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In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. 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Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png","alias":"crm-customer-relationship-management"},"182":{"id":182,"title":"CMS - Content management system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for &quot;Content Management System&quot;. You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png","alias":"cms-content-management-system"},"421":{"id":421,"title":"Digital Commerce Applications","description":"E-commerce is the activity of buying or selling products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.\r\nModern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.\r\nE-commerce businesses may also employ some or all of the followings:\r\n<ul><li>Online shopping for retail sales direct to consumers via Web sites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants;</li><li>Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales;</li><li>Business-to-business buying and selling;</li><li>Gathering and using demographic data through web contacts and social media;</li><li>Business-to-business (B2B) electronic data interchange;</li><li>Marketing to prospective and established customers by e-mail or fax (for example, with newsletters);</li><li>Engaging in pre-retail for launching new products and services;</li><li>Online financial exchanges for currency exchanges or trading purposes.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">5 Reasons Why E-commerce Is So Important For Your Business</span>\r\nFrom startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own e-commerce website, where they can sell their own products or services. In today's competitive and convenience-focused society, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes, making e-commerce a flexible solution for both businesses and buyers.\r\nIf you’re still on the fence about launching an e-commerce store then look no further, here are the top 5 reasons e-commerce is so important for your business and just how you can benefit from moving online this year!\r\n<span style=\"font-weight: bold; \">Can Broaden Your Brand</span>\r\nE-commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.\r\n<span style=\"font-weight: bold; \">It’s More Convenient</span>\r\nAn online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there’s no you shouldn't appeal to a wider range of customers all looking for a convenient and flexible experience.\r\n<span style=\"font-weight: bold; \">Increase Your Reach</span>\r\nDue to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the number of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.\r\n<span style=\"font-weight: bold; \">Gives You Marketing Opportunities</span>\r\nYour website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing, and your email marketing, all of which can include links back to your website.\r\n<span style=\"font-weight: bold; \">Scalable</span>\r\nAs your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An e-commerce site lets you scale your business accordingly, allowing you to add more lines, add more payment options and even grow when you choose to ship to, without having to worry about changing your location or moving to larger premises as you might with a brick and mortar store.\r\nE-commerce offers the business a whole range of opportunities, from marketing opportunities to increase your products ranges to generating more sales and with an optimized and well-developed website, you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Digital_Commerce_Applications.png","alias":"digital-commerce-applications"},"565":{"id":565,"title":"Design","description":" Design is the activity of designing the aesthetic properties of industrial products (“artistic design”), as well as the result of this activity (for example, in such phrases as “car design”).\r\nIt is believed that in a broader sense, the design is not only intended for artistic design, but should also be involved in solving broader social and technical problems of the functioning of production, consumption, and the existence of people in the objective environment, by rational construction of its visual and functional properties.\r\nThe theoretical basis of design is technical aesthetics.\r\nThe term “industrial design” was approved by the decision of the first General Assembly of the ICSID (International Council of Societies of Industrial Design, International Council of Industrial Design Organizations) in 1959; The term “design” is a professional abbreviation of the term “industrial design”.\r\nDesigner - artist-designer, a person engaged in artistic and technical activities in various industries (including an architect, designer, illustrator, poster and other advertising graphics designer, web designer).\r\nThe word &quot;design&quot; English-language literature of the beginning of the XXI century, and understands the style, and the project, and design, and actually &quot;design&quot; - a professional activity, along with architecture or engineering design.","materialsDescription":" <span style=\"font-weight: bold;\">Design object</span>\r\nThe object of design can be almost any new technical industrial product (set, ensemble, complex, system) in any sphere of life activity of people, where human communication is socially and culturally conditioned.\r\n<span style=\"font-weight: bold;\">The main categories of the design object are:</span>\r\nThe image is an ideal representation of the object, an artistic-figurative model created by the designer’s imagination.\r\n<ul><li> Function - the work that the product must perform, as well as the semantic, sign and value role of the thing.</li><li>Morphology - the structure, the structure of the shape of the product, organized in accordance with its function, material and method of manufacture, embodying the designer's intent.</li><li>Technological form - morphology, embodied in the method of industrial production of the thing-object of the design-design as a result of artistic understanding of technology.</li><li>Aesthetic value is a special value of an object revealed by a person in a situation of aesthetic perception, emotional, sensory experience and assessment of the degree of conformity of an object to the aesthetic ideal of a subject.</li></ul>\r\n<span style=\"font-weight: bold;\">Techniques for finding a design solution:</span>\r\n<ul><li>Exhibition modeling</li><li>Museum situational modeling</li><li>Reincarnation or borrowing position</li><li>Person projection into the projected object</li><li>Scenario modeling</li><li>Game Situational Modeling</li><li>Mathematical and physical modeling of the dynamics of an object in the environment</li><li>Generative Design</li></ul>\r\n<span style=\"font-weight: bold;\">Varieties of design:</span>\r\n<ul><li>Animation design</li><li>Architectural design</li><li>Web design</li><li>Game design</li><li>Graphic design</li><li>Urban design</li><li>Interior Design</li><li>Clothing design</li><li>Ceremony Design</li><li>Sound design</li><li>Information design</li><li>Book design</li><li>Landscape Design</li><li>Parametric design</li><li>Print design</li><li>Interaction design</li><li>Software design</li><li>Industrial Design</li><li>Light design</li><li>Transport design</li><li>Futurodesign</li><li>Ecodesign</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design.png","alias":"design"},"571":{"id":571,"title":"Flash Design","description":" Flash is a vector animation software, originally designed to create animations for display on web pages. Vector graphics are ideal for the web because they are so lightweight.\r\nFlash is commonly used to create animation, advertisements, and various web page Flash components, to integrate video into web pages, and more recently, to develop rich Internet applications. Flash can manipulate vector and raster graphics and supports bidirectional streaming of audio and video. It contains a scripting language called ActionScript. Several software products, systems, and devices are able to create or display Flash content.\r\nPreviously Flash was purely used for creating the 2d animation and gaming that was a part of the entertainment industry. Nowadays, Flash has become the effective language of websites. Flash gives influential web experiences for web users. Flash template helps the web designers to save time and maximizes capital in e-commerce business enterprises. The flash template makes the website design interface more interesting and sharing.","materialsDescription":" <span style=\"font-weight: bold;\">What is Flash?</span>\r\nFlash is software that allows users to create animated works that are saved as .FLV and can be viewed over the Internet.\r\n<span style=\"font-weight: bold;\">What are the advantages of Flash Websites?</span>\r\n<ul><li>Interactive movies, animation and menus are possible</li><li>Flash animation is easy to create and easy to view</li><li>Flash is independent of browsers and operating systems.&nbsp; It can be viewed correctly by anyone who has the Flash plug-in</li><li>Animated banner advertisements in Flash have higher click-through rates than static gifs</li><li>Flash is good for web site intros and adds zing to a site</li><li>Video works well in Flash applications.&nbsp; It doesn’t need a plug-in that’s dependent on a specific operating system like MediaPlayer or QuickTime.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Flash_Design.png","alias":"flash-design"},"573":{"id":573,"title":"Facebook Page Design","description":" Facebook was initially created to connect people. It is now a vast social network comprising different features and providing opportunities for brands and communities to promote their services. And with 2 billion monthly users, this social media channel can’t be ignored.\r\nFacebook pages are specifically designed for businesses to showcase their services, serve customers and answer the most pressing questions about the product. They are also a perfect way to relay the brand’s message and publish informational, educational and entertaining content.\r\nWhen it comes to Facebook page design, you need to keep two things in mind: the engagement level and the brand’s vision. Facebook as a marketing channel is a very fast-paced, oversaturated medium. People spend an average of 35 minutes on Facebook each day, but due to information overload and unique news feed algorithms, the amount of time people spend on an individual post is actually calculated in seconds. Moreover, it’s ten times harder for brands to get in front of their audience, simply because Facebook favors personal and friends’ news over branded content.\r\nLuckily, there are ways around it. If a business produces engaging content on a regular basis, people will keep coming back for more. They will make an effort to stay in touch with the updates and return to the page every time there is a new post or a heated community discussion. They can even pin your updates to the top of the news feed!\r\nBranding is another way to retain the community. Brands don’t start on Facebook, but a Facebook page is a logical continuation of a brand story. When you redirect people from your website to a Facebook page you need to make sure that the brand experience is coherent and logical. For a designer, it means creating a profile photo and cover image that ensure fantastic user experience and prevent users from leaving. The best Facebook covers, therefore, have a “wow” effect or an element of surprise. They also highlight the brand’s vision in a clear and concise way.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of Facebook?</span>\r\nThe social networking website Facebook has established itself as the premier social networking website, according to the technology review website Social Media Today. Facebook critics decry a number of issues stemming from social networking in general, such as fears of the loss of privacy. Although Facebook has benefits and disadvantages, it can be an indispensable tool for business users.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Communication in Facebook</span></span>\r\nAlthough critics claim that Facebook isolates people from one another by putting users behind a computer screen, an article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Networking Tools</span></span>\r\nNetworking has always been a key component of business, but Facebook’s massive social network contains significant resources for people seeking exposure. With just a few keystrokes, business owners can quickly update key contacts, suppliers, investors and high-value customers. When publicly posting news about a company’s services or offerings, though, users should remain aware that competitors can see this information; for this reason, business owners should use discretion with sharing information on Facebook pages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social Marketing</span></span>\r\nFacebook offers a number of benefits to marketing professionals and small business owners alike. With its massive user base, Facebook gives marketers a nearly limitless audience for commercial messages. In addition, Facebook ad tools allow business users to target message delivery using a variety of demographic information that ranges from geographic location to age, relationship status and even sexual preference. Facebook also provides an array of analytical tools that marketers can use to gauge advertising effectiveness and adjust ads as necessary.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Research and Insights</span></span>\r\nJust as business owners must remember that competitors can see publicly posted information, savvy entrepreneurs can use the service’s public communication venues to research offers from other companies. Some organizations use Facebook pages to post newsletters and other updates, and business owners can use this information to keep abreast of competitor activity. In addition, Facebook users frequently share interesting details about their lives with hundreds of friends; business owners can use this information to keep track of popular culture and emerging trends. By staying up to date on customer interests, businesses can adapt to changing environments.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Facebook_Page_Design.png","alias":"facebook-page-design"},"593":{"id":593,"title":"Mobile Software Development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an &quot;application-like&quot; experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png","alias":"mobile-software-development"},"595":{"id":595,"title":"iOS Software Development","description":"iOS is Apple’s mobile OS that runs on an iPhone, iPad, iPod Touch hardware. Apple provides tools and resources for creating iOS apps and accessories for these devices. As an iOS developer, you can program in native languages such as Swift or Objective-C or build cross-platform native applications using React Native (JavaScript) or Xamarin (C# &amp; F#).<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Developer Requirements.</span> To develop iOS apps, you need a Mac computer running the latest version of Xcode. Xcode is Apple’s IDE (Integrated Development Environment) for both Mac and iOS apps. Xcode is the graphical interface you'll use to write iOS apps. Xcode includes the iOS SDK, tools, compilers, and frameworks you need specifically to design, develop, write code, and debug an app for iOS. For native mobile app development on iOS, Apple suggests using the modern Swift programming language. It is important to note that Xcode only runs on Mac OS X and the only supported way to develop iOS apps. Like desktop software, iOS development software are designed using a range of programming languages and frameworks.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">iOS software development kit. </span>Mobile iOS app creation software requires access to software development kits (SDKs) that provide an environment through which programmers can design and test code in a simulated mobile environment. Some iOS SDK essentials are the Cocoa Touch frameworks that include the UIKit, GameKit, PushKit, Foundation Kit, and MapKit. These frameworks and others allow you manipulate the iPhone or iPad camera, add voice interaction using SiriKit, explore music with MusicKit, expand viewing and listening via AirPlay 2, and even add iMessage Business Chat to your application. iOS 11 added the power of machine learning with Core ML and augmented reality (AR) experiences with ARKit.\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Beta Testing.</span> <span style=\"font-weight: normal; \">Once you have built and tested (using XCTest framework or iOS Unit test) your app, you can invite users to your apps and collect feedback using TestFlight prior to deploying to the App Store. This is a good time for testing Push Notifications, data storage using Core Data, and making network calls to 3rd party APIs. To get going, you simply upload a beta build of your app, and use iTunes Connect to add the name and email of testers. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Cloud Testing.</span><span style=\"font-weight: normal; \">Testing your iOS app on real devices is critically important since the performance of the real device, different operating system versions, modifications made by manufacturer and carriers firmware may lead to unexpected issues with your app. Testing on real device gives you a more accurate understanding of how your users interact with your app. On the other hand, obtaining physical devices for testing is a logistical challenge. This is where cloud testing comes into play. With cloud testing, you can test your application on real devices that are accessible on the cloud. <br /></span></p>\r\n<p id=\"Beta_Testing\" style=\" color:#232f3e; \"><span style=\"font-weight: bold; \">Deployment.</span> <span style=\"font-weight: normal; \">Once you have built, tested, and beta tested your iOS app, you can deploy to the App Store. At this point, you must join the Apple Developer Program. As a member, you’ll get access to beta iOS app development software, advanced app capabilities, extensive beta testing tools, and app analytics.</span></p>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages of iOS App Development?</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">iOS is easy to use interface.</span> Apple’s iPhone becomes the dream of many smartphone users, providing high customer service and become a market leader for offering unmatched devices. You can attract your Apple users easily if an application will be created on a synchronized environment Apple’s platform. These special flexible User Interface of the features of the iOS app can make your business application more desirable and boost up their sales and earn maximum benefits.</li><li><span style=\"font-weight: bold;\">iOS has more security.</span> iOS platform offers its users stay safe from external threats which is the best part and advantage of this platform. While developing an app for the business, providing a powerful shield against malware, virus and other internet threats for app development of a business. iOS applications are secured applications, allows effortless transaction facilities app without spending more time on testing different devices.</li><li>For <span style=\"font-weight: bold;\">business</span>, there are multiple options available in the highly popular iOS app making software market, this is because important to attract new customers to increase sales and chance to empower your business in the global market. The web is not a safe place for so thanks to a well-developed iPhone app Development Company can increase their availability and protect your customer’s information. With an iOS mobile app, always been an attractive device to the public with constant acknowledgment from App Store and business can flourish on a regular basis.</li><li>iOS users are usually <span style=\"font-weight: bold;\">happy users,</span> an efficiently developed iOS app helps to promote your brand or your organization to enhance productivity with profitability services to reach your targeted audience. iOS application builds a strong relationship with customers and clients, and the great audience to deliver your product and solutions to achieve their goals. Better the application is, strong would be the relationship with the superior brand in consumer electronics.</li><li>iOS applications are <span style=\"font-weight: bold;\">innovation </span>and the latest technology used globally and this can help your business to expand the most secure way. With best iOS app development software is accepted globally, you may transforming traditional business processes in a modern way and find customers from every part of the world.</li></ul>\r\n<h1 class=\"align-center\">What is IDE?</h1>\r\nIDE is the acronym for Integrated Development Environment. This contains a set of tools, resources and programming essentials within itself. It helps software/web/ mobile app developers to create new programs. This is a comprehensive solution for creating software or mobile app independently. These resources make development, deployment and debugging processes very simple. Choosing an IDE for iPhone app development is dependent on the budget, kind of programming language you prefer, etc. There are so many functionalities in an IDE that gives you a lot of benefits for app development.\r\nThe IDE makes strategies and streamlines the development phase for your entire team. It has many tools for automation, programming, debugging, compiling and for interpretation. There are three general types of IDE available. They are cloud-based, software as a service (SaaS) type and installing on the server type. IDE for iOS application development software is preferred bycompanies to reduce development time and costs. It helps in accurate testing and easy coding. Integration is also possible with these IDEs. It is as simple as a word processing program used by developers to create robust mobile applications.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_iOS_Software_Development.png","alias":"ios-software-development"},"597":{"id":597,"title":"Android Software Application","description":" Android software development is the process by which new applications are created for devices running the Android operating system. Google states that &quot;Android apps can be written using Kotlin, Java, and C++ languages&quot; using the Android software development kit (SDK), while using other languages is also possible. All non-JVM languages, such as Go, JavaScript, C, C++ or assembly, need the help of JVM language code, that may be supplied by tools, likely with restricted API support. Some languages/programming tools allow cross-platform app support, i.e. for both Android and iOS. Third party tools, development environments and language support have also continued to evolve and expand since the initial SDK was released in 2008. In addition, with major business entities like Walmart, Amazon, Bank of America etc. eyeing to engage and sell through mobiles, mobile application development is witnessing a transformation.\r\nAndroid was created by the Open Handset Alliance, which is led by Google. The early feedback on developing applications for the Android platform was mixed. Issues cited include bugs, lack of documentation, inadequate QA infrastructure, and no public issue-tracking system. In December 2007, MergeLab mobile startup founder Adam MacBeth stated, &quot;Functionality is not there, is poorly documented or just doesn't work... It's clearly not ready for prime time.&quot; Despite this, Android-targeted applications began to appear the week after the platform was announced. The first publicly available application was the Snake game.\r\nA preview release of the Android SDK was released on November 12, 2007. On July 15, 2008, the Android Developer Challenge Team accidentally sent an email to all entrants in the Android Developer Challenge announcing that a new release of the SDK was available in a &quot;private&quot; download area. The email was intended for winners of the first round of the Android Developer Challenge. The revelation that Google was supplying new SDK releases to some developers and not others (and keeping this arrangement private) led to widely reported frustration within the Android developer community at the time.\r\nOn August 18, 2008, the Android 0.9 SDK beta was released. This release provided an updated and extended API, improved development tools and an updated design for the home screen. Detailed instructions for upgrading are available to those already working with an earlier release. On September 23, 2008, the Android 1.0 SDK (Release 1) was released. According to the release notes, it included &quot;mainly bug fixes, although some smaller features were added.&quot; It also included several API changes from the 0.9 version. Multiple versions have been released since it was developed.\r\nOn December 5, 2008, Google announced the first Android Dev Phone, a SIM-unlocked and hardware-unlocked device that is designed for advanced developers. It was a modified version of HTC's Dream phone. While developers can use regular consumer devices to test and use their applications, some developers may choose a dedicated unlocked or no-contract device.\r\nAs of July 2013, more than one million applications have been developed for Android, with over 25 billion downloads. A June 2011 research indicated that over 67% of mobile developers used the platform, at the time of publication. Android smartphone shipments are forecast to exceed 1.2 billion units in 2018 with an 85% market share.","materialsDescription":" <span style=\"font-weight: bold;\">Where does Android come from?</span>\r\nIt comes from Google, who actually acquired Android in 2005 (no, Google didn't invent it). The search giant performs regular updates along with an annual major update.\r\nThe operating system is based on the Linux kernel – if you have friends who work in IT, you may have heard of it. This is the GNU / Linux operating system based structure, which is a unix type system (portable operating system, multitasking and multi-user). The Linux kernel is one of the most prominent examples of free software.\r\n<span style=\"font-weight: bold;\">Why does Android look different on each phone?</span>\r\nAndroid doesn't look different on every device, but it does have a number of different versions. Android is open-source, which means that manufacturers are free to customize the software and make it their own.\r\nThe 'purest' version of Android is often referred to as 'stock Android' and it's often preferred by the Android community: it's the original software as Google intended.\r\nOther user interfaces (UI) include Samsung's TouchWiz, Sony's Xperia, and Huawei's Emotion. See what they all look like in our Android UI comparison.\r\n<span style=\"font-weight: bold;\">What are the advantages of Android?</span>\r\nChoice. For example, if you want iOS, you have a choice of iPhone, iPhone or iPhone. If you go for Android there are stacks of great devices to choose from, from cheap and cheerful handsets to really impressive flagships. Those flagships are often cheaper than the equivalent Apple devices, too.\r\nAndroid’s choice isn’t just about hardware. It’s about everything else too. Android is incredibly easy to customize, both in terms of how it looks and how it works, and the various app stores aren’t as tightly controlled as its rivals’ stores, like Apple.\r\n<span style=\"font-weight: bold;\">What’s with the candy names?</span>\r\nEach new version of Android gets a code name based on consecutive letters of the alphabet. The most recent version is known as Marshmallow because it is the Android M release. Previous versions have included Lollipop, KitKat, Jelly Bean and Gingerbread.\r\n<span style=\"font-weight: bold;\">What’s the best thing about Android?</span>\r\nOptions, many options. With Android, you have hundreds of gadgets at your disposal, the cheapest, the most expensive and innovative market. Android is also incredibly customizable, both in their roles, as in his appearance. You can really make a unique mobile experience for yourself with this OS.\r\n<span style=\"font-weight: bold;\">What’s the worst thing about Android?</span>\r\nGetting updates. In many cases, manufacturers don’t seem to care about providing software updates for devices they’ve already sold you. Even when they do provide updates they take their sweet time about it. That’s why some consider rooting: you can download the updates yourself and apply them instead of waiting for the manufacturer to get around to it.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Android_Software_Application.png","alias":"android-software-application"},"601":{"id":601,"title":"Custom Software Development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png","alias":"custom-software-development"},"605":{"id":605,"title":"Java Development","description":" Java is a general-purpose programming language that is class-based, object-oriented, and designed to have as few implementation dependencies as possible. It is intended to let application developers write once, run anywhere (WORA), meaning that compiled Java code can run on all platforms that support Java without the need for recompilation. Java applications are typically compiled to bytecode that can run on any Java virtual machine (JVM) regardless of the underlying computer architecture. The syntax of Java is similar to C and C++, but it has fewer low-level facilities than either of them. As of 2019, Java was one of the most popular programming languages in use according to GitHub, particularly for client-server web applications, with a reported 9 million developers.\r\nJava was originally developed by James Gosling at Sun Microsystems (which has since been acquired by Oracle) and released in 1995 as a core component of Sun Microsystems' Java platform. The original and reference implementation Java compilers, virtual machines, and class libraries were originally released by Sun under proprietary licenses. As of May 2007, in compliance with the specifications of the Java Community Process, Sun had relicensed most of its Java technologies under the GNU General Public License. Meanwhile, others have developed alternative implementations of these Sun technologies, such as the GNU Compiler for Java (bytecode compiler), GNU Classpath (standard libraries), and IcedTea-Web (browser plugin for applets).\r\nThe latest versions are Java 13, released in September 2019, and Java 11, a currently supported long-term support (LTS) version, released on September 25, 2018; Oracle released for the legacy Java 8 LTS the last free public update in January 2019 for commercial use, while it will otherwise still support Java 8 with public updates for personal use up to at least December 2020. Oracle (and others) highly recommend uninstalling older versions of Java because of serious risks due to unresolved security issues. Since Java 9 (and 10 and 12) is no longer supported, Oracle advises its users to immediately transition to the latest version (currently Java 13) or an LTS release.","materialsDescription":"<span style=\"font-weight: bold; \">What is Java technology and what is its application?</span>\r\nJava is a programming language and computing platform that was first launched by Sun Microsystems in 1995. There are many applications and websites that do not work when Java is not installed, and the number of such websites and applications is increasing every day. Java is fast, highly secure, and reliable. From laptops to data centers, from game consoles to supercomputers used for scientific research, from cell phones to the Internet - Java is everywhere!\r\n<span style=\"font-weight: bold;\">What is the performance of Java?</span>\r\nPrograms written in Java have a reputation for being slower and taking up more RAM than those written in C. Nevertheless, the speed of execution of programs written in Java has been significantly improved with the release of the so-called JIT compiler in 1997-1998. in version 1.1, in addition to other language features to support better code analysis (such as inner classes, StringBuffer class, simplified logic calculations, and so on). In addition, the Java virtual machine was optimized - since 2000, the HotSpot virtual machine has been used for this. As of February 2012, Java 7 code is approximately 1.8 times slower than C code.\r\nSome platforms offer hardware runtime support for Java. For example, microcontrollers that run Java code on hardware instead of software JVMs, as well as ARM-based processors that support Java bytecode through the Jazelle option.\r\n<span style=\"font-weight: bold;\">What are the main features of Java?</span>\r\n<ul><li>Automatic memory management.</li><li>Advanced exception handling capabilities.</li><li>A rich set of I/O filtering tools.</li><li>A set of standard collections: array, list, stack, etc.</li><li>The presence of simple tools for creating network applications (including using the RMI protocol).</li><li>The presence of classes that allow you to perform HTTP requests and process responses.</li><li>Built-in language tools for creating multi-threaded applications, which were then ported to many languages ​​(for example, Python).</li><li>Unified access to databases: at the level of individual SQL queries - based on JDBC, SQLJ; at the level of the concept of objects with the ability to store in the database - based on Java Data Objects (English) and Java Persistence API.</li><li>Generalization support (since version 1.5).</li><li>Support for lambdas, closures, built-in functional programming features.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Java_Development.png","alias":"java-development"},"609":{"id":609,"title":".Net Development","description":" .NET Framework is a software framework developed by Microsoft that runs primarily on Microsoft Windows. It includes a large class library named Framework Class Library (FCL) and provides language interoperability (each language can use code written in other languages) across several programming languages. Programs written for .NET Framework execute in a software environment (in contrast to a hardware environment) named Common Language Runtime (CLR), an application virtual machine that provides services such as security, memory management, and exception handling. As such, computer code written using .NET Framework is called &quot;managed code&quot;. FCL and CLR together constitute the .NET Framework.\r\nFCL provides user interface, data access, database connectivity, cryptography, web application development, numeric algorithms, and network communications. Programmers produce software by combining their source code with .NET Framework and other libraries. The framework is intended to be used by most new applications created for the Windows platform. Microsoft also produces an integrated development environment largely for .NET software called Visual Studio.\r\n.NET Framework began as proprietary software, although the firm worked to standardize the software stack almost immediately, even before its first release. Despite the standardization efforts, developers, mainly those in the free and open-source software communities, expressed their unease with the selected terms and the prospects of any free and open-source implementation, especially regarding software patents. Since then, Microsoft has changed .NET development to more closely follow a contemporary model of a community-developed software project, including issuing an update to its patent promising to address the concerns.\r\n.NET Framework led to a family of .NET platforms targeting mobile computing, embedded devices, alternative operating systems, and web browser plug-ins. A reduced version of the framework, .NET Compact Framework, is available on Windows CE platforms, including Windows Mobile devices such as smartphones. .NET Micro Framework is targeted at very resource-constrained embedded devices. Silverlight was available as a web browser plugin. Mono is available for many operating systems and is customized into popular smartphone operating systems (Android and iOS) and game engines. .NET Core targets the Universal Windows Platform (UWP), and cross-platform and cloud computing workloads.","materialsDescription":"When Microsoft formally introduced its .NET strategy in mid-2000, analysts were confused about how the company would pull off such a massive platform shift. Over two years later, they're still wondering. But .NET isn't vaporware, and it's not a pipe dream. In fact, .NET is happening today.\r\n<span style=\"font-weight: bold; \">What is .NET?</span>\r\nActually, .NET is many things, but primarily it's a marketing term for a set of products and technologies that Microsoft is creating to move personal and enterprise computing beyond the PC desktop and into a distributed Internet-based environment. So .NET--which was originally called Next Generation Windows Services (NGWS)--is also a platform, one that Microsoft sees as the successor to Windows. The .NET platform is based on Web services which are, in turn, defined by a language called XML.\r\n<span style=\"font-weight: bold; \">What is XML?</span>\r\nXML--the eXtensible Markup Language--is a self-descriptive, data definition language. It's structure is similar to HTML, the language of the Web, but it's far more powerful because it's not limited to a static list of language constructs (&quot;tags&quot;) that the language's authors supply. Instead, XML is extensible and dynamic: Programmers can define new types of data using XML and then describe that data so that others will know how to use it.\r\n<span style=\"font-weight: bold; \">What are Web services?</span>\r\nWeb services are functions exposed by server-side applications. They are programmable units that other applications (and Web services) can access over the Internet.\r\n<span style=\"font-weight: bold; \">Does .NET require Windows?</span>\r\nTechnically, no, but realistically, yes. It's possible the .NET platform could be ported to other operating systems, such as Linux, FreeBSD, the Macintosh, or whatever, and indeed, some work is being done now in this area. However, .NET very much requires Windows today, on both the server and the client. One might say that .NET and Windows have a symbiotic relationship going forward.\r\n<span style=\"font-weight: bold; \">Is .NET is being ported to Linux?</span>\r\nYes. A company called Ximian is porting the standards-based parts of .NET to Linux as you read this, and the work is amazingly far along. Code-named Mono, this project seeks to bring the C# programming language, the Common Language Runtime (CLR, see below), and other .NET features to Linux.\r\nOn a related note, Microsoft has contracted Corel (makers of CorelDRAW and Word Perfect) to port .NET to FreeBSD.\r\n<span style=\"font-weight: bold; \">Isn't .NET just another name for COM, COM+, Windows DNA, or some other previous Windows technology?</span>\r\nActually, no. Microsoft spent considerable time and effort developing and promoting a set of Windows technologies that was at various times called OLE, COM, COM+, and Windows DNA (Distributed InterNet Architecture) but .NET is not the next iteration. Windows DNA, which was the final umbrella term for this set of technologies, was based around a concept where Windows-based software components could expose their services for other local and remote Windows software components. But though this sounds passingly similar to .NET, Windows DNA is very much based on proprietary Windows technologies. By comparison, .NET is based on open standards (XML and various related technologies), so it will be much easier for other vendors to adopt the platform and write compatible software. So we can eventually expect to see .NET clients and servers on platforms other than Windows.\r\n<span style=\"font-weight: bold; \">So what technologies are part of .NET?</span>\r\n.NET is comprised of several related technologies, including:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">.NET Framework</span></span> - A runtime environment and set of standard services which .NET capable applications and services can utilize. Implemented as a code library, the .NET Framework includes the Common Language Runtime (CLR), the .NET run-time environment; ASP .NET, a Web applications platform; and ADO .NET, for data store access.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">.NET Compact Framework</span></span> - A subset of the .NET Framework designed for Pocket PCs, Microsoft Smart Phones, and other Windows CE .NET-based mobile devices.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">MSN consumer services</span></span> - Microsoft will use its consumer-oriented MSN online service to expose Web services to individuals. The current version, MSN 8, includes the .NET Passport's authentication services, email, address book, calendaring and tasks, and other similar services.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">.NET Enterprise Servers</span></span> - An extensive set of Microsoft server software that runs on Windows servers, including Application Server, BizTalk Server, Exchange Server, Host Integration Server, Internet Security and Acceleration Server, SQL Server, and many others. Microsoft is currently shipping many such server products, but they are all based on Windows DNA currently, not .NET. Future server products--beginning with Windows .NET Server 2003, due in April 2003--will actually be based on .NET technologies for the first time.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Visual Studio .NET</span></span> - Microsoft's .NET development environment, with support for languages such as Visual Basic .NET, Visual C++ .NET, Visual C# .NET, and Visual J#, which all target the .NET Framework. Other vendors can add other language capabilities to Visual Studio .NET, and the suite can be used to target a wide range of applications and services, including .NET Web services, Windows applications, and Web applications. Note that Visual Studio .NET is not required to create .NET applications and services: Developers can download the .NET Framework for free; this download includes compilers for Visual Basic .NET, Visual C++ .NET and Visual C# .NET.\r\n<span style=\"font-weight: bold;\">OK, so what's the point? How does this make my life better?</span>\r\nWith apologies to Microsoft for stealing the term, .NET enables a better PC ecosystem. That is, by making life easier for everyone involved with PCs, the benefits are cross-pollinated. Here's how .NET makes life easier on various groups:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Programmers</span></span> - Because developers now have a consistent, language-neutral programming environment, they can create better applications and services more quickly. And because .NET encompasses such a wider range of functionality, those applications and services can be connected to back-end services via the Internet, offering better, and more exciting functionality.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">IT administrators</span></span> - Because .NET applications and services do away with the &quot;DLL Hell&quot; found in previous Windows applications, they are amazingly easy to distribute and install.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">End users</span></span> - For the reasons listed above, and many others, a new generation of .NET applications and services will provide new types of connected functionality. Access your email from anywhere. Pay for products online without typing in your credit card information. Access weather, traffic, music, and other personal information from a variety of devices, from anywhere in the world. The future is all connected, and .NET will get us there.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Net_Development.png","alias":"net-development"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"},"617":{"id":617,"title":"Joomla Development","description":"Joomla is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.\r\nJoomla is written in PHP, uses object-oriented programming techniques (since version 1.5) and software design patterns, stores data in a MySQL, MS SQL (since version 2.5), or PostgreSQL (since version 3.0) database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, search, and support for language internationalization.\r\nOver 8,000 free and commercial extensions are available from the official Joomla Extensions Directory, and more are available from other sources. As of 2019, it was estimated to be the fourth most used content management system on the Internet, after WordPress and Drupal.\r\nJoomla has thousands of verified third party extensions which can be found on the Joomla Extensions Directory - extensions.joomla.org. There are also thousands of high end templates available, many of which are free. Paid templates are also available and come with support. Many templates provide a graphical user interface which allow you to change colors, fonts, layouts and features. Joomla has SEO tools built in. Includes Metadata and Keywords, Mod_rewrite support for SEF URLs and Menu creation for clear and consistent sitemaps.\r\n<ul><li>Multilingual: Offering over 75 languages.</li><li>Search Engine Optimization: Out of the box SEO &amp; SEF.</li><li>Flexible: Make a blog, business website, intranet, community website… From the simplest to the most complex website.</li><li>Free: Joomla is free to use under GPL.</li><li>Extendable: Extensions are available to extend website functionality.</li><li>User Management: Access Control Lists allow management of the users of a website, and different groups.</li><li>Menu management: Create as many menus and menu items as you need.</li><li>Cache management: Caching for performance.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">What is Joomla?</span>\r\nJoomla has been on the web since 2005 and has gained a massive number of users; over 50 million downloads according to www.joomla.org. It makes this CMS (content management system) the second most popular after WordPress.\r\n<span style=\"font-weight: bold; \">What are the key features of Joomla?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Responsive.</span></span> Responsiveness is a “must have” for any up-to-date website. You, as well as almost every other Internet user today, expect the website to scale gracefully to any screen resolution and that is what Joomla is totally capable of doing.\r\nMobile devices, desktops, tablets - your website is not going to look “broken” on any of them.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Multilingual.</span></span> Do you operate in a non-English market? No problemo. Localizing the Joomla engine to your language is easier than it is with most of its competitors in the CMS world.\r\nThere are almost 70 language packs in Joomla which are just several clicks away from being installed and used.\r\nEven if a theme you use has some words that aren’t translatable with the language pack, you can translate the rest of them in a language override tool. This is great because in some other popular CMSs you’d need to go to your server and operate in the theme’s files directly.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Easy to update.</span></span> Joomla is one of the most frequently updated engines and that’s a good thing because the Joomla developer’s team brings us new features and new useful functions each time.\r\nWhat is even better, you can apply the update in two-three clicks from your admin panel. I can’t stress this point enough!\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Well Supported.</span></span> Joomla is an open-source platform, which enables anyone to contribute on a volunteer basis.\r\nThe downside to it is the fact that you can’t get on live chat or call someone from Joomla to get a free consultation for your site.\r\nLuckily, the Joomla team developed very detailed Joomla Documentation. If you’re more of a social type, you’ll enjoy Joomla User Forum.\r\n<span style=\"font-weight: bold; \">What makes Joomla stand out?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Media Manager</span></span>\r\nJoomla Media Manager is a tool that allows you to operate your media files in your Joomla admin panel. Media Manager in Joomla is one of the most intuitive and easy to use among similar tools.\r\nUnlike other CMS systems, you can easily create new folders on your server and upload files there. It would require going to FTP or Cpanel in most other CMSs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Contact Manager</span></span>\r\nJoomla is well prepared for being a corporate site that has numerous users with different roles and capabilities. Joomla contact manager enables you to create users in different departments and categories.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Content Management</span></span>\r\nEven though I’ve heard customers saying Joomla has a longer learning curve, compared to WordPress, it’s so worth it, because with Joomla comes greater flexibility and content combining possibilities.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Extensions (8000+)</span></span>\r\nJoomla has one of the most powerful extension databases among both CMS and eCommerce platforms.<br />You can find a plugin or module to do almost anything. What is remarkable regarding Joomla extensions - a lot of great plugins and modules are free, while most paid ones come with a free lite version and there is the possibility to upgrade to a premium version whenever you decide to do so.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Front-end Editing</span></span>\r\nI left it till the very end of the guide as it’s my favorite one. That’s what bugs me about WordPress and what cheers me up when working with Joomla - there is no need to go to the admin panel to edit some piece of content.\r\nIf you enabled front-end editing of your site, there will be a gear wheel next to any module and by clicking on it you’ll be able to make changes on the go. It’s a thrill in this bustling world in which we live.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Joomla_Development.png","alias":"joomla-development"},"619":{"id":619,"title":"Drupal Development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure &amp; built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png","alias":"drupal-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"623":{"id":623,"title":"Magento Development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS &amp; CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png","alias":"magento-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"641":{"id":641,"title":"XML Development","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_XML_Development.png","alias":"xml-development"},"667":{"id":667,"title":"Database Development","description":" Database development is the process of creating a database and setting its integrity parameters. The integral base is the correspondence of information in the database and internal structures, as well as to explicitly defined rules. Data types when creating a database are different data types.\r\nThe main tasks in designing are the possibilities for ensuring the entire database, obtaining data on all the necessary requests, reducing redundancy and duplication of data, ensuring the integrity of the database.\r\nThe main stages of the development of any database are:\r\n<ul><li>conceptual (infological) design;</li><li>logical (datalogical) design;</li><li>physical design.</li></ul>","materialsDescription":" \r\n<span style=\"font-weight: bold;\">What is a database?</span>\r\nA database is a file or a set of files that use a special format to structurally organize information for the purpose of searching and editing.\r\nDatabase development is a multi-step process of making informed decisions in the process of analyzing an information model of a domain, data requirements from applied programmers and users, synthesizing logical and physical data structures, analyzing and justifying the choice of software and hardware.\r\n<span style=\"font-weight: bold;\">What is a DBMS?</span>\r\nA database management system (DBMS) is a set of system utilities that solve the problem of organizing information (storage, search, editing).","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Database_Development.png","alias":"database-development"},"669":{"id":669,"title":"MySQL Development","description":" MySQL is an open-source relational database management system (RDBMS). Its name is a combination of &quot;My&quot;, the name of co-founder Michael Widenius's daughter, and &quot;SQL&quot;, the abbreviation for Structured Query Language.\r\nMySQL is free and open-source software under the terms of the GNU General Public License, and is also available under a variety of proprietary licenses. MySQL was owned and sponsored by the Swedish company MySQL AB, which was bought by Sun Microsystems (now Oracle Corporation). In 2010, when Oracle acquired Sun, Widenius forked the open-source MySQL project to create MariaDB.\r\nMySQL is a component of the LAMP web application software stack (and others), which is an acronym for Linux, Apache, MySQL, Perl/PHP/Python. MySQL is used by many database-driven web applications, including Drupal, Joomla, phpBB, and WordPress. MySQL is also used by many popular websites, including Facebook, Flickr, MediaWiki, Twitter, and YouTube.\r\nMySQL is written in C and C++. Its SQL parser is written in yacc, but it uses a home-brewed lexical analyzer. MySQL works on many system platforms, including AIX, BSDi, FreeBSD, HP-UX, eComStation, i5/OS, IRIX, Linux, macOS, Microsoft Windows, NetBSD, Novell NetWare, OpenBSD, OpenSolaris, OS/2 Warp, QNX, Oracle Solaris, Symbian, SunOS, SCO OpenServer, SCO UnixWare, Sanos and Tru64. A port of MySQL to OpenVMS also exists.\r\nThe MySQL server software itself and the client libraries use dual-licensing distribution. They are offered under GPL version 2, or a proprietary license.\r\nSupport can be obtained from the official manual. Free support additionally is available in different IRC channels and forums. Oracle offers paid support via its MySQL Enterprise products. They differ in the scope of services and in price. Additionally, a number of third party organisations exist to provide support and services, including MariaDB and Percona.\r\nMySQL has received positive reviews, and reviewers noticed it &quot;performs extremely well in the average case&quot; and that the &quot;developer interfaces are there, and the documentation (not to mention feedback in the real world via Web sites and the like) is very, very good&quot;. It has also been tested to be a &quot;fast, stable and true multi-user, multi-threaded sql database server&quot;.","materialsDescription":" <span style=\"font-weight: bold; \">What is MySQL?</span>\r\n<span style=\"font-style: italic; \">MySQL is a database management system.</span>\r\nA database is a structured collection of data. It may be anything from a simple shopping list or a picture gallery or the vast amounts of information in a corporate network. To add, access, and process data stored in a computer database, you need a database management system such as MySQL Server. Since computers are very good at handling large amounts of data, database management plays a central role in computing, as stand-alone utilities, or as parts of other applications.\r\n<span style=\"font-style: italic; \">MySQL is a relational database management system.</span>\r\nA relational database stores data in separate tables rather than putting all the data in one big storeroom. This adds speed and flexibility. The tables are linked by defined relations making it possible to combine data from several tables on request. The SQL part of &quot;MySQL&quot; stands for &quot;Structured Query Language&quot; the most common standardised language used to access databases.\r\nMySQL, the most popular Open Source SQL database, is developed and provided by MySQL AB. The MySQL web site ( http://www.mysql.com ) provides the latest information about MySQL software and MySQL AB.\r\n<span style=\"font-weight: bold;\">Why do I need MySQL?</span>\r\nIf you have any information such as products, dates, customers, pictures, or any data that is not static, a database is an efficient way to manage that information. Sites that contain message boards, guest books, dynamic galleries, contact lists, or online product information can greatly benefit by storing their information on our fast, reliable and secure database server.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MySQL_Development.png","alias":"mysql-development"},"673":{"id":673,"title":"MS SQL Development","description":" Microsoft SQL Server is a relational database management system, or RDBMS, that supports a wide variety of transaction processing, business intelligence and analytics applications in corporate IT environments. It's one of the three market-leading database technologies, along with Oracle Database and IBM's DB2.\r\nLike other RDBMS technologies, SQL Server is primarily built around a row-based table structure that connects related data elements in different tables to one another, avoiding the need to redundantly store data in multiple places within a database. The relational model also provides referential integrity and other integrity constraints to maintain data accuracy; those checks are part of a broader adherence to the principles of atomicity, consistency, isolation, and durability - collectively known as the ACID properties and designed to guarantee that database transactions are processed reliably.\r\nThe advanced security features supported in all editions of Microsoft SQL Server starting with SQL Server 2016 SP1 include three technologies added to the 2016 release: Always Encrypted, which lets user update encrypted data without having to decrypt it first; row-level security, which enables data access to be controlled at the row level in database tables; and dynamic data masking, which automatically hides elements of sensitive data from users without full access privileges.","materialsDescription":" <span style=\"font-weight: bold;\">What is MS SQL?</span>\r\nMS SQL is short for Microsoft SQL Server. It is a relational web hosting database that is used to store web site information like blog posts or user information. MS SQL is the most popular type of database on Windows servers. It is not free but it has many advanced features that make it suitable for businesses.\r\n<span style=\"font-weight: bold;\">What are the features of MS SQL?</span>\r\nIn basic terms, an MS SQL database is capable of storing any type of data that you want. It will let you quickly store and retrieve information and multiple web site visitors can use it at one time. You will use SQL statements to accomplish all of this. In more technical terms, most versions of MS SQL have the following features:\r\n<ul><li>Buffer management</li><li>Logging and Transaction</li><li>Concurrency and locking</li><li>Replication services</li><li>Analysis services</li><li>Notification services</li><li>Integration services</li><li>Full-text search service</li><li>Stored procedures</li><li>Triggers</li><li>Views</li><li>Sub-SELECTs (i.e. nested SELECTs)</li></ul>\r\n<span style=\"font-weight: bold;\">What is MS SQL used for?</span>\r\nMS SQL is the database of choice for web applications on a Windows platform (using .NET or ASP). These languages make is extremely easy to connect to the MS SQL database. It is also used for many popular content management systems and other scripts.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MS_SQL_Development.png","alias":"ms-sql-development"},"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"}},"branches":"Information Technology","companyUrl":"https://www.innovatewebtec.com/","countryCodes":["IND"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"IWT (Innovate Web Tec)","keywords":"","description":" IWT (Innovate Web Tec) offers solutions for website design, website development, e-commerce web development, internet marketing, web site developing with cms (content management system), web promotions services. 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