{"global":{"lastError":{},"locale":"en","locales":{"data":[{"id":"de","name":"Deutsch"},{"id":"en","name":"English"}],"loading":false,"error":false},"currency":{"id":49,"name":"EUR"},"currencies":{"data":[{"id":49,"name":"EUR"},{"id":124,"name":"RUB"},{"id":153,"name":"UAH"},{"id":155,"name":"USD"}],"loading":false,"error":false},"translations":{"company":{"role-vendor":{"ru":"Производитель","_type":"localeString","en":"Vendor"},"role-supplier":{"_type":"localeString","en":"Supplier","ru":"Поставщик"},"products-popover":{"en":"Products","de":"die produkte","ru":"Продукты","_type":"localeString"},"introduction-popover":{"en":"introduction","ru":"внедрения","_type":"localeString"},"partners-popover":{"en":"partners","ru":"партнеры","_type":"localeString"},"update-profile-button":{"_type":"localeString","en":"Update profile","ru":"Обновить профиль"},"read-more-button":{"_type":"localeString","en":"Show more","ru":"Показать ещё"},"hide-button":{"ru":"Скрыть","_type":"localeString","en":"Hide"},"user-implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"categories":{"ru":"Компетенции","_type":"localeString","en":"Categories"},"description":{"en":"Description","ru":"Описание","_type":"localeString"},"role-user":{"ru":"Пользователь","_type":"localeString","en":"User"},"partnership-vendors":{"_type":"localeString","en":"Partnership with vendors","ru":"Партнерство с производителями"},"partnership-suppliers":{"ru":"Партнерство с поставщиками","_type":"localeString","en":"Partnership with suppliers"},"reference-bonus":{"_type":"localeString","en":"Bonus 4 reference","ru":"Бонус за референс"},"partner-status":{"en":"Partner status","ru":"Статус партнёра","_type":"localeString"},"country":{"ru":"Страна","_type":"localeString","en":"Country"},"partner-types":{"_type":"localeString","en":"Partner types","ru":"Типы партнеров"},"branch-popover":{"en":"branch","ru":"область деятельности","_type":"localeString"},"employees-popover":{"en":"number of employees","ru":"количество сотрудников","_type":"localeString"},"partnership-programme":{"ru":"Партнерская программа","_type":"localeString","en":"Partnership program"},"partner-discounts":{"_type":"localeString","en":"Partner discounts","ru":"Партнерские скидки"},"registered-discounts":{"ru":"Дополнительные преимущества за регистрацию сделки","_type":"localeString","en":"Additional benefits for registering a deal"},"additional-advantages":{"en":"Additional Benefits","ru":"Дополнительные преимущества","_type":"localeString"},"additional-requirements":{"ru":"Требования к уровню партнера","_type":"localeString","en":"Partner level requirements"},"certifications":{"_type":"localeString","en":"Certification of technical specialists","ru":"Сертификация технических специалистов"},"sales-plan":{"ru":"Годовой план продаж","_type":"localeString","en":"Annual Sales Plan"},"partners-vendors":{"ru":"Партнеры-производители","_type":"localeString","en":"Partners-vendors"},"partners-suppliers":{"ru":"Партнеры-поставщики","_type":"localeString","en":"Partners-suppliers"},"all-countries":{"_type":"localeString","en":"All countries","ru":"Все страны"},"supplied-products":{"_type":"localeString","en":"Supplied products","ru":"Поставляемые продукты"},"vendored-products":{"en":"Produced products","ru":"Производимые продукты","_type":"localeString"},"vendor-implementations":{"ru":"Производимые внедрения","_type":"localeString","en":"Produced deployments"},"supplier-implementations":{"ru":"Поставляемые внедрения","_type":"localeString","en":"Supplied deployments"},"show-all":{"_type":"localeString","en":"Show all","ru":"Показать все"},"not-yet-converted":{"en":"Data is moderated and will be published soon. Please, try again later.","ru":"Данные модерируются и вскоре будут опубликованы. Попробуйте повторить переход через некоторое время.","_type":"localeString"},"schedule-event":{"ru":"Pасписание событий","_type":"localeString","en":"Events schedule"},"implementations":{"ru":"Внедрения","_type":"localeString","en":"Deployments"},"register":{"ru":"Регистрация ","_type":"localeString","en":"Register"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"auth-message":{"_type":"localeString","en":"To view company events please log in or register on the sit.","ru":"Для просмотра ивентов компании авторизируйтесь или зарегистрируйтесь на сайт."},"company-presentation":{"ru":"Презентация компании","_type":"localeString","en":"Company presentation"}},"header":{"help":{"ru":"Помощь","_type":"localeString","en":"Help","de":"Hilfe"},"how":{"_type":"localeString","en":"How does it works","de":"Wie funktioniert es","ru":"Как это работает"},"login":{"en":"Log in","de":"Einloggen","ru":"Вход","_type":"localeString"},"logout":{"_type":"localeString","en":"Sign out","ru":"Выйти"},"faq":{"en":"FAQ","de":"FAQ","ru":"FAQ","_type":"localeString"},"references":{"en":"Requests","de":"References","ru":"Мои запросы","_type":"localeString"},"solutions":{"_type":"localeString","en":"Solutions","ru":"Возможности"},"find-it-product":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"autoconfigurator":{"_type":"localeString","en":" Price calculator","ru":"Калькулятор цены"},"comparison-matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison Matrix"},"roi-calculators":{"ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"b4r":{"en":"Bonus for reference","ru":"Бонус за референс","_type":"localeString"},"business-booster":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"catalogs":{"en":"Catalogs","ru":"Каталоги","_type":"localeString"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"_type":"localeString","en":"Deployments","ru":"Внедрения"},"companies":{"en":"Companies","ru":"Компании","_type":"localeString"},"categories":{"_type":"localeString","en":"Categories","ru":"Категории"},"for-suppliers":{"ru":"Поставщикам","_type":"localeString","en":"For suppliers"},"blog":{"ru":"Блог","_type":"localeString","en":"Blog"},"agreements":{"en":"Deals","ru":"Сделки","_type":"localeString"},"my-account":{"ru":"Мой кабинет","_type":"localeString","en":"My account"},"register":{"en":"Register","ru":"Зарегистрироваться","_type":"localeString"},"comparison-deletion":{"en":"Deletion","ru":"Удаление","_type":"localeString"},"comparison-confirm":{"en":"Are you sure you want to delete","ru":"Подтвердите удаление","_type":"localeString"},"search-placeholder":{"en":"Enter your search term","ru":"Введите поисковый запрос","_type":"localeString"},"my-profile":{"_type":"localeString","en":"My profile","ru":"Мои данные"},"about":{"_type":"localeString","en":"About Us"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4presenter":{"_type":"localeString","en":"Roi4Presenter"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"sub_it_catalogs":{"_type":"localeString","en":"Find IT product"},"sub_b4reference":{"_type":"localeString","en":"Get reference from user"},"sub_roi4presenter":{"en":"Make online presentations","_type":"localeString"},"sub_roi4webinar":{"_type":"localeString","en":"Create an avatar for the event"},"catalogs_new":{"_type":"localeString","en":"Products"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"},"it_our_it_catalogs":{"en":"Our IT Catalogs","_type":"localeString"},"it_products":{"_type":"localeString","en":"Find and compare IT products"},"it_implementations":{"en":"Learn implementation reviews","_type":"localeString"},"it_companies":{"_type":"localeString","en":"Find vendor and company-supplier"},"it_categories":{"_type":"localeString","en":"Explore IT products by category"},"it_our_products":{"_type":"localeString","en":"Our Products"},"it_it_catalogs":{"_type":"localeString","en":"IT catalogs"}},"footer":{"copyright":{"ru":"Все права защищены","_type":"localeString","en":"All rights reserved","de":"Alle rechte vorbehalten"},"company":{"de":"Über die Firma","ru":"О компании","_type":"localeString","en":"My Company"},"about":{"en":"About us","de":"Über uns","ru":"О нас","_type":"localeString"},"infocenter":{"ru":"Инфоцентр","_type":"localeString","en":"Infocenter","de":"Infocenter"},"tariffs":{"en":"Subscriptions","de":"Tarife","ru":"Тарифы","_type":"localeString"},"contact":{"en":"Contact us","de":"Kontaktiere uns","ru":"Связаться с нами","_type":"localeString"},"marketplace":{"ru":"Marketplace","_type":"localeString","en":"Marketplace","de":"Marketplace"},"products":{"en":"Products","de":"Produkte","ru":"Продукты","_type":"localeString"},"compare":{"de":"Wähle und vergleiche","ru":"Подобрать и сравнить","_type":"localeString","en":"Pick and compare"},"calculate":{"de":"Kosten berechnen","ru":"Расчитать стоимость","_type":"localeString","en":"Calculate the cost"},"get_bonus":{"_type":"localeString","en":"Bonus for reference","de":"Holen Sie sich einen Rabatt","ru":"Бонус за референс"},"salestools":{"en":"Salestools","de":"Salestools","ru":"Salestools","_type":"localeString"},"automatization":{"_type":"localeString","en":"Settlement Automation","de":"Abwicklungsautomatisierung","ru":"Автоматизация расчетов"},"roi_calcs":{"de":"ROI-Rechner","ru":"ROI калькуляторы","_type":"localeString","en":"ROI calculators"},"matrix":{"ru":"Матрица сравнения","_type":"localeString","en":"Comparison matrix","de":"Vergleichsmatrix"},"b4r":{"de":"Rebate 4 Reference","ru":"Rebate 4 Reference","_type":"localeString","en":"Rebate 4 Reference"},"our_social":{"de":"Unsere sozialen Netzwerke","ru":"Наши социальные сети","_type":"localeString","en":"Our social networks"},"subscribe":{"en":"Subscribe to newsletter","de":"Melden Sie sich für den Newsletter an","ru":"Подпишитесь на рассылку","_type":"localeString"},"subscribe_info":{"en":"and be the first to know about promotions, new features and recent software reviews","ru":"и узнавайте первыми об акциях, новых возможностях и свежих обзорах софта","_type":"localeString"},"policy":{"en":"Privacy Policy","ru":"Политика конфиденциальности","_type":"localeString"},"user_agreement":{"ru":"Пользовательское соглашение ","_type":"localeString","en":"Agreement"},"solutions":{"ru":"Возможности","_type":"localeString","en":"Solutions"},"find":{"ru":"Подбор и сравнение ИТ продукта","_type":"localeString","en":"Selection and comparison of IT product"},"quote":{"ru":"Калькулятор цены","_type":"localeString","en":"Price calculator"},"boosting":{"_type":"localeString","en":"Business boosting","ru":"Развитие бизнеса"},"4vendors":{"ru":"поставщикам","_type":"localeString","en":"4 vendors"},"blog":{"_type":"localeString","en":"blog","ru":"блог"},"pay4content":{"ru":"платим за контент","_type":"localeString","en":"we pay for content"},"categories":{"en":"categories","ru":"категории","_type":"localeString"},"showForm":{"ru":"Показать форму","_type":"localeString","en":"Show form"},"subscribe__title":{"en":"We send a digest of actual news from the IT world once in a month!","ru":"Раз в месяц мы отправляем дайджест актуальных новостей ИТ мира!","_type":"localeString"},"subscribe__email-label":{"en":"Email","ru":"Email","_type":"localeString"},"subscribe__name-label":{"ru":"Имя","_type":"localeString","en":"Name"},"subscribe__required-message":{"ru":"Это поле обязательное","_type":"localeString","en":"This field is required"},"subscribe__notify-label":{"_type":"localeString","en":"Yes, please, notify me about news, events and propositions","ru":"Да, пожалуйста уведомляйте меня о новостях, событиях и предложениях"},"subscribe__agree-label":{"ru":"Подписываясь на рассылку, вы соглашаетесь с %TERMS% и %POLICY% и даете согласие на использование файлов cookie и передачу своих персональных данных*","_type":"localeString","en":"By subscribing to the newsletter, you agree to the %TERMS% and %POLICY% and agree to the use of cookies and the transfer of your personal data"},"subscribe__submit-label":{"en":"Subscribe","ru":"Подписаться","_type":"localeString"},"subscribe__email-message":{"ru":"Пожалуйста, введите корректный адрес электронной почты","_type":"localeString","en":"Please, enter the valid email"},"subscribe__email-placeholder":{"ru":"username@gmail.com","_type":"localeString","en":"username@gmail.com"},"subscribe__name-placeholder":{"_type":"localeString","en":"Last, first name","ru":"Имя Фамилия"},"subscribe__success":{"ru":"Вы успешно подписаны на рассылку. Проверьте свой почтовый ящик.","_type":"localeString","en":"You are successfully subscribed! Check you mailbox."},"subscribe__error":{"_type":"localeString","en":"Subscription is unsuccessful. Please, try again later.","ru":"Не удалось оформить подписку. Пожалуйста, попробуйте позднее."},"roi4presenter":{"de":"roi4presenter","ru":"roi4presenter","_type":"localeString","en":"Roi4Presenter"},"it_catalogs":{"_type":"localeString","en":"IT catalogs"},"roi4webinar":{"_type":"localeString","en":"Pitch Avatar"},"b4reference":{"_type":"localeString","en":"Bonus4Reference"}},"breadcrumbs":{"home":{"ru":"Главная","_type":"localeString","en":"Home"},"companies":{"_type":"localeString","en":"Companies","ru":"Компании"},"products":{"en":"Products","ru":"Продукты","_type":"localeString"},"implementations":{"en":"Deployments","ru":"Внедрения","_type":"localeString"},"login":{"ru":"Вход","_type":"localeString","en":"Login"},"registration":{"en":"Registration","ru":"Регистрация","_type":"localeString"},"b2b-platform":{"ru":"Портал для покупателей, поставщиков и производителей ИТ","_type":"localeString","en":"B2B platform for IT buyers, vendors and suppliers"}},"comment-form":{"title":{"en":"Leave comment","ru":"Оставить комментарий","_type":"localeString"},"firstname":{"_type":"localeString","en":"First name","ru":"Имя"},"lastname":{"ru":"Фамилия","_type":"localeString","en":"Last name"},"company":{"ru":"Компания","_type":"localeString","en":"Company name"},"position":{"ru":"Должность","_type":"localeString","en":"Position"},"actual-cost":{"en":"Actual cost","ru":"Фактическая стоимость","_type":"localeString"},"received-roi":{"ru":"Полученный ROI","_type":"localeString","en":"Received ROI"},"saving-type":{"_type":"localeString","en":"Saving type","ru":"Тип экономии"},"comment":{"en":"Comment","ru":"Комментарий","_type":"localeString"},"your-rate":{"ru":"Ваша оценка","_type":"localeString","en":"Your rate"},"i-agree":{"en":"I agree","ru":"Я согласен","_type":"localeString"},"terms-of-use":{"ru":"С пользовательским соглашением и политикой конфиденциальности","_type":"localeString","en":"With user agreement and privacy policy"},"send":{"ru":"Отправить","_type":"localeString","en":"Send"},"required-message":{"ru":"{NAME} - это обязательное поле","_type":"localeString","en":"{NAME} is required filed"}},"maintenance":{"title":{"_type":"localeString","en":"Site under maintenance","ru":"На сайте проводятся технические работы"},"message":{"ru":"Спасибо за ваше понимание","_type":"localeString","en":"Thank you for your understanding"}}},"translationsStatus":{"company":"success"},"sections":{},"sectionsStatus":{},"pageMetaData":{"company":{"title":{"_type":"localeString","en":"ROI4CIO: Company","ru":"ROI4CIO: Компания"},"meta":[{"name":"og:image","content":"https://roi4cio.com/fileadmin/templates/roi4cio/image/roi4cio-logobig.jpg"},{"name":"og:type","content":"website"}],"translatable_meta":[{"name":"title","translations":{"ru":"Компания","_type":"localeString","en":"Company"}},{"translations":{"en":"Company description","ru":"Описание компании","_type":"localeString"},"name":"description"},{"translations":{"_type":"localeString","en":"Company keywords","ru":"Ключевые слова для компании"},"name":"keywords"}]}},"pageMetaDataStatus":{"company":"success"},"subscribeInProgress":false,"subscribeError":false},"auth":{"inProgress":false,"error":false,"checked":true,"initialized":false,"user":{},"role":null,"expires":null},"products":{"productsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null,"useProductLoading":false,"sellProductLoading":false,"templatesById":{},"comparisonByTemplateId":{}},"filters":{"filterCriterias":{"loading":false,"error":null,"data":{"price":{"min":0,"max":6000},"users":{"loading":false,"error":null,"ids":[],"values":{}},"suppliers":{"loading":false,"error":null,"ids":[],"values":{}},"vendors":{"loading":false,"error":null,"ids":[],"values":{}},"roles":{"id":200,"title":"Roles","values":{"1":{"id":1,"title":"User","translationKey":"user"},"2":{"id":2,"title":"Supplier","translationKey":"supplier"},"3":{"id":3,"title":"Vendor","translationKey":"vendor"}}},"categories":{"flat":[],"tree":[]},"countries":{"loading":false,"error":null,"ids":[],"values":{}}}},"showAIFilter":false},"companies":{"companiesByAlias":{"nikacrm":{"id":5078,"title":"NikaCRM","logoURL":"https://old.roi4cio.com/uploads/roi/company/logo_1.jpg","alias":"nikacrm","address":"","roles":[{"id":2,"type":"supplier"}],"description":"We provide a full range of services for the implementation and configuration of amoCRM for small and medium businesses in Ukraine and the CIS countries. We will set up and automate all the stages of the transaction, write out the conversation algorithms for managers, derive rules for the employees so that every action in the lead management is formalized as much as possible. As a result, the manager processes transactions faster, the company loses customers less, the quantity and quality of incoming requests grows, and the business turnover increases.\r\nMore details:\r\nPAYMENT LICENSES - buy amoCRM licenses through a certified partner and get +1 month free use as a gift\r\nAMOCRM INTRODUCTION - we do basic configuration, we integrate with sites, ip-telephony, messengers and other services\r\nDEVELOPING WIDGETS - with the help of widgets we will add additional functions necessary for your business\r\nTECHNICAL SUPPORT - we train managers and managers to work with amoCRM, answer questions, fix problems.","companyTypes":["supplier"],"products":{},"vendoredProductsCount":0,"suppliedProductsCount":0,"supplierImplementations":[],"vendorImplementations":[],"userImplementations":[],"userImplementationsCount":0,"supplierImplementationsCount":0,"vendorImplementationsCount":0,"vendorPartnersCount":0,"supplierPartnersCount":0,"b4r":1,"categories":{"51":{"id":51,"title":"PaaS - Platform as a service","description":"<span style=\"font-weight: bold; \">Platform as a Service (PaaS)</span> or <span style=\"font-weight: bold; \">Application Platform as a Service (aPaaS)</span> or <span style=\"font-weight: bold; \">platform-based service</span> is a category of cloud computing services that provides a platform allowing customers to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app.\r\n<span style=\"font-weight: bold; \">PaaS can be delivered in three ways:</span>\r\n<span style=\"font-weight: bold;\">As a public cloud service</span> from a provider, where the consumer controls software deployment with minimal configuration options, and the provider provides the networks, servers, storage, operating system (OS), middleware (e.g. Java runtime, .NET runtime, integration, etc.), database and other services to host the consumer's application.\r\n<span style=\"font-weight: bold;\">As a private service</span> (software or appliance) behind a firewall.\r\n<span style=\"font-weight: bold;\">As software</span> deployed on a public infrastructure as a service.\r\n<span style=\"color: rgb(97, 97, 97); \">The original intent of PaaS technology was to simplify the code-writing process for developers, with the infrastructure and operations handled by the PaaS provider. Originally, all PaaSes were in the public cloud. Because many companies did not want to have everything in the public cloud, private and hybrid PaaS options (managed by internal IT departments) were created.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">PaaS provides an environment for developers and companies to create, host and deploy applications, saving developers from the complexities of the infrastructure side (setting up, configuring and managing elements such as servers and databases).</span>\r\n<span style=\"color: rgb(97, 97, 97); \">PaaS products can improve the speed of developing an app, and allow the consumer to focus on the application itself. With PaaS, the consumer manages applications and data, while the provider (in public PaaS) or IT department (in private PaaS) manages runtime, middleware, operating system, virtualization, servers, storage and networking.</span>\r\n<span style=\"color: rgb(97, 97, 97); \">PaaS offerings may also include facilities for application design, application development, testing and deployment, as well as services such as team collaboration, web service integration, and marshalling, database integration, security, scalability, storage, persistence, state management, application versioning, application instrumentation, and developer community facilitation. Besides the service engineering aspects, PaaS solutions include mechanisms for service management, such as monitoring, workflow management, discovery and reservation.</span>\r\nThere are various types of PaaS providers. All offer application hosting and a deployment environment, along with various integrated services. Services offer varying levels of scalability and maintenance. Developers can write an application and upload it to a PaaS platform that supports their software language of choice, and the application runs on that PaaS.","materialsDescription":"<h1 class=\"align-center\">How PaaS works</h1>\r\n<p class=\"align-left\">PaaS does not replace a company's entire IT infrastructure for software development. It is provided through a cloud service provider's hosted infrastructure with users most frequently accessing the offerings through a web browser. PaaS can be delivered through public, private and hybrid clouds to deliver services such as application hosting and Java development.</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">Other PaaS services include:</span></p>\r\n<ul><li>Development team collaboration</li><li>Application design and development</li><li>Application testing and deployment</li><li>Web service integration</li><li>Information security</li><li>Database integration</li></ul>\r\n<p class=\"align-left\">Users pay for PaaS on a per-use basis. However, different platform as a service providers charge a flat monthly fee for access to the platform and its applications.</p>\r\n<h1 class=\"align-center\">What are the types of PaaS?</h1>\r\n<ul><li><span style=\"font-weight: bold; \">Public PaaS</span></li></ul>\r\nA public PaaS allows the user to control software deployment while the cloud provider manages the delivery of all other major IT components necessary to the hosting of applications, including operating systems, databases, servers and storage system networks. \r\nPublic PaaS vendors offer middleware that enables developers to set up, configure and control servers and databases without the necessity of setting up the infrastructure side of things. As a result, public PaaS and IaaS (infrastructure as a service) run together, with PaaS operating on top of a vendor's IaaS infrastructure while leveraging the public cloud. \r\n<ul><li><span style=\"font-weight: bold; \">Private PaaS</span></li></ul>\r\nA private PaaS is usually delivered as an appliance or software within the user's firewall which is frequently maintained in the company's on-premises data center. A private PaaS software can be developed on any type of infrastructure and can work within the company's specific private cloud. Private PaaS allows an organization to better serve developers, improve the use of internal resources and reduce the costly cloud sprawl that many companies face.\r\n<ul><li><span style=\"font-weight: bold; \">Hybrid PaaS </span></li></ul>\r\nCombines public PaaS and private PaaS to provide companies with the flexibility of infinite capacity provided by a public PaaS model and the cost efficiencies of owning an internal infrastructure in private PaaS. Hybrid PaaS utilizes a hybrid cloud.\r\n<ul><li><span style=\"font-weight: bold; \">Communication PaaS </span></li></ul>\r\nCPaaS is a cloud-based platform that allows developers to add real-time communications to their apps without the need for back-end infrastructure and interfaces. Normally, real-time communications occur in apps that are built specifically for these functions. Examples include Skype, FaceTime, WhatsApp and the traditional phone. CPaaS provides a complete development framework for the creation of real-time communications features without the necessity of a developer building their own framework.\r\n<ul><li><span style=\"font-weight: bold; \">Mobile PaaS</span> </li></ul>\r\nMPaaS is the use of a paid integrated development environment for the configuration of mobile apps. In an mPaaS, coding skills are not required. MPaaS is delivered through a web browser and typically supports public cloud, private cloud and on-premises storage. The service is usually leased with pricing per month, varying according to the number of included devices and supported features.\r\n<ul><li><span style=\"font-weight: bold; \">Open PaaS</span></li></ul>\r\nIt is a free, open source, business-oriented collaboration platform that is attractive on all devices and provides useful web apps, including calendar, contacts and mail applications. OpenPaaS was designed to allow users to quickly deploy new applications with the goal of developing a PaaS technology that is committed to enterprise collaborative applications, specifically those deployed on hybrid clouds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/PaaS_-_Platform_as_a_service.png","alias":"paas-platform-as-a-service"},"66":{"id":66,"title":"BPM - Business Process Management","description":"<span style=\"font-weight: bold; \">Business process management (BPM)</span> is a discipline in operations management in which people use various methods to discover, model, analyze, measure, improve, optimize, and automate business processes. BPM focuses on improving corporate performance by managing business processes. Any combination of methods used to manage a company's business processes is BPM. Processes can be structured and repeatable or unstructured and variable.\r\nAs an approach, BPM sees processes as important assets of an organization that must be understood, managed, and developed to announce and deliver value-added products and services to clients or customers. This approach closely resembles other total quality management or continuous improvement process methodologies. ISO 9000 promotes the process approach to managing an organization.<span style=\"font-weight: bold; \"></span>\r\n<span style=\"font-weight: bold; \">Successfully employing BPM usually involves the following:</span>\r\nOrganizing around outcomes not tasks to ensure the proper focus is maintained\r\nCorrecting and improving processes before (potentially) automating them; otherwise all you’ve done is make the mess run faster\r\nEstablishing processes and assigning ownership lest the work and improvements simply drift away – and they will, as human nature takes over and the momentum peters out\r\nStandardizing processes across the enterprise so they can be more readily understood and managed, errors reduced, and risks mitigated\r\nEnabling continuous change so the improvements can be extended and propagated over time\r\nImproving existing processes, rather than building radically new or “perfect” ones, because that can take so long as to erode or negate any gains achieved\r\n<span style=\"font-weight: bold; \">Business Process Management Software (BPMS)</span> is a process automation tool. It helps you map out your everyday processes to identify and eliminate bottlenecks, control your company’s costs, make your day-to-day processes as efficient as possible, and ensure the effectiveness of the people involved in your processes. A business process management solution to a company’s needs begins with the alignment of business goals with an eye toward creating value through process change initiatives. This alignment leads to a thorough understanding and design of representative processes typically following an industry standard framework \r\nA BPM based foundation provides for complete lifecycle management of business processes, integration across technologies, and imbeds efficiency among people, processes, and technologies.\r\nCommercial business process management tools tend to center on the automation of business processes, essentially moving them from manual pen-and-paper endeavors to effortless automated transactions. BPM software products track how business information is used and then maps the relevant business process and ensure that transactions are done accordingly. This effectively shows where data and process bottlenecks occur and highlights various deficiencies in business processes, including areas where resources are wasted, allowing managers streamline and optimize those processes.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">There are three key types of BPMS:</span></p>\r\n<span style=\"font-weight: bold; \">Efficiency Monitors:</span>Monitors every system of the enterprise for inefficiency in the processes by following it from start to finish. BPM program accurately pinpoints weakness and bottlenecks where customers might get frustrated and discontinue transactions and processes.\r\n<span style=\"font-weight: bold; \">Workflow Software:</span> Uses detailed maps of an existing processes and tries to streamline them by optimizing certain steps. BPM workflow software cannot suggest improvements to the process, only optimize it, so this software is only as good as the process itself.\r\n<span style=\"font-weight: bold; \">Enterprise Application Integration Tools:</span> A mixture of efficiency monitors, process and workflow management, EAI software is used to integrate legacy systems into new systems. This software can be used to map points for integrating old and new systems, optimizing their information-gathering characteristics and increasing the efficiency of system communications.<br /><br /><br />","materialsDescription":"<h1 class=\"align-center\">What Are the Types of Business Process Management Software?</h1>\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">three basic kinds</span> of BPM frameworks:</p>\r\n<span style=\"font-weight: bold; \">Horizontal frameworks.</span>They deal with design and development of business processes. They are generally focused on technology and reuse.\r\n<span style=\"font-weight: bold; \">Vertical BPM frameworks.</span>&nbsp; This focuses on specific sets of coordinated tasks, using pre-built templates which can be easily deployed and configured.\r\n<span style=\"font-weight: bold; \">Full-service BPM suites.</span>&nbsp; They have five basic components: Process discovery and project scoping; Process modeling and design; Business rules engine; Workflow engine; Simulation and testing.\r\n<p class=\"align-center\">There are <span style=\"font-weight: bold; \">two types of BPM software</span> as it pertains to deployment:<span style=\"font-weight: bold; \"></span></p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold; \">On-premise</span> business process management (BPM). This has been the norm for most enterprises.</p>\r\n<span style=\"font-weight: bold; \">Software as a Service (SaaS).</span> Advances in cloud computing have led to an increased interest in various “software-on-demand” offerings.\r\n<h1 class=\"align-center\">What are BPM Tools?</h1>\r\n<span style=\"font-weight: bold; \">Business Process Management (BPM) tools</span> are used for automating, measuring and optimizing business processes. BPM automation tools use workflow and collaboration to provide meaningful metrics to business leaders.\r\n<span style=\"font-weight: bold; \">Misconceptions about BPM Tools.</span> There’s a common misconception that BPM tools do not easily demonstrate their benefit to the organization. While the benefit from using BPM tools can be hard to quantify, it can be expressed more effectively in terms of business value.\r\n<span style=\"font-weight: bold; \">Process Management Tools.</span> Tools that allow process managers (those that are responsible for organizing the process or activity) to secure the resources needed to execute it, and measure the results of the activity, providing rewards or corrective feedback when necessary. Process manager tools also allows process managers to change and improve the process whenever possible.\r\n<span style=\"font-weight: bold;\">Process Modeling Tools.</span> Software tools that let managers or analysts create business process diagrams. Simple tools only support diagramming. Professional Process Modeling Tools store each model element in a database so that they can be reused on other diagrams or updated. Many business process improvement software supports simulation or code generation.<br /><br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/BPM_-_Business_Process_Management.png","alias":"bpm-business-process-management"},"70":{"id":70,"title":"OLAP - online analytical processing","description":"<span style=\"font-weight: bold; \">OLAP (online analytical processing)</span> is a computing method that enables users to easily and selectively extract and query data in order to analyze it from different points of view. OLAP business intelligence queries often aid in trends analysis, financial reporting, sales forecasting, budgeting and other planning purposes.\r\nTo facilitate this kind of analysis, data is collected from multiple data sources and stored in data warehouses then cleansed and organized into <span style=\"font-weight: bold; \">data cubes.</span> Each OLAP cube contains data categorized by dimensions (such as customers, geographic sales region and time period) derived by dimensional tables in the data warehouses. Dimensions are then populated by members (such as customer names, countries and months) that are organized hierarchically.\r\nAnalysts can then perform five types of online analytical processing system operations against these multidimensional databases: \r\n<ol><li><span style=\"font-weight: bold; \">Roll-up.</span> Also known as consolidation, or drill-up, this operation summarizes the data along the dimension.</li><li><span style=\"font-weight: bold; \">Drill-down.</span> This allows analysts to navigate deeper among the dimensions of data, for example drilling down from &quot;time period&quot; to &quot;years&quot; and &quot;months&quot; to chart sales growth for a product.</li><li><span style=\"font-weight: bold; \">Slice. </span>This enables an analyst to take one level of information for display</li><li><span style=\"font-weight: bold; \">Dice. </span>This allows an analyst to select data from multiple dimensions to analyze</li><li><span style=\"font-weight: bold; \">Pivot.</span> Analysts can gain a new view of data by rotating the data axes of the cube.</li></ol>\r\nOLAP software then locates the intersection of dimensions, such as all products sold in the Eastern region above a certain price during a certain time period, and displays them. The result is the &quot;measure&quot;; each OLAP cube has at least one to perhaps hundreds of measures, which are derived from information stored in fact tables in the data warehouse.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Types of OLAP: &nbsp; </span></p>\r\n<ul><li><span style=\"font-weight: bold;\">Relational online analytical processing (ROLAP):</span> ROLAP is an extended RDBMS along with multidimensional data mapping to perform the standard relational operation.</li><li><span style=\"font-weight: bold;\">Multidimensional OLAP (MOLAP):</span> MOLAP Implementes operation in multidimensional data.</li><li><span style=\"font-weight: bold;\">Hybrid OnlineAnalytical Processing (HOLAP):</span> In HOLAP approach the aggregated totals are stored in a multidimensional database while the detailed data is stored in the relational database. This offers both data efficiency of the ROLAP model and the performance of the MOLAP model.</li><li><span style=\"font-weight: bold;\">Desktop OLAP (DOLAP):</span> In Desktop OLAP system, a user downloads a part of the data from the database locally, or on their desktop and analyze it. DOLAP is relatively cheaper to deploy as it offers very few functionalities compares to other OLAP tools.</li><li><span style=\"font-weight: bold;\">Web based OLAP (WOLAP):</span> Web OLAP which is OLAP system accessible via the web browser. WOLAP is a three-tiered architecture. It consists of three components: client, middleware, and a database server.</li><li><span style=\"font-weight: bold;\">Mobile OLAP:</span> Mobile OLAP process helps users to access and analyze OLAP data using their mobile devices</li><li><span style=\"font-weight: bold;\">Spatial OLAP:</span> SOLAP is created to facilitate management of both spatial and non-spatial data in a Geographic Information system (GIS) </li></ul>","materialsDescription":"<h1 class=\"align-center\">Implementing an OLAP Solution</h1>\r\nImplementation of OLAP depends not only on the type of software, but also on underlying data sources and the intended business objective(s). Each industry or business area is specific and requires some degree of customized modeling to create multidimensional “cubes” for data loading and reporting building, at minimum. An OLAP program might be intended for dynamic reporting for finance professionals, with source data originating in an ERP system. Or a solution might address a medical institution’s activities as concerns patient analysis. All of which is to say that customers need to have clear objectives in mind for an intended solution, and start to consider product selection on that basis. Another factor to consider in an OLAP implementation is the delivery to end users: does the initial user base want to adopt a new front end, or is there a preference for utilizing a dashboard? Or&nbsp; perhaps users are better served by a dynamic spreadsheet “delivery” system to achieve, for example, a collaborative budgeting and forecasting solution.\r\n<h1 class=\"align-center\">Advantages and Disadvantages of OLAP</h1>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Advantages</span></p>\r\n<ul><li>OLAP is a platform for all type of business includes planning, budgeting, reporting, and analysis.</li><li>Information and calculations are consistent in an OLAP cube. This is a crucial benefit.</li><li>Quickly create and analyze &quot;What if&quot; scenarios</li><li>Easily search OLAP database for broad or specific terms.</li><li>OLAP provides the building blocks for business modeling tools, Data mining tools, performance reporting tools.</li><li>Allows users to do slice and dice cube data all by various dimensions, measures, and filters.</li><li>It is good for analyzing time series.</li><li>Finding some clusters and outliers is easy with OLAP.</li><li> It is a powerful visualization online analytical process system which provides faster response times</li></ul>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Disadvantages</span></p>\r\n<ul><li>OLAP requires organizing data into a star or snowflake schema. These schemas are complicated to implement and administer.</li><li>You cannot have large number of dimensions in a single OLAP cube.</li><li>Transactional data cannot be accessed with OLAP system.</li><li>Any modification in an OLAP cube needs a full update of the cube. This is a time-consuming process.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/OLAP_-__online_analytical_processing.png","alias":"olap-online-analytical-processing"},"76":{"id":76,"title":"CPM - Corporate Performance Management","description":"<span style=\"font-weight: bold; \">Corporate performance management (CPM)</span> is an umbrella term that describes the methodologies, metrics, processes and systems used to monitor and manage the business performance of an enterprise. Applications that enable CPM translate strategically focused information to operational plans and send aggregated results. These applications are also integrated into many elements of the planning and control cycle, or they address BAM or customer relationship optimization needs.\r\nCPM must be supported by a suite of analytical applications that provide the functionality to support these processes, methodologies and metrics.\r\n&nbsp;A CPM system is software that monitors and manages an organization's performance, according to key performance indicators. These can be revenue, return on investment, or other corporate strategic goals, such as increasing operational efficiency or improving corporate strategy.\r\nCorporate performance management system supports financial budgeting, planning and forecasting, and help leaders manage strategy and track the company’s financial health against goals. Corporate performance management tools are commonly used by the finance department, but are increasingly designed to be used across the enterprise. All in all, financial corporate performance management helps CFOs and other leaders maintain a clear picture of organizational performance.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">CPM Software Comparison</span></p>\r\nTo compare different CPM tools, you might want to consider evaluating options based on these factors:\r\n<span style=\"font-weight: bold; \">Finance vs Strategy:</span> Do you care more about strategic planning or financials (such as consolidation and close, reporting, etc)? Financial corporate performance management products rarely do both of these well, so depending on which is your priority, compare tools based on both capabilities. Look at feature ratings for budgeting, planning and forecasting, versus consolidation and close and reporting.\r\n<span style=\"font-weight: bold; \">Deployment type:</span> Corporate performance management solutions may be cloud-based, on-premise, or offer both deployment types.\r\n<span style=\"font-weight: bold; \">Usability:</span> Ease of use is an important factor, even more so if your use of the CPM software will extend beyond the Finance team. Look for comments about usability in pros &amp; cons sections of reviews, and compare how the products rate for usability.\r\n<span style=\"font-weight: bold; \">Reporting:</span> Corporate performance management software is very centered on reporting and the ability to build custom reports. Reviewers often comment on the quality of reporting, and are asked to rate products based on reporting features.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Why is CPM important and who is CPM important for?</h1>\r\nRecent studies have shown that strategy execution is the number one area of focus for senior executives today and CPM performance management is a way to help ensure your strategies get executed. By integrating organizational goals, metrics, and projects, your company is aligned around strategic priorities and can focus on the key drivers of the business.\r\nCPM is important for every company, but especially those looking to:\r\n<ul><li>Remodel their budget</li><li>Reduce costs</li><li>Better align KPIs</li><li>Upgrade their organizational strategy</li><li>Improve the financial planning process<span style=\"font-weight: bold; \"></span></li></ul>\r\n<h1 class=\"align-center\">Importance of Corporate Performance Management Software</h1>\r\nIn the era of business management intelligence, it’s important that corporations embrace processes automation. Here are some of the benefits of adopting an enterprise and corporate performance management solution.\r\n<span style=\"font-weight: bold;\">1. Real-time feedback.</span> Performance management software has smart dashboards which contain every measurable metric a management team may need to use in its decision-making. However, the detail is not in the variety. It’s in the ability to read and use data as changes happen in real-time across all parts of the organization. \r\n<span style=\"font-weight: bold;\">2. Data consolidation for easy management.</span> The tools have the intelligence to gather, group, and combine data from multiple sources, be it departments, spreadsheets, or even companies. \r\n<span style=\"font-weight: bold;\">3. Provide ease of risk management.</span> One significant advantage of CPM is the integration of tools like what-if models. For instance, the model empowers managers to mitigate risks and make informed decisions based on the simulation of the best-worst case scenarios. \r\n<span style=\"font-weight: bold;\">4. Provide simple data feedback and access.</span> Performance management tools enable managers to have ease of access to information while still fostering accuracy and quality. \r\n<span style=\"font-weight: bold;\">5. Ease of collaboration.</span> CPM tools are not only locally integrated but also cloud connected to allows all users to stay in sync across all departments.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/CPM_-_Corporate_Performance_Management.png","alias":"cpm-corporate-performance-management"},"152":{"id":152,"title":"Contact Center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term &quot;contact center&quot; (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png","alias":"contact-center"},"337":{"id":337,"title":"Sales","description":" Sales are activities related to selling or the number of goods or services sold in a given targeted time period.\r\nThe seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk.\r\nIn common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are somewhat uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.\r\nA person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer, or prospect. Buying and selling are understood to be two sides of the same &quot;coin&quot; or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party's need for the other's item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, &quot;worth the price&quot;. Sometimes, sellers have to use their own experiences when selling products with appropriate discounts.\r\nAlthough the skills required are different, from a management viewpoint, sales is a part of marketing. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading &quot;art&quot;. Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.","materialsDescription":" <span style=\"font-weight: bold;\">What's the Difference Between Sales and Marketing?</span>\r\nSales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills.\r\nBusiness leaders know what Operations are; they make stuff. They know what Accounting is; they record and control the money. And they know what Sales do; they sell stuff. So if you are not making stuff, selling stuff, or recording the money—what is marketing and why do you need it?\r\nWhat's the difference between Sales and Marketing? To answer this question, let's define what Sales and Marketing are separately and how they support one another.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">What is Marketing? Aligning with Customers, Now and for the Future</span></span>\r\nA key job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing, and communication so that it meets the needs of the distribution channel or end customers.\r\nMarketing also needs to convert the market understanding into tools and tactics to attract the market, build (often digital) relationships, and develop leads. Without Sales, Marketing efforts run short. Marketing directs Sales as to where they should be hunting and what ammo to use. Note, however, that if Marketing becomes a sales support function focused only on the now, the future can become lost.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Without Marketing, Sales Suffers</span></span>\r\nNot even the best hunter can bring home dinner if they are shooting blanks at decoys. Markets are constantly changing. The job of marketing is to stay ahead of the changes and help the hunters see where they should be hunting and provide them with the right ammunition. If Marketing is only focused on delivering the ammunition for today, nobody will see where the industry is moving or where the company needs to hunt next. This limits growth not only for Sales and Marketing but also for your entire organization.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Can You be Both Sales and Marketing?</span></span>\r\nIn all my years, working for companies that ranged from Fortune 100 to mid-size companies I have never met anyone who was really good at both sales and marketing. I have held the title of VP of Sales and Marketing, managing a 500 person sales and merchandising force. I was really a marketing person with sales authority. The skills required to focus on the now and the push of sales are different. In many ways, they are contrary to the skills of looking to the future and the customer perspective of marketing.\r\nEvery Sales organization feels they have a good understanding of their customers. But every Sales conversation with a customer has a sales transaction lurking in the background. Therefore, customers can never be completely open about their needs and want when talking to a sales person.\r\nFor a company to really grow, someone must have the job of looking out the window towards where the company needs to go in the future. For many companies, this is the job of the CEO and Sales hires someone to do some sales support and gives them a marketing title. But as companies grow, the job of CEO starts to become a full-time job in itself and the strategic role of Marketing gets short-changed. A study of mid-size companies by the University of Texas showed that companies that separated the roles of Marketing and Sales were much more likely to grow faster than the industry average.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Sales and Marketing: Today and the Future</span></span>\r\nSales need to be focused on the now. You can’t run a company unless your sales team is focused on bringing in today’s business. But you can’t really ask your Sales leaders where the company should go next and to develop the 18-month plan to get there without losing focus on today’s revenue. Besides, if your sales executive was really good at developing future-focused business strategies and tying that strategy to the plans and tools of marketing to make it happen, they would be a marketing person and not a now-focused sales person.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Sales.png","alias":"sales"},"339":{"id":339,"title":"Marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as &quot;the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large&quot;. The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is &quot;a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction&quot;.\r\nPhilip Kotler defined marketing as &quot;Satisfying needs and wants through an exchange process&quot;, and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as &quot;the management process responsible for identifying, anticipating and satisfying customer requirements profitably&quot;. A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as &quot;the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage&quot;.\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a &quot;philosophy of business management.&quot; or &quot;a corporate state of mind&quot; or as an &quot;organization[al] culture&quot;. Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation &quot;is typically practiced with unsought goods.&quot; One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is &quot;one of the oldest philosophies that guides sellers... [and] is still useful in some situations.&quot;\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&amp;D (Research &amp; Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&amp;D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png","alias":"marketing"},"341":{"id":341,"title":"Customer Service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called &quot;gold&quot;. It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, &quot;old-timers.&quot; Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of &quot;muffled&quot; tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png","alias":"customer-service"},"401":{"id":401,"title":"Service-Oriented Architecture and Web Services","description":" Service-oriented architecture (SOA) is a style of software design where services are provided to the other components by application components, through a communication protocol over a network. An SOA service is a discrete unit of functionality that can be accessed remotely and acted upon and updated independently, such as retrieving a credit card statement online. SOA is also intended to be independent of vendors, products and technologies.\r\nA service has four properties according to one of many definitions of SOA:\r\n<ul><li>It logically represents a business activity with a specified outcome.</li><li>It is self-contained.</li><li>It is a black box for its consumers, meaning the consumer does not have to be aware of the service's inner workings.</li><li>It may consist of other underlying services.</li></ul>\r\nDifferent services can be used in conjunction to provide the functionality of a large software application,[4] a principle SOA shares with modular programming. Service-oriented architecture integrates distributed, separately maintained and deployed software components. It is enabled by technologies and standards that facilitate components' communication and cooperation over a network, especially over an IP network.\r\nSOA is related to the idea of an application programming interface (API), an interface or communication protocol between different parts of a computer program intended to simplify the implementation and maintenance of software. An API can be thought of as the service, and the SOA the architecture that allows the service to operate.","materialsDescription":" <span style=\"font-weight: bold;\">What is Service-Oriented Architecture?</span>\r\nService-oriented architecture (SOA) is a software architecture style that supports and distributes application components that incorporates discovery, data mapping, security and more. Service-oriented architecture has two main functions:\r\n<ol><li>Create an architectural model that defines goals of applications and methods that will help achieve those goals.</li><li>Define implementations specifications linked through WSDL (Web Services Description Language) and SOAP (Simple Object Access Protocol) specifications.</li></ol>\r\nService-oriented architecture principles are made up of nine main elements:\r\n<ol><li>Standardized Service Contract where services are defined making it easier for client applications to understand the purpose of the service.</li><li>Loose Coupling is a way to interconnecting components within the system or network so that the components can depend on one another to the least extent acceptable. When a service functionality or setting changes there is no downtime or breakage of the application running.</li><li>Service Abstraction hides the logic behind what the application is doing. It only relays to the client application what it is doing, not how it executes the action.</li><li>Service Reusability divides the services with the intent of reusing as much as possible to avoid spending resources on building the same code and configurations.</li><li>Service Autonomy ensures the logic of a task or a request is completed within the code.</li><li>Service Statelessness whereby services do not withhold information from one state to another in the client application.</li><li>Service Discoverability allows services to be discovered via a service registry.</li><li>Service Composability breaks down larger problems into smaller elements, segmenting the service into modules, making it more manageable.</li><li>Service Interoperability governs the use of standards (e.g. XML) to ensure larger usability and compatibility.</li></ol>\r\n<span style=\"font-weight: bold;\">How Does Service-Oriented Architecture Work?</span>\r\nA service-oriented architecture (SOA) works as a components provider of application services to other components over a network. Service-oriented architecture makes it easier for software components to work with each other over multiple networks.\r\nA service-oriented architecture is implemented with web services (based on WSDL and SOAP), to be more accessible over standard internet protocols that are on independent platforms and programming languages.\r\nService-oriented architecture has 3 major objectives all of which focus on parts of the application cycle:\r\n<ol><li>Structure process and software components as services – making it easier for software developers to create applications in a consistent way.</li><li>Provide a way to publish available services (functionality and input/output requirements) – allowing developers to easily incorporate them into applications.</li><li>Control the usage of these services for security purposes – mainly around the components within the architecture, and securing the connections between those components.</li></ol>\r\nMicroservices architecture software is largely an updated implementation of service-oriented architecture (SOA). The software components are created as services to be used via APIs ensuring security and best practices, just as in traditional service-oriented architectures.\r\n<span style=\"font-weight: bold;\">What are the benefits of Service-Oriented Architecture?</span>\r\nThe main benefits of service-oriented architecture solutions are:\r\n<ul><li>Extensibility – easily able to expand or add to it.</li><li>Reusability – opportunity to reuse multi-purpose logic.</li><li>Maintainability – the ability to keep it up to date without having to remake and build the architecture again with the same configurations.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Service_Oriented_Architecture_and_Web_Services.png","alias":"service-oriented-architecture-and-web-services"}},"companyUrl":"https://nikacrm.com","countryCodes":["UKR"],"certifications":[],"isSeller":true,"isSupplier":true,"isVendor":false,"presenterCodeLng":"","seo":{"title":"NikaCRM","keywords":"","description":"We provide a full range of services for the implementation and configuration of amoCRM for small and medium businesses in Ukraine and the CIS countries. We will set up and automate all the stages of the transaction, write out the conversation algorithms for ma","og:title":"NikaCRM","og:description":"We provide a full range of services for the implementation and configuration of amoCRM for small and medium businesses in Ukraine and the CIS countries. We will set up and automate all the stages of the transaction, write out the conversation algorithms for ma","og:image":"https://old.roi4cio.com/uploads/roi/company/logo_1.jpg"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}