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Unified communications do not represent a singular technology; rather, it describes a strategy for integrating interconnected systems of enterprise communication devices and applications that can be used in concert or successively.\r\nSome business communication tools - like Internet Protocol (IP) telephony and video conferencing - facilitate real-time communication, also called synchronous communication. Other enterprise communication tools, like email, facilitate asynchronous communication, which takes place at a person's convenience.\r\nIncreasingly, team collaboration tools have emerged to offer messaging-centric workflows and near-real-time communication. These tools also offer voice and video capabilities, API integrations and, ultimately, expound on instant messaging services by providing better UC features.\r\nThe goal of unified communications is to integrate the software that supports synchronous and asynchronous communication, so the end user has easy access to all tools from whatever device is in use.\r\nA unified communications environment is typically supported by one or more back-end systems, often referred to as UC platforms, that facilitate integration among services, as well as the front-end clients that provide access. For example, a web conferencing system would make use of an audio conferencing system - which, in turn, would be built on an underlying IP telephony platform - and a unified messaging client would allow click-to-talk (CTC), click-to-chat or click-to-video functionality.\r\nUC also supports users moving from one mode of communication to another within the same session. For example, a user may start communicating via email but then decide to escalate the interaction to real-time communication, transitioning the session to a voice call with one click and then to a video conference with another click without any disruption.\r\nUnified communications systems and their components can be deployed on premises, in a public or private cloud, or a combination of all three. Cloud-based unified communications is also called UC as a service (UCaaS). An open source project called WebRTC, for example, enables real-time communications to be embedded into web browsers.\r\nHistorically, single-vendor UC environments have demonstrated the tightest integration and compatibility. Interoperability among vendors remains an ongoing challenge in UC, but it has also been mitigated, in part, by partnerships, common protocols and open APIs.","materialsDescription":" <span style=\"font-weight: bold;\">What technology do unified communications have?</span>\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Contrasting unified messaging</span></span>\r\nUnified communications are sometimes confused with unified messaging, but it is distinct. Unified communications refer to both real-time and non-real-time delivery of communications based on the preferred method and location of the recipient; unified messaging culls messages from several sources (such as e-mail, voice mail and faxes), but holds those messages only for retrieval at a later time. Unified communications allow for an individual to check and retrieve an e-mail or voice mail from any communication device at any time. It expands beyond voice mail services to data communications and video services.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Components</span></span>\r\nWith unified communications, multiple modes of business communications are integrated. Unified communications is not a single product but a collection of elements that include:\r\n<ul><li>Call control and multimodal communications</li><li>Presence</li><li>Instant messaging</li><li>Unified messaging</li><li>Speech access and personal assistant</li><li>Conferencing (audio, Web and video)</li><li>Collaboration tools</li><li>Mobility</li><li>Business process integration (BPI)</li><li>Software to enable business process integration</li></ul>\r\nPresence — knowing where intended recipients are, and if they are available, in real-time — is a key component of unified communications. Unified communications integrate all systems a user might already use, and helps those systems work together in real-time. For example, unified communications technology could allow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging session, and then escalate the session to a voice call or even a video call.\r\nIn another example, an employee receives a call from a customer who wants answers. Unified communications enable that employee to call an expert colleague from a real-time list. This way, the employee can answer the customer faster by eliminating rounds of back-and-forth e-mails and phone-tag.\r\nThe examples in the previous paragraph primarily describe &quot;personal productivity&quot; enhancements that tend to benefit the individual user. While such benefits can be important, enterprises are finding that they can achieve even greater impact by using unified communications capabilities to transform business processes. This is achieved by integrating UC functionality directly into the business applications using development tools provided by many of the suppliers. Instead of the individual user invoking the UC functionality to, say, find an appropriate resource, the workflow or process application automatically identifies the resource at the point in the business activity where one is needed.\r\nWhen used in this manner, the concept of presence often changes. Most people associate presence with instant messaging (IM &quot;buddy lists&quot;) the status of individuals is identified. But, in many business process applications, what is important is finding someone with a certain skill. In these environments, presence identifies available skills or capabilities.\r\nThis &quot;business process&quot; approach to integrating UC functionality can result in bottom-line benefits that are an order of magnitude greater than those achievable by personal productivity methods alone.\r\n<span style=\"font-weight: bold;\">Related concepts</span>\r\nUnified communications &amp; collaboration (UCC) is the integration of various communications methods with collaboration tools such as virtual white boards, real-time audio and video conferencing, and enhanced call control capabilities. Before this fusion of communications and collaboration tools into a single platform, enterprise collaboration service vendors and enterprise communications service vendors offered distinctly different solutions. Now, collaboration service vendors also offer communications services, and communications service providers have developed collaboration tools.\r\nUnified communications &amp; collaboration as a service (UCCaaS) is cloud-based UCC platforms. Compared to premises-based UCC solutions, UCCaaS platforms offer enhanced flexibility and scalability due to the SaaS subscription model.\r\nUnified communications provisioning is the act of entering and configuring the settings for users of phone systems, instant messaging, telepresence, and other collaboration channels. Provisioners refer to this process as making moves, adds, changes, and deletes or MAC-Ds.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Unified_Communications.png","alias":"unified-communications"},"152":{"id":152,"title":"Contact Center","description":"A contact center is a central point from where you can contact.\r\nThe contact center typically includes one or more call centers but may include other types of customer contact, as well. A contact center is generally part of an enterprise's overall customer relationship management (CRM) strategy.<br />Contact centers and call centers are both centers for customer service, and the two terms are often used interchangeably, but a contact center supports more services than a typical call center.\r\nContact centers offer omnichannel customer support, including email, chat, voice over IP (VoIP) and website support. A call center typically uses phones as the main channel of communication and can handle a mass volume of calls.<br />Contact centers are used for inbound communication, outbound communication or a hybrid of both. Contact center agents also interact with customers via web chat, phone, email or other communication channels.\r\nThe contact center infrastructure that is necessary to support communications may be located on the same premises as the contact center, or it can be located externally.\r\nIn an on-premises scenario, the company that owns the contact center also owns and manages its own hardware and software. This requires staffing and IT investments that some companies choose to forgo by outsourcing those tasks to cloud providers or hosting companies.","materialsDescription":" <span style=\"font-weight: bold;\">What is a Call Center?</span>\r\nTraditionally, a call center is an office where a large number of call center agents provide customer service over the telephone. Inbound call centers receive calls for customer support and often serve as a knowledge base for tech support, billing questions, and other customer service issues. These call centers focus on quick call resolution times and agent productivity. In outbound call centers, agents make calls rather than receive them. These could be sales calls, marketing offers, surveys, fundraising requests, or debt collection, for example.\r\nThe term “call center” conjures an image for many people of waiting on perpetual hold or being routed through an endless IVR that never gives them what they need. Because so many consumers have had a dreadful customer service experience along these lines, call centers have developed a bad rap. But as legacy phone systems give way to newer digital technologies, call centers are evolving.\r\n<span style=\"font-weight: bold;\">What is a Contact Center?</span>\r\nThe term &quot;contact center&quot; (or “contact centre”) reflects the modern reality that there are many other ways to connect with a customer these days besides by telephone. The combined trends of increased customer expectations and newer technologies that allow for many channels of communication are creating a shift in the traditional call center model which has existed for decades. Consumers want more ways to reach businesses, and businesses are looking for new ways to improve customer experience.\r\nWhile call center agents generally focus on inbound and outbound calls, either on traditional phone lines or over VoIP, contact center agents handle a wide variety of communications. In a modern multichannel contact center, technical support might be delivered over in-app chat or video, while order status updates are delivered via SMS, event promotions are sent as push notifications, surveys are deployed over Facebook Messenger, and sales inquiries received by email are sent directly to an agent to connect by phone. Call centers handle voice communications, contact centers handle all communications.\r\nA company’s contact center is usually integrated with their customer relationship management (CRM) system, where all interactions between the organization and the public are tracked, coordinated, and managed. Depending on the infrastructure and ecosystem, it could be comprised of an alphabet soup of complex components. Many companies have purchased off-the-shelf systems or a highly customized network of technologies from multiple vendors. Some companies have adopted a cloud-based solution or two, but they remain siloed from the rest of their systems and can’t talk to each other.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Contact_Center1.png","alias":"contact-center"},"186":{"id":186,"title":"VoIP - Voice over Internet Protocol","description":"<span style=\"font-weight: bold;\">Voice over Internet Protocol </span>(Voice over IP, VoIP) is a methodology and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet. Other terms commonly associated with VoIP solutions are IP telephony, Internet telephony, broadband telephony, and broadband phone service.\r\nThe term Internet telephony specifically refers to the provisioning of communications services (voice, fax, SMS, voice-messaging) over the public Internet, rather than via the public switched telephone network (PSTN). The steps and principles involved in originating VoIP telephone calls are similar to traditional digital telephony and involve signaling, channel setup, digitization of the analog voice signals, and encoding.\r\nInstead of being transmitted over a circuit-switched network, however, the digital information is packetized, and transmission occurs as IP packets over a packet-switched network. Such transmission entails careful considerations about resource management different from time-division multiplexing (TDM) networks.\r\n\r\n\r\n\r\n","materialsDescription":"<h1 class=\"align-center\"> What are the benefits of VoIP?</h1>\r\n VoIP technology can facilitate tasks and deliver services that might be cumbersome or costly to implement when using traditional PSTN: \r\n<ul><li>More than one phone call can be transmitted on the same broadband phone line. This way, VoIP system can facilitate the addition of telephone lines to businesses without the need for additional physical lines.</li><li>Features that are usually charged extra by telecommunication companies, such as call forwarding, caller ID or automatic redialing, are simple with voice over internet technology.</li><li>Unified Communications are secured with VoIP technology, as it allows integration with other services available on the internet such as video conversation, messaging, etc. </li></ul>\r\n<h1 class=\"align-center\">VoIP programs </h1>\r\nThere are four main types of VoIP technology. Each option has varying levels of complexity which can impact ease of implementation and maintenance.\r\n <span style=\"font-weight: bold;\">Integrated Access</span>\r\nIntegrated access is the VoIP service that most mimics the traditional phone line. With integrated access VoIP, businesses integrate VoIP software and existing, legacy phone systems. This approach lets the business keep its old number and equipment while also gaining access to advanced telecommunications features. \r\n<span style=\"font-weight: bold;\">SIP Trunks</span>\r\n Session Initial Protocol (SIP) transmits voice and video information across a data network, letting VoIP users take advantage of shared lines and increase their communications flexibility. Because all data is sent over a network, businesses can use SIP trunks to replace traditional analog phone networks or use a VoIP gateway to integrate SIP trunking with legacy phone systems. \r\n<span style=\"font-weight: bold;\">Hosted IP PBX</span>\r\n What most people envision when they think of VoIP, this VoIP solution sees a vendor host and operate the private branch exchange, offering unified communications solutions. The business connects to a hosted cloud-based PBX network via its IP network. Phone system hardware is maintained off-site by the hosted IP PBX vendor, and all responsibility for the hardware, software, maintenance, security and upgrades all falls on the hosted PBX provider. \r\n <span style=\"font-weight: bold;\">Managed IP PBX </span>\r\nSimilar to Hosted IP PBX, this version of the unified communication solution is outsourced to a third party that takes care of all management requirements, but instead of phone hardware being off-site, the equipment is housed on-premise by the business. \r\nUnderstanding these different services of VoIP communication can help a business determine the system that best suits its needs. SIP Trunks, for instance, are more attractive to those who want to install their own technology and manage it themselves, while still connecting to VoIP features.\r\n On the other hand, managed IP PBX is a good option for those who don’t have the resources to buy and operate their own VoIP systems. The Hosted IP PBX solution frees the business to select the VoIP management software that works for them and liberates them from the cost and administrative headache of maintaining both voice and data lines and the related carrier partnerships. ","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/VoIP_-_Voice_over_Internet_Protocol.png","alias":"voip-voice-over-internet-protocol"},"269":{"id":269,"title":"IDE - Integrated Development Environment","description":"<span style=\"font-weight: bold; \">An integrated development environment (IDE)</span> software is a suite that consolidates basic tools required to write and test software.\r\nDevelopers use numerous tools throughout software code creation, building and testing. Development tools often include text editors, code libraries, compilers and test platforms. Without an IDE, a developer must select, deploy, integrate and manage all of these tools separately. An IDE brings many of those development-related tools together as a single framework, application or service. The integrated toolset is designed to simplify software development and can identify and minimize coding mistakes and typos.\r\nSome IDEs are open source, while others are commercial offerings. An IDE can be a standalone application or it can be part of a larger package.\r\n<p class=\"align-center\"><span style=\"font-weight: bold; \">Common features of Integrated Development Environment</span></p>\r\n<span style=\"font-weight: bold; \">Text editor.</span> Virtually every integrated programming environment will have a text editor designed to write and manipulate source code. Some tools may have visual components to drag and drop front-end components, but most have a simple interface with language-specific syntax highlighting.\r\n<span style=\"font-weight: bold; \">Debugger</span>. Debugging tools assist users in identifying and remedying errors within source code. They often simulate real-world scenarios to test functionality and performance. Programmers and software engineers can usually test the various segments of code and identify errors before the application is released.\r\n<span style=\"font-weight: bold; \">Compiler.</span> Compilers are components that translate programming language into a form machines can process, such as binary code. The machine code is analyzed to ensure its accuracy. The compiler then parses and optimizes the code to optimize performance.\r\n<span style=\"font-weight: bold; \">Code completion.</span> Code complete features assist programmers by intelligently identifying and inserting common code components. These features save developers time writing code and reduce the likelihood of typos and bugs.\r\n<span style=\"font-weight: bold; \">Programming language support.</span> IDE tools are typically specific to a single programming language, though several also offer multi-language support. As such, the first step is to figure out which languages you will be coding in and narrow your prospective IDE list down accordingly. Examples include Ruby, Python, and Java IDE tools.\r\n<span style=\"font-weight: bold; \">Integrations and plugins.</span> With the name integrated development environment software, it is no surprise that integrations need to be considered when looking at IDEs. Your integrated software environment is your development portal, so being able to incorporate all your other development tools will improve development workflows and productivity. Poor integrations can cause numerous issues and lead to many headaches, so make sure you understand how well a potential IDE fits into your ecosystem of existing tools.\r\n\r\n","materialsDescription":"<h1 class=\"align-center\">Benefits of using IDEs</h1>\r\nAn integrated development environment can improve the productivity of software developers thanks to fast setup and standardization across tools. Without an IDE, developers spend time deciding what tools to use for various tasks, configuring the tools and learning how to use them. Many or even all of the necessary dev-test tools are included in one integrated development environment. IDEs are also designed with all their tools under one user interface.\r\nCentralizing these tools also makes it easier to navigate the source code in question. Many include additional capabilities to test, organize and refactor code. Additional features such as autocomplete, along with build and deployment capabilities, significantly expand a developer’s capabilities and improve their development speed.\r\nImproved organization and source code management can reduce errors as well as development time. Users can fine-tune applications after builds are completed. They can often save versions of a project in case they need to revert a program.\r\nEventually, teams use their integrated version control system to check in and out components of the program from their code repository. At the end, once all programs are fine-tuned and the application performs its desired functions, the project can be packaged and deployed from either the IDE or another integrated tool.\r\n<h1 class=\"align-center\">Types of integrated development environment and available tools</h1>\r\nDevelopers must match the IDE they use with the type of application they want to produce. For example, if a developer wants to create an application on iOS, then they need an IDE that supports Apple's Swift programming language. Types of IDEs range from web-based and cloud-based to mobile, language-specific or multi-language.\r\n<span style=\"font-weight: bold; \">Web development</span> IDE suits web-based application development in HTML, JavaScript or similar programming languages. Microsoft's Visual Studio Code is an example of a web-based IDE with features such as a code editor, syntax highlighting, code completion and debugging.\r\nIncreasingly, IDEs are offered on a <span style=\"font-weight: bold; \">platform as a service</span> (PaaS) delivery model. The benefits of this cloud-based integrated development platform include accessibility to software development tools from anywhere in the world, from any compatible device; minimal to nonexistent download and installation requirements; and ease of collaboration among geographically dispersed developers. Cloud9 is an IDE from AWS that supports up to 40 languages including C, C++, Python, Ruby and JavaScript. Cloud9 gives users code completion, an image editor and a debugger, as well as other features such as support for deployment to Microsoft Azure and Heroku (which is a cloud-based PaaS IDE).\r\nAn IDE for <span style=\"font-weight: bold; \">mobile development</span> normally works with code that runs on iOS or Android devices. Xamarin is an example of a cross-platform mobile IDE, which means it can create code for multiple mobile platform types. For example, a developer can write a feature in C and Xamarin translates it into Swift for iOS and Java for Android. Additionally, Xamarin offers UI tests and it can distribute beta tests to users.\r\nIDEs such as C-Free -- which supports a code editor, debugger and an environment to run C and C++ code -- are language specific. Other IDEs support multiple languages, such as previously mentioned Cloud9 and Visual Studio Code. More popular IDE tools include NetBeans, Eclipse and IntelliJ IDEA.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/IDE_-__integrated_development_environment.png","alias":"ide-integrated-development-environment"},"271":{"id":271,"title":"Messaging Applications","description":" Messaging apps (a.k.a. &quot;Social messaging&quot; or &quot;chat applications&quot;) are apps and platforms that enable messaging, many of which started around social networking platforms, but many of which have now developed into broad platforms enabling status updates, chatbots, payments and conversational commerce (e-commerce via chat).\r\nSome examples of popular messaging apps include WhatsApp, China's WeChat and QQ Messenger, Viber, Line, Snapchat, Korea's KakaoTalk, Google Hangouts, Blackberry Messenger, Telegram, and Vietnam's Zalo. Slack focuses on messaging and file sharing for work teams. Some social networking services offer messaging services as a component of their overall platform, such as Facebook's Facebook Messenger, along with Instagram and Twitter's direct messaging functions.\r\nMessaging apps are the most widely used smartphone apps with in 2018 over 1.3 billion monthly users of WhatsApp and Facebook Messenger, 980 million monthly active users of WeChat and 843 million monthly active users of QQ Mobile.\r\nOnline chatting apps differ from the previous generation of instant messaging platforms like the defunct AIM, Yahoo! Messenger, and Windows Live Messenger, in that they are primarily used via mobile apps on smartphones as opposed to personal computers, although some messaging apps offer web-based versions or software for PC operating systems.\r\nAs people upgraded in the 2010s from feature phones to smartphones, they moved from traditional calling and SMS (which are paid services) to messaging apps which are free or only incur small data charges.\r\n<p class=\"align-left\">&nbsp;</p>\r\n<p class=\"align-left\"><span style=\"font-weight: bold;\">Messaging apps each have some of the following features:</span></p>\r\n<ul><li>Chat</li></ul>\r\n<ol><li>One-on-one chat</li><li>Group chat</li><li> Broadcast lists</li><li>Chatbots (including &quot;bot in group chats&quot;)</li><li>&quot;Smart replies&quot; (suggested replies to incoming messages provided by Google's Reply platform )</li></ol>\r\n<ul><li>Calls</li></ul>\r\n<ol><li>Voice calls</li><li> Video calls</li></ol>\r\n<ul><li>Audio alerts (on Line)</li><li>File sharing</li><li>Games</li><li>&quot;Mini Programs&quot; (e.g. WeChat Mini Program)</li><li>News discovery (e.g. Snapchat Discover)</li><li>Payments or mobile wallet, e.g. WeChat Pay which processes much of the Chinese mobile payment volume of US$5 trillion (2016)</li><li>Personal (cloud) storage</li><li>Push notifications</li><li>Status updates (WhatsApp Status, WeChat Moments)</li><li>Stickers</li><li>Virtual assistant, e.g. Google Assistant in Google Allo</li></ul>\r\n<p class=\"align-left\">Unlike chat rooms with many users engaging in multiple and overlapping conversations, instant messaging application sessions usually take place between two users in a private, back-and-forth style of communication.</p>\r\n<p class=\"align-left\">One of the core features of different messaging apps is the ability to see whether a friend or co-worker is online and connected through the selected service -- a capability known as presence. As the technology has evolved, many online messaging apps have added support for exchanging more than just text-based messages, allowing actions like file transfers and image sharing within the instant messaging session.</p>\r\n<p class=\"align-left\">Instant messaging also differs from email in the immediacy of the message exchange. It also tends to be session-based, having a start and an end. Because application message is intended to mimic in-person conversations, individual messages are often brief. Email, on the other hand, usually reflects a longer-form, letter-writing style.<br /><br /><br /></p>","materialsDescription":"<h1 class=\"align-center\"> <span style=\"font-weight: normal; \">What is instant messaging software?</span></h1>\r\nCompanies use instant messaging software to facilitate communication between their staff members who may be located in different places and countries. Popular websites such as Facebook offer instant chat services for free. Good quality messenger application solutions provide useful features such as video calling, web conferencing, and VoIP. Advanced platforms offer IP radio, IPTV, and desktop sharing tools. Large enterprises have greater communication needs and therefore they typically invest in installing an internal IM server to serve their thousands of employees.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal; \">Why people use Messaging Apps?</span></h1>\r\n<ul><li>Real-time text transmission</li><li>Conveniency</li><li>Records of a chat history</li><li>Easy for multitasking</li><li>Operating anytime anywhere using the WiFi or Mobile Network operators</li><li>Stickers</li></ul>\r\nCommunication is an essential component of any business: interaction with external or internal customers, end users, employees. A good communication platform is vital to stay connected with the employees and broadcast information fast and efficiently. Thousands of people support the escalation from IM to other ways of communication, such as group chat, voice calls or video conferencing.<br />Depending on the purpose of use we can separate popular messenger nto those with business needs or for corporate use, such as Slack, Hangouts, Flock, Stride and those for everyday communications like WhatsApp, FB Messenger, WeChat, Telegram, and others.\r\n<h1 class=\"align-center\"><span style=\"font-weight: normal;\">How messaging apps can benefit your business?</span></h1>\r\n<p class=\"align-center\"></p>\r\nHeads bowed, shoulders hunched over glowing screens—we all might be a little guilty of smartphone addiction, and mobile usage is only increasing. We’re in constant communication with one another, and over the past few years messaging apps like Facebook Messenger and WeChat have become commonplace. Of the 10 most globally used apps, messaging apps account for 6.\r\nWith consumer messaging apps on the rise, businesses have begun to connect with customers on yet another channel. According to Gartner, “By 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.”\r\nServing up customer support through customer messaging software can deepen your brand’s relationship with customers. On the customer side, messaging apps provide an immediate way to connect with your business and get a response.\r\n<p class=\"align-center\"><span style=\"font-weight: bold;\">Here are three ways your business can benefit from connecting with customers over consumer messaging apps:</span></p>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Unrestricted communication.</span> No matter where they are in the world, messaging apps offer your customers unrestricted communication options. Unlike SMS, which often incurs charges, your customers can still reach out privately via messaging apps and receive a timely response without worrying about cost. That means happier customers, and happy customers mean a happy bottom line for your business.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Move customer queries from public to private. </span>Giving your customers an easy option to reach your business privately not only decreases their likelihood of publicly tweeting a complaint, it also offers a space to exchange sensitive information, like delivery details. With a more private outlet for customer interactions, your business can thoroughly help customers while simultaneously saving brand face.</li></ul>\r\n\r\n<ul><li><span style=\"font-weight: bold;\">Increase first contact resolution with chatbot integrations.</span> According to Gartner, artificial intelligence is a top trend for 2017. With the help of chatbots, your business can better manage workflows and automatically respond to customer requests via messaging. Chatbots can help point customers to the right information, helping them self-serve and ultimately allowing your support agents to focus on the issues that require a human touch. </li></ul>\r\n\r\n","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Messaging_Applications.png","alias":"messaging-applications"},"273":{"id":273,"title":"Team Collaborative Applications","description":" Collaborative software or groupware is application software designed to help people working on a common task to attain their goals. One of the earliest definitions of groupware is &quot;intentional group processes plus software to support them&quot;.\r\nThe worldwide team collaborative applications market continues to accelerate as collaboration becomes a key component of the future of work in a digital enterprise. The market is growing in revenue, leveraging IT integrations to both bridge functions and the enterprise. The market continues to move to the cloud and emphasizes usage across devices.\r\nThe total worldwide team collaborative applications market grew at 24.7% year over year, up from 21.5% growth the previous year. Growth was powered by the adoption of solutions that made working together more agile and seamless and favored solutions with integrations that centralize work, assets, and communications, including messaging and chat. In short, applications that made it easier to get work done by bringing content, context, and communications in a single place.\r\nFeeling the pinch to produce more with less, organizations have turned to collaborative applications to streamline workflow and engage employees, partners and, increasingly, customers. They are discovering new paths to productivity, a better digital user experience (UX), and loyalty. Companies are developing a new way to work together and across their workforce and the sales continuum. A more technology-savvy and digitally connected workforce is empowering and accelerating this trend. Artificial intelligence (AI) is more common across collaborative solutions and almost expected by employees to automate repetitive tasks. Increasingly, machine learning (ML) and AI will generate new forms of value from conversations, meetings, and other content assets.\r\nMake no mistake, the majority of the lead vendors in this space are heavily invested in the future of work and want to be either your future workspace — where work actually is done — or an application that integrates to facilitate better and more productive results with a better-engaged workforce.","materialsDescription":"<span style=\"font-weight: bold; \">What is groupware?</span>\r\nCollaborative software was originally designated as groupware and this term can be traced as far back as the late 1980s, when Richman and Slovak (1987) wrote: &quot;Like an electronic sinew that binds teams together, the new groupware aims to place the computer squarely in the middle of communications among managers, technicians, and anyone else who interacts in groups, revolutionizing the way they work.&quot;\r\nEven further back, in 1978 Peter and Trudy Johnson-Lenz coined the term groupware; their initial 1978 definition of groupware was, &quot;intentional group processes plus software to support them.&quot; Later in their article they went on to explain groupware as &quot;computer-mediated culture... an embodiment of social organization in hyperspace.&quot; Groupware integrates co-evolving human and tool systems, yet is simply a single system.\r\nIn the early 1990s the first commercial groupware products were delivered, and big companies such as Boeing and IBM started using electronic meeting systems for key internal projects. Lotus Notes appeared as a major example of that product category, allowing remote group collaboration when the internet was still in its infancy. Kirkpatrick and Losee (1992) wrote then: &quot;If GROUPWARE really makes a difference in productivity long term, the very definition of an office may change. You will be able to work efficiently as a member of a group wherever you have your computer. As computers become smaller and more powerful, that will mean anywhere.&quot; In 1999, Achacoso created and introduced the first wireless groupware.\r\n<span style=\"font-weight: bold;\">What are the levels of groupware?</span>\r\nGroupware can be divided into three categories depending on the level of collaboration:\r\n<ul><li>Communication can be thought of as unstructured interchange of information. A phone call or an IM Chat discussion are examples of this.</li><li>Conferencing (or collaboration level, as it is called in the academic papers that discuss these levels) refers to interactive work toward a shared goal. Brainstorming or voting are examples of this.</li><li>Co-ordination refers to complex interdependent work toward a shared goal. A good metaphor for understanding this is to think about a sports team; everyone has to contribute the right play at the right time as well as adjust their play to the unfolding situation - but everyone is doing something different - in order for the team to win. That is complex interdependent work toward a shared goal: collaborative management.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Team_Collaborative_Applications.png","alias":"team-collaborative-applications"},"277":{"id":277,"title":"Enterprise Social Networks","description":" Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in &quot;enterprise&quot; (business/commercial) contexts. It encompasses modifications to corporate intranets (referred to as social intranets) and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.\r\nSocial networking sites started to form in the 1990s; an example of these websites is Theglobe.com, which began in 1995. As other websites such as GeoCities and Tripod.com started to form online communities, they encouraged their users to interact with each other via chat rooms and other tools. They also provided easy-to-use publishing tools along with free web space. Classmates.com’s approach was to link people together via their emails, the website was like a friends search engine.\r\nBusinesses eventually realized that social networking websites could provide a fast and efficient way of marketing. Social media websites are great places for businesses to reach their customers, and the environment can provide a means for growing a business. In 2005, as social networking websites were becoming more and more popular, Myspace had more page views than Google. Myspace was followed by Facebook which started in February 2004. When Facebook began, users were limited to college students in the United States, who had to use a college email with a .edu extension to join the network. In September 2005 some high schools were allowed to join the network, but they needed an invitation to join. On September 26 of 2006, Facebook announced that anyone around the world older than 13 years old with a valid email would be able to join Facebook’s online community. In October 2007, Microsoft purchased a 1.6% share of Facebook. That gave them the right to place international ads on Facebook. In July 2010 it was reported that Facebook had more than 500 million active users. This means that one out of fourteen people around the world is a Facebook user. The growth of Facebook was a boom in the social networking space. Facebook became a huge corporation that had 1400 employees in 2009; their estimated revenue was US$800 million in 2009. In 2010, it was reported that there were more than 200 social networking websites on the web.\r\nMany companies are starting to implement social networks to promote collaboration amongst their employees. Vendors are now starting to use this as a way to help out the different companies. Some companies are starting to teach their employees about cloud computing and SaaS. These new technologies are being added to the enterprise social networks. These networks are being implemented to get employees collaborating and sharing tips and ideas about how to improve the workplace. Some social networks are homegrown systems that are built internally. Companies are using social networks to trade information amongst team members or other people who are part of the company. Sometimes this might also mean trading documents in real time. Based on research by Gartner (2010), 50% of enterprises will be using some sort of social network by 2012.","materialsDescription":" <span style=\"font-weight: bold;\">What is an enterprise social network?</span>\r\nSocial networks are inherently open, public spaces, available to anyone who wishes to sign up. Now imagine a private social network, only accessible by members of an organization, business or club. This is essentially what an enterprise social network is, kept private to that particular organization. This can be extremely useful for businesses that require all the collaborative features and efficiency of a modern social network, without the public, potentially unsecured nature of them.\r\n<span style=\"font-weight: bold;\">Why use an enterprise social network?</span>\r\nWe’re inherently social beings, and so the modern enterprise workplace contains an abundance of varying formats of communication, both online and off. Talking to co-workers, making phone calls, sending emails – the list goes on. By compiling all of these channels of connectivity together into one interactive, easily accessible digital environment, you can reap the many rewards of enhanced, community-driven workspaces, helping to move your business forward through better connectivity, collaboration and productivity.\r\n<span style=\"font-weight: bold;\">What form do corporate social networks take?</span>\r\nOrganizations can utilize a range of different social platforms, such as discussion forums and intranets. Whatever works for your company, team or department, can become a social network.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/Enerprise_Social_Networks.png","alias":"enterprise-social-networks"},"337":{"id":337,"title":"Sales","description":" Sales are activities related to selling or the number of goods or services sold in a given targeted time period.\r\nThe seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The seller, not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including salesclerk, shop assistant, and retail clerk.\r\nIn common law countries, sales are governed generally by the common law and commercial codes. In the United States, the laws governing sales of goods are somewhat uniform to the extent that most jurisdictions have adopted Article 2 of the Uniform Commercial Code, albeit with some non-uniform variations.\r\nA person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer, or prospect. Buying and selling are understood to be two sides of the same &quot;coin&quot; or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party's need for the other's item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, &quot;worth the price&quot;. Sometimes, sellers have to use their own experiences when selling products with appropriate discounts.\r\nAlthough the skills required are different, from a management viewpoint, sales is a part of marketing. Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading &quot;art&quot;. Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way.","materialsDescription":" <span style=\"font-weight: bold;\">What's the Difference Between Sales and Marketing?</span>\r\nSales and Marketing: two terms we often hear together when working with mid-size companies. In some ways, this is logical because the two need to work together. But in fact, Sales and Marketing are two very different functions and require very different skills.\r\nBusiness leaders know what Operations are; they make stuff. They know what Accounting is; they record and control the money. And they know what Sales do; they sell stuff. So if you are not making stuff, selling stuff, or recording the money—what is marketing and why do you need it?\r\nWhat's the difference between Sales and Marketing? To answer this question, let's define what Sales and Marketing are separately and how they support one another.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">What is Marketing? Aligning with Customers, Now and for the Future</span></span>\r\nA key job of Marketing is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete. It should help the organization see how it needs to modify its product offerings, pricing, and communication so that it meets the needs of the distribution channel or end customers.\r\nMarketing also needs to convert the market understanding into tools and tactics to attract the market, build (often digital) relationships, and develop leads. Without Sales, Marketing efforts run short. Marketing directs Sales as to where they should be hunting and what ammo to use. Note, however, that if Marketing becomes a sales support function focused only on the now, the future can become lost.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Without Marketing, Sales Suffers</span></span>\r\nNot even the best hunter can bring home dinner if they are shooting blanks at decoys. Markets are constantly changing. The job of marketing is to stay ahead of the changes and help the hunters see where they should be hunting and provide them with the right ammunition. If Marketing is only focused on delivering the ammunition for today, nobody will see where the industry is moving or where the company needs to hunt next. This limits growth not only for Sales and Marketing but also for your entire organization.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Can You be Both Sales and Marketing?</span></span>\r\nIn all my years, working for companies that ranged from Fortune 100 to mid-size companies I have never met anyone who was really good at both sales and marketing. I have held the title of VP of Sales and Marketing, managing a 500 person sales and merchandising force. I was really a marketing person with sales authority. The skills required to focus on the now and the push of sales are different. In many ways, they are contrary to the skills of looking to the future and the customer perspective of marketing.\r\nEvery Sales organization feels they have a good understanding of their customers. But every Sales conversation with a customer has a sales transaction lurking in the background. Therefore, customers can never be completely open about their needs and want when talking to a sales person.\r\nFor a company to really grow, someone must have the job of looking out the window towards where the company needs to go in the future. For many companies, this is the job of the CEO and Sales hires someone to do some sales support and gives them a marketing title. But as companies grow, the job of CEO starts to become a full-time job in itself and the strategic role of Marketing gets short-changed. A study of mid-size companies by the University of Texas showed that companies that separated the roles of Marketing and Sales were much more likely to grow faster than the industry average.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Sales and Marketing: Today and the Future</span></span>\r\nSales need to be focused on the now. You can’t run a company unless your sales team is focused on bringing in today’s business. But you can’t really ask your Sales leaders where the company should go next and to develop the 18-month plan to get there without losing focus on today’s revenue. Besides, if your sales executive was really good at developing future-focused business strategies and tying that strategy to the plans and tools of marketing to make it happen, they would be a marketing person and not a now-focused sales person.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Sales.png","alias":"sales"},"339":{"id":339,"title":"Marketing","description":" Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).\r\nRegardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn, be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.\r\nOnce these factors are determined, marketers must then decide what methods will be used to market the product. This decision is based on the factors analyzed in the planning stage as well as where the product is in the product life cycle.\r\nMarketing is defined by the American Marketing Association as &quot;the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large&quot;. The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is &quot;a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction&quot;.\r\nPhilip Kotler defined marketing as &quot;Satisfying needs and wants through an exchange process&quot;, and a decade later defines it as “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others.”\r\nThe Chartered Institute of Marketing defines marketing as &quot;the management process responsible for identifying, anticipating and satisfying customer requirements profitably&quot;. A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as &quot;the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage&quot;.\r\nIn the past, marketing practice tended to be seen as a creative industry, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programs.\r\nThe process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals. Many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve use of the creative arts.","materialsDescription":"<span style=\"font-weight: bold; \">What the differences between B2B and B2C Marketing?</span>\r\nThe different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, amount of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.\r\n<span style=\"font-style: italic; \">Demand:</span> B2B demand is derived because businesses buy products based on how much demand there is for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.\r\n<span style=\"font-style: italic; \">Purchasing Volume:</span> Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.\r\n<span style=\"font-style: italic; \">Amount of Customers:</span> There are relatively fewer businesses to market to than direct consumers.\r\n<span style=\"font-style: italic; \">Customer Concentration:</span> Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses are not concentrated.\r\n<span style=\"font-style: italic; \">Distribution:</span> B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.\r\n<span style=\"font-style: italic; \">Buying Nature:</span> B2B purchasing is a formal process done by professional buyers and sellers while B2C purchasing is informal.\r\n<span style=\"font-style: italic; \">Buying Influences:</span> B2B purchasing is influenced by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.\r\n<span style=\"font-style: italic; \">Negotiations:</span> In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices are fixed.\r\n<span style=\"font-style: italic; \">Reciprocity:</span> Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this does not occur because consumers are not also selling products.\r\n<span style=\"font-style: italic; \">Leasing:</span> Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.\r\n<span style=\"font-style: italic; \">Promotional Methods:</span> In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.\r\n<span style=\"font-weight: bold; \">What are marketing orientations?</span>\r\nA marketing orientation has been defined as a &quot;philosophy of business management.&quot; or &quot;a corporate state of mind&quot; or as an &quot;organization[al] culture&quot;. Although scholars continue to debate the precise nature of specific orientations that inform marketing practice, the most commonly cited orientations are as follows:\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Product</span></span>\r\nA firm employing a product orientation is mainly concerned with the quality of its product. A product orientation is based on the assumption that all things being equal, consumers will purchase products of superior quality. The approach is most effective when the firm has deep insights into customer needs and desires as derived from research and/or intuition and understands consumer's quality expectations and price consumers are willing to pay. Although the product orientation has largely been supplanted by the marketing orientation, firms practicing a product orientation can still be found in haute couture and arts marketing.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Sales</span></span>\r\nA sales orientation focuses on the selling/promotion of the firm's existing products, rather than developing new products to satisfy unmet needs or wants. This orientation seeks to attain the highest possible sales through promotion and direct sales techniques. The sales orientation &quot;is typically practiced with unsought goods.&quot; One study found that industrial companies are more likely to hold a sales orientation than consumer goods companies. The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with little likelihood of changes in consumer tastes diminishing demand.\r\nA 2011 meta-analyses found that the factors with the greatest impact on sales performance are a salesperson's sales-related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behavior based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Production</span></span>\r\nA firm focusing on a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high demand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically, Kotler and Armstrong note that the production philosophy is &quot;one of the oldest philosophies that guides sellers... [and] is still useful in some situations.&quot;\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Marketing</span></span>\r\nThe marketing orientation is the most common orientation used in contemporary marketing. It is a customer-centric approach that involves a firm basing its marketing program around products that suit new consumer tastes. Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&amp;D (Research &amp; Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver. Scales designed to measure a firm's overall market orientation have been developed and found to be robust in a variety of contexts.\r\nThe marketing orientation has three prime facets, which are:\r\n<span style=\"font-style: italic; \">Customer orientation:</span> A firm in the market economy can survive by producing goods that people are willing and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future viability and even existence as a going concern.\r\n<span style=\"font-style: italic; \">Organizational orientation:</span> The marketing department is of prime importance within the functional level of an organization. Information from the marketing department is used to guide the actions of a company's other departments.\r\nAs an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product or a new usage for an existing product. With this in mind, the marketing department would inform the R&amp;D department to create a prototype of a product/service based on consumers' new desires.\r\nThe production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production, and promotion of the product. Finance may oppose the required capital expenditure since it could undermine a healthy cash flow for the organization.\r\n<span style=\"font-style: italic;\">Mutually beneficial exchange:</span> In a transaction in the market economy, a firm gains revenue, which thus leads to more profits, market shares, and/or sales. A consumer, on the other hand, gains the satisfaction of a need/want, utility, reliability and value for money from the purchase of a product or service.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Societal marketing</span></span>\r\nA number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Marketing organizations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Marketing.png","alias":"marketing"},"341":{"id":341,"title":"Customer Service","description":" Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of in-person interaction, a phone call, self-service systems, or by other means.\r\nCustomer service is an important part of maintaining ongoing client relationships, which is key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels.\r\nMost successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the difference between losing or retaining a customer.\r\nWhen problems arise, customers should receive timely attention to the issue. Prompt attention to emails and phone calls is critical to maintaining good relations. Requiring customers to stand in long lines or sit on hold can sour an interaction before it begins.\r\nIdeally, customer service should be a one-stop endeavor for the consumer. For example, if a customer calls a helpline regarding a problem with a product, the customer service representative should follow through with the customer until the issue is fully resolved.\r\nThis may entail scheduling appointments with in-person repair personnel if the problem cannot be resolved on the phone, or transferring a call to skilled technicians in another department. Proactively following up with the customer to ensure that he or she is fully satisfied is another smart move.","materialsDescription":" What are customer service standards?\r\nCustomer service standards are an internal corporate set of rules governing the company's customer service activities, an algorithm for communicating with customers, and general standards for responding to unusual situations. The standard of customer service is an integral part of the corporate standard of the company.\r\nFunctions of customer service standards:\r\n<ol><li>To order. The client does not encounter problems, does not see them, which means that he is confident that all the staff without exception are professionals who know their business.</li><li>To control. It is difficult to assess and monitor the work of each manager if there are no clear criteria for evaluation. At the same time, the implementation of the sales plan cannot be the only parameter of the assessment; you need to know whether the manager of customer service standards adopted in this company adheres.</li><li>To adapt. Among other things, the availability of customer service standards simplifies the procedure.</li></ol>\r\nCustomer service standards are effective if the customer does not see the difference between the work of two (or more) managers, and sees only “proprietary” service, always the same, regardless of any external factors or circumstances. The customer service standard, which has been tested in practice, backed up by experience (perhaps even someone else's), created on the basis of analytical studies and recognized methods, can be called &quot;gold&quot;. It allows you to increase profits, improve the image of the company, attract new customers.\r\nCustomer service standards are an important part of the company's brand. But, in addition, the standards are necessary and other units, in particular, the department to work with staff. Therefore, their development must take into account the needs of all interested services of the company.\r\n<span style=\"font-weight: bold; \">What is the purpose of introducing customer service standards in the company?</span>\r\nThe objectives of implementing the standards are as follows:\r\n<ul><li>For employees with experience: minimize the number of erroneous and unnecessary actions. The result of this will be saving time of each employee (no errors - no need to spend time correcting them). And, as a result, increased productivity.</li><li>For novice employees: customer service standards allow you to transfer the necessary knowledge in the most concise manner and in a short time.</li><li>For the company: the abolition of dependence on the old-timers. Not all employees who have worked in the company for many years (or even since the day of foundation) are able to resist the so-called star disease. Having knowledge and experience, a person loses the ability to objectively evaluate his work, he begins to think that he is the best manager in the company. It can end very badly - in the event of dismissal, such an employee will take the base, and turn clients against the company. Standards for customer service are needed to ensure that all employees can be assessed on a single scale, based on the actual benefits they bring to the company, as well as the attitude of the employee to the company.</li><li>For the company: the uniformity of control activities of managers. Standards are unequivocal, exclude double interpretations, and therefore cannot cause controversy about the rightness of an employee or employer.</li><li>For managers: the standards of uniform customer service are the same for all managers, and this makes it possible to make the pay of each manager absolutely transparent and intelligible. Realizing that there will be no double interpretations, the manager may not be afraid that he will be paid less than expected - all his mistakes and achievements are immediately visible and understandable.</li></ul>\r\n<span style=\"font-weight: bold; \">The application of service standards allows you:</span>\r\n<ul><li>to develop a company style in dealing with clients;</li><li>to increase the effectiveness of the work of managers with new customers;</li><li>to bring the quality of communication with customers to a higher level;</li><li>to create a positive opinion of the company about the company, so that it can be recommended to its acquaintances, thus increasing the number of potential and then real customers;</li><li>to minimize conflicts between the manager and the customer;</li><li>to develop a technology for training newcomers;</li><li>to transfer the assessment of the work of the manager from the subjective to the objective, transparent and understandable to everyone;</li><li>to establish a procedure for controlling the work of personnel;</li><li>to increase the motivation of managers to work.</li></ul>\r\n<span style=\"font-weight: bold;\">Benefits of applying service standards</span>\r\n<ul><li>The accumulation of experience: the entire base focuses on the company, and not on the hands of managers, &quot;old-timers.&quot; Thus, the departure of one or several “old” employees does not become a “natural disaster” for the company.</li><li>Motivation, analysis and control: customer service standards make it possible to develop a transparent scheme of managers' motivation based on a clear, almost mathematical analysis of their work. The sales process is optimized.</li><li>Setting goals. With the help of standards, the company has the ability to set clear, reasonable plans. This allows you to keep the atmosphere in the team friendly and stable, and the lack of &quot;muffled&quot; tasks - to increase the loyalty of managers to the company.</li><li>Standards of customer service is a fairly mobile system that allows you to immediately detect errors in working with clients and quickly eliminate them. In addition, at any stage of working with a client, the head of the sales department can intervene in the process, noticing an error in the work of the manager, and even be proactive in order to prevent an error to which the manager is heading.</li><li>Quick and easy start for beginners. Customer service standards are actually a knowledge base, collected, analyzed, and streamlined. Such information is easily transmitted and assimilated by beginners, which means that the beginner quickly gets to work and starts to make a profit. In addition, a newbie will not spoil relations with a client by awkward actions, since he already knows what to do in any conflict and problem situations.</li><li>Customer confidence. Customer service standards allow the latter to feel confident in the company - no matter where the customer is, he will always easily recognize “his” company by brand features and can be absolutely sure that in a small town they will be served as qualitatively as in a million-plus city, because that the company is well aware of their work. So, such a company can be trusted.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Customer_Service.png","alias":"customer-service"},"367":{"id":367,"title":"Web Conferencing Applications","description":" Web conferencing is the common name for technology and tools for online meetings and real-time collaboration. Web conferencing allows you to conduct online presentations, collaborate on documents and applications, view websites, videos, images.\r\nWeb conferences, as a rule, are Internet services that require the installation of a client program on each participant’s computer. Some services also provide access to a web conference via a browser using flash, java or a special plug-in.\r\nServices for web conferencing can include features and tools such as screen sharing (screen sharing or individual applications), whiteboard (interactive whiteboard), the ability to show web presentations, co-browsing (the ability to synchronously browse web pages), tools for annotations, monitoring the presence of participants, text chat, integrated VoIP communication, video communication, the ability to change the leader, the ability to give control over the mouse and keyboard, meeting moderation tools, feedback collection tools (on example, polls), tools for scheduling and inviting participants, the ability to record the progress of a web conference.\r\nOften, web conferencing is used with Internet services for audio and video calls (for example, Skype) or they provide conference calling via a regular telephone.","materialsDescription":" What is the first thing that strikes you when we look at businessmen who are trying to establish communication with each other online? All of them require: “Give more opportunities for web conferencing!”. Therefore, it is not at all surprising that the WebRTC technology is gaining the favor of an increasing number of small and medium-sized businesses.\r\nA recent study conducted by Software Advice showed that more than half of employees in small businesses prefer web conferences, noting their efficiency and usability. The advantages are especially noticeable in comparison with communications via telephone or the use of special applications. However, the benefits of web conferencing do not end there - according to the study, they not only increase the speed and quality of online meetings, but also provide a lot of opportunities for collaboration. In addition, and this is obvious, they reduce travel costs.\r\n<span style=\"font-weight: bold;\">Speed ​​and quality come first.</span>\r\nIt is worth noting that now small and medium businesses are almost gone from the use of communication hardware and use desktop computers and mobile devices. Despite the fact that audio and video conferences are still very popular (they are used by 45% and 50% of users, respectively), web conferences are actively replacing them. Judge for yourself - according to statistics, every third user selects them as a means of communication after the first experience of use.\r\nThe main reason for such a rapid growth in popularity is the speed and quality that web conferencing users provide. According to respondents, the main advantage of web conferences is the ability to organize a meeting much faster than before. Now there is no need to spend time on installing special applications like Skype or similar - any communication systems using any third-party programs are a thing of the past. Also worth noting is the ability to connect to the web conference literally in one click.\r\nMore than 40% of the people surveyed showed dissatisfaction with the tedious procedure of entering authorization data, noting the simplicity and convenience of connecting to the WebRTC web conference. All you need is access to the Internet!\r\n<span style=\"font-weight: bold;\">We work in a team</span>\r\nIt is no secret that the use of web conferencing significantly reduces the company's travel expenses. After all, booking tickets, searching for hotels and meeting places can result in a decent amount, which will seriously hurt the company's income. Using web conferences, you get the opportunity to arrange business meetings, even with overseas partners, without leaving your office. But that's not all! Web conferencing offers a range of tools to overcome language barriers. For example, in the field of healthcare, videoconferencing has been used to establish consultations between doctors and patients from completely different countries. With the help of online translators and other special features of web conferences, people can get the necessary help from qualified foreign specialists.\r\nDo not forget that web conferencing is not only a convenient way to hold a video call. You can arrange trainings for your team using file transfer and document display functions, as well as conduct job interviews without wasting time.\r\nIt is interesting to note that small and medium-sized businesses share their product samples with prospective clients using web conferences, turning them into a powerful marketing tool. This brings the business to a fundamentally new level, allowing the company to take a leading position in its industry!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Web_Conferencing_Applications.png","alias":"web-conferencing-applications"},"369":{"id":369,"title":"File Synchronization and Sharing Software","description":" Enterprise file synchronization and sharing (also known as EFSS and enterprise file sync and share) refer to software services that enable organizations to securely synchronize and share documents, photos, videos and files from multiple devices with employees, and external customers and partners. Organizations often adopt these technologies to prevent employees from using consumer-based file sharing apps to store, access and manage corporate data that is outside of the IT department’s control and visibility.\r\nEFSS applications are often characterized by having most or all of the following features and capabilities:\r\n<ul><li>Sync files stored incorporate storage to user desktops and devices</li><li>Send links to large files with support for multiple file extensions and protocols</li><li>Integration to existing business applications via APIs, plugins and mobile apps</li><li>Built-in file creation, editing and previewing</li><li>User access permissions to files and folders</li><li>Protection of files stored and transferred by encryption, antivirus scanning, and DLP (data loss prevention)</li><li>Publish links to files with the ability to set a login requirement to access data</li><li>Authentication options for Active Directory, SAML, Azure Active Directory, etc.</li><li>Schedule and automate file transfers from automated systems and repositories</li><li>Audit and report file activities and system actions</li></ul>\r\nDepending on what an EFSS provider offers, services can be deployed using cloud computing, on-premises, or hybrid. According to Forrester Research, some EFSS providers can provide the ability to lock down data in certain geographies for companies that have requirements to store content/metadata in specific jurisdictions.","materialsDescription":" <span style=\"font-weight: bold;\">What is File Synchronization and Sharing Software?</span>\r\nFile synchronization and sharing software enable companies to securely synchronize and share photos, documents, videos, and files from multiple sources with their customers, partners, and employees.\r\n<span style=\"font-weight: bold;\">What are the benefits of File Synchronization and Sharing Software?</span>\r\n<ul><li><span style=\"font-weight: bold;\">Better Protection.</span> Cloud-based file-sharing services are limited in their ability to protect your sensitive business documents. As high profile service providers, they are under an increased threat of attack by hackers, as seen in recent headlines regarding security concerns and data breaches.</li><li><span style=\"font-weight: bold;\">Efficiency and Control.</span> Sending email attachments can be problematic due to file size restrictions or their vulnerability to interception during transmission.</li><li><span style=\"font-weight: bold;\">Convenience.</span> File Synchronization and Sharing Software eliminate the need for memory sticks to transport data and the risk associated with using them. Your files can be securely accessed anywhere, anytime with a secure Internet connection and browser.</li><li><span style=\"font-weight: bold;\">Easy Sharing.</span> Network drives can be found in nearly every office for sharing files within your department. However, it's not so convenient if you want to share files between remote office locations or when working offsite. EFSS enables you to connect and share simply and easily without boundaries.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_File_Synchronization_and_Sharing_Software.png","alias":"file-synchronization-and-sharing-software"},"411":{"id":411,"title":"Enterprise Cloud Content Collaboration","description":" Cloud collaboration is a way of sharing and co-authoring computer files through the use of cloud computing, whereby documents are uploaded to a central &quot;cloud&quot; for storage, where they can then be accessed by others. Cloud collaboration technologies allow users to upload, comment and collaborate on documents and even amend the document itself, evolving the document. Businesses in the last few years have increasingly been switching to the use of cloud collaboration.\r\nCloud computing is a marketing term for technologies that provide software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. A parallel to this concept can be drawn with the electricity grid, where end-users consume power without needing to understand the component devices or infrastructure required to utilize the technology.\r\nCollaboration refers to the ability of workers to work together simultaneously on a particular task. Document collaboration can be completed face to face. However, collaboration has become more complex, with the need to work with people all over the world in real-time on a variety of different types of documents, using different devices.\r\nEnterprise cloud content collaboration software works as dedicated cloud storage for documents, spreadsheets, images, videos, and other files created by a business.","materialsDescription":" <span style=\"font-weight: bold;\">What is Enterprise Cloud Content Collaboration?</span>\r\nCloud collaboration enables people to work simultaneously on documents that live ‘in the cloud’ – so you can access files from anywhere with an internet connection.\r\nThe start of a cloud collaboration process involves one user creating a file or document and giving access to other members of the team. Anyone who has access can make changes to the document at any time, including when other people are editing or viewing it. Any changes that you make save and sync – so every user sees the same version of the project whenever (and wherever) they view it.\r\nThis means that teams in different locations can collaborate on documents together. And there are other benefits too:\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Say goodbye to email attachments</span></span>\r\nIt used to be the case that you’d have to email separate attachments to each person participating in a project if they were working remotely. This makes version control hard. People end up with several different versions of the same document which complicates things – parts of the project can get missed or people duplicate the same work.\r\nCloud collaboration tools simplify the process by keeping files in a central location. Employees can edit and review the same document without having to send an updated version to everyone in the team.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Equal Participation with other team members</span></span>\r\nSome remote employees can feel left out of the conversation. All too often they think they don’t have the same opportunities as others to share their input, which isn’t good for team morale.\r\nWith cloud collaboration tools, every employee has access to projects and can offer their viewpoint and creativity. They can also share ideas in informal online meetings.\r\n<span style=\"font-weight: bold;\"><span style=\"font-style: italic;\">Work as a team in real-time</span></span>\r\nWith the rise in flexible working, employees are no longer expected to stick to the traditional 9-5 Monday-Friday. Teams can work on projects at any time of the day and don’t even have to be in the same country. Edits and updates appear in real-time and everyone who has access to the document can read them.\r\nUsing the right collaboration platforms is also important. It’s particularly useful if your platforms integrate with the tools you already use. Existing cloud-based tools such as Jira and BlueJeans can be paired with platforms like Workplace, for example. This helps speed up collaboration among your teams and helps you get the very best out of the various tools your organization uses every day.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Brainstorm ideas better</span></span>\r\nWhen your teams are disparate and far-flung, it can be difficult to get everyone together to discuss ideas. The cloud can be a valuable brainstorming facility – enabling you to share thoughts and have productive interactions. The cloud is an ideal medium to develop innovative ideas and facilitate better communication between staff, project managers, and other contributors.\r\n<span style=\"font-style: italic;\"><span style=\"font-weight: bold;\">Access large files easily</span></span>\r\nSending and receiving large files can slow you down. Most email servers can’t handle documents bigger than a few megabytes. With a cloud-based collaboration platform, you can share audio, video and other large files with ease. Because you’re simply storing them in the cloud, there’s no need to ‘send’ them. People can go directly to the cloud storage service to find the file they need.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Enterprise_Cloud_Content_Collaboration.png","alias":"enterprise-cloud-content-collaboration"},"495":{"id":495,"title":"Instant Communications Applications","description":" Instant messaging (IM) technology is a type of online chat that offers real-time text transmission over the Internet. A LAN messenger operates in a similar way over a local area network. Short messages are typically transmitted between two parties, when each user chooses to complete a thought and select &quot;send&quot;. Some IM applications can use push technology to provide real-time text, which transmits messages character by character, as they are composed. More advanced instant messaging can add file transfer, clickable hyperlinks, Voice over IP, or video chat.\r\nNon-IM types of chat include multicast transmission, usually referred to as &quot;chat rooms&quot;, where participants might be anonymous or might be previously known to each other (for example collaborators on a project that is using chat to facilitate communication). Instant messaging systems tend to facilitate connections between specified known users (often using a contact list also known as a &quot;buddy list&quot; or &quot;friend list&quot;). Depending on the IM protocol, the technical architecture can be peer-to-peer (direct point-to-point transmission) or client-server (an Instant message service center retransmits messages from the sender to the communication device).\r\nBy 2010, instant messaging over the Web was already in sharp decline, in favor of messaging features on social networks. The most popular IM platforms, such as AIM, closed in 2017, and Windows Live Messenger was merged into Skype. Today, most instant messaging takes place on messaging apps which by 2014 had more users than social networks.\r\nInstant messaging is a set of communication technologies used for text-based communication between two or more participants over the Internet or other types of networks. IM–chat happens in real-time. Of importance is that online chat and instant messaging differ from other technologies such as email due to the perceived quasi-synchrony of the communications by the users. Some systems permit messages to be sent to users not then 'logged on' (offline messages), thus removing some differences between IM and email (often done by sending the message to the associated email account).\r\nIM allows effective and efficient communication, allowing immediate receipt of acknowledgment or reply. However IM is basically not necessarily supported by transaction control. In many cases, instant messaging includes added features which can make it even more popular. For example, users may see each other via webcams, or talk directly for free over the Internet using a microphone and headphones or loudspeakers. Many applications allow file transfers, although they are usually limited in the permissible file-size.\r\nIt is usually possible to save a text conversation for later reference. Instant messages are often logged in a local message history, making it similar to the persistent nature of emails. ","materialsDescription":" <span style=\"font-weight: bold;\">What is instant messaging used for?</span>\r\nInstant messaging (IM) technology is a type of online chat that offers real-time text transmission over the Internet. A LAN messenger operates in a similar way over a local area network. Short messages are typically transmitted between two parties when each user chooses to complete a thought and select &quot;send&quot;.\r\n<span style=\"font-weight: bold;\">What kind of protocols are used in instant messaging applications?</span>\r\nTwo of the main protocols used for instant messaging in the market today are WebSocket and XMPP.\r\n<span style=\"font-weight: bold;\">What is the difference between texting and instant messaging?</span>\r\nText messaging, or simply &quot;texting,&quot; is a cellular phone service typically limited to 160 characters, whereas instant messaging is usually a computer session with longer message size. Both text messaging and instant messaging are often called just plain &quot;messaging.&quot;\r\n<span style=\"font-weight: bold;\">What are the key features of instant messaging?</span>\r\nThe exchange of text has long been the chief function of instant messaging, but it is now one feature of many. The ability to insert images and emojis into messages is now standard in many clients, as are file transfers. Facebook Messenger even enables users to send money via IM.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Instant_Communications_Applications.png","alias":"instant-communications-applications"}},"companyUrl":"https://youdontneedacrm.com/ru","countryCodes":["ARG","DEU","FRA","ITA","PRT","USA"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"noCRM.io","keywords":"","description":"Lead management software that really helps salespeople.\r\nWhen using standard CRM software your productivity is reduced as you waste time filling out &quot;paperwork&quot; with uncritical information diverting you from your primary goal: acquiring new customers","og:title":"noCRM.io","og:description":"Lead management software that really helps salespeople.\r\nWhen using standard CRM software your productivity is reduced as you waste time filling out &quot;paperwork&quot; with uncritical information diverting you from your primary goal: acquiring new customers","og:image":"https://old.roi4cio.com/uploads/roi/company/logo-white-background_1.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[{"id":3156,"logoURL":"https://old.roi4cio.com/fileadmin/content/logo-white-background.png","logo":true,"scheme":false,"title":"noCRM.io","vendorVerified":0,"rating":"0.00","implementationsCount":0,"suppliersCount":0,"supplierPartnersCount":0,"alias":"nocrmio","companyTitle":"noCRM.io","companyTypes":["vendor"],"companyId":5077,"companyAlias":"nocrmio","description":"noCRM.io это SaaS программное обеспечение которое, в отличие от традиционного CRM, упрощает сложные процессы продаж благодаря интуитивно понятному интерфейсу и функциям, созданным для эффективного лид-менеджмента. Повысьте свою производительность, создавая лиды в считанные секунды из любого источника (скан визитной карточки, электронная почта, социальные сети или вручную). Создавайте и персонализируйте собственные воронки продаж. Заключайте сделки имея полный обзор вашего бизнеса и ключевую информацию о действиях и результатах вашего торгового отдела. <br /><br />Еще один важный аспект заключается в том, что noCRM.io чётко разделяет файл для холодных звонков и воронку продаж с уже определенными потенциальными клиентами. Это позволяет, помимо прочего, не загрязнять воронку продаж эфемерными контактами и иметь более четкое представление о текущих сделках.\r\n\r\n\r\nПопробуйте noCRM.io бесплатно.&nbsp;\r\n\r\n\r\n\r\n","shortDescription":"noCRM.io это программное обеспечение, действительно оптимизирующее процесс продаж благодаря эффективному лид-менеджменту. 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