’t exceed the bounds of that license. One thing you definitely don’t want to happen is for an auditor to find that an employee has brought a home version of a software package and installed it on his or her work computer.\r\n<span style=\"font-weight: bold;\">What Do Auditors Want?</span>\r\nIn short, software auditors want to know that companies are following the rules with regard to software licenses. How much slack they’ll give you if they find a minor violation depends on several factors. If you can show your company makes a good-faith effort to stay on top of all software license requirements, it could act in your favor.\r\n<span style=\"font-weight: bold;\">What Should We Do to Prepare for an IT Audit?</span>\r\nIf you have a strong IT asset management program in place, preparation for an audit is far less stressful. When you can easily create reports showing the number of copies installed, the number of licenses, license expiration dates, and hardware where the software is installed, you can create those reports in advance and look for potential problems. If you notice discrepancies, you can take steps to correct them before the auditors arrive.\r\n<span style=\"font-weight: bold;\">How Can We Do a Self-Audit Beforehand?</span>\r\nPerforming periodic self-audits is not just busywork, but could potentially save your company a lot of money and embarrassment. The three main steps in a self-audit are: reading the vendor’s contract, gathering purchase information, and getting an accurate count of how many licenses are deployed:\r\n<ul><li><span style=\"font-weight: bold;\">Read the Contract</span> – Understand license types and models, including maintenance requirements. Learn if there are limitations on where the software can or cannot be used. For example, are you allowed to use it on laptops that travel outside the US?</li><li><span style=\"font-weight: bold;\">Gather Purchase Information</span> – Know where to get your hands on purchase data. If you purchased from a reseller, make sure that the reseller passed on your purchase information to the vendor.</li><li><span style=\"font-weight: bold;\">Get an Accurate License Deployment Count</span> – If your company has a solid IT asset management program, this shouldn’t be a challenge. Otherwise, you’ll need to manually locate receipts and serial numbers and match them up to the machines where the software is deployed.</li></ul>\r\nThe self-audit is much easier to do when you don’t have an actual audit staring you in the face.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_Audit.png","alias":"it-audit"},"818":{"id":818,"title":"Content Marketing","description":" Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:\r\n<ul><li>Attract attention and generate leads</li><li>Expand their customer base</li><li>Generate or increase online sales</li><li>Increase brand awareness or credibility</li><li>Engage an online community of users</li></ul>\r\nContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.\r\nUnlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, &quot;The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.&quot; Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.\r\nWhen businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.\r\nDigital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience. It must be consistently updated and added to in order to influence the behavior of customers.","materialsDescription":" What Types of Businesses Can Content Marketing Help?\r\nSmall and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.\r\nBoth business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.\r\n<span style=\"font-weight: bold;\">How Can Content Marketing Benefit My Business?</span>\r\nThe beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.\r\nFirst, content marketing can increase awareness of your brand, especially if the material you produce has an educational angle. As customers get to know your brand and the value that it provides through high-quality content, you can also increase customer loyalty. As you grow your brand’s base, you can also generate website traffic and drive sales.\r\n<span style=\"font-weight: bold;\">Can Content Marketing Generate Leads for My Business?</span>\r\nWith the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt into a mailing list before gaining access to the high-level content.\r\nOnce you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.\r\n<span style=\"font-weight: bold;\">What’s the Most Common Content Marketing Mistake?</span>\r\nFor most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.\r\nTo develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.\r\n<span style=\"font-weight: bold;\">What Type of Content Should My Business Create?</span>\r\nWhile the right content balance varies from business to business, most brands consider a few essential types. Blog posts and articles tend to top out around 1,000 words and usually help readers understand how and why to use your product or service. Case studies, white papers, and eBooks are substantially longer and typically feature original research related to your industry. Infographics and videos generally explain and illustrate concepts that you simply can’t convey via text. Depending on your brand’s goals, you might include one, two, or all types of content in your strategy.\r\n<span style=\"font-weight: bold;\">How Much Content Should My Business Produce?</span>\r\nJust as content type depends on your unique brand, so does content frequency. A lifestyle brand may benefit from developing and sharing short snippets of content daily, while others may get more value out of creating long-form content once a week or twice a month.\r\nNo matter what type of frequency works best for your business, however, strive for a consistent schedule. A regular schedule will boost your reliability and ensure that your audience anticipates your content.\r\n<span style=\"font-weight: bold;\">Is Content Marketing the Same as Social Media Marketing?</span>\r\nThese two branches of marketing aren’t the same, but many businesses integrate their content marketing and social media marketing strategies. This synthesis helps brands ensure that they’re optimizing their marketing efforts.\r\nWhile content marketing encompasses written, graphic, and video material that can live on your company’s website or any number of other places online, social media marketing takes place strictly on platforms like Facebook and Instagram. Many social media marketers build their editorial calendars around sharing links to content that their brands have created, as this practice can drive views and value.\r\n<span style=\"font-weight: bold;\">How Can You Measure the Results of Content Marketing?</span>\r\nWhen you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.\r\nFor example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and an average time to close.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-content-marketing.png","alias":"content-marketing"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://highskillweb.com/","countryCodes":["UKR"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"HighSkill Web Solutions","keywords":"","description":" HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficien","og:title":"HighSkill Web Solutions","og:description":" HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficien","og:image":"https://old.roi4cio.com/uploads/roi/company/HighSkill_Web_Solutions_logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":2778,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/HighSkill_Web_Solutions_logo.png","logo":true,"scheme":false,"title":"HighSkill Web Solutions Software Development","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"highskill-web-solutions-software-development","companyTitle":"HighSkill Web Solutions","companyTypes":["supplier","vendor"],"companyId":4861,"companyAlias":"highskill-web-solutions","description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient web development tools we able to provide you with the perfect results in record time.\r\n<span style=\"font-weight: bold;\">Our expertise includes:</span>\r\n<ul><li>Development of the Wordpress websites;</li><li>E-Commerce websites based on WooCommerce;</li><li>Сlient portal websites;</li><li>Setup and help with client portal plugins such as WP-Client, WP Customer Area, OfficeWP;</li><li>Development of the WordPress plugins;</li><li>PSD to HTML.</li></ul>\r\nOur team has extensive experience in PHP, (Yii2, Laravel, CodeIgniter) and Wordpress plugins development. We are proficient in marketplaces, parsers and bots, booking software, CRM systems, ERP systems, learning platforms.","shortDescription":"Our solutions enable businesses to leverage leading-edge technology to gain a sustainable competitive advantage in today's marketplace.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":9,"sellingCount":18,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"HighSkill Web Solutions Software Development","keywords":"","description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient","og:title":"HighSkill Web Solutions Software Development","og:description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient","og:image":"https://old.roi4cio.com/fileadmin/user_upload/HighSkill_Web_Solutions_logo.png"},"eventUrl":"","translationId":2779,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":2778,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/HighSkill_Web_Solutions_logo.png","logo":true,"scheme":false,"title":"HighSkill Web Solutions Software Development","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"highskill-web-solutions-software-development","companyTitle":"HighSkill Web Solutions","companyTypes":["supplier","vendor"],"companyId":4861,"companyAlias":"highskill-web-solutions","description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient web development tools we able to provide you with the perfect results in record time.\r\n<span style=\"font-weight: bold;\">Our expertise includes:</span>\r\n<ul><li>Development of the Wordpress websites;</li><li>E-Commerce websites based on WooCommerce;</li><li>Сlient portal websites;</li><li>Setup and help with client portal plugins such as WP-Client, WP Customer Area, OfficeWP;</li><li>Development of the WordPress plugins;</li><li>PSD to HTML.</li></ul>\r\nOur team has extensive experience in PHP, (Yii2, Laravel, CodeIgniter) and Wordpress plugins development. We are proficient in marketplaces, parsers and bots, booking software, CRM systems, ERP systems, learning platforms.","shortDescription":"Our solutions enable businesses to leverage leading-edge technology to gain a sustainable competitive advantage in today's marketplace.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":9,"sellingCount":18,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"HighSkill Web Solutions Software Development","keywords":"","description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient","og:title":"HighSkill Web Solutions Software Development","og:description":"HighSkill Web Solutions is a software development company offering a wide range of services for startups, businesses and individual customers. We provide web solutions to clients by developing, tweaking, fixing and optimizing websites. Using the most efficient","og:image":"https://old.roi4cio.com/fileadmin/user_upload/HighSkill_Web_Solutions_logo.png"},"eventUrl":"","translationId":2779,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}