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Device management system is usually implemented with the use of a third party product that has management features for particular vendors of mobile devices.\r\nMDM is typically a deployment of a combination of on-device applications and configurations, corporate policies and certificates, and backend infrastructure, for the purpose of simplifying and enhancing the IT management of end user devices. In modern corporate IT environments, the sheer number and diversity of managed devices (and user behavior) has motivated device management tools that allow the management of devices and users in a consistent and scalable way. The overall role of MDM is to increase device supportability, security, and corporate functionality while maintaining some user flexibility.\r\nMany organizations administer devices and applications using MDM products/services. Mobile device management software primarily deals with corporate data segregation, securing emails, securing corporate documents on devices, enforcing corporate policies, integrating and managing mobile devices including laptops and handhelds of various categories. MDM implementations may be either on-premises or cloud-based.\r\nMDM functionality can include over-the-air distribution of applications, data and configuration settings for all types of mobile devices, including mobile phones, smartphones, tablet computers, ruggedized mobile computers, mobile printers, mobile POS devices, etc. Most recently laptops and desktops have been added to the list of systems supported as Mobile Device Management becomes more about basic device management and less about the mobile platform itself. \r\nSome of the <span style=\"font-weight: bold; \">core functions</span> of mobile management software include:\r\n<ul><li>Ensuring that diverse user equipment is configured to a consistent standard/supported set of applications, functions, or corporate policies</li><li>Updating equipment, applications, functions, or policies in a scalable manner</li><li>Ensuring that users use applications in a consistent and supportable manner</li><li>Ensuring that equipment performs consistently</li><li>Monitoring and tracking equipment (e.g. location, status, ownership, activity)</li><li>Being able to efficiently diagnose and troubleshoot equipment remotely</li></ul>\r\nDevice management solutions are leveraged for both company-owned and employee-owned (Bring Your Own Device) devices across the enterprise or mobile devices owned by consumers. Consumer demand for BYOD is now requiring a greater effort for MDM and increased security for both the devices and the enterprise they connect to, especially since employers and employees have different expectations concerning the types of restrictions that should be applied to mobile devices.\r\nBy controlling and protecting the data and configuration settings of all mobile devices in a network, enterprise device management software can reduce support costs and business risks. The intent of MDM is to optimize the functionality and security of a mobile communications network while minimizing cost and downtime.\r\nWith mobile devices becoming ubiquitous and applications flooding the market, mobile monitoring is growing in importance. The use of mobile device management across continues to grow at a steady pace, and is likely to register a compound annual growth rate (CAGR) of nearly 23% through 2028. The US will continue to be the largest market for mobile device management globally. ","materialsDescription":"<h1 class=\"align-center\">How Mobile Device Management works?</h1>\r\nMobile device management relies on endpoint software called an MDM agent and an MDM server that lives in a data center. IT administrators configure policies through the MDM server's management console, and the server then pushes those policies over the air to the MDM agent on the device. The agent applies the policies to the device by communicating with application programming interfaces (APIs) built directly into the device operating system.\r\nSimilarly, IT administrators can deploy applications to managed devices through the MDM server. Mobile software management emerged in the early 2000s as a way to control and secure the personal digital assistants and smartphones that business workers began to use. The consumer smartphone boom that started with the launch of the Apple iPhone in 2007 led to the bring your own device trend, which fueled further interest in MDM.\r\nModern MDM management software supports not only smartphones but also tablets, Windows 10 and macOS computers and even some internet of things devices. The practice of using MDM to control PCs is known as unified endpoint management.\r\n<h1 class=\"align-center\">Key Benefits of Mobile Device Management Software</h1>\r\n<span style=\"font-weight: bold;\">Reduce IT Administration.</span> Instead of manually configuring and testing each new mobile device, mobile device software takes care of the repetitive tasks for you. That gives IT staff more time to work on challenging projects that improve productivity.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Improve End-user Productivity. </span>Mobile device management helps end users become more productive because the process of requesting new mobile devices can be cut down from days to hours. Once end users have the device in their hands, mobile device management program helps them get set up on their corporate network much faster. That means less time waiting to get access to email, internal websites, and calendars.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Reduce IT Risk.</span> Mobile devices, especially if your organization allows “Bring Your Own Device” (BYOD), create increased risk exposures. Typically, IT managers respond to these risks in one of two ways, neither of which help. First, you may say “no” to mobile device requests. That’s a fast way to become unpopular. Second, you may take a manual approach to review and oversee each device.<span style=\"font-weight: bold;\"></span> \r\n<span style=\"font-weight: bold;\">Enable Enterprise Growth. </span>If your enterprise added a thousand employees this quarter through hiring, acquisition, or other changes, could IT handle the challenge? If you’re honest, you can probably imagine going through plenty of struggles and missing SLAs. That kind of disappointment and missed service expectations make end users respect IT less. \r\nBy using enterprise device management thoroughly, you'll enable enterprise growth. You'll have the systems and processes to manage 100 users or 10,000 users. That means IT will be perceived as enabling growth not standing in the way.\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MDM_Mobile_Device_Management.png","alias":"mdm-mobile-device-management"},"52":{"id":52,"title":"SaaS - software as a service","description":"<span style=\"font-weight: bold;\">Software as a service (SaaS)</span> is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as &quot;on-demand software&quot;, and was formerly referred to as &quot;software plus services&quot; by Microsoft.\r\n SaaS services is typically accessed by users using a thin client, e.g. via a web browser. SaaS software solutions has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.\r\nSaaS applications are also known as <span style=\"font-weight: bold;\">Web-based software</span>, <span style=\"font-weight: bold;\">on-demand software</span> and<span style=\"font-weight: bold;\"> hosted software</span>.\r\nThe term &quot;Software as a Service&quot; (SaaS) is considered to be part of the nomenclature of cloud computing, along with Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS),managed software as a service (MSaaS), mobile backend as a service (MBaaS), and information technology management as a service (ITMaaS).\r\nBecause SaaS is based on cloud computing it saves organizations from installing and running applications on their own systems. That eliminates or at least reduces the associated costs of hardware purchases and maintenance and of software and support. The initial setup cost for a SaaS application is also generally lower than it for equivalent enterprise software purchased via a site license.\r\nSometimes, the use of SaaS cloud software can also reduce the long-term costs of software licensing, though that depends on the pricing model for the individual SaaS offering and the enterprise’s usage patterns. In fact, it’s possible for SaaS to cost more than traditional software licenses. This is an area IT organizations should explore carefully.<br />SaaS also provides enterprises the flexibility inherent with cloud services: they can subscribe to a SaaS offering as needed rather than having to buy software licenses and install the software on a variety of computers. The savings can be substantial in the case of applications that require new hardware purchases to support the software.<br /><br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Who uses SaaS?</span></h1>\r\nIndustry analyst Forrester Research notes that SaaS adoption has so far been concentrated mostly in human resource management (HRM), customer relationship management (CRM), collaboration software (e.g., email), and procurement solutions, but is poised to widen. Today it’s possible to have a data warehouse in the cloud that you can access with business intelligence software running as a service and connect to your cloud-based ERP like NetSuite or Microsoft Dynamics.The dollar savings can run into the millions. And SaaS installations are often installed and working in a fraction of the time of on-premises deployments—some can be ready in hours. \r\nSales and marketing people are likely familiar with Salesforce.com, the leading SaaS CRM software, with millions of users across more than 100,000 customers. Sales is going SaaS too, with apps available to support sales in order management, compensation, quote production and configure, price, quoting, electronic signatures, contract management and more.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why SaaS? Benefits of software as a service</span></h1>\r\n<ul><li><span style=\"font-weight: bold;\">Lower cost of entry</span>. With SaaS solution, you pay for what you need, without having to buy hardware to host your new applications. Instead of provisioning internal resources to install the software, the vendor provides APIs and performs much of the work to get their software working for you. The time to a working solution can drop from months in the traditional model to weeks, days or hours with the SaaS model. In some businesses, IT wants nothing to do with installing and running a sales app. In the case of funding software and its implementation, this can be a make-or-break issue for the sales and marketing budget, so the lower cost really makes the difference.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reduced time to benefit/rapid prototyping</span>. In the SaaS model, the software application is already installed and configured. Users can provision the server for the cloud and quickly have the application ready for use. This cuts the time to benefit and allows for rapid demonstrations and prototyping. With many SaaS companies offering free trials, this means a painless proof of concept and discovery phase to prove the benefit to the organization. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Pay as you go</span>. SaaS business software gives you the benefit of predictable costs both for the subscription and to some extent, the administration. Even as you scale, you can have a clear idea of what your costs will be. This allows for much more accurate budgeting, especially as compared to the costs of internal IT to manage upgrades and address issues for an owned instance.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">The SaaS vendor is responsible for upgrades, uptime and security</span>. Under the SaaS model, since the software is hosted by the vendor, they take on the responsibility for maintaining the software and upgrading it, ensuring that it is reliable and meeting agreed-upon service level agreements, and keeping the application and its data secure.&nbsp; While some IT people worry about Software as a Service security outside of the enterprise walls, the likely truth is that the vendor has a much higher level of security than the enterprise itself would provide. Many will have redundant instances in very secure data centers in multiple geographies.&nbsp; Also, the data is being automatically backed up by the vendor, providing additional security and peace of mind. Because of the data center hosting, you’re getting the added benefit of at least some disaster recovery. Lastly, the vendor manages these issues as part of their core competencies—let them.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Integration and scalability.</span> Most SaaS apps are designed to support some amount of customization for the way you do business. SaaS vendors create APIs to allow connections not only to internal applications like ERPs or CRMs but also to other SaaS providers. One of the terrific aspects of integration is that orders written in the field can be automatically sent to the ERP. Now a salesperson in the field can check inventory through the catalog, write the order in front of the customer for approval, send it and receive confirmation, all in minutes. And as you scale with a SaaS vendor, there’s no need to invest in server capacity and software licenses. </li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Work anywhere</span>. Since the software is hosted in the cloud and accessible over the internet, users can access it via mobile devices wherever they are connected. This includes checking customer order histories prior to a sales call, as well as having access to real time data and real time order taking with the customer.</li></ul>\r\n<p class=\"align-left\">&nbsp;</p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/SaaS__1_.png","alias":"saas-software-as-a-service"},"71":{"id":71,"title":"CRM - Customer Relationship Management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png","alias":"crm-customer-relationship-management"},"204":{"id":204,"title":"Managed Detection and Response","description":" MDR, which stands for Managed Detection &amp; Response, is an all-encompassing threat detection system, which arose from the need for small/medium-sized organizations who lack resources to be able to monitor their network systems in-house. It provides a cost-effective alternative to SIEM (Security Information and Event Management).\r\nEveryday, the capabilities of attackers get more sophisticated and the volume of alerts becomes overwhelming and unmanageable. In-house teams might struggle to analyze and log data, which makes it harder than ever to determine if these threats are harmful. MDR can put a stop to attacks before they even happen. MDR technology monitors your systems and detects any unusual behavior, whilst our expert team responds to the threats detected within your business.\r\nMDR offers real-time threat intelligence, and is able to analyse behaviour which can be missed by traditional endpoint security technology. MDR also provides rapid identification of known threats, which in turn minimises overall attacks. Having remote incident investigation will minimise damage to your business, and will allow you to get back to work in no time. It’s important to note that using MDR services will allow third party access to your company's data. You need to consider working with a provider who understands and respects your data policy.","materialsDescription":" <span style=\"font-weight: bold;\">What is Managed Detection and Response?</span>\r\nManaged Detection and Response (MDR) is a managed cybersecurity service that provides intrusion detection of malware and malicious activity in your network, and assists in rapid incident response to eliminate those threats with succinct remediation actions. MDR typically combines a technology solution with outsourced security analysts that extend your technologies and team.\r\n<span style=\"font-weight: bold;\">Isn’t that What MSSPs or Managed SIEMs Do?</span>\r\nNo. Managed Security Service Providers (MSSPs) monitor network security controls and may send alerts when anomalies are identified. MSSPs typically do not investigate the anomalies to eliminate false positives, nor do they respond to real threats. This means that abnormalities in network usage are forwarded to your IT personnel who must then dig through the data to determine if there is a real threat and what to do about it.\r\n<span style=\"font-weight: bold;\">Doesn’t My Firewall Protect My Network?</span>\r\nFirewalls and other preventive forms of cybersecurity are very important and effective at preventing basic cyberattacks. However, over the past decade, it has become clear that preventive cybersecurity technologies are not enough to secure an organization’s network. Further, they are yet another source of alerts, log messages, and events that contribute to the “alert fatigue” being universally suffered today. Recent major hacks such as the Marriot Hack of 2018, the Anthem Hack of 2015, and the Target Hack of 2013 demonstrate how easily cybercriminals can breach networks at enterprise organizations to steal millions of credit card numbers, medical records, and other forms of PII/PHI.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Endpoint_Detection_and_Response.png","alias":"managed-detection-and-response"},"791":{"id":791,"title":"Vulnerability Scanner","description":" A <span style=\"font-weight: bold;\">vulnerability scanner</span> is a computer program designed to assess computers, network vulnerability or applications for known weaknesses. In plain words, these scanners are used to discover the weaknesses of a given system. They are utilized in the identification and detection of vulnerabilities arising from mis-configurations or flawed programming within a network-based asset such as a firewall, router, web server, application server, etc. They&nbsp; are typically available as SaaS (Software as a service); provided over the internet and delivered as a web application. \r\nMost vulnerability scanners will also attempt to log in to systems using default or other credentials in order to build a more detailed picture of the system. After building up an inventory, the vulnerability scanner checks each item in the inventory against one or more databases of known vulnerabilities to see if any items are subject to any of these vulnerabilities. The result of such scan is a systems vulnerability analysis, highlighting any that have known vulnerabilities that may need threat and vulnerability management.\r\n<span style=\"font-weight: bold;\">How vulnerability scanning works</span>. Vulnerability scanning finds systems and software that have known security vulnerabilities, but this information is only useful to IT security teams when it is used as the first part of a four-part vulnerability management process. <span style=\"font-weight: bold;\">Vulnerability management process involves:</span>\r\n<ul><li>Identification of vulnerabilities</li><li>Evaluation of the risk posed by any vulnerabilities identified</li><li>Treatment of any identified vulnerabilities</li><li>Reporting on vulnerabilities and how they have been handled</li></ul>\r\n<br /><span style=\"font-weight: bold;\">Types of vulnerability scans. </span>Not all vulnerability scans are alike, and to ensure compliance with certain regulations (such as those set by the PCI Security Standards Council) it is necessary to carry out two distinct types of vulnerability scans: an internal and an external vulnerability scan. \r\n<span style=\"font-weight: bold;\">External vulnerability scan.</span> As the name suggests, an external vulnerability scan is carried out from outside an organization's network, and its principal purpose is to detect vulnerabilities in the perimeter defenses such as open ports in the network firewall or specialized web application firewall. An external vulnerability scan can help organizations fix security issues that could enable hackers to gain access to the organization's network.\r\n<span style=\"font-weight: bold;\">Internal vulnerability scan. </span>By contrast, an internal vulnerability scan is carried out from inside an organization's perimeter defenses. Its purpose is to detect vulnerabilities that could be exploited by hackers who successfully penetrate the perimeter defenses, or equally by &quot;insider threats&quot; such as contractors or disgruntled employees who have legitimate access to parts of the network.\r\n<span style=\"font-weight: bold;\">Unauthenticated and authenticated vulnerability scans.</span> A similar but not always identical variation of internal and external vulnerability scans is the concept of unauthenticated and authenticated vulnerability scans. Unauthenticated scans, like external scans, search for weaknesses in the network perimeter, while authenticated scans&nbsp; provide vulnerability scanners with various privileged credentials, allowing them to probe the inside of the network for weak passwords, configuration issues, and misconfigured databases or applications.<br /><br />","materialsDescription":"<h1 class=\"align-center\">What is Vulnerability Assessment?</h1>\r\nVulnerability Assessment is also known as Vulnerability Testing, is a vulnerability scanning software performed to evaluate the security risks in the software system in order to reduce the probability of a threat. Vulnerability Analysis depends upon two mechanisms namely Vulnerability Assessment and Penetration Testing (VAPT).\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Types of a vulnerability scanner:</span></p>\r\n<span style=\"font-weight: bold;\">Host Based. </span>Identifies the issues in the host or the system. The process is carried out by using host-based scanners and diagnose the vulnerabilities. The host-based tools will load a mediator software onto the target system; it will trace the event and report it to the security analyst.\r\n<span style=\"font-weight: bold;\">Network-Based.</span> It will detect the open port, and identify the unknown services running on these ports. Then it will disclose possible vulnerabilities associated with these services. This process is done by using Network-based Scanners.\r\n<span style=\"font-weight: bold;\">Database-Based.</span> It will identify the security exposure in the database systems using tools and techniques to prevent from SQL Injections. (SQL Injections: - Injecting SQL statements into the database by the malicious users, which can read the sensitive data's from a database and can update the data in the Database.)\r\n<h1 class=\"align-center\">How vulnerability scanners works?</h1>\r\nVulnerability scanning is an inspection of the potential points of exploit on a computer or network to identify security holes.\r\nA security scan detects and classifies system weaknesses in computers, networks and communications equipment and predicts the effectiveness of countermeasures. A scan may be performed by an organization’s IT department or a security service provide, possibly as a condition imposed by some authority.&nbsp; Vulnerability scans are also used by attackers looking for points of entry.\r\nA vulnerability scanner runs from the end point of the person inspecting the attack surface in question. The software compares details about the target attack surface to a database of information about known security holes in services and ports, anomalies in packet construction, and potential paths to exploitable programs or scripts. The scanner software attempts to exploit each vulnerability that is discovered.\r\nRunning a vulnerability scan can pose its own risks as it is inherently intrusive on the target machine’s running code. As a result, the scan can cause issues such as errors and reboots, reducing productivity.\r\n<h1 class=\"align-center\">How to choose the best vulnerability scanning tool?</h1>\r\nWhen researching vulnerability scanners, it's important to find out how they're rated for accuracy (the most important metric) as well as reliability, scalability and reporting. If accuracy is lacking, you'll end up running two different scanners, hoping that one picks up vulnerabilities that the other misses. This adds cost and effort to the scanning process. \r\n<span style=\"font-weight: bold;\">Software-Based Vulnerability Scanners.</span> These types of scanning products generally include configuration auditing, target profiling, penetration testing and detailed vulnerability analysis. They integrate with Windows products, such as Microsoft System Center, to provide intelligent patch management; some work with mobile device managers. They can scan not only physical network devices, servers and workstations, but extend to virtual machines, BYOD mobile devices and databases.\r\n<span style=\"font-weight: bold;\">Cloud-Based Vulnerability Scanners: </span>Continuous, On-Demand Monitoring. A newer type of vulnerability finder&nbsp; is delivered on-demand as Software as a Service (SaaS). Like software-based scanners, on-demand scanners incorporate links for downloading vendor patches and updates for identified vulnerabilities, reducing remediation effort. These services also include scanning thresholds to prevent overloading devices during the scanning process, which can cause devices to crash.\r\n<h1 class=\"align-center\">What is mobile application security scanner?</h1>\r\nMobile application security testing can help ensure there aren’t any loopholes in the software that may cause data loss. The sets of tests are meant to attack the app to identify possible threats and vulnerabilities that would allow external persons or systems to access private information stored on the mobile device. \r\nMobile application vulnerability scanner can help to ensure that applications are free from the flaws and weaknesses that hackers use to gain access to sensitive information. From backdoors, malicious code and other threats, these flaws may be present both in commercial and open source applications as well as software developed in-house.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vulnerability_Scanner.png","alias":"vulnerability-scanner"}},"branches":"Information Technology","companyUrl":"https://www.servicenow.com/","countryCodes":[],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"ServiceNow","keywords":"ServiceNow, Remedy, Corporation, Peregrine, companies, listed, Systems, Russell","description":"ServiceNow, Inc. is a cloud computing company headquartered in Santa Clara, California. It was founded in 2004 by Fred Luddy, the previous CTO of software companies Peregrine Systems and Remedy Corporation. ServiceNow is listed on the New York Stock Exchange a","og:title":"ServiceNow","og:description":"ServiceNow, Inc. is a cloud computing company headquartered in Santa Clara, California. It was founded in 2004 by Fred Luddy, the previous CTO of software companies Peregrine Systems and Remedy Corporation. ServiceNow is listed on the New York Stock Exchange a","og:image":"https://old.roi4cio.com/uploads/roi/company/ServiceNow.gif"},"eventUrl":"","vendorPartners":[],"supplierPartners":[{"supplier":"MuleSoft","partnershipLevel":"","countries":"","partnersType":""}],"vendoredProducts":[{"id":1338,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ServiceNow.gif","logo":true,"scheme":false,"title":"ServiceNow Customer Service Management","vendorVerified":0,"rating":"1.40","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":1,"alias":"servicenow-customer-service-management","companyTitle":"ServiceNow","companyTypes":["supplier","vendor"],"companyId":4136,"companyAlias":"servicenow","description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</li> <li>FIELD SERVICE MANAGEMENT</li> <li>CONNECTION WITH FIELD SERVICE, OPERATIONS, FINANCE, ETC.</li> <li>ISSUE RESOLUTION</li> <li>VOICE OF THE CUSTOMER</li> <li>VISUAL WORKFLOW AND AUTOMATION</li> </ul>\r\n\r\n\r\n\r\n\r\n\r\n<span style=\"font-weight: bold;\">Apps Licensed Separately</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>AGENT INTELLIGENCE</li> <li>PERFORMANCE ANALYTICS</li> <li>OPERATIONAL INTELLIGENCE</li> <li>FINANCIAL PLANNIN</li> <li>PROJECT PORTFOLIO MANAGEMENT</li> </ul>","shortDescription":"Connect customer service with other departments to identify and resolve issues faster, reduce costs, and increase satisfaction using Customer Service Management.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":13,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ServiceNow Customer Service Management","keywords":"MANAGEMENT, SERVICE, FIELD, INTELLIGENCE, CUSTOMER, WORKFLOW, AUTOMATION, VISUAL","description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</l","og:title":"ServiceNow Customer Service Management","og:description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</l","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ServiceNow.gif"},"eventUrl":"","translationId":1339,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":1338,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/ServiceNow.gif","logo":true,"scheme":false,"title":"ServiceNow Customer Service Management","vendorVerified":0,"rating":"1.40","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":1,"alias":"servicenow-customer-service-management","companyTitle":"ServiceNow","companyTypes":["supplier","vendor"],"companyId":4136,"companyAlias":"servicenow","description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</li> <li>FIELD SERVICE MANAGEMENT</li> <li>CONNECTION WITH FIELD SERVICE, OPERATIONS, FINANCE, ETC.</li> <li>ISSUE RESOLUTION</li> <li>VOICE OF THE CUSTOMER</li> <li>VISUAL WORKFLOW AND AUTOMATION</li> </ul>\r\n\r\n\r\n\r\n\r\n\r\n<span style=\"font-weight: bold;\">Apps Licensed Separately</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>AGENT INTELLIGENCE</li> <li>PERFORMANCE ANALYTICS</li> <li>OPERATIONAL INTELLIGENCE</li> <li>FINANCIAL PLANNIN</li> <li>PROJECT PORTFOLIO MANAGEMENT</li> </ul>","shortDescription":"Connect customer service with other departments to identify and resolve issues faster, reduce costs, and increase satisfaction using Customer Service Management.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":13,"sellingCount":12,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"ServiceNow Customer Service Management","keywords":"MANAGEMENT, SERVICE, FIELD, INTELLIGENCE, CUSTOMER, WORKFLOW, AUTOMATION, VISUAL","description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</l","og:title":"ServiceNow Customer Service Management","og:description":"\r\n\r\n<span style=\"font-weight: bold;\">Capabilities</span>\r\n\r\n\r\n\r\n\r\n<ul> <li>CASE MANAGEMENT</li> <li>INTELLIGENT ROUTING</li> <li>OMNI CHANNEL</li> <li>ACCOUNTS, CONTACTS, PRODUCTS, SLAS, ENTITLEMENTS</li> <li>SELF-SERVICE PORTAL, KNOWLEDGE &amp; COMMUNITIES</l","og:image":"https://old.roi4cio.com/fileadmin/user_upload/ServiceNow.gif"},"eventUrl":"","translationId":1339,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":71,"title":"CRM - Customer Relationship Management","alias":"crm-customer-relationship-management","description":"<span style=\"font-weight: bold;\">Customer service</span> is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees &quot;who can adjust themselves to the personality of the guest&quot;. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback.\r\nA <span style=\"font-weight: bold;\">customer support</span> is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product. These services even may be done at customer's side where he/she uses the product or service. In this case it is called &quot;at home customer services&quot; or &quot;at home customer support.&quot;\r\nRegarding technology, products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. \r\nCustomer service may be provided by a person (e.g., sales and service representative), or by automated means, such as kiosks, Internet sites, and apps.\r\n<span style=\"font-weight: bold;\">CRM </span>(Customer Relationship Management) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.\r\nOne important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.\r\nCRM helps users focus on their organization’s relationships with individual people including customers, service users, colleagues, or suppliers.\r\nWhen people talk about customer relationship management system, they might mean any of three things: \r\n<ul><li><span style=\"font-weight: bold;\">CRM as Technology</span>: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.</li><li><span style=\"font-weight: bold;\">CRM as a Strategy</span>: This is a business’ philosophy about how relationships with customers and potential customers should be managed.&nbsp; </li><li><span style=\"font-weight: bold;\">CRM as a Process</span>: Think of this as a system a business adopts to nurture and manage those relationships.</li></ul>\r\n<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\"><span style=\"font-weight: normal;\">Why is CRM important?</span></h1>\r\nCRM management system enables a business to deepen its relationships with customers, service users, colleagues, partners and suppliers.\r\nForging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.\r\nGartner predicts that by 2021, CRM technology will be the single largest revenue area of spending in enterprise software. If your business is going to last, you know that you need a strategy for the future. For forward-thinking businesses, CRM is the framework for that strategy.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the benefits of CRM?</span></h1>\r\nBy collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages.<br />The benefits and advantages of CRM include:\r\n<ul><li>Enhanced contact management</li><li>Cross-team collaboration</li><li>Heightened productivity</li><li>Empowered sales management</li><li>Accurate sales forecasting</li><li>Reliable reporting</li><li>Improved sales metrics</li><li>Increased customer satisfaction and retention</li><li>Boosted marketing ROI</li><li>Enriched products and services</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the key features of most popular CRM software programs?</span></h1>\r\nWhile many CRM solutions differ in their specific value propositions — depending on your business size, priority function, or industry type — they usually share some core features. These, in fact, are the foundation of any top CRM software, without which you might end up using an inferior app or an over-rated address book. So, let’s discuss the key features you need to look for when figuring out the best CRM software for your business.\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Contact management</span>. The best CRM solutions aren’t just an address book that only organizes contact details. It manages customer data in a centralized place and gives you a 360-degree view of your customers. You should be able to organize customers’ personal information, demographics, interactions, and transactions in ways that are meaningful to your goals or processes. Moreover, a good contact management feature lets you personalize your outreach campaign. By collecting personal, social, and purchase data, it will help you to segment target audience groups in different ways.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Reporting and dashboards</span>. These features of customer relationship management allow you to use analytics to interpret customer data. Reporting is very useful if you want to consolidate disparate data and churn out insights in different visualizations. This lets you make better decisions or proactively deal with market trends and customer behavioral patterns. The more visual widgets a CRM software has, the better you can present reports. Furthermore, a best customer relationship management software will generate real-time data, making reporting more accurate and timely. Reporting also keeps you tab on sales opportunities like upsell, resell, and cross-sell, especially when integrated with e-commerce platforms.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Lead management</span>. These features let you manage leads all the way to win-loss stage. They pave a clear path to conversion, so you can quickly assess how the business is performing. One of the main three legs that comprises the best client relationship management software (the other two being contact management and reporting), lead management unburdens the sales team from follow-ups, tracking, and repetitive tasks.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Deals and tasks</span>. Deals and tasks are closely associated with leads. Deals are leads at the negotiation stage, so it’s critical to keep a close eye on their associated tasks for a higher chance of conversion.<br />CRM software tools should also let you track both deals and tasks in their respective windows or across the sales stages. Whether you’re viewing a contact or analyzing the sales pipeline, you should be able to immediately check the deal’s tasks and details. Deals and tasks should also have user permissions to protect leaks of sensitive data. Similarly, alerts are critical to tasks so deadlines are met. Notifications are usually sent via email or prominently displayed on the user’s dashboard.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Campaign management</span>. Solid CRM software will integrate this feature to enable marketing processes from outreach concept to A/B testing to deployment and to post analysis. This will allow you to sort campaigns to target segments in your contacts and define deployment strategies. You will also be able to define metrics for various channels, then plow back the insights generated by post-campaign analytics into planning more campaigns.<br />Recurring outreach efforts can also be automated. For instance, you can set to instantly appropriate content to contacts based on their interest or send tiered autoresponders based on campaign feedback.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Email management</span>. By integrating with popular email clients like Gmail and Outlook, CRM solutions can capture email messages and sort important details that can be saved in contacts or synced with leads. They can also track activities like opened emails, forwarded emails, clicked links, and downloaded files. Emails can also be qualified for prospecting.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Social media management. </span>Popular CRM systems feature an integrated social media management where you can view different social media pages from the CRM’s interface. This is a convenient way to post, reply on, and manage all your pages. Likewise, this feature gives you a better perspective on how customers are interacting with your brand. A glean of their likes and dislikes, interests, shares, and public conversations helps you to assess customer biases and preferences. Customers are also increasingly using social media to contact companies; hence, a good CRM should alert you for brand mentions.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Mobile access</span>. With more users accessing apps via mobile devices, many vendors have been prioritizing mobile-first platforms. Emergence Capital Partners study found over 300 mobile-first apps so far and CRM is definitely one their targets. Many CRM solutions have both Android and iOS apps. Mobile access works in two ways to be highly appreciated: accessing data and inputting data while on location. Field sales with the latest sales information on hand may be able to interest prospects better. Conversely, sales reps can quickly update deals across the pipeline even as they come off a client meeting.</li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CRM_-_Customer_Relationship_Management.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}