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The field is considered a subset of visual communication and communication design, but sometimes the term &quot;graphic design&quot; is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.\r\nGraphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.\r\nDesign can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.\r\nGraphic design is applied in the entertainment industry in decoration, scenery and visual story telling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.\r\nFrom scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design. With the advent of the web, information designers with experience in interactive tools are increasingly used to illustrate the background to news stories. 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Advances in technology have brought us the digital environment complete with websites, online ads, virtual brochures and presentations, and so very much more.\r\n<span style=\"font-weight: bold;\">What do graphic designers use to create these designs?</span>\r\nGraphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer.\r\n<span style=\"font-weight: bold;\">What can a graphic designer do that I can’t do?</span>\r\nA graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. 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The functioning of a prototype is more complex; they explore a combination of interactions and help refine usability.\r\nMock-ups are quite relevant in any web design since they give users a hint on how the final product will appear. They also help in the implementation of some interactive elements like icons &amp; buttons and usually have an advantage over wireframes &amp; prototypes; mock-ups offer a friendly user interface and you need not rely much on imagination. Generally, Mockups are more complex than wireframes but less functional than prototypes, they fit perfectly as a transitional step between the two.\r\nMockups play a vital role during the process of web designing for business. This is because it will allow website owners to preview the design of their website before it reaches the final stage. If you want to use mockups while designing your business website, hiring mockup design services is the best and the most affordable option.","materialsDescription":" <span style=\"font-weight: bold;\">What is a website mockup?</span>\r\nIn the world of web design, a website mockup is a high-fidelity simulation of how a website will look. Website mockups combine the structure and logic of a wireframe but with the images, graphics and UI elements that the final product will have.\r\nHowever, while website mockups don’t include the transitions and usable functions you’ll see in a prototype and in the final product, they generally include basic navigation and interactions. Simply put, mockups help us define:\r\n<ul><li>Information architecture: how you organize your website’s information logically and hierarchically</li><li>User flow: how the user will interact with your website and the navigation UX</li><li>Visual hierarchy and layout: how all the elements appear on your webpages, their size and position relative to one another and the spacing between</li><li>Color: nearly always contain the color scheme you’ll use in the final product</li><li>Typography: contain the exact fonts types, sizes and boldness that your final product will have</li><li>Images: Use SVGs and high-quality images that mirror exactly the ones you’ll include in your final product</li></ul>\r\nIn short, website mockups help you to define all the important factors of your product to ensure the best UX possible before expensive coding begins. Because at that stage, any changes you make will be paid for in arms and legs!","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Website_Mockup_Design.png","alias":"website-mockup-design"},"617":{"id":617,"title":"Joomla Development","description":"Joomla is a free and open-source content management system (CMS) for publishing web content, developed by Open Source Matters, Inc. It is built on a model–view–controller web application framework that can be used independently of the CMS.\r\nJoomla is written in PHP, uses object-oriented programming techniques (since version 1.5) and software design patterns, stores data in a MySQL, MS SQL (since version 2.5), or PostgreSQL (since version 3.0) database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, search, and support for language internationalization.\r\nOver 8,000 free and commercial extensions are available from the official Joomla Extensions Directory, and more are available from other sources. As of 2019, it was estimated to be the fourth most used content management system on the Internet, after WordPress and Drupal.\r\nJoomla has thousands of verified third party extensions which can be found on the Joomla Extensions Directory - extensions.joomla.org. There are also thousands of high end templates available, many of which are free. Paid templates are also available and come with support. Many templates provide a graphical user interface which allow you to change colors, fonts, layouts and features. Joomla has SEO tools built in. Includes Metadata and Keywords, Mod_rewrite support for SEF URLs and Menu creation for clear and consistent sitemaps.\r\n<ul><li>Multilingual: Offering over 75 languages.</li><li>Search Engine Optimization: Out of the box SEO &amp; SEF.</li><li>Flexible: Make a blog, business website, intranet, community website… From the simplest to the most complex website.</li><li>Free: Joomla is free to use under GPL.</li><li>Extendable: Extensions are available to extend website functionality.</li><li>User Management: Access Control Lists allow management of the users of a website, and different groups.</li><li>Menu management: Create as many menus and menu items as you need.</li><li>Cache management: Caching for performance.</li></ul>","materialsDescription":" <span style=\"font-weight: bold; \">What is Joomla?</span>\r\nJoomla has been on the web since 2005 and has gained a massive number of users; over 50 million downloads according to www.joomla.org. It makes this CMS (content management system) the second most popular after WordPress.\r\n<span style=\"font-weight: bold; \">What are the key features of Joomla?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Responsive.</span></span> Responsiveness is a “must have” for any up-to-date website. You, as well as almost every other Internet user today, expect the website to scale gracefully to any screen resolution and that is what Joomla is totally capable of doing.\r\nMobile devices, desktops, tablets - your website is not going to look “broken” on any of them.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Multilingual.</span></span> Do you operate in a non-English market? No problemo. Localizing the Joomla engine to your language is easier than it is with most of its competitors in the CMS world.\r\nThere are almost 70 language packs in Joomla which are just several clicks away from being installed and used.\r\nEven if a theme you use has some words that aren’t translatable with the language pack, you can translate the rest of them in a language override tool. This is great because in some other popular CMSs you’d need to go to your server and operate in the theme’s files directly.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Easy to update.</span></span> Joomla is one of the most frequently updated engines and that’s a good thing because the Joomla developer’s team brings us new features and new useful functions each time.\r\nWhat is even better, you can apply the update in two-three clicks from your admin panel. I can’t stress this point enough!\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Well Supported.</span></span> Joomla is an open-source platform, which enables anyone to contribute on a volunteer basis.\r\nThe downside to it is the fact that you can’t get on live chat or call someone from Joomla to get a free consultation for your site.\r\nLuckily, the Joomla team developed very detailed Joomla Documentation. If you’re more of a social type, you’ll enjoy Joomla User Forum.\r\n<span style=\"font-weight: bold; \">What makes Joomla stand out?</span>\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Media Manager</span></span>\r\nJoomla Media Manager is a tool that allows you to operate your media files in your Joomla admin panel. Media Manager in Joomla is one of the most intuitive and easy to use among similar tools.\r\nUnlike other CMS systems, you can easily create new folders on your server and upload files there. It would require going to FTP or Cpanel in most other CMSs.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Contact Manager</span></span>\r\nJoomla is well prepared for being a corporate site that has numerous users with different roles and capabilities. Joomla contact manager enables you to create users in different departments and categories.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Content Management</span></span>\r\nEven though I’ve heard customers saying Joomla has a longer learning curve, compared to WordPress, it’s so worth it, because with Joomla comes greater flexibility and content combining possibilities.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Joomla Extensions (8000+)</span></span>\r\nJoomla has one of the most powerful extension databases among both CMS and eCommerce platforms.<br />You can find a plugin or module to do almost anything. What is remarkable regarding Joomla extensions - a lot of great plugins and modules are free, while most paid ones come with a free lite version and there is the possibility to upgrade to a premium version whenever you decide to do so.\r\n<span style=\"font-style: italic; \"><span style=\"font-weight: bold; \">Front-end Editing</span></span>\r\nI left it till the very end of the guide as it’s my favorite one. That’s what bugs me about WordPress and what cheers me up when working with Joomla - there is no need to go to the admin panel to edit some piece of content.\r\nIf you enabled front-end editing of your site, there will be a gear wheel next to any module and by clicking on it you’ll be able to make changes on the go. It’s a thrill in this bustling world in which we live.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Joomla_Development.png","alias":"joomla-development"},"619":{"id":619,"title":"Drupal Development","description":" Drupal is a content management software. It's used to make many of the websites and applications you use every day. Drupal has great standard features, like easy content authoring, reliable performance, and excellent security. But what sets it apart is its flexibility; modularity is one of its core principles. Its tools help you build the versatile, structured content that dynamic web experiences need.\r\nIt's also a great choice for creating integrated digital frameworks. You can extend it with anyone, or many, of thousands of add-ons. Modules expand Drupal's functionality. Themes let you customize your content's presentation. Distributions are packaged Drupal bundles you can use as starter-kits. Mix and match these components to enhance Drupal's core abilities. Or, integrate Drupal with external services and other applications in your infrastructure. No other content management software is this powerful and scalable.\r\nThe Drupal project is open source software. Anyone can download, use, work on, and share it with others. It's built on principles like collaboration, globalism, and innovation. It's distributed under the terms of the GNU General Public License (GPL). There are no licensing fees, ever. Drupal will always be free.","materialsDescription":" <span style=\"font-weight: bold;\">What can Drupal do? And why is it different from other CMS?</span>\r\nThere are many reasons why Drupal is the top three most used CMS, and why tons of small to big complex systems have made it their options. Here are those:\r\n<ul><li><span style=\"font-weight: bold;\">Reliability.</span> Drupal is one of the top three most popular content management systems in the world. It has a longstanding history. Though Drupal is a work in progress, it has been stable along the way. We have Drupal 7 now while Drupal 8 is going to be released. But you can be assured that you will be supported for Drupal previous version at least 5 years. Meanwhile, the resources will stay there for goods.</li><li><span style=\"font-weight: bold;\">Available resources.</span> Nearly anything you want to do with the system has been priorly created and done absolutely well by other people. Other great news is nearly all of the most useful modules (Drupal add-ons) are contributed to the Drupal community. This is invaluable because, in many CMS, you have to pay for important features. As a user, you have benefited greatly from someone’s efforts, and experience.</li><li><span style=\"font-weight: bold;\">A huge dedicated community.</span> The Drupal community is large, dynamic and has functioned well since 2001. As a newbie or a senior developer, Drupal.org is a must-have resource where you dig in for learning material, upcoming news, or ask for support from contributors, and specialists.</li><li><span style=\"font-weight: bold;\">Robust and convenience.</span> Be assured that the source code for building your Drupal sites has been precisely written, and designed by Drupal experts. When you have an intention to do more complex and advanced work, you will find it easy and convenient to modify the system. This grants users a great advantage over other CMS.</li><li><span style=\"font-weight: bold;\">Flexibility.</span> It’s not a chance that Drupal is considered the most flexible CMS. We have always thought that if you have an idea about any functions, contents, you can certainly create it with Drupal. Seriously. You can create any content on site. You can customize anything to fit your taste. You can create any website type that you want.</li><li><span style=\"font-weight: bold;\">Scalability.</span> By scalability, we mean that you can extend your Drupal core to a higher level with a variety of contributed Drupal modules. What’s great with the Drupal modules is that they integrate perfectly well with Drupal core. They also connect absolutely efficiently with the modules. This is regardless of the fact many modules are totally different. It is due to the natural structure &amp; built-in system of Drupal. This thereby enhances the power of extending your Drupal website. It is also a core strength of Drupal compared with other CMS. Meanwhile, Drupal is an open source. So suppose the modules you want don’t exist, you can create one, edit an existing module, or hire someone to do the job.</li><li><span style=\"font-weight: bold;\">Security.</span> Drupal has been meticulously tested up to strict security rules by Drupal experts and contributors. Its built-in security is strong. Drupal will lock down whatever directory installed, rendering important data, configuration files unable to be accessed directly. No wonder that many big sites with extreme security are using Drupal, namely - whitehouse.org, commerce.gov, weforum.org,...</li></ul>\r\n<span style=\"font-weight: bold;\">What are the uses of Drupal?</span>\r\nAs stated, due to its flexibility and extensibility, Drupal is not limited to any kind. Browse these lists to see the wide range of things that Drupal can build:\r\n<ul><li>Personal or corporate Web sites</li><li>Community portal sites</li><li>Intranet/Corporate sites</li><li>Blogs, art, portfolio, music, multimedia sites</li><li>Forums</li><li>International sites (websites with multi languages)</li><li>E-commerce sites</li><li>Resource directories</li><li>Social networking sites</li></ul>\r\n<span style=\"font-weight: bold;\">When Drupal isn't right?</span>\r\nIf it is necessary to know about a system before we set our foot on, it’s never been less important to explore its cons. Here we bring some of our caveats for the system:\r\n<ul><li>There’s a little learning curve. You will not learn and work with Drupal in a few days. Accept this fact. It’s harder to start compared with other CMS like Wordpress. But once you learn some basic things, it’s easy, and the flow is smoother.</li><li>It is not for those who have insufficient time to educate themselves about this system, or little money to pay a Drupal developer to carry out the work.</li><li>Finding a good Drupal developer is harder to find than that of Wordpress or other systems. It’s not hard to guess this considering the number of Wordpress developers compared with Drupal.</li></ul>\r\nIt always takes some investments to learn about something. For a new user, it would be a huge opportunity cost - what you will gain and lose working with one system and leave others behind.\r\nBut after all the choice is always yours.We expect it would be worth. The CMS you will spend thousands hours working. The system through this you make a living. The option that yields energy and satisfaction.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Drupal_Development__1_.png","alias":"drupal-development"},"621":{"id":621,"title":"WordPress","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_WordPress.png","alias":"wordpress"},"623":{"id":623,"title":"Magento Development","description":" Magento is an open-source e-commerce platform written in PHP. It is one of the most popular open e-commerce systems in the network. This software is created using the Zend Framework. Magento source code is distributed under an Open Source Initiative (OSI) approved by the Open Software License (OSL) v3.0, which is similar to the AGPL but not GPL compliant.\r\nThe software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.\r\nMore than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.\r\nVarien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.\r\nOn November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS &amp; CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.","materialsDescription":" <span style=\"font-weight: bold;\">What is Magento? What is the benefit of choosing an Open Source platform?</span>\r\nMagento is an open-source eCommerce platform that enables the online business owners to control their online store and add powerful and flexible tools for marketing, catalog management, and search engine optimization.\r\nThe open-source platform offers much more innovation, customization, quality, support and agility at a very low cost. It enables the users to share and access the platform, add rich features according to the needs, thereby making changes more effective and easier.\r\n<span style=\"font-weight: bold;\">How can my Magento site be at par with the latest mobile trends and activities?</span>\r\nResponsive designs, device-specific applications have brought a great change in the business world over the past few years. Magento’s latest version includes a responsive template, and it offers great features that meet the needs of the mobile world both for the B2B and the B2C businesses.\r\n<span style=\"font-weight: bold;\">What should be included in my eCommerce Magento strategy?</span>\r\nBefore you plan to start with your Magento project, it is very important to write down the business goals of your website. This will help you to measure success. Once you are done with this, you can plan for the remaining strategies that include target audience, personalization, content plan, mobile strategy, third party add-ons and support services that you would require to keep your site running and performing.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Magento_Development.png","alias":"magento-development"},"627":{"id":627,"title":"CSS Development","description":" Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.\r\nCSS is designed to enable the separation of presentation and content, including layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple web pages to share formatting by specifying the relevant CSS in a separate .css file, and reduce complexity and repetition in the structural content.\r\nSeparation of formatting and content also makes it feasible to present the same markup page in different styles for different rendering methods, such as on-screen, in print, by voice (via speech-based browser or screen reader), and on Braille-based tactile devices. CSS also has rules for alternate formatting if the content is accessed on a mobile device.\r\nThe name cascading comes from the specified priority scheme to determine which style rule applies if more than one rule matches a particular element. This cascading priority scheme is predictable.\r\nThe CSS specifications are maintained by the World Wide Web Consortium (W3C). Internet media type (MIME type) text/css is registered for use with CSS by RFC 2318 (March 1998). The W3C operates a free CSS validation service for CSS documents.\r\nIn addition to HTML, other markup languages support the use of CSS including XHTML, plain XML, SVG, and XUL.\r\nBefore CSS, nearly all presentational attributes of HTML documents were contained within the HTML markup. All font colors, background styles, element alignments, borders and sizes had to be explicitly described, often repeatedly, within the HTML. CSS lets authors move much of that information to another file, the style sheet, resulting in considerably simpler HTML.","materialsDescription":" <span style=\"font-weight: bold;\">Which is better: plain HTML or HTML with CSS?</span>\r\nMany site developers wonder why you need CSS if you can use plain HTML. Most likely, they only know the development of the site and have a number of gaps in knowledge. The bottom line is that HTML is used to structure the content of a page. And CSS allows you to format this content, make it more attractive to users.\r\nWhen the World Wide Web was created, the developers used only one language - HTML. It was used as a means of outputting structured text. The author had scant functional at his disposal. The maximum that could be done - to designate the title, select the paragraph. Tags were not enough.\r\nIn connection with the development of the Internet, the base of HTML language tags was expanded to allow the appearance of documents to be adjusted. At the same time, the structure remained unchanged.\r\nStructuring tags, for example &lt;table&gt;, began to spread. It was they who were more often chosen to design the pages instead of the structure itself. Some browsers offered their own tags, which only they could reproduce.\r\nThus, users often stumbled upon the message: &quot;To view a page, you need to use browser XXX.&quot;\r\nTo correct the situation and create a single database of tags for formatting was created CSS. He allowed refusing to bind tags to browsers.\r\nUsing HTML with CSS is more convenient than using plain HTML. CSS provides the following benefits:\r\n<ul><li>Designed to the smallest detail.</li><li>Using a single table, you can manage various documents.</li><li>You can customize the page display options for different devices: computer screen, smartphone screen, etc.</li></ul>\r\n<span style=\"font-weight: bold;\">Website Promotion with CSS</span>\r\nThe emergence and development of CSS have made the development of web resources more efficient and effective. Now it’s much easier and more convenient to control the design. Also, using CSS, we managed to reduce the code of the pages, their size. This had a positive impact on the download speed, the indexing also began to pass faster. The use of an adaptive approach allowed us to make a breakthrough in the field of mobile versions of Internet resources.\r\nTo improve the website promotion, experts recommend placing the CSS style sheets in a separate document so as not to increase the amount of code. You can create one or more such files.\r\nPreviously, search engines could not read style sheets, which made it possible to use them in black SEO, for example, to create invisible texts. Now it is better to abandon the use of CSS for other purposes.\r\nCSS has several advantages and allows you to improve the site, making it more attractive to visitors. However, it is important to correctly register all the elements.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_CSS_Development.png","alias":"css-development"},"629":{"id":629,"title":"PHP Development","description":"PHP is a general-purpose programming language originally designed for web development. It was originally created by Rasmus Lerdorf in 1994; the PHP reference implementation is now produced by The PHP Group. PHP originally stood for Personal Home Page, but it now stands for the recursive initialism PHP: Hypertext Preprocessor.\r\nPHP code may be executed with a command line interface (CLI), embedded into HTML code, or used in combination with various web template systems, web content management systems, and web frameworks. PHP code is usually processed by a PHP interpreter implemented as a module in a web server or as a Common Gateway Interface (CGI) executable. The web server outputs the results of the interpreted and executed PHP code, which may be any type of data, such as generated HTML code or binary image data. PHP can be used for many programming tasks outside of the web context, such as standalone graphical applications and robotic drone control.\r\nThe standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.\r\nThe PHP language evolved without a written formal specification or standard until 2014, with the original implementation acting as the de facto standard which other implementations aimed to follow. Since 2014, work has gone on to create a formal PHP specification.\r\nAs of September 2019, over 60% of sites on the web using PHP are still on discontinued/&quot;EOLed&quot; version 5.6 or older; versions prior to 7.2 are no longer officially supported by The PHP Development Team, but security support is provided by third parties, such as Debian.","materialsDescription":" <span style=\"font-weight: bold; \">What is PHP?</span>\r\nPHP stands for Hypertext Preprocessor. It is an open-source server-side scripting language that is widely used for web development. It supports many databases like MySQL, Oracle, Sybase, Solid, PostgreSQL, generic ODBC, etc.\r\n<span style=\"font-weight: bold; \">What is PEAR in PHP?</span>\r\nPEAR is a framework and repository for reusable PHP components. PEAR stands for PHP Extension and Application Repository. It contains all types of PHP code snippets and libraries. It also provides a command-line interface to install &quot;packages&quot; automatically.\r\n<span style=\"font-weight: bold; \">Who is known as the father of PHP?</span>\r\nRasmus Lerdorf.\r\n<span style=\"font-weight: bold; \">What was the old name of PHP?</span>\r\nThe old name of PHP was Personal Home Page.\r\n<span style=\"font-weight: bold; \">Explain the difference b/w static and dynamic websites?</span>\r\nIn static websites, content can't be changed after running the script. You can't change anything on the site. It is predefined.\r\nIn dynamic websites, the content of a script can be changed at the run time. Its content is regenerated every time a user visits or reload. Google, yahoo and every search engine is an example of a dynamic website.\r\n<span style=\"font-weight: bold; \">What is the name of the scripting engine in PHP?</span>\r\nThe scripting engine that powers PHP is called Zend Engine 2.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_PHP_Development.png","alias":"php-development"},"633":{"id":633,"title":"Ruby on Rails Development","description":" Ruby on Rails, or Rails, is a server-side web application framework written in Ruby under the MIT License. Rails is a model–view–controller (MVC) framework, providing default structures for a database, a web service, and web pages. It encourages and facilitates the use of web standards such as JSON or XML for data transfer, HTML, CSS and JavaScript for user interfacing. In addition to MVC, Rails emphasizes the use of other well-known software engineering patterns and paradigms, including convention over configuration (CoC), don't repeat yourself (DRY), and the active record pattern.\r\nRuby on Rails' emergence in the 2000s greatly influenced web app development, through innovative features such as seamless database table creations, migrations, and scaffolding of views to enable rapid application development. Ruby on Rails' influence on other web frameworks remains apparent today, with many frameworks in other languages borrowing its ideas, including Django in Python, Catalyst in Perl, Laravel and CakePHP in PHP, Phoenix in Elixir, Play in Scala, and Sails.js in Node.js.\r\nRuby on Rails is intended to emphasize Convention over Configuration (CoC), and the Don't Repeat Yourself (DRY) principle.\r\n&quot;Convention over Configuration&quot; means a developer only needs to specify unconventional aspects of the application. For example, if there is a class Sale in the model, the corresponding table in the database is called sales by default. It is only if one deviates from this convention, such as calling the table &quot;products sold&quot;, that the developer needs to write code regarding these names. Generally, Ruby on Rails conventions lead to less code and less repetition.\r\n&quot;Don't repeat yourself&quot; means that information is located in a single, unambiguous place. For example, using the ActiveRecord module of Rails, the developer does not need to specify database column names in class definitions. Instead, Ruby on Rails can retrieve this information from the database based on the class name.\r\n&quot;Fat models, skinny controllers&quot; means that most of the application logic should be placed within the model while leaving the controller as light as possible.","materialsDescription":" <span style=\"font-weight: bold;\">What is Ruby on Rails?</span>\r\nRails is a development tool that gives web developers a framework, providing structure for all the code they write. The Rails framework helps developers to build websites and applications because it abstracts and simplifies common repetitive tasks.\r\nRails are written in Ruby, the programming language which is also used alongside Rails. Ruby is to Rails as PHP is to Symfony and Zend, or as Python is to Django. The appeal of Ruby to developers lies in the elegance and terseness of the language.\r\nOne of the key principles of Ruby on Rails development (henceforth ‘Rails’) is convention over configuration. This means that the programmer does not have to spend a lot of time configuring files in order to get set up, Rails comes with a set of conventions which help speed up development.\r\nAnother characteristic of Rails is the emphasis on RESTful application design. REST (Representational State Transfer) is a style of software architecture based around the client-server relationship. It encourages a logical structure within applications, which means they can easily be exposed as an API (Application Programming Interface).\r\nFrom a project management point of view, the Ruby on Rails community advocate Agile web development – an iterative development method, that encourages collaborative and flexible approach, which is particularly well-suited for web application development with fast-changing requirements.\r\nOver the last few years Ruby on Rails has gained a large and enthusiastic following, but let’s consider the main arguments for and against Rails.\r\n<span style=\"font-weight: bold;\">Why is it necessary to use Ruby on Rails?</span>\r\n<ul><li>The process of programming is much faster than with other frameworks and languages, partly because of the object-oriented nature of Ruby and the vast collection of open source code available within the Rails community.</li><li>The Rails conventions also make it easy for developers to move between different Rails projects, as each project will tend to follow the same structure and coding practices.</li><li>Rails are good for rapid application development (RAD), as the framework makes it easy to accommodate changes.</li><li>Ruby code is very readable and mostly self-documenting. This increases productivity, as there is less need to write out separate documentation, making it easier for other developers to pick up existing projects.</li><li>Rails have developed a strong focus on testing and have good testing frameworks.</li><li>Rails and most of its libraries are open sources, so unlike other commercial development frameworks, there are no licensing costs involved.</li></ul>\r\n<span style=\"font-weight: bold;\">Potential Rails problems and limitations and how to overcome them:</span>\r\n<ul><li>Not all website hosts can support Rails</li><li>Java and PHP are more widely used, and there are more developers in these languages</li><li>Performance and Scalability</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Ruby_on_Rails_Development.png","alias":"ruby-on-rails-development"},"635":{"id":635,"title":"Python Development","description":" Python is an interpreted, high-level, general-purpose programming language. Created by Guido van Rossum and first released in 1991, Python's design philosophy emphasizes code readability with its notable use of significant whitespace. Its language constructs and object-oriented approach aim to help programmers write clear, logical code for small and large-scale projects.\r\nPython is dynamically typed and garbage-collected. It supports multiple programming paradigms, including procedural, object-oriented, and functional programming. Python is often described as a &quot;batteries included&quot; language due to its comprehensive standard library.\r\nPython was conceived in the late 1980s as a successor to the ABC language. Python 2.0, released in 2000, introduced features like list comprehensions and a garbage collection system capable of collecting reference cycles. Python 3.0, released in 2008, was a major revision of the language that is not completely backward-compatible, and much Python 2 code does not run unmodified on Python 3.\r\nThe Python 2 language, i.e. Python 2.7.x, was officially discontinued on 1 January 2020 (first planned for 2015) after which security patches and other improvements will not be released for it. With Python 2's end-of-life, only Python 3.5.x and later are supported.\r\nPython interpreters are available for many operating systems. A global community of programmers develops and maintains CPython, an open source reference implementation. A non-profit organization, the Python Software Foundation, manages and directs resources for Python and CPython development.\r\nPython is a multi-paradigm programming language. Object-oriented programming and structured programming are fully supported, and many of its features support functional programming and aspect-oriented programming (including by metaprogramming and metaobjects (magic methods)). Many other paradigms are supported via extensions, including design by contract and logic programming.\r\nPython uses dynamic typing and a combination of reference counting and a cycle-detecting garbage collector for memory management. It also features dynamic name resolution (late binding), which binds method and variable names during program execution.\r\nPython's design offers some support for functional programming in the Lisp tradition. It has filter, map, and reduce functions; list comprehensions, dictionaries, sets, and generator expressions. The standard library has two modules (itertools and functools) that implement functional tools borrowed from Haskell and Standard ML.","materialsDescription":" <span style=\"font-weight: bold;\">What is Python?</span>\r\nPython is an interpreted, interactive, object-oriented programming language. It incorporates modules, exceptions, dynamic typing, very high level dynamic data types, and classes. Python combines remarkable power with very clear syntax. It has interfaces to many system calls and libraries, as well as to various window systems, and is extensible in C or C++. It is also usable as an extension language for applications that need a programmable interface. Finally, Python is portable: it runs on many Unix variants, on the Mac, and on Windows 2000 and later.\r\n<span style=\"font-weight: bold;\">What is the Python Software Foundation?</span>\r\nThe Python Software Foundation is an independent non-profit organization that holds the copyright on Python versions 2.1 and newer. The PSF’s mission is to advance open source technology related to the Python programming language and to publicize the use of Python. The PSF’s home page is at <link https://www.python.org/psf/.>https://www.python.org/psf/.</link>\r\n<span style=\"font-weight: bold;\">Are there copyright restrictions on the use of Python?</span>\r\nYou can do anything you want with the source, as long as you leave the copyrights in and display those copyrights in any documentation about Python that you produce. If you honor the copyright rules, it’s OK to use Python for commercial use, to sell copies of Python in source or binary form (modified or unmodified), or to sell products that incorporate Python in some form. We would still like to know about all commercial use of Python, of course.\r\n<span style=\"font-weight: bold;\">What is Python good for?</span>\r\nPython is a high-level general-purpose programming language that can be applied to many different classes of problems.\r\nThe language comes with a large standard library that covers areas such as string processing (regular expressions, Unicode, calculating differences between files), Internet protocols (HTTP, FTP, SMTP, XML-RPC, POP, IMAP, CGI programming), software engineering (unit testing, logging, profiling, parsing Python code), and operating system interfaces (system calls, filesystems, TCP/IP sockets). Look at the table of contents for The Python Standard Library to get an idea of what’s available. A wide variety of third-party extensions are also available. Consult the Python Package Index to find packages of interest to you.<br /><br />","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_Python_Development.png","alias":"python-development"},"637":{"id":637,"title":"eCommerce development","description":" Electronic commerce is an online transaction of buying and selling products through World Wide Web-based websites and mobile applications. The examples of eCommerce business include supply chain, funds transfer, banking and electronic data interchange (EDI) and others. The electronic transactions are carried out through many eCommerce software platforms and eCommerce applications that are integrated with online websites with the help of eCommerce developers. The eCommerce applications are linked with the payment gateways for a smooth transfer of credit from one entity to another one.\r\nAn eCommerce developer is a very important role in eCommerce app development and web services to realize the power of online sales and marketing in all domains of businesses. The eCommerce developers are normally the web developers with additional exposure to the eCommerce tools and platforms commonly used in online businesses. HTML, CSS, JavaScript, Python, PHP, Ruby on Rail and related technologies are the fundamental components of eCommerce developer skills. In addition to those skills, the knowledge of eCommerce software platforms and API integration is very important for a good eCommerce developer resume.\r\nA good eCommerce website should be highly professional looking with great features and intuitive interface for the checkout process. This is only possible with the help of professional eCommerce developers. You need to evaluate a lot of things before you decide to hire eCommerce developers such as the backend technologies of your website, type of eCommerce, a domain of business, type of database and many others. Once you have decided about all these things, you need to match the eCommerce web developer resume, which is under consideration, with those factors to find a good eCommerce developer.","materialsDescription":" <span style=\"font-weight: bold;\">Why is it important for business owners to create an eСommerce site?</span>\r\nToday, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an e-commerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.\r\n<span style=\"font-weight: bold;\">How can I choose the best platform for my eСommerce business website?</span>\r\nBefore getting started with your eСommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some eСommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, the security of the site, integration with other tools, features and pricing before finalizing on the platform.\r\n<span style=\"font-weight: bold;\">How should I promote my eСommerce site?</span>\r\nThere are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present in every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.\r\n<span style=\"font-weight: bold;\">What are the important things that can turn browsers into buyers?</span>\r\nCreate your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods, and payment options.\r\n<span style=\"font-weight: bold;\">How to create an impressive website?</span>\r\nThe beauty of a site lies in the way it operates and how user-friendly it is.&nbsp; Ensure that your site is fast, easy to use, professional and attractive. Also, make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.\r\n<span style=\"font-weight: bold;\">What are the security risks that are involved with eСommerce sites?</span>\r\neCommerce website owners should always keep in mind the three dimensions of security - confidentiality, integrity, and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.\r\n<span style=\"font-weight: bold;\">Is there any limit on the size of my product or customer database?</span>\r\nNo, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogs and at the same time you can grow your customer base as you require.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_eCommerce_development.png","alias":"ecommerce-development"},"639":{"id":639,"title":"HTML Development","description":" Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.\r\nWeb browsers receive HTML documents from a web server or from local storage and render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.\r\nHTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects such as interactive forms may be embedded into the rendered page. HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML elements are delineated by tags, written using angle brackets. Tags such as &lt;img /&gt; and &lt;input /&gt; directly introduce content into the page. Other tags such as &lt;p&gt; surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.\r\nHTML can embed programs written in a scripting language such as JavaScript, which affects the behavior and content of web pages. Inclusion of CSS defines the look and layout of content. The World Wide Web Consortium (W3C), former maintainer of the HTML and current maintainer of the CSS standards, has encouraged the use of CSS over explicit presentational HTML since 1997.","materialsDescription":" <span style=\"font-weight: bold;\">What is HTML5?</span>\r\nHTML5 contains powerful capabilities for Web-based applications with more powerful interaction, video support, graphics, more styling effects, and a full set of APIs. HTML5 adapts to any device, whether desktop, mobile, tablet, or television. HTML5 is an open platform developed under royalty-free licensing terms.\r\nPeople use the term HTML5 in two ways:\r\n<ul><li>to refer to a set of technologies that together form the future Open Web Platform. These technologies include HTML5 specification, CSS3, SVG, MathML, Geolocation, XmlHttpRequest, Context 2D, Web Fonts (WOFF) and others. The boundary of this set of technologies is informal and changes over time;</li><li>to refer to the HTML5 specification, which is, of course, also part of the Open Web Platform.</li></ul>\r\nAlthough it would be great if people used one term to refer to the specification and another term to refer to a set of specifications, in practice people use the term both ways.\r\n<span style=\"font-weight: bold;\">HTML5 has been cited by many thought leaders as the future of the Web. Why is HTML5 generating this excitement?</span>\r\nThere is huge demand for open standards that allow the creation of rich internet applications. Watching videos, finding the nearest restaurant, accessing emails while being offline are just some of the powerful new capabilities enabled by the set of specifications in development at W3C.\r\nOne aspect that interests W3C, in particular, is enabling people to combine different technologies. W3C works to ensure not just interoperable support in the software of a single specification, but compatibility among specifications.\r\nEven though HTML5 is still a draft, browser vendors are deploying features and generating a lot of excitement in the IT industry. This experience, in turn, allows W3C to revise its drafts. In this way, the final standard can transparently inform implementers where they need to pay close attention to security and privacy issues.\r\n<span style=\"font-weight: bold;\">When can I use HTML5?</span>\r\nPeople can already use parts of the platform that interoperate, but W3C's mission is global interoperable, to ensure that the web is available to all. Not all elements are fully implemented yet and some of them provide builtin fallback mechanisms, such as &lt;video&gt; or &lt;input&gt;. One can use HTML5 today, knowing the existing limitations and ensuring proper fallbacks.\r\n<span style=\"font-weight: bold;\">Which Web Browsers support HTML5?</span>\r\nW3C encourages implementation and testing long before a specification becomes a standard to ensure that two people can read a specification independently and write interoperable software. Early adopters provide implementers and W3C with tremendously valuable feedback because they help identify where interoperability issues exist.\r\n<span style=\"font-weight: bold;\">Do you think that the benefits of HTML5, such as its neutrality, rich graphics, no need plug-ins, outweigh the security risk it carries?</span>\r\nNow entering its third decade, the Web has evolved from a Web of documents into a formidable platform for networked applications that let us share information and services over the Internet. In this highly connected environment, it is important that powerful Web applications be designed with sensitivity to user privacy and security needs. The risks associated with modern Web applications are familiar to the HTML5 community.\r\nHTML5 and related specifications are being developed in W3C's open standards process. This process allows an expert review of features along with their security and privacy implications. Rich functionality that was previously available only through proprietary plugins is now documented in an open specification for all experts to review and improve. We're pleased to see the HTML5 specifications subject to rigorous public review since that helps make the Web a more secure environment.\r\nSome security issues are not confined to HTML5. W3C and IETF are working closely to specify technologies and protocol extensions to mitigate some issues (such as cross-site request forgery and cross-site scripting).\r\n<span style=\"font-weight: bold;\">Will there be an HTML6?</span>\r\nNo work is currently happening on HTML6 but feature requests that are not planned to be addressed in HTML5 are available at listed under HTML.next.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_HTML_Development.png","alias":"html-development"},"641":{"id":641,"title":"XML Development","description":"","materialsDescription":"","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_XML_Development.png","alias":"xml-development"},"643":{"id":643,"title":"AJAX Development","description":" Ajax (also AJAX; short for asynchronous JavaScript and XML) is a set of web development techniques using many web technologies on the client side to create asynchronous web applications. With Ajax, web applications can send and retrieve data from a server asynchronously (in the background) without interfering with the display and behavior of the existing page. By decoupling the data interchange layer from the presentation layer, Ajax allows web pages and, by extension, web applications, to change content dynamically without the need to reload the entire page. In practice, modern implementations commonly utilize JSON instead of XML.\r\nAjax is not a single technology, but rather a group of technologies. HTML and CSS can be used in combination to mark up and style information. The webpage can then be modified by JavaScript to dynamically display—and allow the user to interact with—the new information. The built-in XMLHttpRequest object within JavaScript is commonly used to execute Ajax on webpages allowing websites to load content onto the screen without refreshing the page. Ajax is not a new technology, or different language, just existing technologies used in new ways.\r\nThe term Ajax has come to represent a broad group of Web technologies that can be used to implement a Web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that the following technologies are incorporated:\r\n<ul><li>HTML (or XHTML) and CSS for presentation</li><li>The Document Object Model (DOM) for dynamic display of and interaction with data</li><li>JSON or XML for the interchange of data, and XSLT for its manipulation</li><li>The XMLHttpRequest object for asynchronous communication</li><li>JavaScript to bring these technologies together</li></ul>\r\nSince then, however, there have been a number of developments in the technologies used in an Ajax application, and in the definition of the term Ajax itself. XML is no longer required for data interchange and, therefore, XSLT is no longer required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used. A variety of popular JavaScript libraries, including JQuery, include abstractions to assist in executing Ajax requests.\r\nAsynchronous HTML and HTTP (AHAH) involves using XMLHTTPRequest to retrieve (X)HTML fragments, which are then inserted directly into the Web page.","materialsDescription":" <span style=\"font-weight: bold;\">What Is AJAX?</span>\r\nAJAX is an acronym that stands for Asynchronous JavaScript and XML, and it describes a set of development techniques used for building websites and web applications. According to web developer and Skillcrush WordPress instructor Ann Cascarano, the best way to understand AJAX is to start with identifying its specific purpose in the web development process. AJAX’s core function is to update web content asynchronously (the “A” of AJAX), meaning a user’s web browser doesn’t need to reload an entire web page when only a small portion of content on the page needs to change.\r\nOne of the most ubiquitous examples of asynchronous updating is Google’s “Google Suggest” feature. When you enter a search query into Google’s search bar and the Google website automatically begins offering auto-complete options while you type, that’s AJAX in action. The content on the page changes (in this case, the auto-complete options in the search bar) without having to manually refresh the page (something that would make Google Suggest impractical to use). Features like Google Suggest are a fundamental part of contemporary web browsing, which points to how essential AJAX is in web development. In addition to Google Suggest, Cascarano says that AJAX is commonly used to update features like status and notification bars, online forms, comments sections, and surveys and polls. But what exactly are the “J” and “X” of AJAX and how do they make asynchronous updating possible?\r\n<span style=\"font-weight: bold;\">JavaScript and XML</span>\r\nAs mentioned above, the “J” in AJAX stands for JavaScript. JavaScript is a type of scripting language—coding languages used to automate website processes so web developers don’t have to individually program each instance of the process that appears on a page. In JavaScript’s case, it’s used specifically to create, add, and manage dynamic website content. In other words, after markup languages like HTML and CSS are used to build and display static web features (headers, fonts, paragraphs, etc.), JavaScript is then used to control features that require real time updates while a visitor is viewing a page (think interactive maps, animated graphics, scrolling video, jukeboxes, etc). Since JavaScript is in the business of updating page content without requiring viewers to manually reload entire pages, it’s a critical component for AJAX’s asynchronous updating.\r\nThe “X” in AJAX is XML (Extensible Markup Language). As its name suggests, XML is a markup language, which means it’s in the same family as languages like HTML and CSS. Markup languages are coding languages used to annotate parts of a web document that are intended to give web browsers instructions about how to understand, process, and display a web page, versus the actual text intended to be displayed on the page. While HTML and CSS focus on instructing how page content is displayed (paragraphs, headers, fonts, colors, etc.), XML is used to transfer data stored on the page to the browsers that view it. Individual computer systems are often incompatible with one another and can’t understand or interact with data formatted by a different system. XML allows developers to bypass this obstacle by storing data in plain text format between XML tags. By doing this, XML offers a way of storing, moving, and sharing data that isn’t dependent on a particular software or hardware system (something that’s crucial for the internet, where data needs to be available and understandable across all software and hardware platforms). RSS feeds—subscription web feeds that allow users to access content from blogs and news sources as they are updated in real time—are built with XML and are an example of the language’s practical data-sharing capabilities. But how does XML combine with JavaScript to form AJAX?\r\n<span style=\"font-weight: bold;\">How Does AJAX Work?</span>\r\nAccording to Cascarano, JavaScript and XML combine to make asynchronous updating happen through the use of something called an XMLHttpRequest object. When a user visits a web page designed to make use of AJAX and a prescribed event occurs (the user loads the page, clicks a button, fills out a form, etc.) JavaScript creates an XMLHttpRequest object, which then transfers data in an XML format between a web browser (the program being used to view the website) and a web server (the software or hardware where a website’s data is stored). The XMLHttpRequest object sends a request for updated page data to the web server, the server process the request, a response is created server-side and sent back to the browser, which then uses JavaScript to process the response and display it on the screen as updated content.\r\nTo recap: JavaScript automates the updating process, the request for updated content is formatted in XML to make it universally understandable, and JavaScript again kicks in to refresh the relevant content for the user viewing the page. Cascarano notes that the AJAX technique ignores extraneous page data and only handles requests for updated information and the updated information itself. This is really the heart of AJAX’s effectiveness, making websites and applications that use AJAX faster and more responsive for users.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_AJAX_Development.png","alias":"ajax-development"},"645":{"id":645,"title":"JavaScript development","description":" JavaScript, often abbreviated as JS, is a high-level, just-in-time compiled, object-oriented programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.\r\nAlongside HTML and CSS, JavaScript is one of the core technologies of the World Wide Web. JavaScript enables interactive web pages and is an essential part of web applications. The vast majority of websites use it, and major web browsers have a dedicated JavaScript engine to execute it.\r\nAs a multi-paradigm language, JavaScript supports event-driven, functional, and imperative (including object-oriented and prototype-based) programming styles. It has APIs for working with text, arrays, dates, regular expressions, and the DOM, but the language itself does not include any I/O, such as networking, storage, or graphics facilities. It relies upon the host environment in which it is embedded to provide these features.\r\nInitially only implemented client-side in web browsers, JavaScript engines are now embedded in many other types of host software, including server-side in web servers and databases, and in non-web programs such as word processors and PDF software, and in runtime environments that make JavaScript available for writing mobile and desktop applications, including desktop widgets.\r\nThe terms Vanilla JavaScript and Vanilla JS refer to JavaScript not extended by any frameworks or additional libraries. Scripts written in Vanilla JS are plain JavaScript code.\r\nAlthough there are similarities between JavaScript and Java, including language name, syntax, and respective standard libraries, the two languages are distinct and differ greatly in design. JavaScript was influenced by programming languages such as Self and Scheme. The JSON serialization format, used to store data structures in files or transmit them across networks, is based on JavaScript.\r\n&quot;JavaScript&quot; is a trademark of Oracle Corporation in the United States. It is used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.","materialsDescription":" <span style=\"font-weight: bold;\">What is JavaScript?</span>\r\nJavaScript is a client-side as well as a server-side scripting language that can be inserted into HTML pages and is understood by web browsers. JavaScript is also an Object-based Programming language.\r\n<span style=\"font-weight: bold;\">What are the differences between Java and JavaScript?</span>\r\nJava is a complete programming language. In contrast, JavaScript is a coded program that can be introduced to HTML pages. These two languages are not at all inter-dependent and are designed for different intent. Java is an object-oriented programming (OOPS) or structured programming languages like C++ or C whereas JavaScript is a client-side scripting language.\r\n<span style=\"font-weight: bold;\">Do I have to buy JavaScript?</span>\r\nNo--there is nothing to buy. The JavaScript interpreter is included in all major Internet Browsers--so as long as you have an Internet Browser, you're all set. JavaScript source files are written using an ordinary text editor, such as Notepad.\r\n<span style=\"font-weight: bold;\">What is JScript?</span>\r\nJScript is Microsoft's version of Netscape's JavaScript. Each Internet Browser vendor creates their own version of what is collectively known as JavaScript---however, the latest versions of these browsers are moving towards the ECMA Script standard.\r\n<span style=\"font-weight: bold;\">Who 'owns' JavaScript?</span>\r\nECMA governs the standard features of JavaScript---however, each vendor writes the code for their own versions of JavaScript.\r\n<span style=\"font-weight: bold;\">What are the features of JavaScript?</span>\r\n<ul><li>JavaScript is a lightweight, interpreted programming language.</li><li>JavaScript is designed for creating network-centric applications.</li><li>JavaScript is complementary to and integrated with Java.</li><li>JavaScript is complementary to and integrated with HTML.</li><li>JavaScript is open and cross-platform.</li></ul>","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_JavaScript_development.png","alias":"javascript-development"},"705":{"id":705,"title":"SEO & SEM","description":"SEO is a key part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in.\r\nSearch Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines will assess a number of things in a website (such as keywords, tags, and link titles) and rank it for its capacity to attract organic traffic based on a variety of factors.\r\nSearch Engine Marketing (SEM) is a descriptor that incorporates various types of paid search advertising. This is the type of thing that you’ll see as Google ad and usually ends up on the top of a page list. Usually, this has a to do with keyword placement and usage and that’s one reason why doing it well can require some extra knowledge and strategy.\r\nHow are SEO and SEM Complementary?\r\nSEO and SEM both rely heavily on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (SEM).\r\nMost people search online before buying anything, so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.\r\nSEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.\r\nSEO is the foundation for good SEM and when you have each set up properly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have an SEO-friendly site and sponsored ads that are targeted properly using the right keywords, you have more chance of showing up at the top of paid searches. But you have to have your SEO in place in order for Google to see you as a credible website.\r\nIf your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.<br /><br />","materialsDescription":"<span style=\"font-weight: bold;\">What is SEO?</span>\r\nSEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”\r\nThe SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities.\r\n<span style=\"font-weight: bold;\">What Components Does SEO Include?</span>\r\nAs stated above, SEO is comprised of two different activities:\r\n<span style=\"font-style: italic;\">On-Page SEO</span> includes incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc.; blog posts and page copy that is written and optimized with quality; clean and formatting page URLS; optimized page load speed; Google authorship incorporated; social sharing integration within your content and much more.\r\n<span style=\"font-style: italic;\">Off-Page SEO</span> includes creating a high quality, natural backlink profile (aka having other high-quality/authoritative sites link to your site naturally); social sharing signals; social bookmarking (Stumbleupon, Reddit), and so on.\r\n<span style=\"font-weight: bold;\">What Is search Engine Marketing (SEM)?</span>\r\nAccording to Wikipedia, “Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.\r\n<span style=\"font-weight: bold;\">What Components Does SEM Include?</span>\r\nOther than search engine optimization, SEM includes the use of paid search, such as pay per click (PPC) listings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.\r\n<span style=\"font-weight: bold;\">What Is the Main Difference Between SEO and SEM?</span>\r\nThe main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).\r\nIt is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.","iconURL":"https://old.roi4cio.com/fileadmin/user_upload/icon_SEO_SEM.png","alias":"seo-sem"}},"companyUrl":"https://seo-evolution.com.ua/","countryCodes":["UKR"],"certifications":[],"isSeller":true,"isSupplier":false,"isVendor":true,"presenterCodeLng":"","seo":{"title":"SEO-Evolution","keywords":"","description":"SEO-Evolution provides web development services. - graphic design (UX/UI) for websites - backend development, frontend development - html/css layout, website promotion, contextual advertising and social networks.","og:title":"SEO-Evolution","og:description":"SEO-Evolution provides web development services. - graphic design (UX/UI) for websites - backend development, frontend development - html/css layout, website promotion, contextual advertising and social networks.","og:image":"https://old.roi4cio.com/uploads/roi/company/247898439_2326629150811997_4031932390806764497_n_1.png"},"eventUrl":"","vendorPartners":[],"supplierPartners":[],"vendoredProducts":[],"suppliedProducts":[],"partnershipProgramme":null}},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"implementations":{"implementationsByAlias":{},"aliases":{},"links":{},"meta":{},"loading":false,"error":null},"agreements":{"agreementById":{},"ids":{},"links":{},"meta":{},"loading":false,"error":null},"comparison":{"loading":false,"error":false,"templatesById":{},"comparisonByTemplateId":{},"products":[],"selectedTemplateId":null},"presentation":{"type":null,"company":{},"products":[],"partners":[],"formData":{},"dataLoading":false,"dataError":false,"loading":false,"error":false},"catalogsGlobal":{"subMenuItemTitle":""}}