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The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png","alias":"crm-customer-relationship-management"},"339":{"id":339,"title":"Marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as &quot;the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large&quot;. The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is &quot;a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction&quot;.\r\nPhilip Kotler defined marketing as &quot;Satisfying needs and wants through an exchange process&quot;, and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as &quot;the management process responsible for identifying, anticipating and satisfying customer requirements profitably&quot;. A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as &quot;the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage&quot;.\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a &quot;philosophy of business management.&quot; or &quot;a corporate state of mind&quot; or as an &quot;organization[al] culture&quot;. Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation &quot;is typically practiced with unsought goods.&quot; One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is &quot;one of the oldest philosophies that guides sellers... [and] is still useful in some situations.&quot;\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&amp;D (Research &amp; Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&amp;D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png","alias":"marketing"},"795":{"id":795,"title":"Marketing - software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png","alias":"marketing-software"},"820":{"id":820,"title":"Marketing Automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png","alias":"marketing-automation"}},"branches":"Information Technology","companySizes":"More than 2000 Employees","companyUrl":"https://www.marketo.com/","countryCodes":["USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Marketo","keywords":"","description":"Marketo, Inc. is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. It sells products for industries including healthcare, technology, financial services, manufacturing, media, an","og:title":"Marketo","og:description":"Marketo, Inc. is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. It sells products for industries including healthcare, technology, financial services, manufacturing, media, an","og:image":"https://old.roi4cio.com/uploads/roi/company/Marketo_Logo.png"},"eventUrl":"","vendorPartners":[{"vendor":"Adobe","partnershipLevel":"","countries":"","partnersType":""}],"supplierPartners":[],"vendoredProducts":[{"id":1915,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Marketo__logo_.png","logo":true,"scheme":false,"title":"Marketo Marketing Automation","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"marketo-marketing-automation","companyTitle":"Marketo","companyTypes":["supplier","vendor"],"companyId":4449,"companyAlias":"marketo","description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, for businesses of all types including B2B and B2C organizations.</p>\r\n<p>Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.</p>\r\n<p>Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage.</p>\r\n<p>In particular, <span style=\"font-weight: bold;\">these processes all require:</span></p>\r\n<p><span style=\"font-weight: bold;\">A</span><span style=\"font-weight: bold;\"> central marketing database.</span> A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer.</p>\r\n<p><span style=\"font-weight: bold;\">An engagement marketing engine.</span> An environment for the creation, management and automation of marketing processes and conversations across online and offline channels.</p>\r\n<p><span style=\"font-weight: bold;\">An analytics engine.</span> A way to test, measure, and optimize marketing ROI and impact on revenue.</p>\r\n<p>Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.</p>\r\n<p>By investing in these areas, you can achieve solid ROI from marketing automation. The key is to &ldquo;think big, start small, and move quickly&rdquo;. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.</p>\r\n<p>&nbsp;</p>","shortDescription":"Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Marketo Marketing Automation","keywords":"","description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, fo","og:title":"Marketo Marketing Automation","og:description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, fo","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Marketo__logo_.png"},"eventUrl":"","translationId":1916,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":5546,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Marketo_Logo.png","logo":true,"scheme":false,"title":"Marketo Engage","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"marketo-engage","companyTitle":"Marketo","companyTypes":["supplier","vendor"],"companyId":4449,"companyAlias":"marketo","description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy.</p>\r\n<p><span style=\"font-weight: bold;\">Orchestrate Your Buyer's Journeys.</span></p>\r\n<p>Leverage rich behavioral data, built-in intelligence, and sophisticated journey flaws to identify, engage, and accelerate your best opportunities in concert with sales.</p>\r\n<p><span style=\"font-weight: bold;\">Personalize at Scale.</span></p>\r\n<p>Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time.</p>\r\n<p><span style=\"font-weight: bold;\">Engage Across Every Channel.</span></p>\r\n<p>Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences.</p>\r\n<p><span style=\"font-weight: bold;\">Prove and Improve Impact.</span></p>\r\n<p>Understand, prove, and optimize your marketing impact with comprehensive measurement and revenue attribution.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Choose the applications that fit your marketing today... and tomorrow</span></p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Marketing Automation.</span> Create, automate and measure campaigns across channels.</li>\r\n<li><span style=\"font-weight: bold;\">Account Insights &amp; Profiling.</span> Identify the right target accounts using data and AI.</li>\r\n<li><span style=\"font-weight: bold;\">Email.</span> Engage customers with relevant conversations in minutes.</li>\r\n<li><span style=\"font-weight: bold;\">Mobile.</span> Communicate with customers wherever they are.</li>\r\n<li><span style=\"font-weight: bold;\">Social.</span> Integrate social to find customers and make them advocates.</li>\r\n<li><span style=\"font-weight: bold;\">Digital Ads.</span> Target the right customers with personalized display ads.</li>\r\n<li><span style=\"font-weight: bold;\">Web.</span> Interact dynamically with customers on your website.</li>\r\n<li><span style=\"font-weight: bold;\">Marketing Analytics.</span> Prove &mdash; and improve &mdash; your impact on the business.</li>\r\n<li><span style=\"font-weight: bold;\">Predictive Content.</span> Give customers content they want automatically.</li>\r\n<li><span style=\"font-weight: bold;\">Marketo Sales Connect.</span> Drive more pipeline faster with Sales and Marketing coordinated engagements!</li>\r\n</ul>","shortDescription":"Marketo Engage is the world's leading solution for lead management and account-based marketing.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Marketo Engage","keywords":"","description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-bas","og:title":"Marketo Engage","og:description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-bas","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Marketo_Logo.png"},"eventUrl":"","translationId":5547,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":6017,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/adobe_logo.png","logo":true,"scheme":false,"title":"Adobe Photoshop","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-photoshop","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"<span style=\"font-weight: bold; \">Creativity is everywhere. Now Photoshop is too.</span>\r\n<br /><span style=\"font-weight: bold; \">Powering the creative world.</span>\r\nThe world’s best imaging and graphic design software is at the core of just about every creative project, from photo editing and compositing to digital painting, animation, and graphic design. And now you can harness the power of Photoshop across desktop and iPad to create wherever inspiration strikes.\r\n<span style=\"font-weight: bold; \">Everyday photography. Totally transformed.</span>\r\nOur professional photography tools make it easy to do everyday edits or total image transformations across desktop and iPad. Crop, remove objects, retouch, and combine photos. Play with color and effects. And reimagine the art of photography.\r\n<span style=\"font-weight: bold; \">Design is in our DNA.</span>\r\nPosters, packaging, banners, websites — all your design projects start with Photoshop. Combine photos and text to create entirely new images. Work with unlimited layers and masks. And paint with brushes that you control with stylus or touch on your iPad.\r\n<span style=\"font-weight: bold; \">Here. There. Everywhere.</span>\r\nStart on your iPad and finish on your desktop — your work is automatically saved to the cloud and your PSDs are the same, no matter where you are.\r\n<br /><span style=\"font-weight: bold;\">Powerful meets portable.</span>\r\nThe creative power of Photoshop is now on your iPad. Open full-size PSDs, create sophisticated composites, retouch images, and control brushes with your finger or Apple Pencil. We’re just getting started, so stay tuned as we roll out exciting new features in the months ahead.","shortDescription":"Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Photoshop","keywords":"","description":"<span style=\"font-weight: bold; \">Creativity is everywhere. Now Photoshop is too.</span>\r\n<br /><span style=\"font-weight: bold; \">Powering the creative world.</span>\r\nThe world’s best imaging and graphic design software is at the core of just about every creat","og:title":"Adobe Photoshop","og:description":"<span style=\"font-weight: bold; \">Creativity is everywhere. Now Photoshop is too.</span>\r\n<br /><span style=\"font-weight: bold; \">Powering the creative world.</span>\r\nThe world’s best imaging and graphic design software is at the core of just about every creat","og:image":"https://old.roi4cio.com/fileadmin/user_upload/adobe_logo.png"},"eventUrl":"","translationId":6017,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":257,"title":"Web Design and Development Tools","alias":"web-design-and-development-tools","description":" If your business is not active on the internet, then you can miss the great opportunity to get the various benefits. A website of a business is a must for gaining popularity and profits. Through a business website, you can easily sell your products and services. In the present, every single person is active on the internet and searches the services through the internet or Google search engine. If you would like to build a website, then you have to hire the best web design and development services. Web design is collecting ideas and implementing them, guided by certain principles for specific purposes. Web design contains various parameters such as layout, color, graphics, fonts, and contents.\r\nWeb development is different than web design, but the main task of web development is maintaining and building the website. It gives actual life to design files. If you want to get the best web design and development services to create the perfect and unique website of your business, then you have to hire a professional company. If you don’t want to hire a professional, then you can get the help of tools. On the internet, several web design and development tools are available which helps to build your effective business website at a reasonable cost. With the help of the designing tool, you can easily save your money and time.\r\nWeb designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.","materialsDescription":"<span style=\"font-weight: bold;\"> What is included in a creation of website design?</span>\r\nWeb design has very big differences from ordinary printing design. Creating a website design is usually a certain process, which takes into account various requirements of not only artistic but also technical nature. Such a process may include several stages:\r\n<ul><li>development of an attractive, easily perceived design of the start page, as well as other sections and subsequent levels (including various forms of registrations, baskets, etc.);</li><li>development and coordination of a well-designed structure of the entire site;</li><li>designing a convenient, fairly simple site navigation;</li><li>correctly positioned text on the pages;</li><li>availability of opportunities for simple support and expansion of the site.</li></ul>\r\n<span style=\"font-weight: bold;\">What design to choose when creating a site?</span>\r\nWhen creating a website design, you must take into account its theme.\r\nSo, a commercial website should attract visitors with its memorable look and corporate identity that is specific to your company. And, at the same time, be convenient and contain all the information necessary for the user about you and your goods, services. Not to mention the fact that various forms of receiving on-line consultations, placing orders, etc. are welcome on such a site. The presence of such functions and their intuitiveness and accessibility for the site user significantly increases what is commonly called the &quot;site conversion&quot;. Those. how much your site will be &quot;selling&quot;, and whether it can not only be an analogue of your company's business card on the Internet, but also attract new, by no means virtual clients for your business. Therefore, the creation of a website design of this kind should be carried out very carefully in order to fully reflect the individuality of the image of the company.\r\nSometimes it is recommended to adhere to a concise style, which is able to emphasize your uniqueness and stability as a company. In other cases (for example, if we are talking about the sites of wedding agencies), a certain tone is considered to be a certain romance and tenderness of the color scheme, combined with joyful, bright elements. And sites that appeal to potential customers with unusual requests are simply obliged to have a unique, sometimes very extravagant design (while maintaining, however, the basic principles of good usability - the simplicity and convenience of using your Internet resource).\r\nIf you plan, for example, to launch an information site, then its design should be designed in a strict style, without flashy colors, since in this case it is the content that is more important than the design.\r\nHowever, the last statement is true for any site. Indeed, sometimes it doesn’t matter how beautiful the wrapper is, if instead of candy inside the user finds a dummy. The content of the site, its content and how convenient it is for the user to receive the information he needs on your site is the most important thing! Alas, in the Russian Internet zone, so far, 9 out of 10 sites (even with an excellent initial design) are simply “killed” by inappropriate or uninteresting user content. And then, simply, its absence.\r\n<span style=\"font-weight: bold;\">Web design when creating sites: beauty or functionality?</span>\r\nWhen creating the design of the future site, it is important to remember, first of all, the functionality and the tasks that the future site will have to solve. And, therefore, remember about those for whom you are creating it - about future users. An overly elaborate design or an inconvenient menu, the difficulty of finding the necessary information on the site - this can lead to the fact that your visitor will go to other sites. Those. to your competitors.\r\nThe user of the Internet network often does not care about designer delights or the “coolness” of a programmer who has implemented non-standard site navigation, which you can’t even figure out without additional instructions. A site visitor came to you for information. And it is important, first of all, how quickly he found her, how much she met his needs, how much she helped in solving him, the user of the problem.\r\nThen the site will be remembered, and the visitor will not only return to you himself, but also, perhaps, will bring friends.\r\nA good web designer is not only, and not so much an artist, as a very thoughtful and experienced Internet resource designer who will attract attention, while remaining convenient and in demand within the framework of your marketing policy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Web_Design_and_Development_Tools.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1915,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Marketo__logo_.png","logo":true,"scheme":false,"title":"Marketo Marketing Automation","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"marketo-marketing-automation","companyTitle":"Marketo","companyTypes":["supplier","vendor"],"companyId":4449,"companyAlias":"marketo","description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, for businesses of all types including B2B and B2C organizations.</p>\r\n<p>Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.</p>\r\n<p>Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage.</p>\r\n<p>In particular, <span style=\"font-weight: bold;\">these processes all require:</span></p>\r\n<p><span style=\"font-weight: bold;\">A</span><span style=\"font-weight: bold;\"> central marketing database.</span> A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer.</p>\r\n<p><span style=\"font-weight: bold;\">An engagement marketing engine.</span> An environment for the creation, management and automation of marketing processes and conversations across online and offline channels.</p>\r\n<p><span style=\"font-weight: bold;\">An analytics engine.</span> A way to test, measure, and optimize marketing ROI and impact on revenue.</p>\r\n<p>Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.</p>\r\n<p>By investing in these areas, you can achieve solid ROI from marketing automation. The key is to &ldquo;think big, start small, and move quickly&rdquo;. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.</p>\r\n<p>&nbsp;</p>","shortDescription":"Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":7,"sellingCount":1,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Marketo Marketing Automation","keywords":"","description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, fo","og:title":"Marketo Marketing Automation","og:description":"<p>Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, fo","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Marketo__logo_.png"},"eventUrl":"","translationId":1916,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":65,"title":"Marketing Automation"}],"testingArea":"","categories":[{"id":820,"title":"Marketing Automation","alias":"marketing-automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":5546,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Marketo_Logo.png","logo":true,"scheme":false,"title":"Marketo Engage","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"marketo-engage","companyTitle":"Marketo","companyTypes":["supplier","vendor"],"companyId":4449,"companyAlias":"marketo","description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy.</p>\r\n<p><span style=\"font-weight: bold;\">Orchestrate Your Buyer's Journeys.</span></p>\r\n<p>Leverage rich behavioral data, built-in intelligence, and sophisticated journey flaws to identify, engage, and accelerate your best opportunities in concert with sales.</p>\r\n<p><span style=\"font-weight: bold;\">Personalize at Scale.</span></p>\r\n<p>Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time.</p>\r\n<p><span style=\"font-weight: bold;\">Engage Across Every Channel.</span></p>\r\n<p>Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences.</p>\r\n<p><span style=\"font-weight: bold;\">Prove and Improve Impact.</span></p>\r\n<p>Understand, prove, and optimize your marketing impact with comprehensive measurement and revenue attribution.</p>\r\n<p>&nbsp;</p>\r\n<p><span style=\"font-weight: bold;\">Choose the applications that fit your marketing today... and tomorrow</span></p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Marketing Automation.</span> Create, automate and measure campaigns across channels.</li>\r\n<li><span style=\"font-weight: bold;\">Account Insights &amp; Profiling.</span> Identify the right target accounts using data and AI.</li>\r\n<li><span style=\"font-weight: bold;\">Email.</span> Engage customers with relevant conversations in minutes.</li>\r\n<li><span style=\"font-weight: bold;\">Mobile.</span> Communicate with customers wherever they are.</li>\r\n<li><span style=\"font-weight: bold;\">Social.</span> Integrate social to find customers and make them advocates.</li>\r\n<li><span style=\"font-weight: bold;\">Digital Ads.</span> Target the right customers with personalized display ads.</li>\r\n<li><span style=\"font-weight: bold;\">Web.</span> Interact dynamically with customers on your website.</li>\r\n<li><span style=\"font-weight: bold;\">Marketing Analytics.</span> Prove &mdash; and improve &mdash; your impact on the business.</li>\r\n<li><span style=\"font-weight: bold;\">Predictive Content.</span> Give customers content they want automatically.</li>\r\n<li><span style=\"font-weight: bold;\">Marketo Sales Connect.</span> Drive more pipeline faster with Sales and Marketing coordinated engagements!</li>\r\n</ul>","shortDescription":"Marketo Engage is the world's leading solution for lead management and account-based marketing.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":20,"sellingCount":3,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Marketo Engage","keywords":"","description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-bas","og:title":"Marketo Engage","og:description":"<p>Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-bas","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Marketo_Logo.png"},"eventUrl":"","translationId":5547,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":3,"title":"CRM"}],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1041,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Voco.jpg","logo":true,"scheme":false,"title":"Adobe Voco","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-voco","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it allows manipulation of a voice recording to say anything desired.\r\nWith the introduction of Adobe Voco and the similarly capable WaveNet, produced by DeepMind, the speech synthesis is verging on being completely indistinguishable from a real human's voice creating huge ethical concerns.\r\nAdobe says Adobe Voco will lower the cost of audio production.","shortDescription":"Adobe Voco is an audio editing and generating prototype software by Adobe that enables novel editing and generation of audio.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Voco","keywords":"Adobe, voice, Voco, speech, target, that, desired, concerns","description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it all","og:title":"Adobe Voco","og:description":"As input the program takes approximately 20 minutes of the desired target's speech and after that it can generate sound-alike voice with even phonemes that were not present in the target example material. The software obviously poses ethical concerns as it all","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Voco.jpg"},"eventUrl":"","translationId":1041,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":752,"title":"Voice Recognition","alias":"voice-recognition","description":"<span style=\"font-weight: bold;\">Voice</span> or <span style=\"font-weight: bold;\">speaker recognition </span>is the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands. Voice recognition has gained prominence and use with the rise of AI and intelligent assistants, such as Amazon's Alexa, Apple's Siri and Microsoft's Cortana.<br />Voice recognition systems enable consumers to interact with technology simply by speaking to it, enabling hands-free requests, reminders and other simple tasks.\r\n<span style=\"font-weight: bold;\">Voice recognition technology on computers</span> requires that analog audio be converted into digital signals, known as analog-to-digital conversion. For a computer to decipher a signal, it must have a digital database, or vocabulary, of words or syllables, as well as a speedy means for comparing this data to signals. The speech patterns are stored on the hard drive and loaded into memory when the program is run. A comparator checks these stored patterns against the output of the A/D converter - an action called pattern recognition.\r\nIn practice, the size of a speech recognition system effective vocabulary is directly related to the random access memory capacity of the computer in which it is installed. A voice recognition program runs many times faster if the entire vocabulary can be loaded into RAM, as compared with searching the hard drive for some of the matches. \r\nWhile <span style=\"font-weight: bold;\">voice recognition technology </span>originated on PCs, it has gained acceptance in both business and consumer spaces <span style=\"font-weight: bold;\">on mobile devices and in home assistant products</span>. The popularity of smartphones opened up the opportunity to add voice recognition technology into consumer pockets, while home devices, like Google Home and Amazon Echo, brought voice recognition technology into living rooms and kitchens. Voice recognition, combined with the growing stable of internet of things sensors, has added a technological layer to many consumer products that previously lacked any smart capabilities.\r\nAs<span style=\"font-weight: bold;\"> uses for voice recognition technology</span> grow and more users interact with it, the companies implementing speak recognition software will have more data and information to feed into the neural networks that power voice recognition systems, thus improving the capabilities and accuracy of the automatic speech recognition products.<br />The uses for voice recognition have grown quickly as AI, machine learning and consumer acceptance have matured. In-home digital assistants from Google to Amazon to Apple have all implemented voice recognition software to interact with users. The way <span style=\"font-weight: bold;\">consumers use voice recognition technology</span> varies depending on the product, but it can include transcribing speech to text converter, setting up reminders, searching the internet, and responding to simple questions and requests, such as playing music or sharing weather or traffic information.\r\nThe government is also looking for ways to use voice recognition technology and voice identification for security purposes. The National Security Agency (the official U.S. cryptologic organization of the United States Intelligence Community under the Department of Defense) has used voice recognition systems dating back to 2004.<br /><br />","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is voice recognition?</span></h1>\r\n<p class=\"align-left\">Voice recognition is an alternative to typing on a keyboard. Put simply, you talk to the computer and your words appear on the screen. The software has been developed to provide a fast method of writing on a computer and can help people with a variety of disabilities. It is useful for people with physical disabilities who often find typing difficult, painful or impossible. Voice-recognition software can also help those with spelling difficulties, including users with dyslexia, because recognised words are almost always correctly spelled.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What is voice recognition software?</span></h1>\r\n<p class=\"align-left\">Voice-recognition software programmes work by analysing sounds and converting them to text. Once correctly set up, the systems should recognise around 95% of what is said if you speak clearly. Several programmes are available that provide computer speech recognition. These systems have mostly been designed for Windows operating systems, however programmes are also available for Mac OS X. In addition to third-party software, there are also voice-recognition programmes built in to the operating systems of Windows Vista and Windows 7, 8, 10. Most specialist voice applications include the software, a microphone headset, a manual and a quick reference card. You connect the microphone to the computer, either into the soundcard or via a USB or similar connection.</p>\r\n<header><h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the types of speech recognition?</span></h1></header>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">There are two types of speech recognition.</span> One is called speaker–dependent and the other is speaker–independent. Speaker–dependent software is commonly used for dictation software, while speaker–independent software is more commonly found in telephone applications.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Speaker–dependent</span> software works by learning the unique characteristics of a single person's voice, in a way similar to voice recognition. New users must first &quot;train&quot; the voice recognition systems product by speaking to it, so the computer can analyze how the person talks. This often means users have to read a few pages of text to the computer before they can use the voice recogniser.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Speaker–independent</span> software is designed to recognize anyone's voice, so no training is involved. This means it is the only real option for applications such as interactive voice response systems — where businesses can't ask callers to read pages of text before using the system. The downside is that speaker–independent software is generally less accurate than speaker–dependent software.</p>\r\n<p class=\"align-left\">Voice recognition engines that are speaker independent generally deal with this fact by limiting the grammars they use. By using a smaller list of recognized words, the speech engine is more likely to correctly recognize what a speaker said.</p>\r\n<p class=\"align-left\">This makes speaker–independent software ideal for most IVR systems, and any application where a large number of people will be using the same system. Speaker dependent software is used more widely in dictation software, where only one person will use the system and there is a need for a large grammar.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the voice recognition applications?</span></h1>\r\n<p class=\"align-left\">The technology is gaining popularity in many areas and has been successful in the following:</p>\r\n<ul><li><span style=\"font-weight: bold;\">Device control. </span>Just saying &quot;OK Google&quot; to an Android phone fires up a system that is all ears to your voice commands.</li><li><span style=\"font-weight: bold;\">Car Bluetooth systems.</span> Many cars are equipped with a system that connects its radio mechanism to your smartphone through Bluetooth. You can then make and receive calls without touching your smartphone, and can even dial numbers by just saying them.</li><li><span style=\"font-weight: bold;\">Voice to speech transcription.</span> In areas where people have to type a lot, some intelligent software captures their spoken words and transcribe them into text. This is current in the certain word processing software. Voice transcription also works with visual voicemail.</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What is dictation software?</span></h1>\r\n<p class=\"align-left\"></p>\r\nWith the best dictation software, you can compose memos, emails, speeches, and other writing using voice translator speech to text. Some dictation apps also give you the power to control your computer or mobile device with spoken words, too, letting you open apps and navigate the web when you aren't able to or don't want to with your fingers. \r\n<p class=\"align-left\">Dictation apps have a variety of use cases. They're well known among the accessibility community, as not everyone has full and dexterous use of their fingers and hands for typing, moving a mouse, or tapping a touchscreen. They're also quite popular with productivity enthusiasts because once you get comfortable dictating, it's typically faster than typing. Dictating also enables multitasking. You can write while walking, cooking, or even breastfeeding.</p>\r\n<p class=\"align-left\">Some people also find that writing by dictating silences their internal editor. You might be more inclined to get all your thoughts out first and review them later, rather than revising ideas as you form them.</p>\r\n<p class=\"align-left\">In the last few years, dictation software has become more readily available, easier to use, and much less expensive. Also sometimes called voice-to-text apps or voice recognition apps, these tools turn your spoken words into writing on the screen quickly and accurately. </p>\r\n<p class=\"align-left\">Some best voice recognition software are standalone software programs while others are features that come inside other apps or operating systems. Take Google Docs Voice Typing, for example. It's a feature inside Google Docs, rather than a standalone app. You can use it to write in Google Docs as well as edit and format your text.<br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Voice_Recognition.png"},{"id":283,"title":"Content Analytics, Discovery, and Cognitive Software","alias":"content-analytics-discovery-and-cognitive-software","description":"<span style=\"font-weight: bold; \">Content Analytics</span> comprises of range of search and reporting technologies which can provide identical levels of business intelligence and strategic value for unstructured data. Content analytics for unstructured information includes social media monitoring, reputation monitoring, and sentiment analysis. <span style=\"font-weight: bold; \">Content analytics software</span> uses natural language queries, trends analysis, predictive analytics and contextual discovery to reveal trends and patterns for the company's unstructured data.\r\n<span style=\"font-weight: bold; \">Discovery tools</span> are the search tools that analyse contents for its likely relevancy to a process, by linking names, time periods or terms used. Discovery tools can also extend to legal hold and partitioning of content for further scrutiny. Various types of discovery tools include search engines, auto-categorization, and information visualization tools.\r\n<span style=\"font-weight: bold;\">Cognitive computing software</span> makes context computable by identifying and extracting context features such as hour, location, task, history or profile in structured way for an individual or an application engaged in a specific process at definite time and place. Cognitive computing technologies and platforms includes expert assistance software.\r\n<span style=\"font-weight: bold;\">Content Analytics, Discovery and Cognitive Systems,</span> collectively covers the market and technologies that access, analyse, organize, and provides advisory services related to a range of unstructured data. Cognitive systems leverages large amounts of structured and unstructured data and content analytics tools, along with several infrastructure technologies to answer questions, provide recommendations and directions. ","materialsDescription":"<h1 class=\"align-center\">What are Content Analytics?</h1>\r\nContent analytics is one way that brands can measure the success of their digital content; it involves analyzing data from both inbound and outbound collateral to figure out what’s working and what’s not. After all, no one wants to spend hundreds or even thousands of dollars on content that isn’t resonating.\r\nIt should come as no surprise, then, that 75 percent of enterprises think content analytics can provide real business insight: What are your customers most interested in reading about? What format generates the most engagement? You can use answers to these questions to help you decide what content you should be producing, how to present it (quiz, paid ad, slideshow, blog post, etc.), and where/when to post it for the best results. If utilized correctly, content analytics can offer brands a way to build customer loyalty and boost revenue.\r\nAdvanced content analytics strategies should help you to look beyond the numbers and to focus on taking action. Content analytics is not a mirror reflecting how your company’s content is performing; rather, it is but one tool that can help steer you towards actionable solutions and more effective content choices.\r\nMetrics provided by content analytics, and the actions you take based off that data, can help you optimize conversion rates. In addition to tweaking your content strategy, you can also build a conversion optimization strategy by testing calls-to-action (CTAs), headlines, subscription forms, etc.\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the features of a cognitive computing solution?</span></h1>\r\nWith the present state of cognitive function computing, basic solution can play an excellent role of an assistant or virtual advisor. Siri, Google assistant, Cortana, and Alexa are good examples of personal assistants. Virtual advisor such as Dr. AI by HealthTap is a cognitive solution. It relies on individual patients’ medical profiles and knowledge gleaned from 105,000 physicians. It compiles a prioritized list of the symptoms and connects to a doctor if required. Now, experts are working on implementing cognitive solutions in enterprise systems. Some use cases are fraud detection using machine learning, predictive analytics solution, predicting oil spills in Oil and Gas production cycle etc.\r\nThe purpose of cognitive computing is the creation of computing frameworks that can solve complicated problems without constant human intervention. In order to implement cognitive function computing in commercial and widespread applications, Cognitive Computing consortium has recommended the following features for the computing systems:\r\n<span style=\"font-weight: bold; \">Adaptive.</span>This is the first step in making a machine learning based cognitive system. The solutions should mimic the ability of the human brain to learn and adapt from the surroundings. The systems can’t be programmed for an isolated task. It needs to be dynamic in data gathering, understanding goals, and requirements.\r\n<span style=\"font-weight: bold; \">Interactive.</span>Similar to brain the cognitive solution must interact with all elements in the system – processor, devices, cloud services and user. Cognitive systems should interact bi-directionally. It should understand human input and provide relevant results using natural language processing and deep learning. Some skilled intelligent chatbots such as Mitsuku have already achieved this feature.\r\n<span style=\"font-weight: bold; \">Iterative and stateful.</span>The system should “remember” previous interactions in a process and return information that is suitable for the specific application at that point in time. It should be able to define the problem by asking questions or finding an additional source. This feature needs a careful application of the data quality and validation methodologies in order to ensure that the system is always provided with enough information and that the data sources it operates on to deliver reliable and up-to-date input.\r\n<span style=\"font-weight: bold; \">Contextual.</span>They must understand, identify, and extract contextual elements such as meaning, syntax, time, location, appropriate domain, regulations, user’s profile, process, task, and goal. They may draw on multiple sources of information, including both structured and unstructured digital information, as well as sensory inputs (visual, gestural, auditory, or sensor-provided). ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Content_Analytics_Discovery_and_Cognitive_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":6704,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/adobe_captivate_logo.png","logo":true,"scheme":false,"title":"Adobe Captivate","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-captivate","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"<h3 class=\"align-center\">Why choose Adobe Captivate?</h3>\r\n<p>Train employees, partners, and customers effectively with a next-gen LMS. Deliver an enhanced &amp; enjoyable learning experience for your learners. Reduce skill gaps to manage a learner ecosystem that is engaged, compliant and updated. Take advantage of the all-new AI-based Social Learning to encourage learning in the flow of work and allow peers to learn from each other.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Experience a world-class enterprise LMS from Adobe that is:</span></p>\r\n<ul>\r\n<li>Recognized by leading analysts and industry bodies</li>\r\n<li>Awarded for excellence across multiple categories</li>\r\n<li>Adopted by leading corporations around the world</li>\r\n<li>Used by millions of engaged learners</li>\r\n</ul>\r\n<h3 class=\"align-center\">Overview of Adobe Captivate benefits</h3>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Adobe Advantage</span></li>\r\n</ul>\r\n<p>Seamlessly integrate with enterprise apps and get access to best-in-class safety, security and streaming technology. Get dedicated onboarding help and step-by-step assistance through our online help center and 24x7 phone support.</p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Best-in-class Safety &amp; Security</span></li>\r\n</ul>\r\n<p>Adobe Captivate is SOC 2, SSO, 508 compliant and follows some of the most stringent application, data and cloud infrastructure security guidelines including GDPR compliance.</p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">Integration with enterprise apps</span></li>\r\n</ul>\r\n<p>Take advantage of API-based connectors in Captivate Prime for apps such as SFDC, Zoom, Lynda.com, LinkedIn Learning, Talent Management Suites, Workday, Power BI, Slack and many more.</p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">World-class Content Streaming</span></li>\r\n</ul>\r\n<p>Adobe Captivate draws on Brightcove&reg; adaptive video streaming, scalable Amazon cloud infrastructure and fast content delivery using Akamai edge servers &ndash; ensuring a lag-free learning experience.</p>\r\n<ul>\r\n<li><span style=\"font-weight: bold;\">An Easy LMS With Power Under The Hood</span></li>\r\n</ul>\r\n<p>Adobe is known for their intuitive and versatile learning management systems, and their Adobe Captive&nbsp; LMS is no different. It boasts a user interface that focuses on single web page architecture, which gives you the opportunity to design your online training courses without having to skim through an abundance of pages. Adobe Captivate also features an inbuilt LCMS function, giving you the power to organize and group modules and create structure within your online training programs. This is ideal for organizations that may have a vast assortment of learning materials or certifications that need to stay organized and up-to-date.</p>\r\n<h3>5 Adobe Captivate Standout Features</h3>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Fluidic Player.</span></p>\r\n<p>Adobe Captivate Prime includes a player that adds a whole new dimension of interactivity to online training courses. It supports virtually any multimedia, ranging from standard videos and PDFs to SCORM-compliant content. You don&rsquo;t have to worry about downloading any additional plug-ins in order to offer your learners high quality, engaging, and immersive streaming videos that draw them into the training experience.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Learner Dashboard.</span></p>\r\n<p>In addition to the intuitive dashboard that Adobe Captive Prime offers eLearning professionals, your corporate learners also have access to a user-friendly dashboard that allows them to track their progress. They can immediately view how many eLearning courses they&rsquo;ve completed, how many they still need to complete, what skills they&rsquo;ve developed, and which supplement online courses they may want to consider.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Offline Access.</span></p>\r\n<p>There are instances where employees simply cannot access the internet, but still need to be able to participate in the online training course. This is where the Adobe Captivate Prime offline access comes in handy. Learners can finish an eLearning course even if they are no longer connected to Wi-Fi by simply downloading the content via the Prime app. When they are back online, the application auto-syncs to the system and continues tracking learner progress.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Learner Tracking.</span></p>\r\n<p>Every aspect of the online training course is tracked via the LMS, from interactions to performance assessment scores. This gives organizations the ability to fine-tune their training strategies and determine if certain employees may require additional help to reach their true potential.</p>\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Gamification.</span></p>\r\n<p>Motivation is key to successful online training experiences, and Adobe Captivate Prime offers a top-notch gamification system that includes badges and leaderboards that encourage learners to do their very best. Learners can even keep track of the badges they&rsquo;ve earned or view their ranking on the leaderboards via their dashboard, which helps them stay fully engaged in the online training process.<br /><br /></p>","shortDescription":"The next-gen LMS that delivers personalized learning experiences across multiple devices. Train employees, partners, and customers effectively with a next-gen LMS. \r\n","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Captivate","keywords":"","description":"<h3 class=\"align-center\">Why choose Adobe Captivate?</h3>\r\n<p>Train employees, partners, and customers effectively with a next-gen LMS. Deliver an enhanced &amp; enjoyable learning experience for your learners. Reduce skill gaps to manage a learner ecosystem t","og:title":"Adobe Captivate","og:description":"<h3 class=\"align-center\">Why choose Adobe Captivate?</h3>\r\n<p>Train employees, partners, and customers effectively with a next-gen LMS. Deliver an enhanced &amp; enjoyable learning experience for your learners. Reduce skill gaps to manage a learner ecosystem t","og:image":"https://old.roi4cio.com/fileadmin/user_upload/adobe_captivate_logo.png"},"eventUrl":"","translationId":6704,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":155,"title":"LMS"}],"testingArea":"","categories":[{"id":72,"title":"LMS - Learning Management System","alias":"lms-learning-management-system","description":"A<span style=\"font-weight: bold; \"> learning management system (LMS</span>) is a software application for the administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs. \r\n<ul><li><span style=\"font-weight: bold; \">L — Learning. </span>With an LMS, you can create a single source of online courses and training materials. This will become a unique source of knowledge in your area so that you can keep and increase the in-house expertise of your company.</li><li><span style=\"font-weight: bold; \">M — Management.</span> You can manage courses and learners, and even improve your own efficiency. Unlike file-sharing services, an LMS is not just a heap of files; it’s a well-organized system where you manage the training process. To start training, simply add employees and assign courses.</li><li><span style=\"font-weight: bold; \">S — System.</span> A computer system, to be exact. An LMS automates the most boring and tedious work such as grading, processing statistics, and preparing reports. Plus, you can train your employees without leaving the office, managing all the processes right from your work computer.</li></ul>\r\nThe learning management system concept emerged directly from e-Learning. Although the first LMS appeared in the higher education sector, the majority of the LMSs today focus on the corporate market. Learning Management Systems make up the largest segment of the learning system market. \r\nLearning management systems were designed to identify training and learning gaps, utilizing analytical data and reporting. LMSs are focused on online learning delivery but support a range of uses, acting as a platform for online content, including courses, both asynchronous based and synchronous based. Learning management solutions may offer classroom management for instructor-led training or a flipped classroom, used in higher education, but not in the corporate space. \r\nMost modern learning management systems are web-based. There are a variety of integration strategies for embedding content into LMSs, including AICC, xAPI (also called 'Tin Can'), SCORM (Sharable Content Object Reference Model) and LTI (Learning Tools Interoperability). LMSs were originally designed to be locally hosted on-premises, where the organization purchases a license to a version of the software, and installs it on their own servers and network. Many LMSs are now offered as SaaS (software as a service), with hosting provided by the vendors.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Features Of An LMS</span></p>\r\nAll modern LMSs are loaded with many features. Some of the common features are:\r\n<ul><li><span style=\"font-weight: bold;\">Course content authoring and upload.</span> An LMS lets you author course content and upload course content in a wide variety of formats including audio, video, multimedia, documents, etc.</li><li><span style=\"font-weight: bold;\">User and course management.</span> An LMS offers user management and course management. User enrollment, tagging, course administration, order management, pre-registration and assigning courses can be done semi-automatically.</li><li><span style=\"font-weight: bold;\">Communication management.</span> An LMS can handle all course communications and notifications to concerned users. For example, an LMS can automatically send a notification to all enrolled users when a new assignment is uploaded by the teacher. There is no need to copy and paste contact data or switch between two digital services.<span style=\"font-weight: bold;\"></span></li><li><span style=\"font-weight: bold;\">Report management. </span>An LMS can generate a wide variety of reports, including student progress, score, student engagement, etc. The data can be utilized to gain valuable insight into the effectiveness of the course content.<span style=\"font-weight: bold;\"></span></li><li><span style=\"font-weight: bold;\">Assessment creation and management.</span> Assessments are a key part of any course. An LMS makes it easy to create and manage these assessments, both system evaluated and tutor evaluated. You can get a result in a single click for all students.</li></ul>\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Types of Learning Management Systems</span></h1>\r\n<span style=\"font-weight: bold; \">Free vs. Commercial.</span> This is typically one of the first dilemmas organizations face when choosing an LMS.\r\n<span style=\"font-style: italic; \">Free, open-source software</span> has a pretty clear upside: It’s free. Also, because the source code is open, it can be modified to be highly customizable for each organization. However, most free LMS products tend to be more complicated than commercial products — typically they are utilized by more sophisticated users. \r\n<span style=\"font-style: italic; \">Commercial software</span>, on the other hand, offers users a support staff, and tends to be much easier to deploy, and use. But of course it costs money. Among commercial LMS products, there are typically two main forms: Installed, or the service-based cloud option.\r\n<span style=\"font-weight: bold; \">Installed vs. SaaS.</span> One of the most important elements of an LMS is the ability to scale up or down quickly and easily. Commercial LMS software solutions are typically sold as either a locally hosted enterprise product, which is hosted on an organization’s own servers, or as a Software-as-a-Service (SaaS) offering, which is hosted on the vendor’s servers and is accessible from anywhere (the data is stored in “the cloud”).\r\nGenerally,<span style=\"font-style: italic; \"> cloud-based</span> LMS products offer trainers more flexibility when it comes to scaling up or down. Because the product is sold as a “service” (usually monthly), the burden of making systems upgrades, freeing up bandwidth, and providing IT support falls on the vendor. Because data does not have to be stored on local servers, scalability isn’t a concern; most SaaS LMSs can ramp up or down by thousands of users with ease.\r\nA <span style=\"font-style: italic; \">locally installed LMS</span> offers users the ability to individualize and customize their LMS. So if an organization already has an IT staff in place that can administer the system, handle support and customization and scalability concerns, a locally hosted LMS can be powerful.\r\n<span style=\"font-weight: bold; \">Course-creating or not. </span>Another thing to look for in an LMS is whether it comes with the ability to create training content. In some cases, an LMS is simply a tool to distribute course content, which must be created in a Learning Content Management System elsewhere.\r\nSome LMS systems, however, do come with some authoring tools that allow trainers and designers to develop their own unique content. Other LMS vendors offer separate course-creation tools for purchase, while some offer no authoring tools whatsoever, and instead rely on third-party course materials.\r\n<span style=\"font-weight: bold; \">Integrated. </span>As LMS systems become more sophisticated, one of the most exciting developments is the ability for the system to integrate with other applications your organization already uses — whether that’s internal calendars, email, or social networks. \r\nOther LMS products may also integrate closely with <span style=\"font-style: italic;\">talent management systems</span>, which tend to focus on providing support to Human Resource staff functions like recruiting, performance management, and payroll. Depending on your organization’s needs, you may keep an eye out for an LMS that features this sort of app integration.<span style=\"font-weight: bold; \"></span>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Choosing a Learning Management System</span></h1>\r\n<p class=\"align-left\">Choosing the right LMS is crucial to the success of your eLearning strategy. The selection process may seem overly complicated and stressful, but it doesn’t have to be! With these steps to choosing an LMS, you’ll discover a simple and straightforward technique to help you choose perfect LMS for your business needs. </p>\r\n<span style=\"font-weight: bold; \">Identify your audience.</span> Identify exactly what you need from your LMS and who your learning content is aimed towards. This will vary depending on your learner audience and the type of training you wish to deliver.\r\nIf you’re<span style=\"font-weight: bold; \"> </span><span style=\"font-style: italic; \">training your employees,</span> you’ll need an LMS tools to formalize learning processes, like employee onboarding, and improve employee retention.\r\nIf <span style=\"font-style: italic; \">compliance training </span>is your focus, you’ll need an LMS that makes it easy to achieve, maintain, and track compliance.\r\n<span style=\"font-style: italic; \">Customer training</span> delivered through an LMS optimizes onboarding, increases retention and presents opportunities for upselling thanks to customers who complete training having a more thorough understanding of your product or service.\r\nIf you need an LMS for <span style=\"font-style: italic; \">partner training,</span> your priorities will be scaling your partner business while building and protecting your brand. \r\n<span style=\"font-weight: bold; \">Focus on important features. </span>There are many basic LMS’s out there, but your LMS has to support your “need to have” features to ensure it’s fit for purpose. Some examples of invaluable LMS features include:\r\n<ul><li><span style=\"font-weight: bold; \">Ease of use</span> - A platform that’s easy to use ensures your learners and admins can use the LMS without needing training on how to do so. This makes the process of using the LMS a positive experience, increasing engagement.</li><li><span style=\"font-weight: bold; \">Reporting</span> - LMS reporting makes it easy to accurately track learner progression, course status and completion rate, exam results, etc.</li><li><span style=\"font-weight: bold; \">Integrations</span> - By integrating applications you already use in your organization, you’ll get the most efficiency out of your LMS. LMS integration can help increase learner and admin engagement, and delivers a better user experience.</li><li><span style=\"font-weight: bold; \">SCORM and xAPI compliant </span>- Ensuring your LMS is SCORM and xAPI compliant is a pretty essential feature. If the LMS you’re considering isn’t compliant, it’s likely it’s a very basic system.</li><li><span style=\"font-weight: bold; \">Portals</span> - Learning portals offer your learners a great user experience, but also make it possible to manage multiple training audiences in one system.</li></ul>\r\n<span style=\"font-weight: bold; \"><span style=\"color: rgb(97, 97, 97); \">Evaluate each LMS. </span></span><span style=\"color: rgb(97, 97, 97); \">Start evaluating potential contenders by doing an initial round of high-level research to identify systems that appear to meet both your training audience and features list needs. This will become your LMS longlist. Once compiled you can then evaluate each one individually to rule it in or out of the next stage of selection.</span>\r\n<span style=\"font-weight: bold; \">Look beyond the LMS.</span> Go online and research LMS vendors on your shortlist. Find out as much as you can about each company. Once you’re satisfied with the company’s reputation, peer reviews, and support services, sign yourself up for a free trial and demo so that you can see the LMS in action and understand how the system will meet your audience and feature requirements. You could also submit support tickets to each vendor during your free trial to compare the responsiveness and attentiveness of each support team. \r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">What are the advantages and disadvantages?</span><span style=\"font-style: italic; \"></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\"><span style=\"font-style: italic; \">Advantages:</span></span> </p>\r\nThere are six major advantages of LMS: interoperability, accessibility, reusability, durability, maintenance ability and adaptability, which in themselves constitute the concept of LMS.\r\nOther advantages include:\r\n<ul><li>An LMS supports content in various formats: text, video, audio, etc.</li><li>One can access materials anytime, from everywhere, teachers can modify the content, and students can see the updated material.</li><li>The evaluation of students is easier and fair, based on student attendance and online quizzes.</li><li>Students and teachers can re-use the material every time they need.</li><li>Students can learn collaboratively by setting up a School website with the LMS software and helps &quot;Keeps organizations up-to-date with compliance regulations. If your organization must stay up-to-date with current compliance regulations, then a Learning Management System can be an invaluable tool. Compliance laws change on a regular basis, and updating a traditional course to reflect these changes can be a time-consuming chore.</li></ul>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\"><span style=\"font-style: italic; \">Disadvantages:</span></span></p>\r\nAlthough there are many advantages of LMSs, authors have identified some disadvantages of using these systems.\r\n<ul><li>Implementing an LMS requires a well-built technology infrastructure. Teachers have to be willing to adapt their curricula from face to face lectures to online lectures.</li><li>Expense.</li><li>Difficulty of learning to use authoring software.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/LMS_-_Learning_Management_System1.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":124,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Creative_Cloud_dlja_rabochikh_grupp.jpg","logo":true,"scheme":false,"title":"Adobe Creative Cloud for teams","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-creative-cloud-for-teams","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. We’ve added hundreds of new features to boost productivity, support the latest standards and hardware, and make everyday tasks easier. If you’re still using Adobe Creative Suite, there’s never been a better time to step up to Creative Cloud.\r\nEasy collaboration\r\nShare assets and folders securely using custom-built Creative Cloud Libraries. Maintain version control, stay on top of changes, and collaborate better. With Libraries, you’ll save your team hours each week and work up to 10x faster.\r\nAdobe Stock built right in\r\nWork more efficiently with access to more than 55 million royalty-free Adobe Stock images, graphics, and videos right inside your Creative Cloud apps. Get the best value for your business with an Adobe Stock team plan, which allows each license to be shared among 10 team members.\r\nCompany ownership and control\r\nGet a dashboard view of users and plans, and add or reassign licenses anytime. For security, licenses are controlled by your admins, not individual employees.\r\nOngoing expert support\r\nQuestions about deployment or license management? Creative Cloud for teams offers advanced 24/7 technical support. And count on 1:1 Expert Services sessions and thousands of product tutorials to help you master the latest software features.\r\nCreative Cloud for teams makes life better for IT with flexible deployment and simple license management.","shortDescription":"Adobe Creative Cloud for teams puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Creative Cloud for teams","keywords":"Creative, Cloud, your, Adobe, Stock, right, better, support","description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. We’ve added hundreds of new features to boost productivity, ","og:title":"Adobe Creative Cloud for teams","og:description":"Creative Cloud puts the latest versions of Adobe’s creative apps and services — including Photoshop, Illustrator, and InDesign — right at your fingertips. And you control how and when to deploy them. 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SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":281,"title":"Authoring and Publishing Software","alias":"authoring-and-publishing-software","description":" Authoring and publishing software is used to author, edit, and publish brochures, books, pamphlets, and other documents.\r\nApplications provide page layout tools and may include various photo editing, video editing, and media management features.\r\n<ul><li>Basic desktop publishing software allows home-based businesses to apply templates, create style sheets, and insert images for newsletters, business cards, and product brochures.</li><li>Intermediate desktop publishing software allows graphic artists and service bureaus to import content from external databases and layout tabular material for scientific publications, technical reports, and academic journals.</li><li>Advanced authoring and publishing software provides tools for pre-flighting, the process of checking digital files for compliance with printing industry standards.</li></ul>\r\nTypically, publishing software with a centralized formatting function uses a single style sheet to provide all of the format specifications for page tags, paragraph and character tags, and frame tags. Because each chapter is controlled by the same style sheet, changes are made in one place and applied across the entire document. Authoring and publishing software for reference manuals, academic journals, and other technical publications may also include an equation editor for controlling the appearance of equations and formulas. Support for hypertext markup language (HTML), portable document format (PDF), and cascading style sheets (CSS) is commonly available.","materialsDescription":" <span style=\"font-weight: bold;\">What is authorware?</span>\r\nAuthoring tool, also known as authorware, is a program that helps you write hypertext or multimedia applications. Authoring tools usually enable you to create a final application merely by linking together objects, such as a paragraph of text, an illustration, or a song. By defining the objects' relationships to each other, and by sequencing them in an appropriate order, authors (those who use authoring tools) can produce attractive and useful graphics applications. Most authoring systems also support a scripting language for more sophisticated applications.\r\nThe distinction between authoring tools and programming tools is not clear-cut. Typically, though, authoring tools require less technical knowledge to master and are used exclusively for applications that present a mixture of textual, graphical, and audio data.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Authoring_and_Publishing_Software.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":126,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Acrobat_DC.png","logo":true,"scheme":false,"title":"Adobe Acrobat DC","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-acrobat-dc","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes that can be completed on any device. Learn more about digital enrollment Create efficient, error-proof business workflows. Now you can meet the highest levels of compliance as specified in the new signature regulations of the European Union. Power global business with digital signatures. The redesigned, touch-friendly interface makes it easier than ever to give and get fast, clear feedback.\r\n","shortDescription":"Adobe Acrobat DC - You can create, sign, and share PDFs faster and easier than ever","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":true,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Acrobat DC","keywords":"enrollment, business, with, fast, device, digital, Acrobat, signature","description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes tha","og:title":"Adobe Acrobat DC","og:description":"\r\nAcrobat DC The world&rsquo;s best PDF solution has everything you need to convert, edit, sign, and track documents on any device. Transform enrollment and onboarding. Combine dynamic forms with legal e-signatures to create fast, easy enrollment processes tha","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Acrobat_DC.png"},"eventUrl":"","translationId":126,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":281,"title":"Authoring and Publishing Software","alias":"authoring-and-publishing-software","description":" Authoring and publishing software is used to author, edit, and publish brochures, books, pamphlets, and other documents.\r\nApplications provide page layout tools and may include various photo editing, video editing, and media management features.\r\n<ul><li>Basic desktop publishing software allows home-based businesses to apply templates, create style sheets, and insert images for newsletters, business cards, and product brochures.</li><li>Intermediate desktop publishing software allows graphic artists and service bureaus to import content from external databases and layout tabular material for scientific publications, technical reports, and academic journals.</li><li>Advanced authoring and publishing software provides tools for pre-flighting, the process of checking digital files for compliance with printing industry standards.</li></ul>\r\nTypically, publishing software with a centralized formatting function uses a single style sheet to provide all of the format specifications for page tags, paragraph and character tags, and frame tags. Because each chapter is controlled by the same style sheet, changes are made in one place and applied across the entire document. Authoring and publishing software for reference manuals, academic journals, and other technical publications may also include an equation editor for controlling the appearance of equations and formulas. Support for hypertext markup language (HTML), portable document format (PDF), and cascading style sheets (CSS) is commonly available.","materialsDescription":" <span style=\"font-weight: bold;\">What is authorware?</span>\r\nAuthoring tool, also known as authorware, is a program that helps you write hypertext or multimedia applications. Authoring tools usually enable you to create a final application merely by linking together objects, such as a paragraph of text, an illustration, or a song. By defining the objects' relationships to each other, and by sequencing them in an appropriate order, authors (those who use authoring tools) can produce attractive and useful graphics applications. Most authoring systems also support a scripting language for more sophisticated applications.\r\nThe distinction between authoring tools and programming tools is not clear-cut. Typically, though, authoring tools require less technical knowledge to master and are used exclusively for applications that present a mixture of textual, graphical, and audio data.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Authoring_and_Publishing_Software.png"},{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":448,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Connect.jpg","logo":true,"scheme":false,"title":"Adobe Connect","vendorVerified":0,"rating":"2.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-connect","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"<p><span style=\"font-weight: bold;\">Adobe Connect Meetings</span> Discover the true power of online meetings ● Access across devices ● Personal digital office ● Rich recording and editing tools ● Highly secure communication and compliance&nbsp; <span style=\"font-weight: bold;\">Adobe Connect Webinars</span> The all-in-one webinar solution for marketers ● Immersive experiences ● Robust registration ● Fully customizable events ● Built-in analytics &nbsp; <span style=\"font-weight: bold;\">Adobe Connect Learning</span> The complete digital learning solution for trainers ● Engaging content delivery ● Mobile learning across devices ● Immersive classes live and on-demand ● Efficient training management and tracking</p>","shortDescription":"Adobe Connect web conferencing software service offers immersive online meeting experiences for collaboration, virtual classrooms and large scale webinars.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Adobe Connect","keywords":"Adobe, Connect, digital, devices, learning, Immersive, across, solution","description":"<p><span style=\"font-weight: bold;\">Adobe Connect Meetings</span> Discover the true power of online meetings ● Access across devices ● Personal digital office ● Rich recording and editing tools ● Highly secure communication and compliance&nbsp; <span style=\"fo","og:title":"Adobe Connect","og:description":"<p><span style=\"font-weight: bold;\">Adobe Connect Meetings</span> Discover the true power of online meetings ● Access across devices ● Personal digital office ● Rich recording and editing tools ● Highly secure communication and compliance&nbsp; <span style=\"fo","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Connect.jpg"},"eventUrl":"","translationId":448,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":56,"title":"Web Conferencing Applications"}],"testingArea":"","categories":[{"id":367,"title":"Web Conferencing Applications","alias":"web-conferencing-applications","description":" Web conferencing is the common name for technology and tools for online meetings and real-time collaboration. Web conferencing allows you to conduct online presentations, collaborate on documents and applications, view websites, videos, images.\r\nWeb conferences, as a rule, are Internet services that require the installation of a client program on each participant’s computer. Some services also provide access to a web conference via a browser using flash, java or a special plug-in.\r\nServices for web conferencing can include features and tools such as screen sharing (screen sharing or individual applications), whiteboard (interactive whiteboard), the ability to show web presentations, co-browsing (the ability to synchronously browse web pages), tools for annotations, monitoring the presence of participants, text chat, integrated VoIP communication, video communication, the ability to change the leader, the ability to give control over the mouse and keyboard, meeting moderation tools, feedback collection tools (on example, polls), tools for scheduling and inviting participants, the ability to record the progress of a web conference.\r\nOften, web conferencing is used with Internet services for audio and video calls (for example, Skype) or they provide conference calling via a regular telephone.","materialsDescription":" What is the first thing that strikes you when we look at businessmen who are trying to establish communication with each other online? All of them require: “Give more opportunities for web conferencing!”. Therefore, it is not at all surprising that the WebRTC technology is gaining the favor of an increasing number of small and medium-sized businesses.\r\nA recent study conducted by Software Advice showed that more than half of employees in small businesses prefer web conferences, noting their efficiency and usability. The advantages are especially noticeable in comparison with communications via telephone or the use of special applications. However, the benefits of web conferencing do not end there - according to the study, they not only increase the speed and quality of online meetings, but also provide a lot of opportunities for collaboration. In addition, and this is obvious, they reduce travel costs.\r\n<span style=\"font-weight: bold;\">Speed ​​and quality come first.</span>\r\nIt is worth noting that now small and medium businesses are almost gone from the use of communication hardware and use desktop computers and mobile devices. Despite the fact that audio and video conferences are still very popular (they are used by 45% and 50% of users, respectively), web conferences are actively replacing them. Judge for yourself - according to statistics, every third user selects them as a means of communication after the first experience of use.\r\nThe main reason for such a rapid growth in popularity is the speed and quality that web conferencing users provide. According to respondents, the main advantage of web conferences is the ability to organize a meeting much faster than before. Now there is no need to spend time on installing special applications like Skype or similar - any communication systems using any third-party programs are a thing of the past. Also worth noting is the ability to connect to the web conference literally in one click.\r\nMore than 40% of the people surveyed showed dissatisfaction with the tedious procedure of entering authorization data, noting the simplicity and convenience of connecting to the WebRTC web conference. All you need is access to the Internet!\r\n<span style=\"font-weight: bold;\">We work in a team</span>\r\nIt is no secret that the use of web conferencing significantly reduces the company's travel expenses. After all, booking tickets, searching for hotels and meeting places can result in a decent amount, which will seriously hurt the company's income. Using web conferences, you get the opportunity to arrange business meetings, even with overseas partners, without leaving your office. But that's not all! Web conferencing offers a range of tools to overcome language barriers. For example, in the field of healthcare, videoconferencing has been used to establish consultations between doctors and patients from completely different countries. With the help of online translators and other special features of web conferences, people can get the necessary help from qualified foreign specialists.\r\nDo not forget that web conferencing is not only a convenient way to hold a video call. You can arrange trainings for your team using file transfer and document display functions, as well as conduct job interviews without wasting time.\r\nIt is interesting to note that small and medium-sized businesses share their product samples with prospective clients using web conferences, turning them into a powerful marketing tool. This brings the business to a fundamentally new level, allowing the company to take a leading position in its industry!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Conferencing_Applications.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]},{"id":1568,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Experience_Cloud.jpg","logo":true,"scheme":false,"title":"Adobe Experience Cloud","vendorVerified":0,"rating":"2.40","implementationsCount":1,"suppliersCount":0,"supplierPartnersCount":6,"alias":"adobe-experience-cloud","companyTitle":"Adobe","companyTypes":["vendor"],"companyId":181,"companyAlias":"adobe","description":"Massive amounts of data, the explosion of different devices and screens, and skyrocketing customer expectations are forcing businesses to completely rethink their approach. This next wave of transformation will be all about experience. To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth. Adobe Experience Cloud is your one-stop shop for everything your business needs to deliver these amazing experiences.\r\nAdobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.\r\nTailored experiences for every industry:\r\n<ul><li>&nbsp;Financial Services</li><li>&nbsp;Government</li><li>&nbsp;High tech</li><li>&nbsp;Manufacturing</li><li>&nbsp;Media &amp; Entertainment</li><li>&nbsp;Retail</li><li>&nbsp;Telecommunications</li><li>&nbsp;Travel &amp; hospitality</li><li>&nbsp;Healthcare</li></ul>\r\n\r\n","shortDescription":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. ","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":0,"sellingCount":0,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Digital Marketing with Adobe Marketing Cloud","keywords":" Financial Services, Government, High tech, Manufacturing, Media, Entertainment, Retail, Telecommunications, Travel & hospitality, Healthcare, solutions, campaigns, advertising, intelligence, business, data, customer expectations, experience, customers, engaged, leading, brands, brand loyalty, business\r\n\r\n","description":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. ","og:title":"Digital Marketing with Adobe Marketing Cloud","og:description":"Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Adobe_Experience_Cloud.jpg"},"eventUrl":"","translationId":1568,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":52,"title":"SaaS - software as a service","alias":"saas-software-as-a-service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png"},{"id":146,"title":"ECM - Enterprise Content Management","alias":"ecm-enterprise-content-management","description":"<span style=\"font-weight: bold; \">Enterprise content management (ECM)</span> extends the concept of content management by adding a time line for each content item and possibly enforcing processes for the creation, approval and distribution of them. Systems that implement ECM generally provide a secure repository for managed items, be they analog or digital, that indexes them. They also include one or more methods for importing content to bring new items under management and several presentation methods to make items available for use. The key feature of ECM that distinguishes it from &quot;simple&quot; content management is that an ECM is at least cognizant of the processes and procedures of the enterprise it is created for, and as such is particular to it. \r\nECM as an umbrella term covers enterprise document management system, Web content management, search, collaboration, records management, digital asset management (DAM), workflow management, capture and scanning. ECM is primarily aimed at managing the life-cycle of information from initial publication or creation all the way through archival and eventual disposal. ECM enterprise content management software is delivered in four ways:\r\n- on-premises software (installed on an organization's own network)\r\n- software as a service (SaaS) (Web access to information that is stored on a software manufacturer's system)\r\n- a hybrid composed of both on-premises and SaaS components\r\n- Infrastructure as a Service (IaaS) (which refers to online services that abstract the user from the details of infrastructure like physical computing resources, location, data partitioning, scaling, security, backup etc.)\r\n<span style=\"font-weight: bold;\">ECM provides</span> a centralized platform where content can be held and disseminated in a manner that meets regulatory compliance requirements and risk management guidelines. An ECM achieves the latter two benefits by eliminating ad hoc processes that can expose an enterprise to regulatory compliance risks and other potential problems. Full-function enterprise content management solutions include features such as content taxonomies, auditing capabilities, check-in/check-out and other workflow controls and security mechanisms.\r\nAn <span style=\"font-weight: bold;\">effective ECM </span>can streamline access and business processes, eliminate bottlenecks by reducing storage, as well as paper and mailing needs, optimize security, maintain integrity and minimize overhead. All of these can lead to increased productivity. The first step is to document all the types of content that the organization deals with, the business processes its part of and who handles the content. \r\nECM software can be used to identify duplicate and near-duplicate content, allowing the organization to keep a few copies of a particular piece of content instead of hundreds. The best ECM software extends the reach of traditional ECM capabilities into previously isolated applications and information silos, such as ERP, CRM, SCM and HCM, to take the shape of a content services platform. Information can now flow across the enterprise to the people and processes—when, where and in whatever context it is needed.\r\nTo understand more specific ways it could help your company, consider these <span style=\"font-weight: bold; \">three types of ECM</span> software solutions.\r\n<span style=\"font-weight: bold; \">Web Content Management.</span> WCM puts control over the look and feel of a website in the hands of specific, key people. It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.\r\n<span style=\"font-weight: bold; \">Collaborative Content Management.</span> CCM enables multiple people to access and modify a single document, such as a legal document. It’s ideal for organizations that must manage projects involving multiple stakeholders. CCM makes it easy to work together while keeping track of, and updating, the most-current version of the document.\r\n<span style=\"font-weight: bold; \">Transactional Content Management.</span> This type of ECM document management is designed for organizations that repeatedly use varied types of content, including records, paper documents, and digital files. TCM solutions capture content from various channels, classify it, store it, create an automated workflow to ensure the right user receives the content at the right time, and even deletes documents when they’re no longer needed, all while working seamlessly with other apps and databases, ensuring all of that content is available throughout the company.<br /><br /><br />\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: bold; \">What is Enterprise Content Management (ECM)?</span></h1>\r\nEnterprise Content Management is the organization of structured and unstructured documents using technology and software that allows your organization to “work smarter, not harder.” As technology advanced and everything became digital, organizations needed a new way to store and access files, leading to the creation of ECM. \r\nECM document management system consists of four main points:\r\n<ul><li><span style=\"font-weight: bold; \">Capture:</span> Capturing information from hardcopy documents or online forms and transferring it into the system</li><li><span style=\"font-weight: bold; \">Manage:</span> Managing the captured data in a structured format that allows quick and easy retrieval</li><li><span style=\"font-weight: bold; \">Storing:</span> Securely storing files in a central repository that can be accessed from multiple locations</li><li><span style=\"font-weight: bold; \">Delivery:</span> Implementation of business process workflows to automatically move documents from one step to the next</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: bold; \">Five ways ECM software can benefit your organization</span></h1>\r\n<span style=\"font-weight: bold; \">Basic file sharing and library services.</span> At its core, enterprise document management software begins with basic file sharing and library services managed within a networked repository. Individuals and groups with predefined access rights and permissions can access the repository and then create, read, update and delete files stored within it.\r\nMany ECM applications support Content Management Interoperability Services, an industry standard that allows different vendors' products to interoperate; this is an essential capability within large enterprises that maintain content management tools from multiple vendors.\r\n<span style=\"font-weight: bold; \">Content governance, compliance and records management.</span> For many organizations, managing business documents or other content types is a critical use case for ECM. Companies subject to compliance or other industry regulations need document content management system software to capture, manage, archive and ultimately dispose of files after a predefined period.\r\nECM can ensure that only individuals with predefined permissions - determined by access controls - can update or view documents stored within a repository. An organization can thus manage document modification.\r\nIn addition, enterprise content management tools can log all actions, providing an organization with the capabilities to maintain an auditable record of all the changes to documents within the repository.\r\n<span style=\"font-weight: bold; \">Business process management.</span> Companies also use ECM to establish workflows that span departments and geographies to support extended enterprise and inter-enterprise business processes.\r\nMost ECM software provides tools to help both technical and non-technical business users define business processes. Most applications provide audit controls to track each step of the process and analytic capabilities to help identify inefficiencies and streamline business procedures.\r\n<span style=\"font-weight: bold; \">Content repositories linked to other enterprise applications.</span> Some companies use electronic content management software as a repository for documents created by other enterprise applications, including CRM, ERP, HR and financial systems. These enterprise systems can seamlessly access, view or modify content managed by the ECM.\r\n<span style=\"font-weight: bold; \">Enabling mobile and remote workforces.</span> Content management tools often include functionality to allow remote workers to access content from mobile devices. This is an increasingly important feature for many companies.\r\nMobile capabilities also enable new kinds of data capture and presentation functionalities. By combining content management capabilities with other data, for example, a political canvasser can use a tablet to enter new information about a political donor without having to start from scratch, as some of that information is already stored in a content management system. \r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/ECM_-_Enterprise_Content_Management.png"},{"id":69,"title":"Business Analytics","alias":"business-analytics","description":"Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.” Business Analytics requires quantitative methods and evidence-based data for business modeling and decision making; as such, Business Analytics requires the use of Big Data.\r\nSAS describes Big Data as “a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” What’s important to keep in mind about Big Data is that the amount of data is not as important to an organization as the analytics that accompany it. When companies analyze Big Data, they are using Business Analytics to get the insights required for making better business decisions and strategic moves.\r\nCompanies use Business Analytics (BA) to make data-driven decisions. The insight gained by BA enables these companies to automate and optimize their business processes. In fact, data-driven companies that utilize Business Analytics achieve a competitive advantage because they are able to use the insights to:\r\n<ul><li>Conduct data mining (explore data to find new patterns and relationships)</li><li>Complete statistical analysis and quantitative analysis to explain why certain results occur</li><li>Test previous decisions using A/B testing and multivariate testing</li><li>Make use of predictive modeling and predictive analytics to forecast future results</li></ul>\r\nBusiness Analytics also provides support for companies in the process of making proactive tactical decisions, and BA makes it possible for those companies to automate decision making in order to support real-time responses.","materialsDescription":"<span style=\"font-weight: bold; \">What does Business Analytics (BA) mean?</span>\r\nBusiness analytics (BA) refers to all the methods and techniques that are used by an organization to measure performance. Business analytics are made up of statistical methods that can be applied to a specific project, process or product. Business analytics can also be used to evaluate an entire company. Business analytics are performed in order to identify weaknesses in existing processes and highlight meaningful data that will help an organization prepare for future growth and challenges.\r\nThe need for good business analytics has spurred the creation of business analytics software and enterprise platforms that mine an organization’s data in order to automate some of these measures and pick out meaningful insights.\r\nAlthough the term has become a bit of a buzzword, business analytics are a vital part of any business. Business analytics make up a large portion of decision support systems, continuous improvement programs and many of the other techniques used to keep a business competitive. 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