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The collective noun application software refers to all applications collectively. This contrasts with system software, which is mainly involved with running the computer.\r\nApplications may be bundled with the computer and its system software or published separately, and may be coded as proprietary, open-source or university projects. Apps built for mobile platforms are called mobile apps.\r\nIn information technology, an application (app), application program or software application is a computer program designed to help people perform an activity. An application thus differs from an operating system (which runs a computer), a utility (which performs maintenance or general-purpose chores), and a programming tool (with which computer programs are created). Depending on the activity for which it was designed, an application can manipulate text, numbers, audio, graphics, or a combination of these elements. Some application packages focus on a single task, such as word processing; others, called integrated software include several applications.\r\nUser-written software tailors systems to meet the user's specific needs. User-written software includes spreadsheet templates, word processor macros, scientific simulations, audio, graphics and animation scripts. Even email filters are a kind of user software. Users create this software themselves and often overlook how important it is.\r\nThe delineation between system software such as operating systems and application software is not exact, however, and is occasionally the object of controversy. For example, one of the key questions in the United States v. Microsoft Corp. antitrust trial was whether Microsoft's Internet Explorer web browser was part of its Windows operating system or a separable piece of application software. As another example, the GNU/Linux naming controversy is, in part, due to disagreement about the relationship between the Linux kernel and the operating systems built over this kernel. In some types of embedded systems, the application software and the operating system software may be indistinguishable to the user, as in the case of software used to control a VCR, DVD player or microwave oven. The above definitions may exclude some applications that may exist on some computers in large organizations.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of application software?</span>\r\n<ol><li>Give your representatives a chance to work from anyplace - when you utilize an online model, your laborers can sign on from anyplace on the planet and get the information they have to carry out their occupations.</li><li>No compelling reason to download and introduce any projects – when you introduce programming on a PC there is dependably the danger of inconsistency and harm to the framework. With electronic &amp; web site design services with programming, there are no such dangers, since you never really need to download and introduce anything on your neighborhood PC.</li><li>Utilizations a compensation as you go show – odds are your organization has bunches of programming applications it scarcely utilizes, however despite everything you need to pay for those projects. With electronic applications, you can utilize compensation as you go demonstrate and simply pay for the product you really utilize. What's more, obviously there is a lot of free yet proficient programming accessible too.</li><li>There is nothing to possess and keep up – when you purchase programming, you likewise need to purchase costly upkeep and bolster bundle, yet with programming as an administration, or SaaS, there are no such costs. There is nothing to possess, and you essentially utilize the program as you see fit.</li><li>Adaptability is the capacity to scale up rapidly is fundamental for little new companies. In the event that you arrive a lucrative new contract, you should have the capacity to scale your activities up rapidly to deal with the additional work and scale things down similarly as fast when the task has finished. Electronic programming gives you a chance to do only that.</li></ol>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Application_Software.png","alias":"application-software"},"532":{"id":532,"title":"Software","description":" Computer software, or simply software, is a collection of data or computer instructions that tell the computer how to work. This is in contrast to physical hardware, from which the system is built and actually performs the work. In computer science and software engineering, computer software is all information processed by computer systems, programs, and data. Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media. Computer hardware and software require each other and neither can be realistically used on its own.\r\nAt the lowest programming level, executable code consists of machine language instructions supported by an individual processor — typically a central processing unit (CPU) or a graphics processing unit (GPU). A machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes that should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed to &quot;jump&quot; to a different instruction, or is interrupted by the operating system. As of 2015, most personal computers, smartphone devices, and servers have processors with multiple execution units or multiple processors performing computation together, and computing has become a much more concurrent activity than in the past.\r\nThe majority of software is written in high-level programming languages. They are easier and more efficient for programmers because they are closer to natural languages than machine languages. High-level languages are translated into machine language using a compiler or an interpreter or a combination of the two. Software may also be written in a low-level assembly language, which has strong correspondence to the computer's machine language instructions and is translated into machine language using an assembler.","materialsDescription":" <span style=\"font-weight: bold; \">What is software?</span>\r\nSometimes abbreviated as SW and S/W, software is a collection of instructions that enable the user to interact with a computer, its hardware, or perform tasks. Without software, most computers would be useless. For example, without your Internet browser software, you could not surf the Internet or read this page. Without an operating system, the browser could not run on your computer. The picture shows a Microsoft Excel box, an example of a spreadsheet software program.\r\n<span style=\"font-weight: bold; \">How do you get software?</span>\r\nSoftware can be purchased at a retail computer store or online and come in a box containing all the disks (floppy diskette, CD, DVD, or Blu-ray), manuals, warranty, and other documentation.\r\nSoftware can also be downloaded to a computer over the Internet. Once downloaded, setup files are run to start the installation process on your computer.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Free software</span></span>\r\nThere are also a lot of free software programs available that are separated into different categories.\r\n<ul><li>Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. After the trial time expires, you'll be asked to enter a code or register the product before you can continue to use it.</li><li>Freeware is completely free software that never requires payment, as long as it is not modified.</li><li>Open-source software is similar to freeware. Not only is the program given away free, but the source code used to make the program is also, allowing anyone to modify the program or view how it was created.</li></ul>\r\n<span style=\"font-weight: bold; \">How do you use computer software?</span>\r\nOnce the software is installed on the computer hard drive, the program can be used anytime by finding the program on the computer. On a Windows computer, a program icon is added to the Start menu or Start screen, depending on your version of Windows.\r\n<span style=\"font-weight: bold;\">How to maintain software?</span>\r\nAfter the software is installed on your computer, it may need to be updated to fix any found errors. Updating a program can be done using software patches. Once updates are installed, any problems that may have been experienced in the program will no longer occur.\r\n<span style=\"font-weight: bold;\">How is software created and how does it work?</span>\r\nA computer programmer (or several computer programmers) writes the instructions using a programming language, defining how the software should operate on structured data. The program may then be interpreted or compiled into machine code.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software.png","alias":"software"},"591":{"id":591,"title":"Software Development","description":" Software development is the process of conceiving, specifying, designing, programming, documenting, testing, and bug fixing involved in creating and maintaining applications, frameworks, or other software components. Software development is a process of writing and maintaining the source code, but in a broader sense, it includes all that is involved between the conception of the desired software through to the final manifestation of the software, sometimes in a planned and structured process. Therefore, software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.\r\nSoftware can be developed for a variety of purposes, the three most common being to meet specific needs of a specific client/business (the case with custom software), to meet a perceived need of some set of potential users (the case with commercial and open-source software), or for personal use (e.g. a scientist may write software to automate a mundane task). Embedded software development, that is, the development of embedded software, such as used for controlling consumer products, requires the development process to be integrated with the development of the controlled physical product. System software underlies applications and the programming process itself and is often developed separately.\r\nThe need for better quality control of the software development process has given rise to the discipline of software engineering, which aims to apply the systematic approach exemplified in the engineering paradigm to the process of software development.\r\nThere are many approaches to software project management, known as software development life cycle models, methodologies, processes, or models. The waterfall model is a traditional version, contrasted with the more recent innovation of agile software development.","materialsDescription":" <span style=\"font-weight: bold; \">What is software development?</span>\r\nSoftware itself is the set of instructions or programs that tell a computer what to do. It is independent of hardware and makes computers programmable. There are three basic types:\r\n<span style=\"font-weight: bold; \">System software</span> to provide core functions such as operating systems, disk management, utilities, hardware management, and other operational necessities.\r\n<span style=\"font-weight: bold; \">Programming software</span> to give programmers tools such as text editors, compilers, linkers, debuggers and other tools to create code.\r\n<span style=\"font-weight: bold; \">Application software</span> (applications or apps) to help users perform tasks. Office productivity suites, data management software, media players and security programs are examples. Applications also refer to web and mobile applications like those used to shop on Amazon.com, socialize with Facebook or post pictures to Instagram.\r\nA possible fourth type is <span style=\"font-weight: bold; \">embedded software.</span> Embedded systems software is used to control machines and devices not typically considered computers — telecommunications networks, cars, industrial robots and more. These devices, and their software, can be connected as part of the Internet of Things (IoT).\r\nSoftware development is primarily conducted by programmers, software engineers, and software developers. These roles interact and overlap, and the dynamics between them vary greatly across development departments and communities.\r\n<span style=\"font-weight: bold; \">Programmers, or coders,</span> write source code to program computers for specific tasks like merging databases, processing online orders, routing communications, conducting searches or displaying text and graphics. Programmers typically interpret instructions from software developers and engineers and use programming languages like C++ or Java to carry them out.\r\n<span style=\"font-weight: bold; \">Software engineers</span> apply engineering principles to build software and systems to solve problems. They use modeling language and other tools to devise solutions that can often be applied to problems in a general way, as opposed to merely solving for a specific instance or client. Software engineering solutions adhere to the scientific method and must work in the real world, as with bridges or elevators.\r\n<span style=\"font-weight: bold; \">Software developers</span> have a less formal role than engineers and can be closely involved with specific project areas — including writing code. At the same time, they drive the overall software development lifecycle — including working across functional teams to transform requirements into features, managing development teams and processes, and conducting software testing and maintenance.\r\nThe work of software development isn’t confined to coders or development teams. Professionals such as scientists, device fabricators, and hardware makers also create software code even though they are not primarily software developers. Nor is it confined to traditional information technology industries such as software or semiconductor businesses. In fact, according to the Brookings Institute, those businesses “account for less than half of the companies performing software development.”\r\nAn important distinction is custom software development as opposed to commercial software development. Custom software development is the process of designing, creating, deploying and maintaining software for a specific set of users, functions or organizations. In contrast, commercial off-the-shelf software (COTS) is designed for a broad set of requirements, allowing it to be packaged and commercially marketed and distributed.\r\n<span style=\"font-weight: bold;\">Steps in the software development process</span>\r\nDeveloping software typically involves the following steps:\r\n<ul><li><span style=\"font-weight: bold;\">Selecting a methodology</span> to establish a framework in which the steps of software development are applied. It describes an overall work process or roadmap for the project. Methodologies can include Agile development, DevOps, Rapid Application Development (RAD), Scaled Agile Framework (SAFe), Waterfall and others.</li><li><span style=\"font-weight: bold;\">Gathering requirements</span> to understand and document what is required by users and other stakeholders.</li><li><span style=\"font-weight: bold;\">Choosing or building architecture</span> as the underlying structure within which the software will operate.</li><li><span style=\"font-weight: bold;\">Developing a design</span> around solutions to the problems presented by requirements, often involving process models and storyboards.</li><li><span style=\"font-weight: bold;\">Constructing code</span> in the appropriate programming language. Involves peer and team review to eliminate problems early and produce quality software faster.</li><li><span style=\"font-weight: bold;\">Testing</span> with pre-planned scenarios as part of software design and coding — and conducting performance testing to simulate load testing on the application.</li><li><span style=\"font-weight: bold;\">Managing configuration and defects</span> to understand all the software artifacts (requirements, design, code, test) and build distinct versions of the software. Establish quality assurance priorities and release criteria to address and track defects.</li><li><span style=\"font-weight: bold;\">Deploying</span> the software for use and responding to and resolving user problems.</li><li><span style=\"font-weight: bold;\">Migrating data</span> to the new or updated software from existing applications or data sources if necessary.</li><li><span style=\"font-weight: bold;\">Managing and measuring the project</span> to maintain quality and delivery over the application lifecycle, and to evaluate the development process with models such as the Capability Maturity Model (CMM).</li></ul>\r\nThe steps of the software development process fit into application lifecycle management.\r\n<ul><li>Requirements analysis and specification</li><li>Design and development</li><li>Testing</li><li>Deployment</li><li>Maintenance and support</li></ul>\r\nSoftware development process steps can be grouped into the phases of the lifecycle, but the importance of the lifecycle is that it recycles to enable continuous improvement. For example, user issues that surface in the maintenance and support phase can become requirements at the beginning of the next cycle.\r\n<span style=\"font-weight: bold;\">Why is software development important?</span>\r\nSoftware development is important because it helps businesses differentiate themselves and be more competitive. It can improve customer experiences, bring more innovative, feature-rich products to market faster, and make operations more efficient, safe and productive.\r\nSoftware development is also important because it is pervasive.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Software_Development.png","alias":"software-development"},"820":{"id":820,"title":"Marketing Automation","description":"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.\r\nMarketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by digital marketing software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation now refers to a broad range of automation and analytic tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by the customer.\r\nThe reason for using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.\r\nMarketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. It is often used along with lifecycle marketing strategy to closely manage and nurture generated leads, aiming to convert leads into customers.\r\nMarketing automation is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. The technology is a segment of customer relationship management, or CRM, and is typically used by marketing departments as a way to remove repetitive tasks from staff workflows and increase overall marketing efficiency.\r\nOften, a brand will use multiple marketing automation tools, referred to as the marketing technology or martech — stack. These automation platforms assist in lead generation via email marketing, chatbots hosted on social media or websites, and other channels such as short message service (SMS) text. Marketing automation tools extend the reach of marketing campaigns, creating inbound marketing, a term some vendors use to refer to the strategy of finding prospects for top- to mid-funnel via personalization of pitches derived through analytics tools, which segment customers into different groups for different approaches.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Marketing automation features</span></p>\r\nDigital marketing automation software manages the online element of a marketing campaign, including data analytics that can create more precise personalization of content to individual customers to drive engagement and revenue.\r\nArtificial intelligence (AI) applications such as chatbots can help automate the delivery of that information or direct potential customers to webpages, online documents or forms that help create sales or gauge a potential customer's current or future interest in purchasing a company's goods or services. Marketing manager tools can also administer customer satisfaction and product usage surveys and then collect, measure and segment the response data.\r\nThe main features of marketing automation software typically include:\r\n<ul><li>Account-based marketing</li><li>Analytics for CRM</li><li>Campaign management</li><li>Inbound marketing</li><li>Lead management</li><li>Marketing ROI</li><li>Targeting and segmentation</li><li>Social marketing</li></ul>","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Who should use marketing automation?</span></h1>\r\n<p class=\"align-left\">The beauty of a marketing automation system is that it can help your business maximize on efforts that have already proven successful. Attracting new audiences through the use of effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">How can marketing automation benefit my business?</span></h1>\r\n<p class=\"align-left\">Marketing software solutions removes the hassle from your marketing strategy and allows you to streamline, automate and evaluate tasks and workflows. Your business will be able to scale its efforts and improve how you target customers.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What is marketing automation software?</span></h1>\r\n<p class=\"align-left\">In essence, it’s a set of solutions that automates, streamlines and analyzes marketing-related workflows and engagement to get more leads and qualify them for sales. The idea is the more qualified leads you get the higher the conversion rate and the more revenue you generate. </p>\r\n<p class=\"align-left\">Marketing software programs differ from CRM in that the purpose of marketing automation software is to get top-of-funnel leads, while the latter nurtures middle- and bottom-of-funnel leads. In short, marketing automation qualifies leads to feed into the CRM sales funnel for nurturing prospects to conversion.</p>\r\n<p class=\"align-left\">Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.</p>\r\n<p class=\"align-left\">This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What are the types of marketing automation software?<br /></span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integrated</span>. Many CRM solutions today have multi-channel marketing tools to make lead generation a seamless experience from top-of-funnel to conversion. If not fully packaged, at least the marketing automation and CRM are modularized and have native integration.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing</span>. Marketing automation has its beginnings with email marketing software. Many mailers are established and have maintained their email marketing UI as their core functionality, but they now offer newer marketing automation features like lead scoring, landing page integration and analytics beyond the open-click metric.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing automation.</span> This is the primary category featuring the standard tools, such as: forms, landing pages, lead scoring, lead database, reporting and analytics and pre-built or integrated email marketing and CRM functions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Marketing analytics software</span>. They can be standalone apps or modules to a bigger marketing automation system. They lend more powerful analytics to the base system and cross over to the business intelligence category.<br />Social marketing. These are marketing software solutions with focus on social media functionalities such as Twitter and LinkedIn prospecting, brand mention tracking on Facebook and triggered posts on your pages based on your rules for keywords, hashtags or mentions.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">What does marketing automation software do?</span></h1>\r\n<p class=\"align-left\">Here are the main features of marketing automation technology, which you should look for when subscribing to one.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead scoring. </span>Allows you to automatically grade leads based on specific criteria you set, including demographics, prospect behaviors and historical interactions. You assign a weight to each criterion and the system aggregates them to calculate the prospect’s lead score. The lead scores can be segregated by range and automatically funneled to their respective workflows. </p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead database</span>. The lead database captures a qualified prospect’s details and other marketing activities like web visits, email clicks and downloads. This database funnels leads to your CRM sales pipeline and, once converted, into your main customer database. The lead database may also allow for segmentation to help you target groups.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Lead nurturing.</span> Generally runs workflows designed to filter or shortlist prospects, which include managing the processes in email marketing and other channels and capturing data that helps in further qualifying leads.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Email marketing.</span> Business email marketing software allows email drip campaigns and features newsletter and email templates or an editor that lets you design your layout with ease. It allows for mass emails to targeted lists with a tracking tool to view number of opens and click-throughs. It may also feature an advanced tool for triggered emails, which send the right response in real time to specific customer actions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">CRM integration</span>. Once the leads are qualified at the top-of-funnel, they are sent to the sales team; hence, marketing automation software should have seamless CRM integration. The integration can be with a third-party solution or as an add-on to the marketing automation software.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Forms and landing pages.</span> A form is embedded on the landing page to collect lead data, where it is funneled into your database for lead scoring. The landing page can also include dynamic content, where images, texts and calls-to-action are customized to the lead based on profiling like geolocation, industry, job title, previous interactions with you, etc.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Progressive profiling.</span> This is a smart form that delivers the right fields to different leads. A web visitor is analyzed for key details (for example: IP address, source page, Y/N customer) and is led to a series of unique short forms to capture specific data. This feature may also require social credentials for deeper profiling.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Reporting &amp; analytics. </span>You can calculate an individual campaign’s cost and ROI and, generally, your marketing activities, by running analytics on key metrics that are sliced and diced in different ways that include open emails, downloads, lead volume, etc. In conjunction with CRM, you can associate these values against sales metrics like conversion rate, win-loss rate and total sales.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Mobile-optimized. </span>Mobile-optimized landing pages and emails help you target users who access the Internet from their smartphones or tablets. Mobile-optimized also means you can access the system and your data on the go.<br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-marketing-automation.png","alias":"marketing-automation"},"842":{"id":842,"title":"Chatbot Development","description":"A chatbot is a piece of software that conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, although as of 2019, they are far short of being able to pass the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.\r\nThe term &quot;ChatterBot&quot; was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites. Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.\r\nBeyond chatbots, Conversational AI refers to the use of messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale.\r\nThe process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform SnatchBot and IBM Watson. These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.\r\nSome Companies like Microsoft Azure and AARC are currently providing their Bot Engines through which chatbot Platforms or Software can be developed.","materialsDescription":"New tools designed to simplify the interaction between humans and computers have hit the market: Chatbots or Virtual Assistants. In banking, chatbots and virtual assistants are some of the industry’s newest tools designed to simplify the interaction between humans and computers.\r\n<span style=\"font-weight: bold;\">What is a chatbot?</span>\r\nA chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.\r\n<span style=\"font-weight: bold;\">Why are chatbots important?</span>\r\nA chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical examples of Natural Language Processing applied in various enterprises’ end-use applications.\r\n<span style=\"font-weight: bold;\">How does a chatbot work?</span>\r\nThere are two different tasks at the core of a chatbot:\r\n<ol><li>user request analysis</li><li>returning the response</li></ol>\r\nUser request analysis: this is the first task that a chatbot performs. It analyzes the user’s request to identify the user intent and to extract relevant entities.\r\nThe ability to identify the user’s intent and extract data and relevant entities contained in the user’s request is the first condition and the most relevant step at the core of a chatbot: If you are not able to correctly understand the user’s request, you won’t be able to provide the correct answer.\r\nReturning the response: once the user’s intent has been identified, the chatbot must provide the most appropriate response for the user’s request. The answer may be:\r\n<ul><li>a generic and predefined text;</li><li>a text retrieved from a knowledge base that contains different answers;</li><li>a contextualized piece of information based on data the user has provided;</li><li>data stored in enterprise systems;</li><li>the result of an action that the chatbot performed by interacting with one or more backend application;</li><li>a disambiguating question that helps the chatbot to correctly understand the user’s request.</li></ul>\r\n<span style=\"font-weight: bold;\">In what is the benefit of chatbots?</span>\r\nChatbot applications streamline interactions between people and services, enhancing the customer experience. At the same time, they offer companies new opportunities to improve the customer's engagement process and operational efficiency by reducing the typical cost of customer service.\r\nTo be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here: Regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.\r\n<span style=\"font-weight: bold;\">Which chatbot application is right for you?</span>\r\nThere are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning, and semantic understanding may be the best option.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Chatbot_Development.png","alias":"chatbot-development"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://mobilemonkey.com/","countryCodes":["USA"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"MobileMonkey","keywords":"","description":" MobileMonkey is a company that created the world’s best Facebook Messenger marketing platform.\r\nMobileMonkey makes it easy to build chatbots and execute marketing automations without writing a line of code. Marketers can do chat blasting, drip campaigns and l","og:title":"MobileMonkey","og:description":" MobileMonkey is a company that created the world’s best Facebook Messenger marketing platform.\r\nMobileMonkey makes it easy to build chatbots and execute marketing automations without writing a line of code. Marketers can do chat blasting, drip campaigns and l","og:image":"https://old.roi4cio.com/uploads/roi/company/mobilemonkey_logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":4067,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/mobilemonkey_logo.png","logo":true,"scheme":false,"title":"MobileMonkey Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"mobilemonkey-platform","companyTitle":"MobileMonkey","companyTypes":["supplier","vendor"],"companyId":6216,"companyAlias":"mobilemonkey","description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></span> From capturing leads to providing product recommendations, bots do it in an interactive, conversational, on-site chat.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Facebook advertisers generate top-of-funnel awareness at a fraction of the CPC &amp; CPA of traditional ads.</span></span> Click-to-Messenger ads send users to an interactive bot with instant, form-free lead capture, outperforming traditional landing page ads.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Facebook Messenger chatbots are the only bots that instantly capture lead info on the first contact.</span></span> Capturing name, location and the ability to send future messages happens before your bot even says “Hi” back.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Jump into the conversation at the right time with real-time lead alerts triggered by the bot.</span></span> Never miss an opportunity to close a sale with a hot lead alert when a prospect is moving through the funnel.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Chatbots provide the ultimate mobile-friendly, cross-device, multi-platform experience.</span></span> Messenger is always optimized for the device in use. Messaging history is maintained in one inbox. Contacts can engage from many entry points.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Bots on Facebook Messenger are uniquely empowered for continued lead nurture.</span></span> Build a chatbot to send follow-up messaging that nurtures leads using segmented campaigns and scheduled sequences.","shortDescription":"MobileMonkey is the world’s best Facebook Messenger marketing platform. Connect with customers on the chat platform used by over 1.3 billion people around the world.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":14,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"MobileMonkey Platform","keywords":"","description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></spa","og:title":"MobileMonkey Platform","og:description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></spa","og:image":"https://old.roi4cio.com/fileadmin/user_upload/mobilemonkey_logo.png"},"eventUrl":"","translationId":4068,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":103,"title":"Chatbot Development"}],"testingArea":"","categories":[{"id":842,"title":"Chatbot Development","alias":"chatbot-development","description":"A chatbot is a piece of software that conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, although as of 2019, they are far short of being able to pass the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.\r\nThe term &quot;ChatterBot&quot; was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites. Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.\r\nBeyond chatbots, Conversational AI refers to the use of messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale.\r\nThe process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform SnatchBot and IBM Watson. These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.\r\nSome Companies like Microsoft Azure and AARC are currently providing their Bot Engines through which chatbot Platforms or Software can be developed.","materialsDescription":"New tools designed to simplify the interaction between humans and computers have hit the market: Chatbots or Virtual Assistants. In banking, chatbots and virtual assistants are some of the industry’s newest tools designed to simplify the interaction between humans and computers.\r\n<span style=\"font-weight: bold;\">What is a chatbot?</span>\r\nA chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.\r\n<span style=\"font-weight: bold;\">Why are chatbots important?</span>\r\nA chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical examples of Natural Language Processing applied in various enterprises’ end-use applications.\r\n<span style=\"font-weight: bold;\">How does a chatbot work?</span>\r\nThere are two different tasks at the core of a chatbot:\r\n<ol><li>user request analysis</li><li>returning the response</li></ol>\r\nUser request analysis: this is the first task that a chatbot performs. It analyzes the user’s request to identify the user intent and to extract relevant entities.\r\nThe ability to identify the user’s intent and extract data and relevant entities contained in the user’s request is the first condition and the most relevant step at the core of a chatbot: If you are not able to correctly understand the user’s request, you won’t be able to provide the correct answer.\r\nReturning the response: once the user’s intent has been identified, the chatbot must provide the most appropriate response for the user’s request. The answer may be:\r\n<ul><li>a generic and predefined text;</li><li>a text retrieved from a knowledge base that contains different answers;</li><li>a contextualized piece of information based on data the user has provided;</li><li>data stored in enterprise systems;</li><li>the result of an action that the chatbot performed by interacting with one or more backend application;</li><li>a disambiguating question that helps the chatbot to correctly understand the user’s request.</li></ul>\r\n<span style=\"font-weight: bold;\">In what is the benefit of chatbots?</span>\r\nChatbot applications streamline interactions between people and services, enhancing the customer experience. At the same time, they offer companies new opportunities to improve the customer's engagement process and operational efficiency by reducing the typical cost of customer service.\r\nTo be successful, a chatbot solution should be able to effectively perform both of these tasks. Human support plays a key role here: Regardless of the kind of approach and the platform, human intervention is crucial in configuring, training and optimizing the chatbot system.\r\n<span style=\"font-weight: bold;\">Which chatbot application is right for you?</span>\r\nThere are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning, and semantic understanding may be the best option.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Chatbot_Development.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":4067,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/mobilemonkey_logo.png","logo":true,"scheme":false,"title":"MobileMonkey Platform","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"mobilemonkey-platform","companyTitle":"MobileMonkey","companyTypes":["supplier","vendor"],"companyId":6216,"companyAlias":"mobilemonkey","description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></span> From capturing leads to providing product recommendations, bots do it in an interactive, conversational, on-site chat.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Facebook advertisers generate top-of-funnel awareness at a fraction of the CPC &amp; CPA of traditional ads.</span></span> Click-to-Messenger ads send users to an interactive bot with instant, form-free lead capture, outperforming traditional landing page ads.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Facebook Messenger chatbots are the only bots that instantly capture lead info on the first contact.</span></span> Capturing name, location and the ability to send future messages happens before your bot even says “Hi” back.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Jump into the conversation at the right time with real-time lead alerts triggered by the bot.</span></span> Never miss an opportunity to close a sale with a hot lead alert when a prospect is moving through the funnel.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Chatbots provide the ultimate mobile-friendly, cross-device, multi-platform experience.</span></span> Messenger is always optimized for the device in use. Messaging history is maintained in one inbox. Contacts can engage from many entry points.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Bots on Facebook Messenger are uniquely empowered for continued lead nurture.</span></span> Build a chatbot to send follow-up messaging that nurtures leads using segmented campaigns and scheduled sequences.","shortDescription":"MobileMonkey is the world’s best Facebook Messenger marketing platform. Connect with customers on the chat platform used by over 1.3 billion people around the world.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":18,"sellingCount":14,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"MobileMonkey Platform","keywords":"","description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></spa","og:title":"MobileMonkey Platform","og:description":"Capture, qualify &amp; nurture leads around the clock with an all-in-one Chatbot platform!\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Website chatbots qualify leads and route visitors to the product, team or info they need.</span></spa","og:image":"https://old.roi4cio.com/fileadmin/user_upload/mobilemonkey_logo.png"},"eventUrl":"","translationId":4068,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[{"id":103,"title":"Chatbot Development"}],"testingArea":"","categories":[{"id":842,"title":"Chatbot Development","alias":"chatbot-development","description":"A chatbot is a piece of software that conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, although as of 2019, they are far short of being able to pass the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.\r\nThe term &quot;ChatterBot&quot; was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites. Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.\r\nBeyond chatbots, Conversational AI refers to the use of messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences at scale.\r\nThe process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform SnatchBot and IBM Watson. These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.\r\nSome Companies like Microsoft Azure and AARC are currently providing their Bot Engines through which chatbot Platforms or Software can be developed.","materialsDescription":"New tools designed to simplify the interaction between humans and computers have hit the market: Chatbots or Virtual Assistants. In banking, chatbots and virtual assistants are some of the industry’s newest tools designed to simplify the interaction between humans and computers.\r\n<span style=\"font-weight: bold;\">What is a chatbot?</span>\r\nA chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone.\r\n<span style=\"font-weight: bold;\">Why are chatbots important?</span>\r\nA chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical examples of Natural Language Processing applied in various enterprises’ end-use applications.\r\n<span style=\"font-weight: bold;\">How does a chatbot work?</span>\r\nThere are two different tasks at the core of a chatbot:\r\n<ol><li>user request analysis</li><li>returning the response</li></ol>\r\nUser request analysis: this is the first task that a chatbot performs. It analyzes the user’s request to identify the user intent and to extract relevant entities.\r\nThe ability to identify the user’s intent and extract data and relevant entities contained in the user’s request is the first condition and the most relevant step at the core of a chatbot: If you are not able to correctly understand the user’s request, you won’t be able to provide the correct answer.\r\nReturning the response: once the user’s intent has been identified, the chatbot must provide the most appropriate response for the user’s request. The answer may be:\r\n<ul><li>a generic and predefined text;</li><li>a text retrieved from a knowledge base that contains different answers;</li><li>a contextualized piece of information based on data the user has provided;</li><li>data stored in enterprise systems;</li><li>the result of an action that the chatbot performed by interacting with one or more backend application;</li><li>a disambiguating question that helps the chatbot to correctly understand the user’s request.</li></ul>\r\n<span style=\"font-weight: bold;\">In what is the benefit of chatbots?</span>\r\nChatbot applications streamline interactions between people and services, enhancing the customer experience. At the same time, they offer companies new opportunities to improve the customer's engagement process and operational efficiency by reducing the typical cost of customer service.\r\nTo be successful, a chatbot solution should be able to effectively perform both of these tasks. 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