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We are the positive team that is focused on results, the team for those who appreciate quality and want the site to really work and make money.\r\nWe provide website creation and maintenance services, website promotion and contextual advertising, analytics and web technologies. Your tasks will be performed by accredited experts Bitrsx, Google Adwords, Yandex Direct.\r\nSource: https://www.linkedin.com/company/singree-com/about/","companyTypes":["supplier","vendor"],"products":{},"vendoredProductsCount":1,"suppliedProductsCount":1,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":0,"categories":{"182":{"id":182,"title":"CMS - Content management system","description":"A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment.\r\nCMS features vary widely. Most CMSs include Web-based publishing, format management, history editing and version control, indexing, search and retrieval. By their nature, content management systems support the separation of content and presentation.\r\nContent management software solutions are typically used for enterprise content management systems (ECM) and web site content management systems (WCM). An ECM facilitates collaboration in the workplace by integrating document management, digital asset management and records retention functionalities, and providing end users with role-based access to the organization's digital assets. A WCM facilitates collaborative authoring for websites. ECM software often includes a WCM publishing functionality, but ECM webpages typically remain behind the organization's firewall.\r\nBoth enterprise content management and web content management systems have two components: a content management application (CMA) and a content delivery application (CDA). The CMA is a graphical user interface (GUI) that allows the user to control the design, creation, modification and removal of content from a website without needing to know anything about HTML. The CDA component provides the back-end services that support management and delivery of the content once it has been created in the CMA.\r\nDigital asset management systems are another type of CMS. They manage content with a clearly defined author or ownership, such as documents, movies, pictures, phone numbers, and scientific data. Companies also use CMSs to store, control, revise, and publish documentation.\r\nBased on market share statistics, the most popular CMS is WordPress, used by more than 28% of all websites on the Internet, and by 59% of all websites using a known content management system, followed by Joomla and Drupal.\r\n<span style=\"font-weight: bold;\">Content management systems typically provide the following features:</span>\r\n<ul><li>Search engine optimization</li><li>Integrated and online documentation</li><li>Modularity and extensibility</li><li>User and group functionality</li><li>Templating support for changing designs</li><li>Installation and upgrade wizards</li><li>Integrated audit logs</li><li>Compliance with various accessibility frameworks and standards, such as WAI-ARIA</li><li>Reduced need to code from scratch</li><li>Unified user experience</li><li>Version control</li><li>Edit permission management</li></ul>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal;\">What is a CMS?</span></h1>\r\nAnswer: CMS is an acronym for &quot;Content Management System&quot;. You may see some variations on this term, but they all refer to the same concept. Variations include:\r\n<ul><li>Content Management System</li><li>Web CMS</li><li>Web Content Management System</li><li>CMS Platform</li><li>Content Management Platform</li><li>CMS System</li></ul>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What does a CMS do?</span></h1>\r\n<p class=\"align-left\">In it's simplest terms, Content Management Systems are designed to help users create and manage their websites. Content management solutions help webmasters manage the many different resources, content types and various data that make up modern web sites.</p>\r\n<p class=\"align-left\">At a minimum, modern websites make use of HTML, CSS, JavaScript and images (jpeg, gif, png, etc) to create web content for visitors to read. At the core of every CMS is the ability to organize these resources and generate valid content that can be read by web browsers. </p>\r\n<p class=\"align-left\">More advanced websites have interactive components (comment sections, forums, e-commerce...) that requires server software to validate and save user submitted content.<br />All of the top CMS platforms have features built-in or available for download as addons for all of these features.</p>\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">What are the main types of CMS?</span></h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Simple CMS.</span> This system is used to create simple websites that contain several pages using simple control systems. Simple content management systems consist of several modules that are set one time. These CMSs are free and are available on the internet. Among their disadvantages are the inability to change settings, low transmission capacity, inability to create pages dynamically and the inability of ato delegateion of administrator’s credentials to others.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Template CMS.</span> It consists of modules as well, but its structure is more complex if compared to a simple CMS. Template CMS has high transmission capacity, around 50,000 inquiries. Also, it has the support of dynamic pages and the ability to delegate the administrator’s credentials. Many template systems are used to create website content because they are easy to use.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Professional CMS</span>. This type of CMS has a higher level of complexity. You may change the structure of internet resources. Additional modules can be attached to these systems. These systems are used to create information portals or massive projects. As a rule, these CMSs are a paid resource.<span style=\"font-weight: bold;\"></span></p>\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Universal CMS</span>. Universal systems have wide functionality and ample opportunities to develope websites of any complexity. They support the functions of changing the structure, creating dynamic pages, modification of settings and credential distribution. Universal CMS is quite expensive. These CMSs are used for work with large portals and web-projects that require high functionality and dynamics.<br /><br /><br /><br /><br /><br /></p>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CMS_-_content_management_system.png","alias":"cms-content-management-system"},"593":{"id":593,"title":"Mobile Software Development","description":" Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing (e.g., JavaScript) to provide an &quot;application-like&quot; experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers.\r\nAs part of the development process, mobile user interface (UI) design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device's screen size for a user's hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile app. Overall, mobile UI design's goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments (IDEs).\r\nMobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile app server, mobile backend as a service (MBaaS), and service-oriented architecture (SOA) infrastructure. ","materialsDescription":" <span style=\"font-weight: bold;\">What is the native app development?</span>\r\nUnlike websites and web applications, native mobile apps don’t run in the browser. You need to download them from platform-specific app stores such as Apple’s App Store and Google Play. After installation, you can access each app by tapping its respective icon on the screen of your device.\r\nNative app development requires different skills and technologies than mobile website development. You don’t have to worry about browser behavior and compatibility. You can use the native features of mobile OSs to deliver the user experience and implement the functionalities of your app.\r\n<span style=\"font-weight: bold;\">What is the difference between a native mobile app and a hybrid app?</span>\r\nMobile apps have two types: native and hybrid apps. At first glance, both have similar features and design but the underlying technology is different. As the name suggests, hybrid apps are a combination of web apps and native mobile apps. You can build them using web technologies: HTML, CSS, and JavaScript. You can also upload them to app stores and users can install them as native Android or iOS applications.\r\nThe main advantages of hybrid apps are portability and the simplicity of development. You only have to write the code once and your hybrid app will run on different operating systems. You can use hybrid frameworks like Ionic and Apache Cordova to create cross-platform hybrid applications. By contrast, native mobile apps have to be written in platform-specific languages such as Java, Swift, or Objective-C.\r\nNative mobile apps can access the built-in features of smartphones such as the camera and microphone by default. If you have a hybrid app you need to rely on plugins like Cordova plugins to use the native capabilities of the user’s device.\r\nHybrid apps also depend on WebViews to render their user interfaces. WebViews are in-app browsers that allow mobile applications to access and display web content. This is how Android and iOS devices are able to run hybrid apps built with HTML, CSS, and JavaScript as native mobile applications.\r\n<span style=\"font-weight: bold;\">What are the benefits of native mobile app development?</span>\r\nAlthough hybrid apps are easier and cheaper to develop, native mobile apps have many benefits, too.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better performance</span></span>\r\nNative mobile apps directly interact with native APIs without depending on middleware such as plugins and WebViews. As there are fewer dependencies, native mobile apps are faster and more responsive than hybrid apps. This is especially important for performance-centric apps like games and graphic-heavy applications.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Consistent look and feel</span></span>\r\nAs native mobile apps are developed using native SDKs (software development kits), their UIs look consistent with their platform. This ensures a better user experience, as there are no discrepancies between the OS and app design.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Immediate access to new features</span></span>\r\nNative mobile apps can immediately access the latest iOS or Android features. As web technologies can’t directly use native APIs, hybrid apps have to wait until there’s a plugin that supports the new feature.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Better compliance with app store guidelines</span></span>\r\nBecause of their architecture, native mobile apps comply better with app store guidelines. In 2017, Apple restricted its submission guidelines. Since then, they have begun to reject apps that rely too much on WebViews, such as Ionic View that allowed developers to test their Ionic applications. As it’s likely that app stores will continue cracking down on hybrid apps, native mobile apps are also a more future-proof investment.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Mobile_Software_Development.png","alias":"mobile-software-development"},"601":{"id":601,"title":"Custom Software Development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png","alias":"custom-software-development"},"615":{"id":615,"title":"Web Development","description":" Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.\r\nAmong web professionals, &quot;web development&quot; usually refers to the main non-design aspects of building websites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.\r\nFor larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers are responsible for behavior and visuals that run in the user browser, while back-end developers deal with the servers.\r\nSince the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.\r\nThere are many open source tools for web development such as BerkeleyDB, GlassFish, LAMP (Linux, Apache, MySQL, PHP) stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language (HTML) or of programming languages is still required to use such software, but the basics can be learned and implemented quickly.\r\nAn ever-growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Drive. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.\r\nExamples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com (among many others) have transformed the shopping and bargain-hunting experience for many consumers. Another example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created blog-environments for individual websites. The increased usage of open-source content management systems and enterprise content management systems has extended web development's impact at online interaction and communication.\r\nWeb development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Web sites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public.","materialsDescription":" <span style=\"font-weight: bold; \">What is the Priority of a Web Developer?</span>\r\nTo answer the question “What is a web developer?”, we must first look at what a web developer does and how they do it.\r\nA web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website. They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.\r\nAs you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.\r\n<span style=\"font-weight: bold; \">What Types Of Web Developers Are There?</span>\r\nUnfortunately, the question “What does a web developer do?” doesn’t have one simple answer. As noted above, there are some different types of web developers, each of which focuses on a different aspect of the creation of a website.\r\nTo understand what is a web developer it is crucial to know that the three main types of developers are front-end, back-end, and full-stack. Front-end developers are responsible for the parts of a website that people see and interact with, back-end developers are responsible for the behind the scenes code that controls how a website loads and runs, and full-stack developers do a bit of everything.\r\n<span style=\"font-weight: bold; \">Front-End Developer</span>\r\nA front-end developer is someone who takes a client or design team’s website design and writes the code needed to implement it on the web. A decent front-end web developer will be fluent in at least three programming languages – HTML, CSS, and JavaScript.\r\nHTML allows them to add content to a website while splitting it into headings, paragraphs, and tables. CSS lets a decent developer style the content and change things like colors, sizes, and borders. JavaScript allows the inclusion of interactive elements, such as push buttons. We will go into more detail about these languages later.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">So, what do web developers do when they work on the front end of a website?</span></span>\r\n<ul><li>What is a web developer responsible for is that they make sure that all of the content that is needed for the website is clear, visible, and found in the right place. In some cases front-end developers may also have content writing skills, allowing them to create the content for the website as they go.</li><li>They make sure that the right colors are in the right places, especially concerning text colors, background colors, and headers. Some of the best front-end developers are also very good designers, allowing them to tweak things as they go.</li><li>They make sure that all outbound links are correctly formatted, that all buttons work properly, and that the website is responsive and attractive. Mobile design is usually a big part of the job, while it is also important to make sure that a website will display correctly on all web browsers.</li></ul>\r\n<span style=\"font-weight: bold;\">Back-End Developer</span>\r\nWhile it may seem like front-end developers have a difficult job making sure that a website looks great, works well, and contains the correct content, back-end developers have it much worse. While front-end developers are responsible for client-side programming, back-end developers have to deal with the server-side.\r\nThis means that they have to create the code and programs which power the website’s server, databases, and any applications that it contains. The most important thing as a back-end developer is the ability to be able to create a clean, efficient code that does what you want it to in the quickest way possible. Since website speed is a major consideration when it comes to search engine optimization (SEO), it is a large factor when developing the back-end.\r\nTo fully explain what is a web developer it is essential to know that back-end developers use a wide range of different server-side languages to build complicated programs. Some of the most popular languages used include PHP, Python, Java, and Ruby. JavaScript is also becoming increasingly widespread as a back-end development language, while SQL is commonly used to manage and analyze data in website databases.\r\nSince different websites have different needs, a back-end developer must be flexible, able to create different programs, and they absolutely must have a clear, in-depth understanding of the languages that they use. This is very important to make sure that they can come up with the most efficient method of creating the required program while making sure that it is secure, scalable, and easy to maintain.\r\n<span style=\"font-weight: bold;\">Full-Stack Developer</span>\r\nIf you are looking for a quick, simple answer to the question “What is a web developer?”, then a full-stack developer is probably the closest thing that you’re going to get. Full-stack developers understand both front and back-end strategies and processes, which means that they are perfectly positioned to oversee the entire process.\r\nIn the case of small websites that don’t have a huge development budget, a full-stack developer will often be employed to build the entire website. In this case, it is extremely important for them to have a complete, in-depth understanding of both front and back-end development and how they work.\r\nLearning full-stack development techniques has a huge range of benefits, including:\r\n<ul><li>You will end up with the knowledge to be able to create an entire website on your own. This makes you a lot more employable, increasing your job security in the future.</li><li>As a full-stack developer, you will understand the connections between the front and back-ends of a website, allowing you do build efficient and effective programs for all parts of the website.</li><li>Full-stack developers are often employed to oversee large projects for big web development companies. Positions like this are likely to be paid more than standard web development positions, making them more attractive to developers. Full-stack defines what is a web developer.</li></ul>\r\nAlthough most developers start with either front or back-end specializations, there are a lot of reasons why you should consider branching out and learning both. It will make you a lot more employable, will give you a greater understanding of the whole concept of what is web development, and will make it easier for you to create entire websites on your own.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Development.png","alias":"web-development"},"617":{"id":617,"title":"Joomla Development","description":"Joomla is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.\r\nJoomla is written in PHP, uses object-oriented programming techniques (since version 1.5) and software design patterns, stores data in a MySQL, MS SQL (since version 2.5), or PostgreSQL (since version 3.0) database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, search, and support for language internationalization.\r\nOver 8,000 free and commercial extensions are available from the official Joomla Extensions Directory, and more are available from other sources. As of 2019, it was estimated to be the fourth most used content management system on the Internet, after WordPress and Drupal.\r\nJoomla has thousands of verified third party extensions which can be found on the Joomla Extensions Directory - extensions.joomla.org. There are also thousands of high end templates available, many of which are free. Paid templates are also available and come with support. Many templates provide a graphical user interface which allow you to change colors, fonts, layouts and features. Joomla has SEO tools built in. Includes Metadata and Keywords, Mod_rewrite support for SEF URLs and Menu creation for clear and consistent sitemaps.\r\n<ul><li>Multilingual: Offering over 75 languages.</li><li>Search Engine Optimization: Out of the box SEO &amp; SEF.</li><li>Flexible: Make a blog, business website, intranet, community website… From the simplest to the most complex website.</li><li>Free: Joomla is free to use under GPL.</li><li>Extendable: Extensions are available to extend website functionality.</li><li>User Management: Access Control Lists allow management of the users of a website, and different groups.</li><li>Menu management: Create as many menus and menu items as you need.</li><li>Cache management: Caching for performance.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">What is Joomla?</span>\r\nJoomla has been on the web since 2005 and has gained a massive number of users; over 50 million downloads according to www.joomla.org. It makes this CMS (content management system) the second most popular after WordPress.\r\n<span style=\"font-weight: bold; \">What are the key features of Joomla?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Responsive.</span></span> Responsiveness is a “must have” for any up-to-date website. You, as well as almost every other Internet user today, expect the website to scale gracefully to any screen resolution and that is what Joomla is totally capable of doing.\r\nMobile devices, desktops, tablets - your website is not going to look “broken” on any of them.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Multilingual.</span></span> Do you operate in a non-English market? No problemo. Localizing the Joomla engine to your language is easier than it is with most of its competitors in the CMS world.\r\nThere are almost 70 language packs in Joomla which are just several clicks away from being installed and used.\r\nEven if a theme you use has some words that aren’t translatable with the language pack, you can translate the rest of them in a language override tool. This is great because in some other popular CMSs you’d need to go to your server and operate in the theme’s files directly.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Easy to update.</span></span> Joomla is one of the most frequently updated engines and that’s a good thing because the Joomla developer’s team brings us new features and new useful functions each time.\r\nWhat is even better, you can apply the update in two-three clicks from your admin panel. I can’t stress this point enough!\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Well Supported.</span></span> Joomla is an open-source platform, which enables anyone to contribute on a volunteer basis.\r\nThe downside to it is the fact that you can’t get on live chat or call someone from Joomla to get a free consultation for your site.\r\nLuckily, the Joomla team developed very detailed Joomla Documentation. If you’re more of a social type, you’ll enjoy Joomla User Forum.\r\n<span style=\"font-weight: bold; \">What makes Joomla stand out?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Media Manager</span></span>\r\nJoomla Media Manager is a tool that allows you to operate your media files in your Joomla admin panel. Media Manager in Joomla is one of the most intuitive and easy to use among similar tools.\r\nUnlike other CMS systems, you can easily create new folders on your server and upload files there. It would require going to FTP or Cpanel in most other CMSs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Contact Manager</span></span>\r\nJoomla is well prepared for being a corporate site that has numerous users with different roles and capabilities. Joomla contact manager enables you to create users in different departments and categories.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Content Management</span></span>\r\nEven though I’ve heard customers saying Joomla has a longer learning curve, compared to WordPress, it’s so worth it, because with Joomla comes greater flexibility and content combining possibilities.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Extensions (8000+)</span></span>\r\nJoomla has one of the most powerful extension databases among both CMS and eCommerce platforms.<br />You can find a plugin or module to do almost anything. What is remarkable regarding Joomla extensions - a lot of great plugins and modules are free, while most paid ones come with a free lite version and there is the possibility to upgrade to a premium version whenever you decide to do so.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Front-end Editing</span></span>\r\nI left it till the very end of the guide as it’s my favorite one. That’s what bugs me about WordPress and what cheers me up when working with Joomla - there is no need to go to the admin panel to edit some piece of content.\r\nIf you enabled front-end editing of your site, there will be a gear wheel next to any module and by clicking on it you’ll be able to make changes on the go. It’s a thrill in this bustling world in which we live.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Joomla_Development.png","alias":"joomla-development"},"619":{"id":619,"title":"Drupal Development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure &amp; built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png","alias":"drupal-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example &lt;table&gt;, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: &quot;To view a page, you need to use browser XXX.&quot;\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as &lt;img /&gt; and &lt;input /&gt; directly introduce content into the page. Other tags such as &lt;p&gt; surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as &lt;video&gt; or &lt;input&gt;. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"641":{"id":641,"title":"XML Development","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_XML_Development.png","alias":"xml-development"},"643":{"id":643,"title":"AJAX Development","description":" Ajax (also AJAX; short for asynchronous JavaScript and XML) is a set of web development techniques using many web technologies on the client side to create asynchronous web applications. With Ajax, web applications can send and retrieve data from a server asynchronously (in the background) without interfering with the display and behavior of the existing page. By decoupling the data interchange layer from the presentation layer, Ajax allows web pages and, by extension, web applications, to change content dynamically without the need to reload the entire page. In practice, modern implementations commonly utilize JSON instead of XML.\r\nAjax is not a single technology, but rather a group of technologies. HTML and CSS can be used in combination to mark up and style information. The webpage can then be modified by JavaScript to dynamically display—and allow the user to interact with—the new information. The built-in XMLHttpRequest object within JavaScript is commonly used to execute Ajax on webpages allowing websites to load content onto the screen without refreshing the page. Ajax is not a new technology, or different language, just existing technologies used in new ways.\r\nThe term Ajax has come to represent a broad group of Web technologies that can be used to implement a Web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that the following technologies are incorporated:\r\n<ul><li>HTML (or XHTML) and CSS for presentation</li><li>The Document Object Model (DOM) for dynamic display of and interaction with data</li><li>JSON or XML for the interchange of data, and XSLT for its manipulation</li><li>The XMLHttpRequest object for asynchronous communication</li><li>JavaScript to bring these technologies together</li></ul>\r\nSince then, however, there have been a number of developments in the technologies used in an Ajax application, and in the definition of the term Ajax itself. XML is no longer required for data interchange and, therefore, XSLT is no longer required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used. A variety of popular JavaScript libraries, including JQuery, include abstractions to assist in executing Ajax requests.\r\nAsynchronous HTML and HTTP (AHAH) involves using XMLHTTPRequest to retrieve (X)HTML fragments, which are then inserted directly into the Web page.","materialsDescription":" <span style=\"font-weight: bold;\">What Is AJAX?</span>\r\nAJAX is an acronym that stands for Asynchronous JavaScript and XML, and it describes a set of development techniques used for building websites and web applications. According to web developer and Skillcrush WordPress instructor Ann Cascarano, the best way to understand AJAX is to start with identifying its specific purpose in the web development process. AJAX’s core function is to update web content asynchronously (the “A” of AJAX), meaning a user’s web browser doesn’t need to reload an entire web page when only a small portion of content on the page needs to change.\r\nOne of the most ubiquitous examples of asynchronous updating is Google’s “Google Suggest” feature. When you enter a search query into Google’s search bar and the Google website automatically begins offering auto-complete options while you type, that’s AJAX in action. The content on the page changes (in this case, the auto-complete options in the search bar) without having to manually refresh the page (something that would make Google Suggest impractical to use). Features like Google Suggest are a fundamental part of contemporary web browsing, which points to how essential AJAX is in web development. In addition to Google Suggest, Cascarano says that AJAX is commonly used to update features like status and notification bars, online forms, comments sections, and surveys and polls. But what exactly are the “J” and “X” of AJAX and how do they make asynchronous updating possible?\r\n<span style=\"font-weight: bold;\">JavaScript and XML</span>\r\nAs mentioned above, the “J” in AJAX stands for JavaScript. JavaScript is a type of scripting language—coding languages used to automate website processes so web developers don’t have to individually program each instance of the process that appears on a page. In JavaScript’s case, it’s used specifically to create, add, and manage dynamic website content. In other words, after markup languages like HTML and CSS are used to build and display static web features (headers, fonts, paragraphs, etc.), JavaScript is then used to control features that require real time updates while a visitor is viewing a page (think interactive maps, animated graphics, scrolling video, jukeboxes, etc). Since JavaScript is in the business of updating page content without requiring viewers to manually reload entire pages, it’s a critical component for AJAX’s asynchronous updating.\r\nThe “X” in AJAX is XML (Extensible Markup Language). As its name suggests, XML is a markup language, which means it’s in the same family as languages like HTML and CSS. Markup languages are coding languages used to annotate parts of a web document that are intended to give web browsers instructions about how to understand, process, and display a web page, versus the actual text intended to be displayed on the page. While HTML and CSS focus on instructing how page content is displayed (paragraphs, headers, fonts, colors, etc.), XML is used to transfer data stored on the page to the browsers that view it. Individual computer systems are often incompatible with one another and can’t understand or interact with data formatted by a different system. XML allows developers to bypass this obstacle by storing data in plain text format between XML tags. By doing this, XML offers a way of storing, moving, and sharing data that isn’t dependent on a particular software or hardware system (something that’s crucial for the internet, where data needs to be available and understandable across all software and hardware platforms). RSS feeds—subscription web feeds that allow users to access content from blogs and news sources as they are updated in real time—are built with XML and are an example of the language’s practical data-sharing capabilities. But how does XML combine with JavaScript to form AJAX?\r\n<span style=\"font-weight: bold;\">How Does AJAX Work?</span>\r\nAccording to Cascarano, JavaScript and XML combine to make asynchronous updating happen through the use of something called an XMLHttpRequest object. When a user visits a web page designed to make use of AJAX and a prescribed event occurs (the user loads the page, clicks a button, fills out a form, etc.) JavaScript creates an XMLHttpRequest object, which then transfers data in an XML format between a web browser (the program being used to view the website) and a web server (the software or hardware where a website’s data is stored). The XMLHttpRequest object sends a request for updated page data to the web server, the server process the request, a response is created server-side and sent back to the browser, which then uses JavaScript to process the response and display it on the screen as updated content.\r\nTo recap: JavaScript automates the updating process, the request for updated content is formatted in XML to make it universally understandable, and JavaScript again kicks in to refresh the relevant content for the user viewing the page. Cascarano notes that the AJAX technique ignores extraneous page data and only handles requests for updated information and the updated information itself. This is really the heart of AJAX’s effectiveness, making websites and applications that use AJAX faster and more responsive for users.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_AJAX_Development.png","alias":"ajax-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n&quot;JavaScript&quot; is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"},"669":{"id":669,"title":"MySQL Development","description":" MySQL is an open-source relational database management system (RDBMS). Its name is a combination of &quot;My&quot;, the name of co-founder Michael Widenius's daughter, and &quot;SQL&quot;, the abbreviation for Structured Query Language.\r\nMySQL is free and open-source software under the terms of the GNU General Public License, and is also available under a variety of proprietary licenses. MySQL was owned and sponsored by the Swedish company MySQL AB, which was bought by Sun Microsystems (now Oracle Corporation). In 2010, when Oracle acquired Sun, Widenius forked the open-source MySQL project to create MariaDB.\r\nMySQL is a component of the LAMP web application software stack (and others), which is an acronym for Linux, Apache, MySQL, Perl/PHP/Python. MySQL is used by many database-driven web applications, including Drupal, Joomla, phpBB, and WordPress. MySQL is also used by many popular websites, including Facebook, Flickr, MediaWiki, Twitter, and YouTube.\r\nMySQL is written in C and C++. Its SQL parser is written in yacc, but it uses a home-brewed lexical analyzer. MySQL works on many system platforms, including AIX, BSDi, FreeBSD, HP-UX, eComStation, i5/OS, IRIX, Linux, macOS, Microsoft Windows, NetBSD, Novell NetWare, OpenBSD, OpenSolaris, OS/2 Warp, QNX, Oracle Solaris, Symbian, SunOS, SCO OpenServer, SCO UnixWare, Sanos and Tru64. A port of MySQL to OpenVMS also exists.\r\nThe MySQL server software itself and the client libraries use dual-licensing distribution. They are offered under GPL version 2, or a proprietary license.\r\nSupport can be obtained from the official manual. Free support additionally is available in different IRC channels and forums. Oracle offers paid support via its MySQL Enterprise products. They differ in the scope of services and in price. Additionally, a number of third party organisations exist to provide support and services, including MariaDB and Percona.\r\nMySQL has received positive reviews, and reviewers noticed it &quot;performs extremely well in the average case&quot; and that the &quot;developer interfaces are there, and the documentation (not to mention feedback in the real world via Web sites and the like) is very, very good&quot;. It has also been tested to be a &quot;fast, stable and true multi-user, multi-threaded sql database server&quot;.","materialsDescription":" <span style=\"font-weight: bold; \">What is MySQL?</span>\r\n<span style=\"font-style: italic; \">MySQL is a database management system.</span>\r\nA database is a structured collection of data. It may be anything from a simple shopping list or a picture gallery or the vast amounts of information in a corporate network. To add, access, and process data stored in a computer database, you need a database management system such as MySQL Server. Since computers are very good at handling large amounts of data, database management plays a central role in computing, as stand-alone utilities, or as parts of other applications.\r\n<span style=\"font-style: italic; \">MySQL is a relational database management system.</span>\r\nA relational database stores data in separate tables rather than putting all the data in one big storeroom. This adds speed and flexibility. The tables are linked by defined relations making it possible to combine data from several tables on request. The SQL part of &quot;MySQL&quot; stands for &quot;Structured Query Language&quot; the most common standardised language used to access databases.\r\nMySQL, the most popular Open Source SQL database, is developed and provided by MySQL AB. The MySQL web site ( http://www.mysql.com ) provides the latest information about MySQL software and MySQL AB.\r\n<span style=\"font-weight: bold;\">Why do I need MySQL?</span>\r\nIf you have any information such as products, dates, customers, pictures, or any data that is not static, a database is an efficient way to manage that information. Sites that contain message boards, guest books, dynamic galleries, contact lists, or online product information can greatly benefit by storing their information on our fast, reliable and secure database server.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_MySQL_Development.png","alias":"mysql-development"},"722":{"id":722,"title":"Audit","description":" Audit is a check of the activity of an organization or system for compliance with laws, regulations and rules. The word audit means “listening” in Latin.\r\nAuditing is a very important matter in financial and banking systems. Audits must be honest and incorruptible, so auditors often pay for high salaries so that they do not have the desire of the brothers.\r\nWebsite audit is a comprehensive analysis: checking HTML-code for errors and presence, as well as a number of checked files, such as robots.txt, correct coding, error handling of the 404th, page loading speed and so on.\r\nThe scope of the subject of the audit also happens to be general, banking, insurance, IT (<link https://roi4cio.com/en/categories/category/it-audit/ - external-link-new-window \"Opens internal link in current window\">IT audit</link> and <link https://roi4cio.com/en/categories/category/it-security-audit/ - external-link-new-window \"Opens internal link in current window\">IT security audit</link>) and other activities.","materialsDescription":"<span style=\"font-weight: bold;\">Types of audit:</span>\r\n<span style=\"font-weight: bold;\">Financial and investment audit</span>\r\nFinancial - this is an audit in the classical sense, that is, verification of financial statements and expression of opinion about its reliability. Closely adjacent to it is an investment audit - a conclusion on the targeted and efficient use of investment resources and an audit of professional participants in investment activities (exchanges, investment and construction companies). Also close to the financial audit is adjacent to the audit and inventory activities. Depending on whether an audit of a company's reporting is conducted by an independent auditor or its own employees, it is customary to distinguish between an independent (audit in the classic sense) and an internal audit.\r\n<span style=\"font-weight: bold;\">Industrial Audit</span>\r\nIndustrial audit is a more complex phenomenon, as it includes elements of financial (in terms of forming the cost of products, confirmation of the reasonableness of tariffs for services — for example, housing and communal services) and a purely technical audit.\r\nThe technical audit is understood by independent experts to check the production organization system, the quality control and management system, the technical and technological solutions used, as well as to check the technical condition of machinery, equipment, machinery, buildings and structures, engineering communications, systems and networks, as well as technical and design checks. documentation expressing opinions on the validity of the applied technical / technological solutions, methods of production management and compliance of technical a cic state of engineering complex systems and equipment to the requirements of regulatory acts.\r\nThis also includes a set of measures for auditing the information technology environment of an enterprise — IT audit of systems and services, as well as an understanding of the level of software and hardware support — the level of automation.\r\nInspection activities are closely related to industrial audit - that is, technical supervision activities (production, construction, assembly, commissioning) of technically complex products that have so-called hidden work (work that cannot be seen and accepted for quality in the future - for example, foundation work ) and the activities of independent acceptance of technically complex products (ships, turbines, technological complexes) and confirmation of the achievement of design parameters, as well as acceptance of shipments of goods from evidence supporting their properties, quantity and quality.\r\nThe types of industrial audits are environmental audits (confirmation of loads on the environment), energy audits, audit of operating costs and confirmation of tariffs (used mainly to justify prices for products of natural and other monopolies) and other types of special audits (for example, ESD- audit).\r\n<span style=\"font-weight: bold;\">Staff audit</span>\r\nPersonnel audit is the definition, assessment of the personal potential of employees and the compliance of employees with the corporate culture and values ​​of the company.\r\nIn the course of this audit, the level of compliance of an employee with his position is established, personal qualities are assessed, and a comprehensive description of employees is given.\r\n<span style=\"font-weight: bold;\">PR audit</span>\r\nTasks - to check the implementation of project tasks, to analyze the effectiveness of the expenditure of funds allocated for the project. During the audit, such techniques as counting the number of messages, assessments, types of media, evaluation of materials for several components, statistical processing of motives are used. Along with the methods listed above, sociological surveys and point studies of representatives of the project’s target audience can be applied.\r\n<span style=\"font-weight: bold;\">Environmental audit</span>\r\nEnvironmental audit of an enterprise is a comprehensive and independent assessment of compliance with requirements, including the requirements of existing international standards, regulations and regulations in the field of environmental safety, environmental management and environmental protection, as well as the preparation of relevant recommendations and their documentation for improving the activities of enterprises and organizations in the environmental field.<br /> ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/100_Black_LineIcons_Business_original_vect59.png","alias":"audit"},"795":{"id":795,"title":"Marketing - software","description":"The departments of marketing companies use marketing software to market actively on various web channels via websites, email, social networks, and to automate daily tasks. The benefit here is this type of software allows you to personalize diverse marketing campaigns.\r\nThere are main types of marketing software such as advanced marketing automation, workflow automation, and marketing intelligence. The essential features of marketing software are: analytics, social media marketing, email marketing, team collaboration, phone call tracking, lead scoring and nurturing.\r\nMarketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns.","materialsDescription":" <span style=\"font-weight: bold;\">What is marketing software?</span>\r\nMarketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.\r\n<span style=\"font-weight: bold;\">Why Use Marketing Software?</span>\r\nWhy to use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:\r\n<ul><li><span style=\"font-weight: bold;\">Reduces Tedious Tasks.</span> If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.</li><li><span style=\"font-weight: bold;\">Streamlines Marketing Efforts.</span> Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience.&nbsp; Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.</li><li><span style=\"font-weight: bold;\">Improves Accountability.</span> When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.</li><li><span style=\"font-weight: bold;\">Makes Customer Management Easier.</span> Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.</li><li><span style=\"font-weight: bold;\">Document Progress Faster.</span> Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing_software.png","alias":"marketing-software"},"810":{"id":810,"title":"Web analytics","description":" Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site's search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.\r\nWeb analytic software can also be used to monitor whether or not a site's pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.\r\nWeb analytics is a powerful resource for any business with a website or online presence. By monitoring the way that potential customers interact with your website online, you can tailor their experiences to increase your sales, clicks, and conversions.\r\nWebsite analytics provides both quantitative and qualitative results after analyzing the KPIs of your website. It is critical for the website analytics service you pick to abide by the best practices of website analytics to provide you with the most accurate results.\r\n<span style=\"font-style: italic;\">Backing up reports and conclusions with enough data.</span> The website analytics service you choose should not only be able to tell you if you have met your website goals and sales target, but they should also be able to help you work on your KPIs. A website analytics team should be able to point out if your site has value-adding content that is not getting enough traffic, or how you can change the layout of the page to improve visibility and UX. It is necessary for the team to engage multiple tools like engagement analysis and user path analysis to find the correct answers to engagement or traffic flow problems your site might be facing.\r\n<span style=\"font-style: italic;\">There should be no superficial reports containing only data.</span> New website owners often make the mistake of believing that pageview, visits, and top source reports are enough. However, you need something more in-depth and specific to learn about the reasons for the decrease in organic traffic. A report with only numbers is definitely not what an enterprise needs to boost its organic traffic flow and conversion rates.\r\n<span style=\"font-style: italic;\">The data on every report should be coupled with insights.</span> Apart from providing you with the numbers on the traffic reports and top view reports, your website analytics team should provide you with relevant data that shows which parts of your website is highly successful, which areas are losing traffic and what points require immediate attention. Without the expert insights, data remains useless irrespective of its accuracy.\r\n<span style=\"font-style: italic;\">Use of individual tools for assessment of different KPIs.</span> Any website analytics service you pick should know the importance of pan-session KPIs for assessing the performance of a site. For example, comparing the user-lifetime value and new visitors acquired over the last couple of months can help you understand if your site performance has improved over a previous couple of months.\r\nWorking with a website analytics service can provide you with a simpler report that compiles the KPIs from your website. It is easier to understand a single report with reduced complexities as compared to perusing tens of different reports coming from individual website analytics tools you might be using on your own.","materialsDescription":"<span style=\"font-weight: bold; \">What is web analytics?</span>\r\nWeb analytics monitor the way that users interact with your website through their behaviors and activities. It is the entire process of collection, analysis, and reporting of data generated from the interaction of the users with your website.\r\nThe reports from the analytics tools allow webmasters and marketers to understand user interactions such as the length of time they were on the site, which pages they visited, and if they clicked on links or filled out forms.\r\nIn general, you’ll see these types of raw data in your web analytics reports –\r\n<ul><li><span style=\"font-weight: bold; \">Web Traffic:</span> The number of incoming and outgoing website visitors you receive within a given time-period</li><li><span style=\"font-weight: bold; \">Views:</span> The number of times a page has been viewed</li><li><span style=\"font-weight: bold; \">Clicks:</span> The number of times a link has been clicked</li><li><span style=\"font-weight: bold; \">Unique visitors:</span> First-time visitors to your website per day, per week or month</li><li><span style=\"font-weight: bold; \">Bounce rate:</span> Seen often in Google Analytics, the percentage of visitors that leave the site quickly without interacting contribute to the bounce rate</li><li><span style=\"font-weight: bold; \">Conversion rate:</span> The rate of visitors making purchases from your site, signing up for newsletters or subscribing to a service</li><li><span style=\"font-weight: bold; \">Organic traffic:</span> Visitors that arrive at your website directly from a search engine and not from social media or other blogs</li><li><span style=\"font-weight: bold; \">Direct traffic:</span> Visitors that come to your website by going to your address directly and not from a search engine</li></ul>\r\nWeb analytics allow webmasters or marketers to set key performance indicators (KPIs) or benchmarks to measure the level of success of the various elements of the website, including calls to action (CTA), subscription options or form sign-ups.\r\n<span style=\"font-weight: bold; \">How do I use website analytics tools?</span>\r\nA web analytics tool lets you see visualizations of user interactions with your website. At a base level, they report on simple website usages like visits and pages viewed. Beyond this, many of these services offer data analysis tools to better understand and interpret the information. You are able to use the tool as a data manager, where you can analyze numbers from different data sources and date ranges.\r\nYour website typically has goals, such as obtaining email addresses or converting a visitor to a purchaser. You can define key metrics (or key performance indicators) to track interactions that are important to your website. Funnels can also be used to watch a customer's path through a website and see where they may lose interest or stray from the intended course.\r\nFinally, behavior maps allow you to see a visual representation of where people view and click on individual pages. It can show you which links are successful and which areas are causing trouble or distractions for the user.\r\nOne website can have more than one KPI, and each KPI can demand a distinct tool for monitoring and reporting. Therefore, how you will use the tool will depend significantly on its purpose and suggested use. Moreover, the choice of web analytics tools might also rely on the bulk of your business data, and your market reach.\r\n<span style=\"font-weight: bold; \">What are web analytics services?</span>\r\nA web analytics service is an application or agency that performs data collection, then lets you view and analyze the information. Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time.\r\nA majority of website analytics tools focus on consumer insights and customer behavior. However, web analytics services can also monitor other aspects of your online presence like social media discussions and posts. They can help you distinguish the traffic coming from different social media channels and give you enough information to make the right decisions.\r\nSome web analytics services provide a custom analysis of your data to assist with pages that suffer from low conversion rates and create custom visitor profiles. You can get a detailed assessment of page quality directly. It can tell you how the data on individual pages are performing and whether potential consumers are traveling down the sales funnel from those particular pages.\r\nFinally, a web analytics service can help you monitor A/B testing that you implement to improve your site performance, ensuring the changes only become permanent if they work well. Website analytics gives you insight into the changes that will work best for enhancing the performance of your website.\r\n<span style=\"font-weight: bold;\">Do I need web analytics software for my website?</span>\r\nIf your website is for a business, it’s a good idea to use web analytics software. In fact, if you have a website that generates revenue for your business, you need website analytics.\r\nIt’s essential to understand who is visiting your website, how they use it, and what they are looking for. Analytics allows you to understand customers that you would typically not know existed. The visitors that come to your site don’t provide information and don’t interact often have an apparent reason they left your website empty-handed.\r\nJust like you would perform market research to understand why customers say no to your business in person or leave your retail store without making a purchase, you need to hear what your online customers have to say. Their feedbacks and actions can be more insightful than you can imagine. All the hints for website improvement and UX enhancement lie in their actions.\r\nWebsites that focus primarily on e-commerce or lead generation will see the most benefit from using web analytics software. Website analytics enables each website owner and webmaster to understand their consumers. It will allow them to monitor their customers, change the trouble spots on their website, and improve the conversion rate of new customers.\r\nHowever, even small business websites can benefit from seeing how their customers interact. A website is one of the initial investments of a small business. It only makes sense to want to know how your investment is performing after a couple of weeks or months after its launch. Website analytics can tell you precisely how every page, CTA, and element on your website is engaging the consumers, and which parts require immediate attention.\r\nAlso, if you do not have a form or cart on your website, you can still seek out traffic to learn about your business or act on contacting you. Actions like time spent on your site and bounce rates of organic traffic can be monitored, and their user experience can be improved using web analytics software.\r\nWebsite analytics is vital for every website, especially when Google is rolling out new updates, to ensure that you are keeping your eyes on the right metrics at the right time. Investing in website analytics can pinpoint at the factors responsible for reduced traffic and low sales. It can highlight the traffic and conversion trends for your site, and it can tell you precisely what changes your site might need to improve its performance.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-web-analytics.png","alias":"web-analytics"},"814":{"id":814,"title":"Landing pages","description":"In online marketing, a landing page, sometimes known as a &quot;lead capture page&quot;, &quot;static page&quot;, or a &quot;destination page&quot;, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site.\r\nLanding pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.","materialsDescription":"<span style=\"font-weight: bold;\">What is a landing page?</span>\r\nLanding pages are selling pages. Ideally - ONE page that:\r\n<ul><li>first introduces the proposal,</li><li>then describes the “goodies” and benefits of YOUR offer,</li><li>and finally, allows you to “skim the cream” - get a subscription, letter or call from a potential client.</li></ul>\r\nAnd if you have a store or a catalog of goods (services), then get the transition to the store for purchase.\r\n<span style=\"font-weight: bold;\">Should the landing page be located on a separate resource or on my website?</span>\r\nIt is possible but not necessary. It is important to understand: a landing page in the perception of the Internet user is a separate page with a special offer. It can be physically located on the other side of the world. Or lie literally next to them. In any case, it is one click from your store. But its perception by the visitor - as well as the result - does not change in any way.\r\nThe only caveat: if the landing page is created on a reputable and specialized service with a high rating, then the likelihood of visiting it and triggering increases. And the availability of technical support for the service allows you to count on its round-the-clock availability.\r\n<span style=\"font-weight: bold;\">Landing against the site - a real contradiction or myth?</span>\r\nIn fact, the problem is far-fetched, and there is no contradiction. The landing page (selling page) and the regular site differ in many ways, but they don’t “fight” at all, and in many cases, they successfully complement each other. You can own and use productively:\r\n<ul><li>Separate landing (one or more),</li><li>A separate site (corporate office, storefront, catalog, store, online magazine or online school),</li><li>A site with an unlimited number of landings.</li></ul>\r\nAnd you can actively use a bunch of landing sites (your own or others), extracting the maximum benefit from this.<br />It all depends on the specific tasks that you set for each element of this scheme and their successful combination.\r\n<span style=\"font-weight: bold;\">What are the main differences between a landing page and a site?</span>\r\n<ul><li>The &quot;purity&quot; of the idea and its visual display,</li><li>Refusal of all superfluous, doubtful and &quot;passing&quot; elements,</li><li>Maximum emphasis on the main thing, use of the most effective means and formulations for this,</li><li>As a rule, the solution of one single task: to convince or inform about something, sell something, attract customers to the store or participants for some specific event.</li></ul>\r\n<span style=\"font-weight: bold;\">What is necessary to create a good landing?</span>\r\n<span style=\"font-weight: bold;\">1. Clear and detailed information about who and why the landing page is created.</span> A full description, actual and digital characteristics and a sufficient selection of illustrations. Approximately the same as you would surely introduce to a future partner, investor or buyer in order to arouse trust and desire to cooperate and buy.\r\nFor what? To arouse trust and desire to cooperate or buy. And, so that there is no room for silly questions. Smart ones are welcome.\r\n<span style=\"font-weight: bold;\">2. An idea of how the landing page will &quot;work&quot;.</span> In other words, the script. Where to start, what to talk about next, then to complete a &quot;conversation&quot; with a landing visitor. Where and what accents to place. What to say (or keep silent). And how to bring a potential customer to the most important thing - the formed desire to buy.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon-landing-pages.png","alias":"landing-pages"}},"branches":"Information Technology","companySizes":"1 to 50 Employees","companyUrl":"https://singree.com/","countryCodes":["UKR"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":true,"presenterCodeLng":"","seo":{"title":"Singree","keywords":"","description":" Singree is a team of first-class, accredited specialists with extensive experience who are ready to take on the entire turnkey website creation process and realize your wildest dreams. We are the positive team that is focused on results, the team for those wh","og:title":"Singree","og:description":" Singree is a team of first-class, accredited specialists with extensive experience who are ready to take on the entire turnkey website creation process and realize your wildest dreams. We are the positive team that is focused on results, the team for those wh","og:image":"https://old.roi4cio.com/uploads/roi/company/Singree_logo.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":2876,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Singree_logo.png","logo":true,"scheme":false,"title":"Singree Software Development","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"singree-software-development","companyTitle":"Singree","companyTypes":["supplier","vendor"],"companyId":4908,"companyAlias":"singree","description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official representative office in the USA (Clever Solution Inc.) we cooperate with clients in America.\r\nSingree creates profitable and successful online stores because we:\r\n<ul><li>We use an individual approach to each client and project.</li><li>We start the project after a thorough analysis of the client's business and increase sales</li><li>We make a convenient, understandable and functional interface.</li><li>We work actively with the client at all stages of development.</li><li>We carry out optimization for search engines at the stage of development and filling of goods</li><li>We pay attention to details at all stages of development.</li></ul>\r\n<span style=\"font-weight: bold;\">What are we doing?</span>\r\n<ul><li>Corporate website</li><li>Promo Site</li><li>Online Store</li><li>Catalog</li><li>Landing</li><li>Website Business Card</li></ul>","shortDescription":"Singree - команда первоклассных, аккредитованных специалистов с большим опытом работы, которые готовы взять на себя весь процесс создания сайта “под ключ” и воплотить ваши самые смелые мечты.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":8,"sellingCount":20,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Singree Software Development","keywords":"","description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official ","og:title":"Singree Software Development","og:description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Singree_logo.png"},"eventUrl":"","translationId":2877,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"suppliedProducts":[{"id":2876,"logoURL":"https://old.roi4cio.com/fileadmin/user_upload/Singree_logo.png","logo":true,"scheme":false,"title":"Singree Software Development","vendorVerified":0,"rating":"1.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"singree-software-development","companyTitle":"Singree","companyTypes":["supplier","vendor"],"companyId":4908,"companyAlias":"singree","description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official representative office in the USA (Clever Solution Inc.) we cooperate with clients in America.\r\nSingree creates profitable and successful online stores because we:\r\n<ul><li>We use an individual approach to each client and project.</li><li>We start the project after a thorough analysis of the client's business and increase sales</li><li>We make a convenient, understandable and functional interface.</li><li>We work actively with the client at all stages of development.</li><li>We carry out optimization for search engines at the stage of development and filling of goods</li><li>We pay attention to details at all stages of development.</li></ul>\r\n<span style=\"font-weight: bold;\">What are we doing?</span>\r\n<ul><li>Corporate website</li><li>Promo Site</li><li>Online Store</li><li>Catalog</li><li>Landing</li><li>Website Business Card</li></ul>","shortDescription":"Singree - команда первоклассных, аккредитованных специалистов с большим опытом работы, которые готовы взять на себя весь процесс создания сайта “под ключ” и воплотить ваши самые смелые мечты.","type":null,"isRoiCalculatorAvaliable":false,"isConfiguratorAvaliable":false,"bonus":100,"usingCount":8,"sellingCount":20,"discontinued":0,"rebateForPoc":0,"rebate":0,"seo":{"title":"Singree Software Development","keywords":"","description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official ","og:title":"Singree Software Development","og:description":"We develop and promote websites, ecommerce projects (including online stores and marketplaces), web and mobile applications, platforms that support the latest blockchain technology.\r\nWe have been working on the Ukrainian market since 2009. Through an official ","og:image":"https://old.roi4cio.com/fileadmin/user_upload/Singree_logo.png"},"eventUrl":"","translationId":2877,"dealDetails":null,"roi":null,"price":null,"bonusForReference":null,"templateData":[],"testingArea":"","categories":[{"id":601,"title":"Custom Software Development","alias":"custom-software-development","description":" Custom software (also known as bespoke software or tailor-made software) is software that organization for some specific organization or another user. As such, it can be contrasted with the use of software packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing free software.\r\nSince custom software is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom software may be developed in an iterative process, allowing all nuances and possible hidden risks to be taken into account, including issues which were not mentioned in the original requirement specifications (which are, as a rule, never perfect). In particular, the first phase in the software development process may involve many departments, materchode including marketing, engineering, research and development and general management.\r\nLarge companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such software is legacy software, developed before COTS or free software packages offering the required functionality became available.\r\nCustom software development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization can even add up to the expense of developing custom software. Cost is not the only consideration, however, as the decision to opt for custom software often includes the requirement for the purchaser to own the source code, to secure the possibility of future development or modifications to the installed system.\r\nAdditionally, COTS comes with upfront license costs which vary enormously but sometimes run into the millions (in terms of dollars). Furthermore, the big software houses that release COTS products revamp their product very frequently. Thus a particular customization may need to be upgraded for compatibility every two to four years. Given the cost of customization, such upgrades also turn out to be expensive, as a dedicated product release cycle will have to be earmarked for them.\r\nThe decision to build custom software or go for a COTS implementation would usually rest on one or more of the following factors:\r\n<ul><li>Finances - both cost and benefit: The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done. However it is widely known that large custom software projects cannot fix all three of scope, time/cost and quality constant, so either the cost or the benefits of a custom software project will be subject to some degree of uncertainty - even disregarding the uncertainty around the business benefits of a feature that is successfully implemented.</li><li>Supplier - In the case of COTS, is the supplier likely to remain in business long, and will there be adequate support and customization available? Alternatively, will there be a realistic possibility of getting support and customization from third parties? In the case of custom software, software development may be outsourced or done in-house. If it is outsourced, the question is: is the supplier reputable, and do they have a good track record?</li><li>Time to market: COTS products usually have a quicker time to market</li><li>Size of implementation: COTS comes with standardization of business processes and reporting. For a global or national organization, these can bring in gains in cost savings, efficiency and productivity, if the branch offices are all willing and able to use the same COTS without heavy customizations (which is not always a given).</li></ul>","materialsDescription":" <span style=\"font-weight: bold;\">Why is custom software such a large investment?</span>\r\nBuilding a custom web application is a time-consuming endeavor. It takes time to learn the processes of your business, to gather requirements, to flesh out your needs, and to build the software. Put simply, time is money.\r\nWhile it’s a large investment, by investing in custom software, you’ll own the code instead of having a long-term licensing agreement with another software company.\r\n<span style=\"font-weight: bold;\">How could my business benefit from custom software?</span>\r\nA custom business software solution increases process efficiency through process automation. When business processes are properly automated, they minimize the waste in time and resources that the original processes contained.\r\nThink of it this way: with software that already exists, you have to modify your process to meet software capabilities. With custom software, you can build a system around the existing processes you have in place. You took a lot of time to develop those processes, so why should you revamp your business?\r\n<span style=\"font-weight: bold;\">What is IP and how important is it that I own it?</span>\r\nIP stands for Intellectual Property. When you deal with anything creative, you have to think about copyright and the intellectual property on that work and that includes the creation of software code.\r\nThis gets back to the question of buying vs. building. If there is an existing solution that can suit your needs just fine, then it makes sense to buy, but the software developer owns the code and you are basically licensing the software from there. However, if you need a specialized solution that is customized to your needs and decide to go the custom development route, then the question of who owns the code is an important one.\r\n<span style=\"font-weight: bold;\">I’m thinking about hiring someone offshore; what should I watch out for?</span>\r\nIn short, everything. Language barriers and lack of proximity lead to breakdowns in communication and quality. Do yourself a favor and stay local.\r\nOn a related note, if you’re thinking about hiring for the position internally, think about this: it takes around three people to complete a successful custom software project. If you hire someone internally, their salary might cost what it would take to build with us, and you get a whole team when you work with us. Plus, if your software developer decides to leave, they take their knowledge with them. If one of our team members leave, our whole team shares the knowledge so you’re not left in the dark.\r\n<span style=\"font-weight: bold;\">If things don’t go well, am I sunk?</span>\r\nWe make communication and transparency are top priorities so this doesn’t happen. Right out of the gate we work hard to make sure that not only the project is a good fit, but the relationship with the client is as well. Through each step of the process and the build, we keep you in the loop weekly so you know what to expect and what is happening, but a good development company should have places in their process/relationship where you can cleanly exit. Make sure you know what the process is for leaving and what those different ‘leaving’ options are.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Custom_Software_Development.png"},{"id":32,"title":"IT outsourcing","alias":"it-outsourcing","description":"<span style=\"font-weight: bold; \">IT outsourcing</span> is the use of external service providers to effectively deliver IT-enabled business process, application service and infrastructure solutions for business outcomes.\r\nOutsourcing, which also includes utility services, software as a service and cloud-enabled outsourcing, helps clients to develop the right sourcing strategies and vision, select the right IT service providers, structure the best possible contracts, and govern deals for sustainable win-win relationships with external providers.\r\nOutsourcing can enable enterprises to reduce costs, accelerate time to market, and take advantage of external expertise, assets and/or intellectual property. IT outsourcing can be implemented both ways: outsides or within the country. \r\nIT outsourcing vendors can provide either a fully managed service, meaning they take full responsibility of all IT maintenance and support, or they can provide additional support for an internal IT team when needed, which is known as co-sourced IT support. A company using IT outsourcing can choose to use one provider for all their IT functions or split the work among multiple providers. \r\n<span style=\"font-weight: bold;\">Specific IT services typically outsourced include:</span>\r\n<ul><li>Application development</li><li>Web hosting</li><li>Application support</li><li>Database development</li><li>Telecommunications</li><li>Networking</li><li>Disaster recovery</li><li>Security</li></ul>\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Reasons for Outsourcing</span></p>\r\n<span style=\"font-weight: bold; \">To Reduce Cost.</span> More often than not, outsourcing means saving money. This is often due to lower labor costs, cheaper infrastructure, or an advantageous tax system in the outsourcing location.<br /><span style=\"font-weight: bold; \">To Access Skills That Are Unavailable Locally.</span> Resources that are scarce at home can sometimes be found in abundance elsewhere, meaning you can easily reach them through outsourcing.<br /><span style=\"font-weight: bold; \">To Better Use Internal Resources</span>. By delegating some of your business processes to a third party, you’ll give your in-house employees the opportunity to focus on more meaningful tasks.<br /><span style=\"font-weight: bold; \">To Accelerate Business Processes.</span> When you stop wasting time on mundane, time-consuming processes, you’ll be able to move forward with your core offering a lot faster.<br /><span style=\"font-weight: bold; \">To Share Risks.</span> When you delegate a part of non-focus functionality by outsourcing it to a third-party vendor, you give away the responsibility and related risks.","materialsDescription":"<h3 class=\"align-center\">What are the Types of IT Outsourcing?</h3>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Project-Based Model.</span> The client hires a team to implement the part of work that is already planned and defined. The project manager from the outsourced team carries full responsibility for the quality and performance of the project.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Dedicated Team Model.</span> The client hires a team that will create a project for them, and they will work only on that project. Unlike the project-based model, a dedicated team is more engaged in your project. In this model, an outsourced team becomes your technical and product advisor. So it can offer ideas and suggest alternative solutions.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Outstaff Model.</span> It's a type of outsourcing in IT when you don't need a full-fledged development team and hire separate specialists. Sometimes the project requires finding a couple of additional professionals, and you're free to hire outstaff workers to cover that scope of work.</p>\r\n<h3 class=\"align-center\"><span style=\"font-weight: bold; \">What are IT Outsourcing examples?</span></h3>\r\nThe individual or company that becomes your outsourcing partner can be located anywhere in the world — one block away from your office or on another continent.\r\nA Bay Area-based startup partnering with an app development team in Utah and a call center in the Philippines, or a UK-based digital marketing agency hiring a Magento developer from Ukraine are both examples of outsourcing.\r\n<h3 class=\"align-center\">Why You Should Use IT Outsourcing</h3>\r\nNow that you know what IT outsourcing is, its models, and types, it's time to clarify why you need to outsource and whether you really need it. Let's go over a few situations that suggest when to opt for IT outsourcing.\r\n<ul><li><span style=\"font-weight: bold;\">You are a domain expert with idea</span></li></ul>\r\nIf you're an industry expert with the idea that solves a real problem, IT outsourcing is your choice. In this case, your main goal is to enter the market and test the solution fast. An outsourced team will help you validate the idea, build an MVP to check the hypothesis, and implement changes in your product according to market needs. It saves you money, time and lets you reach the goal.\r\n<ul><li><span style=\"font-weight: bold;\">You have an early-stage startup</span></li></ul>\r\nIt's a common case that young startups spend money faster than they get a solid team and a ready-to-market product. The Failory found that financial problems are the 3rd reason why startup fails. So it makes more sense to reduce costs by hiring an outsourced team of professionals while your business lives on investor's money. You may employ a full-cycle product development studio covering all the blind spots and bringing your product to life.\r\n<ul><li><span style=\"font-weight: bold;\">You need a technical support</span></li></ul>\r\nEven if you already have a ready solution, but it demands some technical improvements – frameworks for backend components, new language, integrations with enterprise software, UX&amp;UI design – it makes more sense to find an experienced partner. There are many functions that IT outsourcing can cover, and again it saves you the time you'd otherwise spend on looking for qualified staff.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_IT_outsourcing.png"}],"characteristics":[],"concurentProducts":[],"jobRoles":[],"organizationalFeatures":[],"complementaryCategories":[],"solutions":[],"materials":[],"useCases":[],"best_practices":[],"values":[],"implementations":[]}],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}