Why choose Adobe Captivate?

Train employees, partners, and customers effectively with a next-gen LMS. Deliver an enhanced & enjoyable learning experience for your learners. Reduce skill gaps to manage a learner ecosystem that is engaged, compliant and updated. Take advantage of the all-new AI-based Social Learning to encourage learning in the flow of work and allow peers to learn from each other.

Experience a world-class enterprise LMS from Adobe that is:

• Recognized by leading analysts and industry bodies
• Awarded for excellence across multiple categories
• Adopted by leading corporations around the world
• Used by millions of engaged learners

Overview of Adobe Captivate benefits

• Adobe Advantage

Seamlessly integrate with enterprise apps and get access to best-in-class safety, security and streaming technology. Get dedicated onboarding help and step-by-step assistance through our online help center and 24x7 phone support.

• Best-in-class Safety & Security

Adobe Captivate is SOC 2, SSO, 508 compliant and follows some of the most stringent application, data and cloud infrastructure security guidelines including GDPR compliance.

• Integration with enterprise apps

Take advantage of API-based connectors in Captivate Prime for apps such as SFDC, Zoom, Lynda.com, LinkedIn Learning, Talent Management Suites, Workday, Power BI, Slack and many more.

• World-class Content Streaming

Adobe Captivate draws on Brightcove® adaptive video streaming, scalable Amazon cloud infrastructure and fast content delivery using Akamai edge servers – ensuring a lag-free learning experience.

• An Easy LMS With Power Under The Hood

Adobe is known for their intuitive and versatile learning management systems, and their Adobe Captive  LMS is no different. It boasts a user interface that focuses on single web page architecture, which gives you the opportunity to design your online training courses without having to skim through an abundance of pages. Adobe Captivate also features an inbuilt LCMS function, giving you the power to organize and group modules and create structure within your online training programs. This is ideal for organizations that may have a vast assortment of learning materials or certifications that need to stay organized and up-to-date.

5 Adobe Captivate Standout Features

Fluidic Player.

Adobe Captivate Prime includes a player that adds a whole new dimension of interactivity to online training courses. It supports virtually any multimedia, ranging from standard videos and PDFs to SCORM-compliant content. You don’t have to worry about downloading any additional plug-ins in order to offer your learners high quality, engaging, and immersive streaming videos that draw them into the training experience.

Learner Dashboard.

In addition to the intuitive dashboard that Adobe Captive Prime offers eLearning professionals, your corporate learners also have access to a user-friendly dashboard that allows them to track their progress. They can immediately view how many eLearning courses they’ve completed, how many they still need to complete, what skills they’ve developed, and which supplement online courses they may want to consider.

Offline Access.

There are instances where employees simply cannot access the internet, but still need to be able to participate in the online training course. This is where the Adobe Captivate Prime offline access comes in handy. Learners can finish an eLearning course even if they are no longer connected to Wi-Fi by simply downloading the content via the Prime app. When they are back online, the application auto-syncs to the system and continues tracking learner progress.

Learner Tracking.

Every aspect of the online training course is tracked via the LMS, from interactions to performance assessment scores. This gives organizations the ability to fine-tune their training strategies and determine if certain employees may require additional help to reach their true potential.

Gamification.

Motivation is key to successful online training experiences, and Adobe Captivate Prime offers a top-notch gamification system that includes badges and leaderboards that encourage learners to do their very best. Learners can even keep track of the badges they’ve earned or view their ranking on the leaderboards via their dashboard, which helps them stay fully engaged in the online training process.

Adobe Connect Meetings Discover the true power of online meetings ● Access across devices ● Personal digital office ● Rich recording and editing tools ● Highly secure communication and compliance  Adobe Connect Webinars The all-in-one webinar solution for marketers ● Immersive experiences ● Robust registration ● Fully customizable events ● Built-in analytics   Adobe Connect Learning The complete digital learning solution for trainers ● Engaging content delivery ● Mobile learning across devices ● Immersive classes live and on-demand ● Efficient training management and tracking

•  Financial Services
•  Government
•  High tech
•  Manufacturing
•  Media & Entertainment
•  Retail
•  Telecommunications
•  Travel & hospitality
•  Healthcare

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy.

Orchestrate Your Buyer's Journeys.

Leverage rich behavioral data, built-in intelligence, and sophisticated journey flaws to identify, engage, and accelerate your best opportunities in concert with sales.

Personalize at Scale.

Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time.

Engage Across Every Channel.

Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences.

Prove and Improve Impact.

Understand, prove, and optimize your marketing impact with comprehensive measurement and revenue attribution.

Choose the applications that fit your marketing today... and tomorrow

• Marketing Automation. Create, automate and measure campaigns across channels.
• Account Insights & Profiling. Identify the right target accounts using data and AI.
• Email. Engage customers with relevant conversations in minutes.
• Mobile. Communicate with customers wherever they are.
• Social. Integrate social to find customers and make them advocates.
• Digital Ads. Target the right customers with personalized display ads.
• Web. Interact dynamically with customers on your website.
• Marketing Analytics. Prove — and improve — your impact on the business.
• Predictive Content. Give customers content they want automatically.
• Marketo Sales Connect. Drive more pipeline faster with Sales and Marketing coordinated engagements!

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. It is used in many modern marketing processes, for businesses of all types including B2B and B2C organizations.

Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage.

In particular, these processes all require:

A central marketing database. A place for all your marketing data, including detailed prospect and customer interactions and behaviors, so you can segment and target the right message to each customer.

An engagement marketing engine. An environment for the creation, management and automation of marketing processes and conversations across online and offline channels.

An analytics engine. A way to test, measure, and optimize marketing ROI and impact on revenue.

Features include email marketing, landing pages and forms, campaign management, engagement marketing, prediction and scoring, customer lifecycle management, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.

By investing in these areas, you can achieve solid ROI from marketing automation. The key is to “think big, start small, and move quickly”. In other words, the best results usually come from getting started with what you have today, and then incrementally investing over time to move up the curve.