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Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. Information design can include data visualization, which involves using programs to interpret and form data into a visually compelling presentation, and can be tied in with information graphics.","materialsDescription":"<span style=\"font-weight: bold;\">What is graphic design and what does it include?</span>\r\nGraphic design is a design process that combines text and graphics in a way that is intended to communicate a specific message.\r\n<span style=\"font-weight: bold;\">Where is graphic design used?</span>\r\nYou will find graphic design in company logos, printed materials like brochures, posters, signs, greeting cards, postcards, business cards, billboards and ads. Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as color, typography, space, balance, form and lines to create their visual message.\r\nSome graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.\r\n<span style=\"font-weight: bold;\">What else does a graphic designer accomplish as part of the work they produce for a client?</span>\r\nBesides turning their client’s vision, brand image and value proposition into a graphic display, a designer will undertake many specialty tasks as part of a graphic design project. The specialty tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what customers are clicking on, doing presentations that explain the various potential designs, revising designs, and preparing asset files for others on the team and for client use.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Graphics_Design.png","alias":"graphics-design"},"569":{"id":569,"title":"Website Design","description":" Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.\r\nWebsites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.\r\nSome web designers prefer to hand code pages (typing HTML and CSS from scratch), while others use a "WYSIWYG" editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code. Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.\r\nWhile HTML and CSS are used to design the look and feel of a website, images must be created separately. Therefore, graphic design may overlap with web design, since graphic designers often create images for use on the Web. Some graphics programs like Adobe Photoshop even include a "Save for Web…" option that provides an easy way to export images in a format optimized for web publishing.","materialsDescription":" <span style=\"font-weight: bold;\">Why is Web Design Important?</span>\r\nIt can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence in web design.\r\nThis means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.\r\n<span style=\"font-weight: bold;\">A Good Site Increases Customer Conversion</span>\r\nWhen a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.\r\n<span style=\"font-weight: bold;\">A Responsive Website Helps Business Reach More Clients</span>\r\nAccording to recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.\r\n<span style=\"font-weight: bold;\">Websites Help in Business Branding</span>\r\nA poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Design.png","alias":"website-design"},"573":{"id":573,"title":"Facebook Page Design","description":" Facebook was initially created to connect people. It is now a vast social network comprising different features and providing opportunities for brands and communities to promote their services. And with 2 billion monthly users, this social media channel can’t be ignored.\r\nFacebook pages are specifically designed for businesses to showcase their services, serve customers and answer the most pressing questions about the product. They are also a perfect way to relay the brand’s message and publish informational, educational and entertaining content.\r\nWhen it comes to Facebook page design, you need to keep two things in mind: the engagement level and the brand’s vision. Facebook as a marketing channel is a very fast-paced, oversaturated medium. People spend an average of 35 minutes on Facebook each day, but due to information overload and unique news feed algorithms, the amount of time people spend on an individual post is actually calculated in seconds. Moreover, it’s ten times harder for brands to get in front of their audience, simply because Facebook favors personal and friends’ news over branded content.\r\nLuckily, there are ways around it. If a business produces engaging content on a regular basis, people will keep coming back for more. They will make an effort to stay in touch with the updates and return to the page every time there is a new post or a heated community discussion. They can even pin your updates to the top of the news feed!\r\nBranding is another way to retain the community. Brands don’t start on Facebook, but a Facebook page is a logical continuation of a brand story. When you redirect people from your website to a Facebook page you need to make sure that the brand experience is coherent and logical. For a designer, it means creating a profile photo and cover image that ensure fantastic user experience and prevent users from leaving. The best Facebook covers, therefore, have a “wow” effect or an element of surprise. They also highlight the brand’s vision in a clear and concise way.","materialsDescription":" <span style=\"font-weight: bold;\">What are the benefits of Facebook?</span>\r\nThe social networking website Facebook has established itself as the premier social networking website, according to the technology review website Social Media Today. Facebook critics decry a number of issues stemming from social networking in general, such as fears of the loss of privacy. Although Facebook has benefits and disadvantages, it can be an indispensable tool for business users.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Communication in Facebook</span></span>\r\nAlthough critics claim that Facebook isolates people from one another by putting users behind a computer screen, an article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Networking Tools</span></span>\r\nNetworking has always been a key component of business, but Facebook’s massive social network contains significant resources for people seeking exposure. With just a few keystrokes, business owners can quickly update key contacts, suppliers, investors and high-value customers. When publicly posting news about a company’s services or offerings, though, users should remain aware that competitors can see this information; for this reason, business owners should use discretion with sharing information on Facebook pages.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Social Marketing</span></span>\r\nFacebook offers a number of benefits to marketing professionals and small business owners alike. With its massive user base, Facebook gives marketers a nearly limitless audience for commercial messages. In addition, Facebook ad tools allow business users to target message delivery using a variety of demographic information that ranges from geographic location to age, relationship status and even sexual preference. Facebook also provides an array of analytical tools that marketers can use to gauge advertising effectiveness and adjust ads as necessary.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Research and Insights</span></span>\r\nJust as business owners must remember that competitors can see publicly posted information, savvy entrepreneurs can use the service’s public communication venues to research offers from other companies. Some organizations use Facebook pages to post newsletters and other updates, and business owners can use this information to keep abreast of competitor activity. In addition, Facebook users frequently share interesting details about their lives with hundreds of friends; business owners can use this information to keep track of popular culture and emerging trends. By staying up to date on customer interests, businesses can adapt to changing environments.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Facebook_Page_Design.png","alias":"facebook-page-design"},"579":{"id":579,"title":"Website Mockup Design","description":" Mock-ups are the key aspects of web visual design. They are typically the mid-to-high fidelity representation of products’ visual appearance; mock-ups dictate the product’s typography, color schemes, iconography and also hint at the basics of product functionality. Mock-ups are usually confused with wireframes and prototypes. Wireframes are low-fidelity blueprints with placeholders & gray boxes for detailed content while prototypes demonstrate how the design works. The functioning of a prototype is more complex; they explore a combination of interactions and help refine usability.\r\nMock-ups are quite relevant in any web design since they give users a hint on how the final product will appear. They also help in the implementation of some interactive elements like icons & buttons and usually have an advantage over wireframes & prototypes; mock-ups offer a friendly user interface and you need not rely much on imagination. Generally, Mockups are more complex than wireframes but less functional than prototypes, they fit perfectly as a transitional step between the two.\r\nMockups play a vital role during the process of web designing for business. This is because it will allow website owners to preview the design of their website before it reaches the final stage. If you want to use mockups while designing your business website, hiring mockup design services is the best and the most affordable option.","materialsDescription":" <span style=\"font-weight: bold;\">What is a website mockup?</span>\r\nIn the world of web design, a website mockup is a high-fidelity simulation of how a website will look. Website mockups combine the structure and logic of a wireframe but with the images, graphics and UI elements that the final product will have.\r\nHowever, while website mockups don’t include the transitions and usable functions you’ll see in a prototype and in the final product, they generally include basic navigation and interactions. Simply put, mockups help us define:\r\n<ul><li>Information architecture: how you organize your website’s information logically and hierarchically</li><li>User flow: how the user will interact with your website and the navigation UX</li><li>Visual hierarchy and layout: how all the elements appear on your webpages, their size and position relative to one another and the spacing between</li><li>Color: nearly always contain the color scheme you’ll use in the final product</li><li>Typography: contain the exact fonts types, sizes and boldness that your final product will have</li><li>Images: Use SVGs and high-quality images that mirror exactly the ones you’ll include in your final product</li></ul>\r\nIn short, website mockups help you to define all the important factors of your product to ensure the best UX possible before expensive coding begins. Because at that stage, any changes you make will be paid for in arms and legs!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Mockup_Design.png","alias":"website-mockup-design"},"583":{"id":583,"title":"Vector Graphics Design","description":" Vector graphics are computer graphics images that are defined in terms of 2D points, which are connected by lines and curves to form polygons and other shapes. Each of these points has a definite position on the x- and y-axis of the work plane and determines the direction of the path; further, each path may have various properties including values for stroke color, shape, curve, thickness, and fill. Vector graphics are commonly found today in the SVG, EPS, PDF or AI graphic file formats and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, and MPEG4.\r\nOne of the first uses of vector graphic displays was the US SAGE air defense system. Vector graphics systems were retired from the U.S. en route air traffic control in 1999, and are likely still in use in military and specialized systems. Vector graphics were also used on the TX-2 at the MIT Lincoln Laboratory by computer graphics pioneer Ivan Sutherland to run his program Sketchpad in 1963.\r\nSubsequent vector graphics systems, most of which iterated through dynamically modifiable stored lists of drawing instructions, include the IBM 2250, Imlac PDS-1, and DEC GT40. There was a home gaming system that used vector graphics called Vectrex as well as various arcade games like Asteroids, Space Wars and many cinematronics titles such as Rip-Off, and Tail Gunner using vector monitors. Storage scope displays, such as the Tektronix 4014, could display vector images but not modify them without first erasing the display.\r\nModern vector graphics displays can sometimes be found at laser light shows, where two fast-moving X-Y mirrors position the beam to rapidly draw shapes and text as straight and curved strokes on a screen.\r\nVector graphics can be created in a form using a pen plotter, a special type of printer that uses a series of ballpoint and felt-tip pens on a servo-driven mount that moves horizontally across the paper, with the plotter moving the paper back and forth through its paper path for vertical movement. Although a typical plot might easily require a few thousand paper motions, back and forth, the paper doesn't slip. In a tiny roll-fed plotter made by Alps in Japan, teeth on thin sprockets indented the paper near its edges on the first pass and maintained registration on subsequent passes.\r\nSome Hewlett-Packard pen plotters had two-axis pen carriers and stationery paper (plot size was limited). However, the moving-paper H-P plotters had grit wheels (akin to machine-shop grinding wheels) which, on the first pass, indented the paper surface, and collectively maintained registration.\r\nPresent-day vector graphic files such as engineering drawings are typically printed as bitmaps, after vector-to-raster conversion.\r\nThe term "vector graphics" is mainly used today in the context of two-dimensional computer graphics. It is one of several modes an artist can use to create an image on a raster display. Vector graphics can be uploaded to online databases for other designers to download and manipulate, speeding up the creative process. Other modes include text, multimedia, and 3D rendering. Virtually all modern 3D rendering is done using extensions of 2D vector graphics techniques. Plotters used in technical drawing still draw vectors directly to paper.","materialsDescription":" <span style=\"font-weight: bold;\">What Are Bitmap Images?</span>\r\nBitmap images are images that are described by pixels - squares of color arranged in a grid.\r\nBitmap images are also known as raster images.\r\n<span style=\"font-weight: bold;\">What Are Vector Images?</span>\r\nVector images are images described by shapes such as circles and squares, as opposed to bitmap images which are described by pixels - squares of color arranged in a grid. The shapes are precise mathematical descriptions of the image and can be scaled without becoming blurry or "pixelated" (that blocky look that bitmap/raster images so often get when scaled up).\r\n<span style=\"font-weight: bold;\">Why Use Vector Images?</span>\r\nVector images are used in most aspects of graphic design and are the preferred format for printing, both on paper and on clothes. The reason for this is that while a bitmap image can look great on the screen, which usually has a resolution of about 72 pixels/dots per inch (DPI), it will normally have to be scaled by a factor of 8 or more when printed since modern printers routinely produce resolutions of 600 pixels/dots per inch. Vector images can handle this type of scaling without any problems while bitmap images struggle with it.\r\nMany forms of printing require vector input in order to work - flex printing and embroidery for example.\r\nVector images are also used on the web in for example flash animations.\r\n<span style=\"font-weight: bold;\">What Is Tracing? Vectorization?</span>\r\nTracing, also known as vectorization, is the process of converting a bitmap image to a vector image.\r\nIt can be done by hand ("hand-tracing"), or by a computer program ("auto-tracing").","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Vector_Graphics_Design.png","alias":"vector-graphics-design"},"585":{"id":585,"title":"Corporate Identity Design","description":" The Branding of a company is very important and it gives the first impression of your company to its customers. The design of the brand gives judgment about your business and thus it should be very memorable and attractive. A professional branding or logo leaves a good image of your concern and also results in a great impression about the business. With today’s modern trend, you can design various creative and elegant designs for your brand name which leaves the potential customer to identify your company immediately.\r\nThe Brand is much more than the name of the company or its logo. It is the combination of all the experiences and impressions of a concern which includes the public relations, vendors, employees, customers or the communities. There are efficient people who represent the image of a company behind every good brand. When the expectations of the customers are met by the company, the loyalty of the brand is automatically developed. Thus, it is very important to focus on the design of the Brand name which should be descriptive about its services or products, memorable, short and attractive.\r\nBefore designing the brand, decide if it is going to be used on business cards, website, CD’s, clothing’s or printing materials, stickers, pens, on the products sold, or on any social network. Thus, plan accordingly and choose the appropriate designs or colors for your brand. Create a powerful logo with graphic design for your brand name which should speak about your business. It should be bold and distinctive and should be able to advertise about your company. A Tag line is also important for a Brand which could express the benefits of your concern and could leave an impression in the minds of the customers.\r\nThe important elements in a Brand design are the logo, names, tag lines, trademarks and packaging. The brand of the company mostly attempts the customers to purchase the products or services. Therefore, the name of the brand also plays a major role in the success of a business. There should be a life in your Brand designing with a good combination of the color, visual appearance or style, name, topography, intensity and size. Appropriate usage of these elements will provide uniqueness to your brand. You can also use a hired professional to create your brand design to make it more memorable.","materialsDescription":" <span style=\"font-weight: bold;\">How to develop a strong brand identity?</span>\r\nKnow who you are!\r\nBefore you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.\r\nWho you are as a brand is made up of a few key elements:\r\n<ul><li>Your mission (what’s your “why?”)</li><li>Your values (what beliefs drive your company?)</li><li>Your brand personality (if your brand was a person, what kind of personality would they have?)</li><li>Your unique positioning (how do you differentiate yourself from the competition?)</li><li>Your brand voice (if your brand was a person, how would it communicate?)</li></ul>\r\nThese elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.\r\nIf you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.\r\nAsk yourself:\r\n<ul><li>Why did we start this business?</li><li>What are the beliefs and values that are important to us as a company?</li><li>What do we do better than anyone else?</li><li>What makes us special?</li><li>If we could describe our brand in three words, what would they be?</li><li>What are the three words we would want our customers to use to describe us?</li></ul>\r\nYou can also check out this awesome branding workbook from consulting firm PricewaterhouseCoopers. While this workbook is geared towards personal branding, the strategies will work for any type of business model.\r\nOnce you’ve locked in who you are as a brand, it’s time to build the identity that will bring your brand to life and show who you are to the people who matter most: your customers.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Corporate_Identity_Design.png","alias":"corporate-identity-design"},"587":{"id":587,"title":"Packaging Design","description":" <span style=\"font-weight: bold;\">Package design</span> is a key element in consumer branding. It allows goods to stand out on the shelf, attract attention and motivate the buyer to purchase in conditions of high level of competition in the market. In turn, label design is one of the stages in creating packaging. It is often associated with the development of the original form of packaging - shaping. In a number of categories, such as spirits, brand success depends on the integrity of the design concept embodied in the label and the shape of the bottle.\r\nIn the field of consumer goods, packaging is an integral part of the brand - it is the main identifier that makes a product desirable and recognizable. We can distinguish several stages of interaction or “communication” of the packaging with the consumer, as well as several basic functions that it performs in this case:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">"Attraction"</span></span>\r\nEach modern buyer, having come to the store, is under the attack of a huge amount of information - around him are shelves with a wide variety of packages, different manufacturers, shapes, sizes and colors. Considering that the shopping list is usually rather big, we spend from a few seconds to a couple of minutes choosing each item. That is why the moment of contact of the buyer with the new brand is very brief. And only in the case when the packaging design is noticeable among many competitors, we can talk about the fulfillment of the first function - to stand out, attract attention, arouse interest.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">"Acquaintance"</span></span>\r\nAfter attention is drawn and the product is in the hands of the buyer, the stage of acquaintance with the product begins. Given the presence of dozens of competitors on the shelves - it will also not be long. Therefore, the next task is to convey to the consumer the most important information about the brand and product as briefly, clearly and structured as possible. This information can be emotional and functional. Thus, the packaging design and its individual components (logo, illustrations, product image, color, font and compositional solutions) are evaluated by the consumer more likely from an emotional point of view, with their help you can convey the brand’s target associations. For example, the packaging design of a dairy product or mineral water most often exploits a sense of naturalness and environmental friendliness, and the cognac label design reflects status and traditions.\r\nThe “functional” part of the package is data that the customer analyzes rationally. This information is about the manufacturer, place and date of production, shelf life, availability of preservatives, number of calories, etc. Despite the technical nature of this information, its presentation can also significantly affect the impression of acquaintance with the brand. Therefore, the development of packaging design always implies a layout in which information that is significant for the consumer and forms a positive image of the brand comes to the fore.\r\nAccordingly, the second function of packaging at the stage of dating is to be informative and form a positive brand image.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">"Dialog"</span></span>\r\nIf the acquaintance turned out to be successful and the consumer made a purchase, the third stage of interaction begins, which can conditionally be referred to as a “dialogue”. Often, after the purchase, we begin to consider the product in more detail: notice new design details, carefully read the texts, delve into their meaning. When the packaging design is built taking into account this stage - on it you can often find interesting details that are invisible at first sight; any texts and facts that reveal the brand’s legend. It is these details that allow the brand to build a dialogue with the consumer.\r\nThe function that is pronounced at this stage is to communicate with the consumer, revealing interesting details.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">"Recognition"</span></span>\r\nFinally, if the packaging design was done correctly, and the brand managed to build a dialogue with the consumer, having won his sympathies, the stage of re-purchase becomes relevant.\r\nIf at the first stage of communication with the consumer, uniqueness is important for attracting attention, then for making a repeat purchase, the uniqueness and recognition of the packaging become even more important. Here, by uniqueness, we mean: a) the presence of unusual copyright findings in design; b) avoiding established categorical stereotypes and the possibility of differentiation from competitors.\r\nThus, the final function of packaging design is to demonstrate individuality and be recognizable.","materialsDescription":" <span style=\"font-weight: bold;\">What is packaging design?</span>\r\nPackaging design is one of the most powerful marketing tools for promotion, a certain channel of communication between the manufacturer and its target audience. The more attractive the goods are, the greater demand they will enjoy. A tricky move can significantly increase the percentage of sales, because it is a well-known fact that a beautiful, bright, catchy container helps to buy it deliberately and spontaneously. Each smallest element should be worked out and thought out because it is important to create it so that it works for the brand, its success.\r\n<span style=\"font-weight: bold;\">What features does the packaging design provide?</span>\r\nA competent packaging design allows you to:\r\n<ul><li>highlight the product among competitors;</li><li>draw the attention of the target audience to him;</li><li>cheer up the buyer;</li><li>make the customer trust the brand.</li></ul>\r\nThe visual effect is very important. Numerous marketing studies confirm that the consumer, among many other similar products, will choose what looks best to him.\r\n<span style=\"font-weight: bold;\">How is packaging design developed?</span>\r\nThe development of individual packaging design is a complex process because its result can be the acquisition by a product of one of the main competitive advantages - an aesthetically harmonious appearance. Be sure to take into account the features and characteristics of the product. The color scheme, font, images, materials used - everything matters, nothing should be missed. It is also worth taking care of preserving originality and originality, protection from fakes, which are possible in the future.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Work Stages:</span></span>\r\n<ul><li>market analysis;</li><li>development of an original concept;</li><li>creation of several options;</li><li>the choice of one option, making changes to it;</li><li>layout preparation;</li><li>determination of optimal printing technology.</li></ul>\r\nThis is a complex, multi-level, multi-tasking, a lengthy procedure that requires specialists to have certain knowledge, skills, and experience.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Packaging_Design.png","alias":"packaging-design"},"589":{"id":589,"title":"Design Animation","description":" Visual marketing is firmly in the lead when it comes to promoting a business. And the most effective tool for him can surely be called an animated movie. It's no secret that the visualization of information facilitates its perception.\r\nAnimated video is one of the most original ways of presenting advertisements for your company. Animated advertising will attract the views of new customers and you will certainly want to buy products or services. Today, an animated video is a fairly well-known and sought-after form of advertising.\r\nAnimation video today is a must-have for any company that has a website. It is desirable that this video was creative, even if it tells about a large company or reveals serious questions. A distinctive feature of the drawn clips is the ability to present information from the face of any character, even the directly promoted product “animated” with the help of animation.\r\nBefore you order an animated video, it is important to decide which type of video is needed. A video can:\r\n<ul><li>Promote the brand. Such videos reveal the main characteristics of the product and tell about its strengths. In order for such a video to be effective, it is important to get an emotional response from the audience. To do this, you need to create a thoughtful character with an obvious pattern of behavior so that the viewer associates himself with him.</li><li>Talk about the company. The target audience of such clips is existing and potential employees and partners. Such videos are ordered to emphasize the positive features of the company. Due to this, there is a desire to cooperate with such an organization and/or work in it.</li><li>Be informative. These are intelligent videos that do not contain a call to action. The task of the informational video is to increase the involvement of the target audience and increase the level of brand loyalty. It is the most capacious and easy to hear important information.</li></ul>\r\nHaving made the decision to order an animation video, you need to understand what tasks it should perform. It is necessary to clarify the interests and preferences of the target audience and focus on them, choose an understandable and pleasant (if appropriate, with a humorous tint) style of narration and talk about the real merits of the product or service.","materialsDescription":" <span style=\"font-weight: bold;\">What is 2D animation?</span>\r\n2D animation - fully two-dimensional rollers. Characters, titles, buildings and any other objects in such videos are flat, as in the pictures. Today it is this kind of graphics that is most in demand. Often, these videos look simple and neat, but at the same time informative.\r\n2D animation can be executed in a classic drawing format or created using computer graphics, for example, Shape animation.\r\n<span style=\"font-weight: bold;\">What is 3D animation?</span>\r\n3D animation is its main difference from 2D in that the characters and any other objects in such a video are three-dimensional. Such videos allow you to fully demonstrate to customers a product from virtually all sides before it is created. It can be video smartphones, cars, houses. In the production of 3D animation is more complicated and more expensive than 2D, but at the same time much more spectacular, it means that it is better remembered.\r\n<span style=\"font-weight: bold;\">What is a cartoon video?</span>\r\nHand-drawn video is a modern marketing tool that will be useful for any kind of business. It is easier and clearer for a client to watch a short video than to wade through the wilds of numerous pages on the site.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Design_Animation.png","alias":"design-animation"},"617":{"id":617,"title":"Joomla Development","description":"Joomla is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.\r\nJoomla is written in PHP, uses object-oriented programming techniques (since version 1.5) and software design patterns, stores data in a MySQL, MS SQL (since version 2.5), or PostgreSQL (since version 3.0) database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, search, and support for language internationalization.\r\nOver 8,000 free and commercial extensions are available from the official Joomla Extensions Directory, and more are available from other sources. As of 2019, it was estimated to be the fourth most used content management system on the Internet, after WordPress and Drupal.\r\nJoomla has thousands of verified third party extensions which can be found on the Joomla Extensions Directory - extensions.joomla.org. There are also thousands of high end templates available, many of which are free. Paid templates are also available and come with support. Many templates provide a graphical user interface which allow you to change colors, fonts, layouts and features. Joomla has SEO tools built in. Includes Metadata and Keywords, Mod_rewrite support for SEF URLs and Menu creation for clear and consistent sitemaps.\r\n<ul><li>Multilingual: Offering over 75 languages.</li><li>Search Engine Optimization: Out of the box SEO & SEF.</li><li>Flexible: Make a blog, business website, intranet, community website… From the simplest to the most complex website.</li><li>Free: Joomla is free to use under GPL.</li><li>Extendable: Extensions are available to extend website functionality.</li><li>User Management: Access Control Lists allow management of the users of a website, and different groups.</li><li>Menu management: Create as many menus and menu items as you need.</li><li>Cache management: Caching for performance.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">What is Joomla?</span>\r\nJoomla has been on the web since 2005 and has gained a massive number of users; over 50 million downloads according to www.joomla.org. It makes this CMS (content management system) the second most popular after WordPress.\r\n<span style=\"font-weight: bold; \">What are the key features of Joomla?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Responsive.</span></span> Responsiveness is a “must have” for any up-to-date website. You, as well as almost every other Internet user today, expect the website to scale gracefully to any screen resolution and that is what Joomla is totally capable of doing.\r\nMobile devices, desktops, tablets - your website is not going to look “broken” on any of them.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Multilingual.</span></span> Do you operate in a non-English market? No problemo. Localizing the Joomla engine to your language is easier than it is with most of its competitors in the CMS world.\r\nThere are almost 70 language packs in Joomla which are just several clicks away from being installed and used.\r\nEven if a theme you use has some words that aren’t translatable with the language pack, you can translate the rest of them in a language override tool. This is great because in some other popular CMSs you’d need to go to your server and operate in the theme’s files directly.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Easy to update.</span></span> Joomla is one of the most frequently updated engines and that’s a good thing because the Joomla developer’s team brings us new features and new useful functions each time.\r\nWhat is even better, you can apply the update in two-three clicks from your admin panel. I can’t stress this point enough!\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Well Supported.</span></span> Joomla is an open-source platform, which enables anyone to contribute on a volunteer basis.\r\nThe downside to it is the fact that you can’t get on live chat or call someone from Joomla to get a free consultation for your site.\r\nLuckily, the Joomla team developed very detailed Joomla Documentation. If you’re more of a social type, you’ll enjoy Joomla User Forum.\r\n<span style=\"font-weight: bold; \">What makes Joomla stand out?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Media Manager</span></span>\r\nJoomla Media Manager is a tool that allows you to operate your media files in your Joomla admin panel. Media Manager in Joomla is one of the most intuitive and easy to use among similar tools.\r\nUnlike other CMS systems, you can easily create new folders on your server and upload files there. It would require going to FTP or Cpanel in most other CMSs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Contact Manager</span></span>\r\nJoomla is well prepared for being a corporate site that has numerous users with different roles and capabilities. Joomla contact manager enables you to create users in different departments and categories.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Content Management</span></span>\r\nEven though I’ve heard customers saying Joomla has a longer learning curve, compared to WordPress, it’s so worth it, because with Joomla comes greater flexibility and content combining possibilities.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Extensions (8000+)</span></span>\r\nJoomla has one of the most powerful extension databases among both CMS and eCommerce platforms.<br />You can find a plugin or module to do almost anything. What is remarkable regarding Joomla extensions - a lot of great plugins and modules are free, while most paid ones come with a free lite version and there is the possibility to upgrade to a premium version whenever you decide to do so.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Front-end Editing</span></span>\r\nI left it till the very end of the guide as it’s my favorite one. That’s what bugs me about WordPress and what cheers me up when working with Joomla - there is no need to go to the admin panel to edit some piece of content.\r\nIf you enabled front-end editing of your site, there will be a gear wheel next to any module and by clicking on it you’ll be able to make changes on the go. It’s a thrill in this bustling world in which we live.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Joomla_Development.png","alias":"joomla-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"623":{"id":623,"title":"Magento Development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png","alias":"magento-development"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example <table>, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: "To view a page, you need to use browser XXX."\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/"EOLed" version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install "packages" automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"631":{"id":631,"title":"CakePHP Development","description":" CakePHP is an open-source web framework. It follows the model–view–controller (MVC) approach and is written in PHP, modeled after the concepts of Ruby on Rails, and distributed under the MIT License.\r\nCakePHP uses well-known software engineering concepts and software design patterns, such as convention over configuration, model–view–controller, active record, association data mapping, and front controller.\r\nCakePHP started in April 2005, when a Polish programmer Michal Tatarynowicz wrote a minimal version of a rapid application development in PHP, dubbing it Cake. He published the framework under the MIT license, and opened it up to the online community of developers. In December 2005, L. Masters and G. J. Woodworth founded the Cake Software Foundation to promote development related to CakePHP. Version 1.0 was released on May 2006.\r\nOne of the project's inspirations was Ruby on Rails, using many of its concepts. The community has since grown and spawned several sub-projects.\r\nIn October 2009, project manager Woodworth and developer N. Abele resigned from the project to focus on their own projects, including the Lithium web framework (previously part of the CakePHP project). The remaining development team continued to focus on the original roadmap that was previously defined.","materialsDescription":" <span style=\"font-weight: bold;\">What is CakePHP? Why it’s Useful?</span>\r\nCakePHP is a free, open-source, rapid development framework for PHP. It’s a fundamental framework for developers to produce web applications.\r\nCakePHP has an active developer team and also the community, bringing terrific worth to the job. Along with maintaining you from wheel-reinventing, utilizing CakePHP suggests your application’s core is well examined as well as is being continuously boosted.\r\nBelow’s a quick listing of functions you’ll delight in when using CakePHP:\r\n<ul><li>Active, friendly community</li><li>Flexible licensing</li><li>Suitable with variations 4 and also 5 of PHP</li><li>Integrated CRUD for database Interaction</li><li>Application scaffolding</li><li>Code generation</li><li>MVC architecture</li><li>Request dispatcher with clean, customized URLs as well as routes</li><li>Integrated validation</li><li>Fast and also adaptable template (PHP phrase framework, with helpers)</li><li>Look for Helpers for AJAX, JavaScript, HTML Forms as well as a lot more</li><li>Email, Cookie, Security, Session, and also Request Handling Components</li><li>Flexible ACL</li><li>Data Sanitization</li><li>Flexible Caching</li><li>Localization</li><li>Works from any kind of web site directory site, with little to no Apache setup involved</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CakePHP_Development.png","alias":"cakephp-development"},"637":{"id":637,"title":"eCommerce development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is. Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png","alias":"ecommerce-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as <img /> and <input /> directly introduce content into the page. Other tags such as <p> surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as <video> or <input>. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"641":{"id":641,"title":"XML Development","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_XML_Development.png","alias":"xml-development"},"643":{"id":643,"title":"AJAX Development","description":" Ajax (also AJAX; short for asynchronous JavaScript and XML) is a set of web development techniques using many web technologies on the client side to create asynchronous web applications. With Ajax, web applications can send and retrieve data from a server asynchronously (in the background) without interfering with the display and behavior of the existing page. By decoupling the data interchange layer from the presentation layer, Ajax allows web pages and, by extension, web applications, to change content dynamically without the need to reload the entire page. In practice, modern implementations commonly utilize JSON instead of XML.\r\nAjax is not a single technology, but rather a group of technologies. HTML and CSS can be used in combination to mark up and style information. The webpage can then be modified by JavaScript to dynamically display—and allow the user to interact with—the new information. The built-in XMLHttpRequest object within JavaScript is commonly used to execute Ajax on webpages allowing websites to load content onto the screen without refreshing the page. Ajax is not a new technology, or different language, just existing technologies used in new ways.\r\nThe term Ajax has come to represent a broad group of Web technologies that can be used to implement a Web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that the following technologies are incorporated:\r\n<ul><li>HTML (or XHTML) and CSS for presentation</li><li>The Document Object Model (DOM) for dynamic display of and interaction with data</li><li>JSON or XML for the interchange of data, and XSLT for its manipulation</li><li>The XMLHttpRequest object for asynchronous communication</li><li>JavaScript to bring these technologies together</li></ul>\r\nSince then, however, there have been a number of developments in the technologies used in an Ajax application, and in the definition of the term Ajax itself. XML is no longer required for data interchange and, therefore, XSLT is no longer required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used. A variety of popular JavaScript libraries, including JQuery, include abstractions to assist in executing Ajax requests.\r\nAsynchronous HTML and HTTP (AHAH) involves using XMLHTTPRequest to retrieve (X)HTML fragments, which are then inserted directly into the Web page.","materialsDescription":" <span style=\"font-weight: bold;\">What Is AJAX?</span>\r\nAJAX is an acronym that stands for Asynchronous JavaScript and XML, and it describes a set of development techniques used for building websites and web applications. According to web developer and Skillcrush WordPress instructor Ann Cascarano, the best way to understand AJAX is to start with identifying its specific purpose in the web development process. AJAX’s core function is to update web content asynchronously (the “A” of AJAX), meaning a user’s web browser doesn’t need to reload an entire web page when only a small portion of content on the page needs to change.\r\nOne of the most ubiquitous examples of asynchronous updating is Google’s “Google Suggest” feature. When you enter a search query into Google’s search bar and the Google website automatically begins offering auto-complete options while you type, that’s AJAX in action. The content on the page changes (in this case, the auto-complete options in the search bar) without having to manually refresh the page (something that would make Google Suggest impractical to use). Features like Google Suggest are a fundamental part of contemporary web browsing, which points to how essential AJAX is in web development. In addition to Google Suggest, Cascarano says that AJAX is commonly used to update features like status and notification bars, online forms, comments sections, and surveys and polls. But what exactly are the “J” and “X” of AJAX and how do they make asynchronous updating possible?\r\n<span style=\"font-weight: bold;\">JavaScript and XML</span>\r\nAs mentioned above, the “J” in AJAX stands for JavaScript. JavaScript is a type of scripting language—coding languages used to automate website processes so web developers don’t have to individually program each instance of the process that appears on a page. In JavaScript’s case, it’s used specifically to create, add, and manage dynamic website content. In other words, after markup languages like HTML and CSS are used to build and display static web features (headers, fonts, paragraphs, etc.), JavaScript is then used to control features that require real time updates while a visitor is viewing a page (think interactive maps, animated graphics, scrolling video, jukeboxes, etc). Since JavaScript is in the business of updating page content without requiring viewers to manually reload entire pages, it’s a critical component for AJAX’s asynchronous updating.\r\nThe “X” in AJAX is XML (Extensible Markup Language). As its name suggests, XML is a markup language, which means it’s in the same family as languages like HTML and CSS. Markup languages are coding languages used to annotate parts of a web document that are intended to give web browsers instructions about how to understand, process, and display a web page, versus the actual text intended to be displayed on the page. While HTML and CSS focus on instructing how page content is displayed (paragraphs, headers, fonts, colors, etc.), XML is used to transfer data stored on the page to the browsers that view it. Individual computer systems are often incompatible with one another and can’t understand or interact with data formatted by a different system. XML allows developers to bypass this obstacle by storing data in plain text format between XML tags. By doing this, XML offers a way of storing, moving, and sharing data that isn’t dependent on a particular software or hardware system (something that’s crucial for the internet, where data needs to be available and understandable across all software and hardware platforms). RSS feeds—subscription web feeds that allow users to access content from blogs and news sources as they are updated in real time—are built with XML and are an example of the language’s practical data-sharing capabilities. But how does XML combine with JavaScript to form AJAX?\r\n<span style=\"font-weight: bold;\">How Does AJAX Work?</span>\r\nAccording to Cascarano, JavaScript and XML combine to make asynchronous updating happen through the use of something called an XMLHttpRequest object. When a user visits a web page designed to make use of AJAX and a prescribed event occurs (the user loads the page, clicks a button, fills out a form, etc.) JavaScript creates an XMLHttpRequest object, which then transfers data in an XML format between a web browser (the program being used to view the website) and a web server (the software or hardware where a website’s data is stored). The XMLHttpRequest object sends a request for updated page data to the web server, the server process the request, a response is created server-side and sent back to the browser, which then uses JavaScript to process the response and display it on the screen as updated content.\r\nTo recap: JavaScript automates the updating process, the request for updated content is formatted in XML to make it universally understandable, and JavaScript again kicks in to refresh the relevant content for the user viewing the page. Cascarano notes that the AJAX technique ignores extraneous page data and only handles requests for updated information and the updated information itself. This is really the heart of AJAX’s effectiveness, making websites and applications that use AJAX faster and more responsive for users.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_AJAX_Development.png","alias":"ajax-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n"JavaScript" is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"}},"companyUrl":"https://www.thedreamsteps.com/","countryCodes":["IND"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":false,"presenterCodeLng":"","seo":{"title":"Dream Steps Technologies","keywords":"","description":"Dream Steps is an IT Company that believes in delivering unrivaled services to help businesses outrank their competitors. 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